Local SEO in 2021 - A Complete Guide for Beginners

SEO and digital marketing are like the heart and soul of brand-  ing. Without one, another finds it difficult to survive. And that’s the reason why digital marketing experts ask you to pay spe-  cial attention to the Search Engine Optimisation (SEO) of your web-  site.

However, is simply optimising a website for search engines  enough to get you traffic or noticeable footfalls? No. You need  more. And ‘more’ is what we will be talking about today. So,  today, let’s understand that crucial part of digital marketing you  can use to target the local audience – Local SEO.

Local SEO is all about increasing your business’s visibility on  search engines to attract potential customers in your locality. In  short, it involves the optimization of your website and brand to  increase local awareness, traffic, and leads from search engines.

Some of the major elements that affect the local SEO strategy of  your website are utilising local keywords, optimizing your Google  My Business page, managing online reviews and ratings, and build-  ing NAP citations.

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