Search Engine Optimization (SEO) is one of the most unique areas of marketing — people either love it or hate it, there’s usually no middle ground. One of the reasons...
Posted by | December 30, 2019
Currently, there are close to 250 million blogs in the internet-verse. Many of them are vying for your target audience’s attention. However, there are only a few blogs that enjoy...
Posted by | December 16, 2019
We’re almost on the verge of embracing 2020, and most digital marketers still struggle with proving the efficacy of digital marketing. In fact, 42% of them said that their biggest...
Posted by | November 29, 2019
SEO is no longer an esoteric science that only a few companies excel at. In fact, every business today has to invest in SEO — whether it’s a local bakery...
Posted by | November 21, 2019
On 25th October, Google released what it calls the most important update to its search algorithm in years — BERT. Naturally, everyone from business owners to digital marketers has been...
Posted by | November 14, 2019
Having worked with small businesses across India on SEO and content marketing for over a decade, there are some questions we hear very often. The one that probably tops the...
Posted by | October 4, 2019
Did you know that Google made 3234 algorithm updates in 2018? That’s an average of 9 updates a day! Savvy SEO executives who keep a watch on their keywords’ ranking...
Posted by | August 29, 2019
SEO is generally divided in on-page, off-page and tech, each requiring a complete understanding of how search engines ‘view’ the website. While on-page and off-page can be taught to a...
Posted by | July 29, 2019
Google has always been gung-ho about improving local search. A new edge adding to the optimizer’s arsenal is Google My Business posts. If you are a local business, you must...
Posted by | July 23, 2019
We know that Google is constantly experimenting with search results. For search engine optimizers, goals keep shifting. SEO earlier was about ranking against competitors in the same category. Now it...