What is the Buyer Journey Today and How to Incorporate Content into it?

If you are a marketer, sales professional, an entrepreneur or even a marketing student, you must have heard a lot about the buyer’s journey. We are all told to know our customer’s journey. That journey is important simply because it helps you understand the way a customer is getting attracted to your brand and the path they follow before they finally make a purchase.

This understanding of your buyer shapes your marketing and sales strategy and helps you build the sales funnel which finally converts the customer into a client.