Blog Archive

SEO, SEO, SEO, How do I master art thou?

Apr 8, 2016 | Amaresh Choudhary

SEO, SEO, SEO, How do I master art thou?

Heard enough about SEO and want to learn the basics to boost your website’s ranking on Google. Here are three basic ways to kickstart your SEO campaign.

 

It is the most heard word of web. It has more than 30,0,00,000 results on Google. It can put the bravest of digital marketers in a tight spot. But once you get to know it, you will thank you lucky stars you got to know of it. You must have guessed it by now – we are talking about Search Engine Optimization (SEO)!

Even though SEO is darn complicated thing for the common person, who has no understanding of Google algorithms, on page and off page optimization, it’s also true that with a little effort you can understand the basics of search engine optimization and yield the benefits of the process. And may we safely claim here that the benefits are immense if you are planning to generate through the online world.

So here we go, the top 3 SEO basics for you to master:

The assumption game never works with keywords. Hence, the Google Keyword Popularity Tool should be your go-to source in order to understand, which keywords drive the maximum traffic for your genre of For instance, if you are an owner of an organic produce outlet, instead of using “local organic produce” as your keyword, if you use specific keywords, such as “where to buy best local organic produce in Rajouri Garden” or “quality organic Rajouri Garden” or “quality organic produce in West Delhi”, you are much more likely to rank well. Localised keywords work like a charm to boost your SEO reach, giving you the leverage of getting bang-on targeted readers. But the story doesn’t end here!

Always zero-in on one particular keyword for your subject and then pump the same keyword in your first sentence, page description, post permalink, and page title. This would ultimately let the true SEO magic happen, ranking you right at the top for selected few particular search terms.

Google’s search algorithm checks only your title, headers, social endorsements, images and hyperlinks in your post/article/story or content. Mentioned below are top 4 factors that Google search automatically prioritizes:

  1. The amount of links to your post or page.
  2. Popular keyword usage.
  3. The amount of characters in the body copy. The number of Facebook, Twitter and Email shares, likes and comments. Also, do note that shares are worth a lot than likes and comments.
  4. Number of links and hyperlinks present in the post or page.

We suggest you ace the game of hyper-linking by linking back to your own posts, search terms and internal website pages in relation to the topic.

Social media is without a doubt the sexiest buzzword of digital. It can help you get your name out to a wider audience. And when that happens, you increase the overall awareness of your brand. Google search heavily rewards (yes, monetarily heavy too!) blogs that are shared, liked and commented on in healthy numbers. And, if your website/blog is ‘liked’, ‘commented’, ‘shared’, and ‘Re-tweeted’ a lot by social media influencers on a variety of social media pages, then you can be rest assured to feature right at the top of Google rankings.

Many social media websites, such as Facebook, Twitter, Pinterest and Vine have high domain authority and ranking potential, which has the power of easily creating multiple listings for a brand. Moreover, social media provides an ideal scenario to draft reputation management campaigns too.

There you have it our list of top 3 SEO tactics, which SEO beginners must get acquainted with to taste the initial fruit of organic reach success, and ultimately widening their reach!

Want to add something else, feel free to comment


Author

Amaresh Choudhary

Amaresh is our troubleshooter extraordinaire - the guy who has all the answers from gadgets to films to the tech world. When not hunting for cutting-edge ideas for social media, you will find him at restaurants trying out the most experimental food.


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Is it worth marketing on Facebook?

Apr 8, 2016 | Amaresh Choudhary

Is it worth marketing on Facebook?

Facebook Marketing – “To Be” Or “Not To Be

Facebook is one platform which has broken all the barriers of social representation, outlook & linkage; to become the ultimate source of connectivity.

To add to that; Facebook has come up with the most unique & un-pestering ways to help businesses reach their target audience smoothly.

Hence, keeping in mind the immense popularity amongst the masses; there has been a strong rise in businesses joining Facebook. These marketers are using every means possible such as buying likes, paid ads, and many more to reach out to their target audience.

