India's Top Content-led Marketing Agency
We Build Content that Gets Found & Drives Demand
- Hassle-free content marketing services, executed by multiple award-winning team
- SEO+AEO and social media, all included under one roof.
- Rated 4.7/5 on Clutch vs 4.1 industry average.
- Trusted by brands across BFSI, SaaS, healthcare and more
Get 16% Off Your First Retainer (This Month Only)
This month only – We’re celebrating 16 years of Justwords.
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We Build Content that Gets Found & Drives Demand
- Award-winning, hassle-free content marketing services
- SEO, AEO and social media under one roof
- Rated 4.7/5 on Clutch vs 4.1 industry average
- Trusted by BFSI, SaaS, healthcare and other brands
16%
Off
*Disclaimer: We value your privacy. By submitting this form, you agree to our Privacy Policy. Your data will not be shared with any third parties.
Years building content-led organic growth
Brands served globally
Content pieces delivered
Client satisfaction across active retainers
Most Content Marketing Services build content. We build growth engines.
Content marketing is more than producing and publishing content. It’s about building a system that delivers the right message to the right audience and drives action through visibility and distribution.
At Justwords, content, SEO, AEO, social media, PPC, and websites work together as a single system to drive consistent organic growth.
See How Our Content Marketing Services Drive Organic Growth
|
+46.6%
Organic Users
(in 4 months) |
+87.3%
Search Impressions
(in 4 months) |
|
+338%
Search Impressions
(in 4 months) |
+108%
Organic Users
(in 4 months) |
|
+186%
Organic Traffic
(in 4 months) |
40%
Keywords on Page 1
(in 4 months) |
|
+752%
Organic Traffic Growth
(in 3 years) |
270
Monthly Conversions
(peak) |
What Our Clients Say After the Results Arrive
Our Content Marketing Services : What's Included
All included. One engagement. No surprise add-ons.
01
Content Strategy
At Justwords, we believe that without a solid content strategy, you are not doing content marketing. You are just creating content, well, aimlessly. Effective content marketing starts with asking the right questions, such as:
- Who is our ideal target audience, and which stage of the buying journey are they at?
- Who are the competitors and what are their strategies?
- What have we been doing so far?
- What are the topics and keywords we should use to build topical authority, gain rankings, and traffic?
This is what we offer:
- Deep audience research to understand who you are really talking to.
- Competitive audits to find the gaps your competitors have not filled yet.
- Keywords, topical authority planning, and buyer journey alignment – all laid out even before a single piece of content is written.
02
Keyword Research
Search data has to be sorted before it becomes a content plan. Good keyword research does not just hand you a list of search terms with high volume. It tells you which searches are worth creating content for, what kind of content to target them with, and which opportunities are sitting right in front of you.
- We group your keyword set by intent, funnel stage, page type, and business value so that you know exactly what each term is meant to do.
- Your existing rankings show which page 1 and page 2 terms should be refreshed before new content is planned.
- Your Google Search Console data shows real query language that keyword tools often miss.
- We also spot your cannibalisation risks early so that you won’t have two pages competing for the same term.
- Your topic clusters follow semantic keyword patterns so that one pillar page can support a whole group without stuffing every phrase in.
- When every search term has a page, a purpose, and a clear next move, the content plan becomes much easier to execute.
03
Content Writing
Content writing is probably the hardest part of the whole process and that is what Justwords excels at. When you work with us, you can forget the AI slop and generic content that you will find everywhere. We believe that in a world flooded with low quality AI content, the only way to stand out is write with a human voice. Every piece is developed as per the strategy, written by a domain expert (only 2% of writers who apply to us actually make the cut) and edited for brand voice, intent and SEO. Your content is in safe hands with Justwords.
Content Formats we write:
- Long-form blog posts and articles
- Pillar pages and topic clusters
- Social Media Content
- Case studies, guides, whitepapers
- Website content
- Lead magnet content
- Personal branding content
04
SEO & Optimization
The best of content means nothing is it does not reach the right person who is actually looking for it. That discovery happens through SEO. SEO acts as the bridge between your content and your prospect, turning a piece of content into a tool that creates trust, wields influence and drives action.
