As global supply chain management consultants, CGN was facing a problem presenting the work they were doing to prospective clients as well as create and maintain content for internal and external communication.
They were looking for a partner who could help them create international-standard content and package that content into attractive case studies, newsletters, whitepapers and infographics. This premium content would then be used by their marketing team to promote their services better and also create thought leadership.
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One of the main problems that CGN faced was they were not being able to record the work that was getting done by their consultants. It meant that our team had to create all content pieces based on conversations with senior project leaders. The content was then designed into case studies that showcased the work done by CGN through a combination of pictures, graphs and videos. Our team also developed newsletters that were based on research of current issues in the supply chain industry.
The case studies and whitepapers were used by the marketing team to generate more leads from new and existing clients as well as get more traffic to the website. With the visual stories explaining in detail the processes that were taken by the consultants to solve a particular problem, the client was hooked, thus adding to the sales funnel.