While many are seen to be getting a lot of business via Facebook, the rest of the lot is seen to be failing to achieve success.

That’s majorly happening because these failed businesses are seen to be blindly following the footsteps of others without even knowing the ‘hows-&-whats’ of their doings!

So with the increasing records of failures, it has created a huge doubt amongst the whole bunch of marketers and is making them wonder if;

 

Is it actually worth marketing on Facebook?

To begin with, YES – it is extremely important to have an active presence on Facebook.

Why?

A latest survey conducted by iStrategyLabs revealed that, the demographics of Facebook has changed drastically. The users of the age group 13-24 have either left Facebook or just don’t visit it anymore. Now on the other hand, there has been a sharp rise in the usage of Facebook amongst the age groups 25 to 54 years.iStrategyLabs revealed that, the demographics of Facebook has changed drastically. The users of the age group 13-24 have either left Facebook or just don’t visit it anymore. Now on the other hand, there has been a sharp rise in the usage of Facebook amongst the age groups 25 to 54 years.

Does this mean that Facebook has lost its charm?

Not really!

Look at it this way, the initial users of Facebook i.e. ‘13-24 year olds;’ although were pioneers to make Facebook what it now is. But the fact remained that these ‘pioneers’ survived majorly on pocket money and didn’t have much riches to spend!

This, in actuality was bad for businesses marketing themselves, right!

Now with the demographics changing and 25 to 54 year olds entering Facebook; the spending capacity of the Facebook users is increasing drastically.

Thus, making it even more necessary to be on Facebook!


So what are the ‘do’s-&-don’ts’ of marketing via Facebook?

Like always, marketing tricks remain the same only the way it is presented keeps changing!

So if you wish to reach out to your audience before and more than your competitors, you need to make sure your ideas are out-of-the-box!

Having said that, below mentioned are some of the basic yet most important Do’s-&-Don’ts to market your business on Facebook: –

 

DO’s

  1. A Facebook page is your business’s identity on the social platform; use it wisely.
  2. Content is King! So keep posting relevant content that keeps the users engaged such as articles relevant to your area of business, images with quotes & videos (funny & / or inspirational), important info about your industry, etc!
  3. Keeping social media interactive always helps; so make sure to have someone regularly talking to the followers and most importantly taking feedback from them.
  4. Posts must be strategized; depending on the time at which you’re posting, daily events across the world, etc!
  5. Keep rolling out interesting contests, quizzes & offers (if & when possible) which followers can relate to!

 

DON’TS 

  1. Make sure you are reaching out to the right audience; or you will never get the desired response!
  2. Never make your page sound boring, uninteresting; pestering & monotonous; you will lose your followers!
  3. Make sure not to copy your content from others; keep it unique!
  4. Your posts should not always be just sell, sell & sell and should also have other light content!
  5. Never have thousands of bought likes; users are very smart and will immediately notice it!

All-in-All, social media or rather Facebook is one platform which has immense potential to drive enough business for you to solely rely on. But that is only possible if you know how to play your cards well.

Do you Want us to manage your social media accounts?

Write to us at sales@justwords.in for a quote


Author

Amaresh Choudhary

Amaresh is our troubleshooter extraordinaire - the guy who has all the answers from gadgets to films to the tech world. When not hunting for cutting-edge ideas for social media, you will find him at restaurants trying out the most experimental food.


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Social media content tricks that work without fail

Apr 8, 2016 | Amaresh Choudhary

Social media content tricks that work without fail

 

Puzzled about what will work in the social world and how to shape your content marketing strategy, here are seven content trends that never die down.

The world of Social Media. How do you ever get to tame it? How do you know what works there? How do you get to meet your prospective clients,
pitch your services, lay your PR pitch, define your vision and finally generate leads.

While there is no set formula for success on social media, there is one crucial thing you can control – and that is the content that you put out on your channels – content that defines your company, your services, your goals and ideals and your approach to the customer.

And that means a whole lot of precious and engaging content, going on, on a daily basis. Here are a few trends we found that work on social media. Never mind if you have already started, we would still like to know your opinion.

