HDFC Ergo wanted to change the way they were communicating to customers. They wanted to make insurance easy and understandable to the common man. They wanted to be a brand that would make insurance uncomplicated – something that all kinds of people could understand and relate to. They wanted to serve their customers and prospects content that would educate, inform and engage and yet be simple and clear.
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After undergoing a quick training to understand the most crucial concepts, our team wrote web content, articles and blogs that were easy to understand and great on information. The tone was kept simple and conversational to attract the average reader. We also kept in mind that the content and headlines were SEO-optimised.
The content we created helped HDFC Ergo’s mission to make insurance uncomplicated. It also helped them attract more visitors, educate and engage them in a better way.