SEO is no longer an esoteric science that only a few companies excel at. In fact, every business today has to invest in SEO — whether it’s a local bakery...
Posted by | November 21, 2019
On 25th October, Google released what it calls the most important update to its search algorithm in years — BERT. Naturally, everyone from business owners to digital marketers has been...
Posted by | November 14, 2019
Having worked with small businesses across India on SEO and content marketing for over a decade, there are some questions we hear very often. The one that probably tops the...
Posted by | October 4, 2019
Did you know that Google made 3234 algorithm updates in 2018? That’s an average of 9 updates a day! Savvy SEO executives who keep a watch on their keywords’ ranking...
Posted by | August 29, 2019
SEO is generally divided in on-page, off-page and tech, each requiring a complete understanding of how search engines ‘view’ the website. While on-page and off-page can be taught to a...
Posted by | July 29, 2019
Google has always been gung-ho about improving local search. A new edge adding to the optimizer’s arsenal is Google My Business posts. If you are a local business, you must...
Posted by | July 23, 2019
We know that Google is constantly experimenting with search results. For search engine optimizers, goals keep shifting. SEO earlier was about ranking against competitors in the same category. Now it...
Posted by | July 3, 2019
A young startup recently came to us thoroughly confused and exasperated by SEO. They had begun to think of SEO as this black box where things are constantly shifting and...
Posted by | June 20, 2019
There are many misconceptions that home pages simply don’t matter anymore. Why bother with a perfect home page when you can just create targeted landing pages for each of your...
Posted by | June 17, 2019
If you’ve been looking for YouTube video optimization ideas, you’ve most likely been through the regular tactics – adding proper tags, adding keywords in the title or description and the...