1. Harvesting Happiness: Using Positivity To Market Content

Users of social media are most likely to share positive, interesting, and unique news, not negative, boring or commonplace ones. Also, the commonest emotions used are those which invoke laughter, awe and curiosity. So, to promote your material on social media, it would be prudent on your part to use pieces of content that loosely follow this framework. This will ensure that your content will be consumed, enjoyed and shared.

2. Reacting Readily: Be There To Respond Fast!

Everybody, every business has access to social media 24X7, thanks to the magical boon of these days – smartphones. So you can, on behalf of your company, instantly react to any moment, any comment, anything that is relevant and related to your business on social media. Share interesting bits of content, breaking news, and make your social media stand your platform for exchanging your opinions and views on topics that are relevant to your work. If you desire to talk about special event or such, don’t forget to leverage the power of relevant hashtags!

3. Leveraging Likes: Taking Advantage Of Social Validation

It is human nature to adore approval or adulation. Various studies have found the users of social media are much likely to ‘like’ any comment or post they find already ‘liked’ by others. The best way to accomplish this online is to provide prominently visible ‘share’ buttons, close to all of your social media posts. Also, you can provide numbers and figures about your social media popularity, in a visible way on your homepage. This will prompt new visitors to gravitate towards checking your company out on social media and then liking your page as well.

4. Alluring With Aesthetics: Make Your Content Good Looking And Easy On The Eye

Most social media users scan content and read only bits and pieces from the more aesthetically pleasing part of any page. So it will help you in your social media marketing endeavor to organize your content in such a way that your target audience will be able to scan it easily, and this can be done mainly by providing, in the method of display of content, a clear path for vision in order to elevate the level of engagement on part of your audience.

Bread up chunks of content, using subheads frequently, but then don’t overcrowd it, and use a font that will be comfortable for anybody to read with pleasure.

Bullet point usage is another trick that you could use. All these will go a long way in keeping your audience inquisitive about what is to follow and engage them in what you want to say.

5. Controlling Controversy

This is an interesting tool! Say something that might provoke a certain sense of controversy by invoking opposite natured feelings in the public. Content that talks about controversial subjects, usually garner more interest, more likes, more comments than other content. Just enough disgust, just enough positivity can go a long way.

6. Telling A Tale: Use The Wonder Of Storytelling

Anything is better understood when a story is used to explain any concept. Most of our purchase decisions are founded on drivers in our mind that are plainly emotional, and far removed from the logical. Use this aspect of the human mind to tell a good story, appeal to your audience’s emotions, touch their hearts and move them, so they feel inclined to take an interest in your business. To perfect the procedure on the Internet, use words to describe emotions, and evoke sentiments for characters and situations, make sure the characters you create are realistic and close to the kind of people the story is intended for.

7. Embracing Emotions: Make Them Feel Your Sentiments

Users of social media have the tendency to share content that instigates a feeling of some sort, be it happiness, laughter, disgust or even embarrassment. So make sure that your content, images etc invoke sentiments and emotions.
Other tips to keep in mind:

Most importantly, remember the following three points

a) Try to make your potential target audience feel smart and elegant
b) Make sure to share information or posts about causes and other concerns that are related to the core of your business, and attempt to engage your clientele through campaigns etc.
c) Nothing beats a piece of juicy, succulent, gossip. Use it by all means, when all else fails, but do so in moderation!


Author

Amaresh Choudhary

Amaresh is our troubleshooter extraordinaire - the guy who has all the answers from gadgets to films to the tech world. When not hunting for cutting-edge ideas for social media, you will find him at restaurants trying out the most experimental food.


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5 reasons you must have visuals on your website

Apr 8, 2016 | Payel Mukherjee

5 reasons you must have visuals on your website

Here Are The Top Reasons Why Visual Content Is Loved By Your Audience

One brutal fact of the online world is this – A first impression is often the last impression. If your website looks dowdy and boring, you have lost your guy there itself, and most likely he isn’t coming back too.

