HDFC Ergo

Content creation


Background

HDFC Ergo wanted to change the way they were communicating to customers. They wanted to make insurance easy and understandable to the common man. They wanted to be a brand that would make insurance uncomplicated – something that all kinds of people could understand and relate to. They wanted to serve their customers and prospects content that would educate, inform and engage and yet be simple and clear.

Join your customers on their digital journeys today. Set out to be found online today.

Solution

After undergoing a quick training to understand the most crucial concepts, our team wrote web content, articles and blogs that were easy to understand and great on information. The tone was kept simple and conversational to attract the average reader. We also kept in mind that the content and headlines were SEO-optimised.