Let’s start by clarifying that aren’t stating the obvious. Both channels are traditionally used for very different purposes. Facebook is used to share photos from vacation and connect with friends...
Posted by | September 10, 2019
Digital marketing has one significant advantage over traditional marketing. And that is its ability to create a two-way dialogue between customers and the brand. Unlike traditional marketing where brands shove...
Posted by | September 4, 2019
All digital marketers know that there are dime a dozen new social channels emerging every day, all wanting to be the next Facebook and take over the world. What the...
Posted by | August 29, 2019
SEO is generally divided in on-page, off-page and tech, each requiring a complete understanding of how search engines ‘view’ the website. While on-page and off-page can be taught to a...
Posted by | August 27, 2019
LinkedIn is one of the most underrated social media platforms there is. A lot of people think it simply doesn’t have the kind of numbers that Facebook and Instagram do....
Posted by | August 20, 2019
It’s true- there are over 2 million blog posts being written every single day. So how do you engage readers in this era of short attention spans and information overload?...
Posted by | August 9, 2019
With limited attention span and mind space, most brands who want to create a sustained campaign recall tend to plan for a 360-degree campaign. This often means a campaign that...
Posted by | August 5, 2019
I’m just going to go ahead and say it — Instagram is the most powerful social media platform that exists today. It’s not just because of its 1 billion +...
Posted by | July 29, 2019
Google has always been gung-ho about improving local search. A new edge adding to the optimizer’s arsenal is Google My Business posts. If you are a local business, you must...
Posted by | July 23, 2019
We know that Google is constantly experimenting with search results. For search engine optimizers, goals keep shifting. SEO earlier was about ranking against competitors in the same category. Now it...