And there in enters the Visuals. If you want to entertain & engage your target audience and drive home the point, don’t skimp on standout visuals – be it pictures, infographics, videos etc.

Here are some compelling reasons.

 

1. Absorption of Message is Faster with Visuals

 

While reading, do you find yourself visualizing what you read? That is because 90% of the information that is transmitted to our brain is through visuals. Then how can it not form an integral part of the content story telling process?

So in short, use visuals instead to make your point. Since that’s the best way to grab attention and make a lasting impression in just a few seconds and drive home the message faster. Better still, you would have the visitor hover over your website admiring at your visuals.

The image here (above) shows restaurants tempting its visitors with exotic pictures of food/ambience pictures in their websites. Even if the visitor didn’t have any intention of stopping by, the photographs attract and prod him into looking at the menu. And there, you have won a lead.

 

2. Drive Up Engagement

Images add the punch. Written content alone may help you to land in search engine results, but to make the page interesting and engaging so that your readers return to it regularly, visual aid is important.

Analytical studies of social media trends show that an image gets shared at least 60 times more than written content. Image searches are equally common too, they are one of the leading sources for web traffic.

Moreover, with the continuous evolution of these social media platforms, it is getting easier to share visuals with readers. Then why not take advantage of these resources to build the traffic that you always wanted.

 

3. Get Your Message Across Correctly

Furthermore, written information can only do so much, for example, let’s say Zizu is a popular architecture piece. You write an amazing article on Zizu, describing it – how beautiful it is, how well-designed it is etc. Nevertheless, all your readers can do is imagine and the worst part is each reader will imagine it differently, according to their own personal preferences; there would be no uniformity.

However, if your text accompanies a picture of Zizu, it will leave no scope for ambiguity and will form a lasting image in the reader’s mind of how a Zizu is supposed to look.

Not only will this remain in their memory but will also serve as a point of return (meaning, reader may sometimes think: Ah yes, I know what Zizu is, I read it on so and so website). Likewise, not all readers may have time to go through the complete article, they would want a brief introduction just to remember what it is. And an image in the introduction is all you need to imprint on the reader’s mind.

 

4. Make Your Information Easy to Grasp, and Appealing

Visuals are also killer tools, when it comes to triggering emotions and offering experiences. The collage above shows how the hospitality industry uses beautiful location pictures to attract visitors. A lot of product-based websites also use videos to explain what they do instead of just writing it down.

A large amount of information can be shared through infographics and montages via pictures, icons, colors, design, skillful video editing etc.

This information is easy to grasp, no lengthy text required, in few seconds there is a healthy exchange of information with the reader. Many critics may argue that images and videos take time to load, but with the kind of editing tools easily available in the market, it is getting more and more simple to crop, compress, resize images or videos as per your website requirement.

 

 

5. Visuals Make Design Better

Yes, they do, no matter how boring the subject. Take a look at this picture above. Its just a report, and yet a lovely picture has managed to transcend the website to something beautifully designed.

If done correctly, the content of your website can be enhanced greatly by great visuals. This works on the basic premise that the eyes love visuals and the brain comprehends it faster than chunks of text.

And here is the thing – Micro-content is being projected as the next big thing, be it a short video montage or graphic art, everyone wants a piece of it. The resounding success of platforms like Instagram and Pinterest is more of a phenomenon than just an evidence.

 


Author

Payel Mukherjee

Payel Mukherjee is the founder of Justwords. She is passionate about making good content accessible to everyone and talking about the endless possibilities of content to anyone who cares to listen.


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How content of your SEO articles can put difference in your SEO performance

Apr 8, 2016 | Ajay Gautam

How content of your SEO articles can put difference in your SEO performance

When it comes to search engine optimization, to write or not to write quality content is no longer a question!

People are constantly trying to unravel the mystery of future search; what is it that will get a business prime space on the Search Engines. While the debate continues over various techniques that can be applied to catch the crawlers, it has been safely established that the search engines have a special weakness for quality content. And yes, that swings us right back to the content courtyard where it won’t be wrong to say that Search Engine Optimisation and content are interlinked somewhat like great food is to a happy life.

