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SEO

Posted by Payel Mukerjee | November 21, 2019
Google BERT — The Algorithm Update Everyone is Talking about and How it Will Affect Your SEO

On 25th October, Google released what it calls the most important update to its search algorithm in years — BERT. Naturally, everyone from business owners to digital marketers has been...

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Posted by Payel Mukerjee | November 14, 2019
Afraid of Competition from the Bigwigs? Here are 5 Ways You Can Compete with Industry Giants

Having worked with small businesses across India on SEO and content marketing for over a decade, there are some questions we hear very often. The one that probably tops the...

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Posted by Payel Mukerjee | October 4, 2019
How to Write Content That is Future-Proofed for Google Algorithm Updates

Did you know that Google made 3234 algorithm updates in 2018? That’s an average of 9 updates a day! Savvy SEO executives who keep a watch on their keywords’ ranking...

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Posted by Payel Mukerjee | August 29, 2019
How to Increase Traffic & Improve SEO with Structured Data Markup

SEO is generally divided in on-page, off-page and tech, each requiring a complete understanding of how search engines ‘view’ the website. While on-page and off-page can be taught to a...

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Search engine optimisation
Posted by Payel Mukerjee | July 23, 2019
How to Rank on Position Zero in Google

We know that Google is constantly experimenting with search results. For search engine optimizers, goals keep shifting. SEO earlier was about ranking against competitors in the same category. Now it...

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Posted by Payel Mukerjee | July 3, 2019
How to Get High-Quality Backlinks: Strategies That Work in 2019

A young startup recently came to us thoroughly confused and exasperated by SEO. They had begun to think of SEO as this black box where things are constantly shifting and...

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Posted by Payel Mukerjee | June 20, 2019
5 Amazing Home Page Design Templates That You Can Use

There are many misconceptions that home pages simply don’t matter anymore. Why bother with a perfect home page when you can just create targeted landing pages for each of your...

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Posted by Payel Mukerjee | June 17, 2019
11 Must-do Tactics for High Ranking Videos on YouTube

If you’ve been looking for YouTube video optimization ideas, you’ve most likely been through the regular tactics – adding proper tags, adding keywords in the title or description and the...

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Search Engine Marketing
Posted by Payel Mukerjee | June 7, 2019
Google and the Future of SEO

This is one undisputed fact - Google, being one of the top search engines, has a massive influence on key SEO practices. The algorithm used by Google can essentially make...

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Content Marketing Plan
Posted by Payel Mukerjee | February 21, 2019
Do This & Don’t Do That While Executing Your Content Marketing Plan

When you are in the business of content, people always want to know how to increase traffic to their website/business quickly. Is there a right or wrong way of doing...

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