Is a URL only an address to a webpage? Or is there more to it? The truth is that URL structures matters for SEO - for UX (user experience )...
Posted by | March 22, 2024
Change is a constant in the digital world. Google’s broad Core March 2024 algorithm enhancements and spam policy updates is just another proof of that. Did your website rankings nose-dive...
Posted by | March 15, 2024
As the old saying goes, keep your friends close and your foes closer. Competitor keyword analysis can be your shortcut to dominating the game in your niche. Your competitors can...
Posted by | December 5, 2023
It’s finally done. The latest round of Google’s core update, which hit us at the start of November 2023, finished. The latest update has caught many SEOs and marketers by...
Posted by | July 31, 2023
A young startup recently came to us thoroughly confused and exasperated by SEO. They had begun to think of SEO as this black box where things are constantly shifting and...
Posted by | April 7, 2023
One of the important changes in buying behaviour post pandemic is that most customers want to shop locally. Several data points to that. In one survey, which was run across...
Posted by | March 17, 2023
If Yandex was unfamiliar to you before January 27th, 2023, you are most likely aware of it now. Yandex is the fourth most widely used search engine globally, used by...
Posted by | November 11, 2022
What is ‘People Also Search For’ and how to better your SEO game with it People Also Search For (PASF) is designed to enrich the searcher’s experience, but it also...
Posted by | August 30, 2022
Digital Marketing is an ever evolving field. There is an update happening every month and you, that is if you are a digital marketer, need to stay abreast of all...
Posted by | July 19, 2022
One of the biggest misconceptions that most people have even today is that content marketing is same as content writing. And SEO – well why do we even need that...