The more content, and by that we mean quality content, you put up on the Internet, the easier it becomes for the search engines to find you. That’s the basic equation. Which means, that the content of your website, blogs, guest blogs, PR, social media platforms, and third party sites, all can make a difference to your SEO. While there is a lot to talk about in the content context, today we deal with just SEO articles– a part of content that has been routintely underestimated and sort of abused by content writers across the world.

Till recent years, a large part of content writers across the world would feed the Search Engines with meaningless articles stuffed with keywords of a particular business/brand in a bid to attract the crawlers. But not anymore! With major algorithm updates from Google in 2013 and 2014, you need to make greater investments in content – in short you better not stuff Google with nonsensical SEO articles.

Google Algorithm changes

Hummingbird algorithm catches writing errors

Do you think that investing in SEO articles is waste of money? Think again because Google does not accept waste from anyone anymore. In fact, not investing in SEO articles may turn out to be extremely expensive in the long run because any writing error might directly harm your rankings. Hummingbird algorithm makes it extremely hard for SEO writers to share low-information, keyword-stuffed content.

Penguin algorithm to stop spamming

During the initial years, it was a common practice among writers to spin the content and share numerous articles on the same topic. This was changed when Penguin was released in April 2012. The Penguin algorithm tracks if the readers find the article share-worthy. Hence, if an SEO article is shared or referenced, the higher it will rank on Google. On the other hand, sharing garbage through SEO articles may harm the rankings as well as brand image.

Panda algorithm and SEO articles

Gone are the days when plagiarism was not as serious a crime as it is now. Google’s Panda Algorithm was released in February 2012 to stop writers from sharing copied or low-quality articles. Today, a low quality article can harm the ranking of your website.

Manual Action

It is not possible for Google’s new algorithms to always detect spam, due to which, the team at Google has decided to review the article shared and determine if it offers unique and informative content on a given topic. Today, the search engine giant labels any article that is shared for advertisement purpose only – as spam. Any SEO article that does not comply with Google’s quality expectations may harm your business.

How Google scores your SEO articles

Well, when Google commands, everybody listens! Every article shared on Google cannot rank on the top page; however, a quality SEO article can make a huge difference to your brand value and product marketing. Hence, an honest assessment is required on your part for the article you are sharing.

Need SEO articles that please both Google and users? Contact us!


Author

Ajay Gautam


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Google Places For Business: A Listing You Wouldn’t Want To Miss

Apr 8, 2016 | Payel Mukherjee

Google Places For Business: A Listing You Wouldn’t Want To Miss

It’s a mad, mad world, which becomes crazier if you are in competition with billions of businesses, craving for the attention of customers. This is the era of regular updates, smart work and customary brand building and interaction. Today, hundreds of millions of people all over the world use Google Search, Mobile, Google + and Maps to discover a local business that can meet their requirements and provide quality products or service in the places they are headed.

 

Google Places For Business: The Center Of Gravity For Local Search

The local sphere is definitely smaller, and though, your enterprise might face a lot of competition, you certainly have a much better chance of connecting with prospects than if you fight for top position on a global level.

Long story short: Listing your business on Google places isn’t an option; rather, it SHOULD BE a priority for any small and medium enterprise if it wants to take advantage of online presence.

“Want your listing done with a 360 degree virtual tour of your business click here.”

 

 

Reasons To Verify Your Business For Google Places

Verifying your listing gives you an opportunity to share more information about your brand, products and services on Google. Once you have verified the local listing for your company, you get the opportunity to enhance it by adding coupons, videos, photos and any other real-time update.

The Benefits

  • Enhance the possibility of ranking on the top of Google for your local business
  • Constant update or edit your listing without any technical expertise
  • Extremely practical and simple to manage
  • Get premium options such as photos, all for FREE
  • Start with a simple sign up and verify your business
  • Free advertising

 

Google Places And Google+ Local: What’s Cooking?

