Social Media

Posted by Editorial Team | December 5, 2019
Don’t Lose the Plot, Here’s How Your Brand Can Tell a Consistent Visual Story

Here’s what happens when you visit any outlet of a brand like Dominos across India. Barring the size of the outlet, you’ll find that all of them deliver pizzas of...

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Posted by Editorial Team | December 3, 2019
10 Incredible Blogging Stats to Inspire You to Blog in 2020

Have you recently started a blog or are planning to start one — but still skeptical about whether it’s worth your time and resources? You’re not alone — with the...

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Posted by Editorial Team | November 16, 2019
7 Ways to Deal with Internet Trolls: The Underbelly of Reputation Management

Pooja, a social media manager with a hospitality brand, had to excuse herself from a friend’s party at 11 PM. Her company’s social channel had erupted with 60 negative tweets...

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Posted by Editorial Team | October 28, 2019
6 Powerful Ways Marketers Can Use Psychology to Improve Content

Being a marketer is not easy. You need to wear several hats to create that perfect selling proposition – you need to have the understanding of the product manager, the...

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Posted by Editorial Team | October 7, 2019
Video Marketing is the New Age Mantra for Business Success

Remember Diwali shopping in the dark age? It meant getting dragged to the ‘preferred’ local shop that my parents had been shopping with for years. Then we would go through...

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Posted by Editorial Team | September 13, 2019
Linkedin vs Facebook :How to Use This Platform for Business Purpose

Let’s start by clarifying that aren’t stating the obvious. Both channels are traditionally used for very different purposes. Facebook is used to share photos from vacation and connect with friends...

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Posted by Editorial Team | September 10, 2019
7 Customer Engagement Strategies That Really Work

Digital marketing has one significant advantage over traditional marketing. And that is its ability to create a two-way dialogue between customers and the brand. Unlike traditional marketing where brands shove...

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Posted by Editorial Team | September 4, 2019
Rise of new social media channels – Vero, Tik Tok and others you should be aware about

All digital marketers know that there are dime a dozen new social channels emerging every day, all wanting to be the next Facebook and take over the world. What the...

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Posted by Editorial Team | August 27, 2019
How to Create Your First LinkedIn Ads Campaign in 5 Simple Steps

LinkedIn is one of the most underrated social media platforms there is. A lot of people think it simply doesn’t have the kind of numbers that Facebook and Instagram do....

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Posted by Editorial Team | August 9, 2019
Making the Online Offline connect for Your Campaigns

With limited attention span and mind space, most brands who want to create a sustained campaign recall tend to plan for a 360-degree campaign. This often means a campaign that...

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