Local SEO in 2021 - A Complete Guide for Beginners
SEO and digital marketing are like the heart and soul of brand- ing. Without one, another ﬁnds it diﬃcult to survive. And that’s the reason why digital marketing experts ask you to pay spe- cial attention to the Search Engine Optimisation (SEO) of your web- site.
However, is simply optimising a website for search engines enough to get you traﬃc or noticeable footfalls? No. You need more. And ‘more’ is what we will be talking about today. So, today, let’s understand that crucial part of digital marketing you can use to target the local audience – Local SEO.
Local SEO is all about increasing your business’s visibility on search engines to attract potential customers in your locality. In short, it involves the optimization of your website and brand to increase local awareness, traﬃc, and leads from search engines.
Some of the major elements that aﬀect the local SEO strategy of your website are utilising local keywords, optimizing your Google My Business page, managing online reviews and ratings, and build- ing NAP citations.