Google’s search engine algorithm is notoriously secretive. In fact, the entire SEO industry is built on trying to figure out exactly what helps a website rank higher in the search...
Posted by | February 10, 2020
Search Engine Optimization (SEO) is one of the most unique areas of marketing — people either love it or hate it, there’s usually no middle ground. One of the reasons...
Posted by | December 30, 2019
Currently, there are close to 250 million blogs in the internet-verse. Many of them are vying for your target audience’s attention. However, there are only a few blogs that enjoy...
Posted by | December 16, 2019
We’re almost on the verge of embracing 2020, and most digital marketers still struggle with proving the efficacy of digital marketing. In fact, 42% of them said that their biggest...
Posted by | November 29, 2019
SEO is no longer an esoteric science that only a few companies excel at. In fact, every business today has to invest in SEO — whether it’s a local bakery...
Posted by | November 21, 2019
On 25th October, Google released what it calls the most important update to its search algorithm in years — BERT. Naturally, everyone from business owners to digital marketers has been...
Posted by | November 14, 2019
Having worked with small businesses across India on SEO and content marketing for over a decade, there are some questions we hear very often. The one that probably tops the...
Posted by | October 4, 2019
Did you know that Google made 3234 algorithm updates in 2018? That’s an average of 9 updates a day! Savvy SEO executives who keep a watch on their keywords’ ranking...
Posted by | August 29, 2019
SEO is generally divided in on-page, off-page and tech, each requiring a complete understanding of how search engines ‘view’ the website. While on-page and off-page can be taught to a...
Posted by | July 29, 2019
Google has always been gung-ho about improving local search. A new edge adding to the optimizer’s arsenal is Google My Business posts. If you are a local business, you must...