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Social Media

High-Converting Facebook Ads
Posted by Payel Mukherjee | December 9, 2020
How to Create High-Converting Facebook Ads?

In this information age, Facebook is perhaps the most preferred social media platform for digital advertisers. It has has more than two billion monthly active users across the globe which...

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user generated content on Instagram
Posted by Payel Mukherjee | October 7, 2020
The Power of User Generated Content on Instagram and How to Use It Effectively

What is UGC? If you are a social media marketer who likes to be on top of the latest trends at all times, you have surely heard of user generated...

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Super creative instagram accounts
Posted by Payel Mukherjee | July 11, 2020
10 Super-Creative Instagram Accounts that Are Really Kicking It

Be it a brand like Old Spice or Haldiram’s, or a celebrity like Priyanka Chopra or Cristiano Ronaldo, everything (and everyone) is on Instagram these days. And, why not? With...

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social media management strategies
Posted by Payel Mukherjee | May 19, 2020
Social Media Management: Strategies During Times of Crisis

As the reality of #StayHome and #Lockdown loomed large, brands had to think fast to ensure they remained relevant to the coronavirus’ impact on social media. The regular messaging would...

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Coronavirus Brand Impact
Posted by Payel Mukherjee | April 11, 2020
How Should Brands Communicate Now: 4 Companies That Are Getting It Right

As the Corona crisis took over the world, several brands pulled back their advertising and marketing efforts. While some feared that marketing campaigns could earn backlash against the brand, some...

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Republic Day
Posted by Payel Mukherjee | February 3, 2020
Brand Campaigns That Earned the Right Spotlight on Republic Day 2020

Brands are in the constant lookout to engage with their prospects and build a moment marketing connection on special occasions. Republic Day 2020 too was one such occasion. On such...

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Republic day
Posted by Payel Mukherjee | January 21, 2020
5 Content Marketing Ideas to Showcase Your Brand This Republic Day

India’s emergence as an independent republic is observed with much pride and gaiety on the 26th January of every year. Since 1950, this day has been deemed as a national...

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Visual Storytelling
Posted by Payel Mukherjee | December 5, 2019
Don’t Lose the Plot, Here’s How Your Brand Can Tell a Consistent Visual Story

Here’s what happens when you visit any outlet of a brand like Dominos across India. Barring the size of the outlet, you’ll find that all of them deliver pizzas of...

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blogging
Posted by Payel Mukherjee | December 3, 2019
10 Incredible Blogging Stats to Inspire You to Blog in 2020

Have you recently started a blog or are planning to start one — but still skeptical about whether it’s worth your time and resources? You’re not alone — with the...

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online troll
Posted by Payel Mukherjee | November 16, 2019
7 Ways to Deal with Internet Trolls: The Underbelly of Reputation Management

Pooja, a social media manager with a hospitality brand, had to excuse herself from a friend’s party at 11 PM. Her company’s social channel had erupted with 60 negative tweets...

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