Any business listing in Google Places for Business Dashboard that has been upgraded to social functionality is directly tied up to that social presence. Dan Pritchett, who plays a major role in dashboard development at Google said –

“To be clear, with the new dashboard the G+ page and the listing are tightly associated. Every G+ Local page is backed by a listing and once you get a G+ Local page, your places listing is tied to it. Removing one always removes the other.”

 

Final Thoughts

Creating a presence on Google Places for business allows you to reach maximum prospects without costing anything. Is your business getting enough customer attention? Are you using Google Places or Google + Local? Have anything that you would like to share regarding local search and Google Places for Business? Let us know your thoughts in the comments section!


Author

Payel Mukherjee

Payel Mukherjee is the founder of Justwords. She is passionate about making good content accessible to everyone and talking about the endless possibilities of content to anyone who cares to listen.


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Engage Your Audience With The Right Dose Of Storytelling

Apr 8, 2016 | Payel Mukherjee

Engage Your Audience With The Right Dose Of Storytelling

 

If you ask us “why story telling”, we would like to explain you “why not story telling”. Let us tell you what a well-told story can give you for your business.

You might have visited Connaught Place one of busiest the places in Delhi. Here you can see the densest concentration of advertisement messages.

Life Cycle of a Good Story

Suppose you slowly turn around the road and count every advertisement on hoarding, billboards, building, bus, cab, street light. You would come up with no less than 500 messages. Now you come back home, tell me how many of these advertisements you can recall? Whatever the number is, do we look at the advertisement this way? No.

Then how do we see the advertisements? We walk around in that area, do shop-hopping for a couple of hours. Once we return home, how many advertisements we could you recall? Hardly 4 or 5 – we would bring in mind, even though we have been fully exposed. That is because our brain can’t truly process that many visual attacks. That happens with every normal average human being.

These normal average human beings are the audience of your business; they look at your advertisement, research for it, watch it, listen to it, remember it, and experience it. But what makes them involved with the advertised products or services? The answer is the message that links with audience’s own desire or interest.

But the key is how that message is told to them? Probably in a story format; because people can remember the story only.

If you want to advertise your business, you have to tell the sticky story. The story has to be a tale of an experience. Showing the story, with a back story, involving characters, asking the audience to share their story – these make your audience emotionally stimulated to buy the products or services. And if you can tell the good story, it would spread like wildfire and inspire other to take action.

Now you would probably like to know how story reaches the audience of your business.


Author

Payel Mukherjee

Payel Mukherjee is the founder of Justwords. She is passionate about making good content accessible to everyone and talking about the endless possibilities of content to anyone who cares to listen.


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Adding some creativity to Google Business Photos

Apr 8, 2016 | Payel Mukherjee

Adding some creativity to Google Business Photos

It’s the day of the shoot. You have dressed up your workplace, primed up all the décor and now just waiting to project the ambience which you desire. But there is one thing missing. It’s called a little bit of “fun”.

Google Business Photos since its inception has become a great boon to many companies who with its help have been able to showcase their ambient offerings and products. But the business photos offering is so much in demand and becoming so much common that an idea to spice up this application can be a good plan for the business.

So, let’s roll in some artsy creative ideas to make Business Photos more exciting.

One of the exciting things which can be done is make the tour into a game. Hide an object (something directly related to the business you are in) and tie the photos into social networking games that rely on image clues scattered within the virtual tour of your business. This will turn the usual tour into a virtual treasure hunt. Make this into a contest and spread it across social media channels and you will get people talking about your brand.

Another innovative way to make the tour exciting is by making your employees participate in it. Tell a story by way of making your staff be present in the photos dressed up as some eye catchy characters promoting your brand. It would quickly grab the attention and result in multiple re-visits. Now, If you are into businesses of a subtle kind, you can still have your employees be present in the tour, where they can be featured doing regular office jobs. The presence of human element will make the tour all the more organic and closer to connect.

If your business is in a special locale, it is time to highlight that too. Make sure to make the visitors know about the special spots in your workplace, it can be a corridor size aquarium or a crystal masterpiece. Make them enjoy it.

