In this information age, Facebook is perhaps the most preferred social media platform for digital advertisers. It has has more than two billion monthly active users across the globe which...
Posted by | October 28, 2020
There are quite a few reasons why both big and not-so-big brands are vying for their customers’ attention on social media platforms these days. For one, more than half of...
Posted by | October 7, 2020
What is UGC? If you are a social media marketer who likes to be on top of the latest trends at all times, you have surely heard of user generated...
Posted by | September 12, 2020
Take a good look at the tweets/posts below….what’s special about them? They are funny, sassy, cool and get your attention in seconds! From Taco Bell to NASA, social media channels...
Posted by | August 31, 2020
When it comes to winning a client, there are no shortcuts. There! We said it. It requires a lot of dedication and work. And while looking for a specific type...
Posted by | August 5, 2020
What is Quora marketing or why do you think a question-and-answer site like Quora needs a digital marketer’s attention? For starters, its number of monthly active users is 300 million!...
Posted by | July 11, 2020
Be it a brand like Old Spice or Haldiram’s, or a celebrity like Priyanka Chopra or Cristiano Ronaldo, everything (and everyone) is on Instagram these days. And, why not? With...
Posted by | May 19, 2020
As the reality of #StayHome and #Lockdown loomed large, brands had to think fast to ensure they remained relevant to the coronavirus’ impact on social media. The regular messaging would...
Posted by | April 11, 2020
As the Corona crisis took over the world, several brands pulled back their advertising and marketing efforts. While some feared that marketing campaigns could earn backlash against the brand, some...
Posted by | February 3, 2020
Brands are in the constant lookout to engage with their prospects and build a moment marketing connection on special occasions. Republic Day 2020 too was one such occasion. On such...