Let’s start by clarifying that aren’t stating the obvious. Both channels are traditionally used for very different purposes. Facebook is used to share photos from vacation and connect with friends...
Posted by | September 10, 2019
Digital marketing has one significant advantage over traditional marketing. And that is its ability to create a two-way dialogue between customers and the brand. Unlike traditional marketing where brands shove...
Posted by | September 4, 2019
All digital marketers know that there are dime a dozen new social channels emerging every day, all wanting to be the next Facebook and take over the world. What the...
Posted by | August 27, 2019
LinkedIn is one of the most underrated social media platforms there is. A lot of people think it simply doesn’t have the kind of numbers that Facebook and Instagram do....
Posted by | August 9, 2019
With limited attention span and mind space, most brands who want to create a sustained campaign recall tend to plan for a 360-degree campaign. This often means a campaign that...
Posted by | August 5, 2019
I’m just going to go ahead and say it — Instagram is the most powerful social media platform that exists today. It’s not just because of its 1 billion +...
Posted by | July 18, 2019
Most marketeers have already heard about Whatsapp for Business that launched sometime back. A few early birds have tried it out. Most others are trying to figure their way around...
Posted by | July 13, 2019
When it comes to content, the competition becomes more intense every day. And for any brand that hopes to capture that slice of the customer’s attention, posting quality content simply...
Posted by | June 17, 2019
If you’ve been looking for YouTube video optimization ideas, you’ve most likely been through the regular tactics – adding proper tags, adding keywords in the title or description and the...
Posted by | May 17, 2019
Social media marketing is no longer a novelty but an everyday reality for most companies. In fact, research reveals that 90% of customers have already used social media as a...