Other alternative attention grabbing ways are usage of visual shockers, subliminal messaging and frequent appearance of the brand logo to create a touch point in the minds of the virtual tourists regarding your brand.

By default, Google Business Photos will always be visible on Google search, Google Maps, Google+ local. You retain full rights to the photos and can use them on your website and on Facebook. All this makes Google Business Photos the perfect tool to get to the masses and gain your customer. If you make this tool a little more exciting and fun, the result will be sweet as sugar.


Author

Payel Mukherjee

Payel Mukherjee is the founder of Justwords. She is passionate about making good content accessible to everyone and talking about the endless possibilities of content to anyone who cares to listen.


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Are you building a brand? Then tell a story.

Apr 8, 2016 | Amaresh Choudhary

Are you building a brand? Then tell a story.

Welcome to our first blog post. For the past three years that we have been doing business (we are a content agency), it never seemed to be the right time to start a blog – or so was the thought, even as we churned out blogs for other businesses.

Well, it was a mistake. When you start a business or run a business there is a story to tell everyday. There is a story that every business owner has to tell about the first deal signed and the several deals that went bust, about the great idea/product that got launched or faded away, and of the lessons learnt through the victories and the failures. Finally, its those small stories that shape your company’s identity and its important to recognize those and put it in front of the people.recognise those and put it in front of the people.

Telling your story can make a difference since people relate to a story and identify with a brand. They don’t just buy your product or service, they buy your conviction of ‘why the product or service will sell’. By telling the story about your brand, your also giving your customers a lot more to remember about you (the brand) and allowing them to think that they know you.

In my previous job at 9dot9 Media, where I was associated with the India version of the US-based Inc. magazine, which provides fantastic content about growing companies, I edited a lot of stories about brands and their startup days, and sometimes about startups that were trying to become brands. In the process, you come to feel as if you know what they are doing and talking about; you relate to their experiences. And that’s where the connect with your audience is established.

In today’s fast-moving hyper-connected world, its not enough to just publish content to build your brand. You need to engage with your audience, and allow them to form an emotional connection with you and your organization. And that is where the story-telling part comes in. By sharing your company’s story through effective content, you are effectively transferring knowledge and emotion to your audience – in the process allowing them a deeper identification with your brand.

Here are three tips to help you get started:

1) Get your story right. Know your ABC’s:

Don’t rush to tell a story before you know what to say to the audience. Writing for the sake of just publishing content and attracting search engine attention is not likely to get you anywhere. When you are telling a story, you are dealing with the emotional heart of your brand. Be honest about it, and write with a clear plan in mind about what will be your core narrative. Think of your company’s ABCs – Audience, Brand, Category – before creating your content. So here are the questions you should think about. Who are your targeting? What is the USP of your brand? Where is your audience and how do you want your brand to be perceived?

2) Choose the right channel:

There are far too many channels nowadays to publish your content. The trick is to find the platforms that suit your product/services. Its not necessary to be on every platform, its necessary to be where your audience is. So find out which are the channels they use the most, and how do they like their content served. If you have not started with anything, go with the fundamentals – a good website and a Facebook page. Both are prime real estate on the internet for your brand.

3) Be consistent in serving content:

There is no point in telling a story that you don’t want to continue with. Starting a content marketing plan is also about making a commitment to be regular with your stories. Its about continuous storytelling – a steady stream of engaging and entertaining ideas and innovative brand narratives. All of this must be backed with proper planning and resources to keep the content cycle alive – basically, continuous story telling. If you ditch your readers midway, they are very likely to never come back.
Telling brand stories is an evolving process but the success of content marketing also depends on how honest and dedicated you are to your story and its planning. So what is your story?


Author

Amaresh Choudhary

Amaresh is our troubleshooter extraordinaire - the guy who has all the answers from gadgets to films to the tech world. When not hunting for cutting-edge ideas for social media, you will find him at restaurants trying out the most experimental food.


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