At Justwords, we believe that SEO and content marketing are techniques that work extremely well together. That is why, we bundle content and SEO together in all our content marketing programmes. We make sure that all good content written reaches your target audience.
For this, we also offer the following as part of our content marketing solutions –
- On-page SEO on every piece — meta tags, heading structure, internal links, schema markup
- Title, H1, and H2s that clarify the page topic clearly — without keyword stuffing every line
- Internal linking that moves readers toward related service pages, articles, and case studies
- Images, alt text, FAQ opportunities, and structured data planned while the page is still editable — not retrofitted after
- Topical authority built through content clusters that convey your authority and expertise to search engines
05
Content Distribution & Social
Getting content live is only half the job. If the right people never see it, it does not matter how good it is. Without distribution, your content is just sitting pretty on your website. At Justwords, we make sure every piece has a distribution plan — so it earns traffic, ranks, and creates demand. This is how we do it –
- Guest posting and editorial outreach for high-authority backlinks
- Organic social media — LinkedIn, X, Instagram, depending on where your audience is
- Content repurposing across formats and channels
- Email and newsletter distribution
- Paid amplification and retargeting to extend reach
- Community building and engagement on the channels that matter to you
The point is not just to publish. It is to make sure the content actually gets found. That’s why our distribution targets are decided at the strategy stage, so we are not making it up as we go.
06
Content Refresh & Audit
Most websites have more content than they think, and a lot of it is actually dragging performance down. Old blog posts that used to rank, pages competing against each other for the same keyword, and thin content that was never going to do much – we go through it all and make a clear call on each piece.
- We audit your existing content for rankings, traffic trends, engagement, and conversion signals so that our decisions are based on real data.
- Your pages that are decaying get identified early. We rebuild them with updated information, better structure, and tighter keyword focus before the drop gets worse.
- Where two pages are cannibalising each other, we consolidate or redirect so that your strongest page gets all the signals instead of splitting them.
- Thin or outdated content that is pulling down the overall quality of your site gets flagged for improvement or removal.
- We prioritise by impact (what will move the needle most, fastest) rather than working through everything in order.
- A content audit usually surfaces quick wins that new content alone would never find.
07
Performance Reporting
Data only matters if it tells you something useful. We send reports that are meant to be read. Every report tells you where things stand, what changed, and what we are doing about it – all in plain language.
- Traffic, keyword rankings, and conversions are tracked every month. We show you the trend, not just the snapshot.
- We flag which pieces are performing, which ones are slipping, and which ones we plan to update or improve.
- Audience quality and pipeline contribution are part of the picture. Surface-level metrics alone do not tell you much.
- If something is not working, we say so and explain what we are changing and why.
Every report comes with a clear set of next steps so that you always have a direction, not just a data dump. And if you ever want to dig into the numbers yourself, we are happy to walk you through the data on a call.
08
AEO
AI search has become a reality. Your customers are using Google’s AI Overviews, ChatGPT, Perplexity, Gemini, and Claude to get answers before they buy — which means your content needs to show up there too.
At Justwords, we make sure the content we write is AEO-optimised, so your brand gets cited by AI, not just ranked by search engines. Here is what we do:
- Apply best practices honed over three years of tracking what AI platforms pick up — clear definitions, direct answers, authoritative sourcing — so your content is more likely to be referenced
- Audit how your brand and content currently appear across AI platforms and build in the signals that make a page more likely to be cited
- Track rankings and search performance on an ongoing basis, flagging what needs to be updated before it starts to drop
- Build topical and off-site authority to broaden your brand's digital footprint across the web
- Maintain SEO hygiene — site speed, internal linking, technical fixes including GSC errors, page indexability, broken links, mobile friendliness, URL structure, image optimisation, schema markup, and quality link building
“Content isn’t about volume anymore. We build content systems rooted in real expertise, mapped to user intent, and designed to perform across search, AI discovery, and the full buyer journey.”
Payel Mukherjee
Founder & Chief Executive,
Justwords
Why Choose Justwords for Content Marketing Services?
Here’s what separates our content marketing company from one that just invoices you
Discover how we can help you
Book a free strategy call and share your goals. We'll put together a plan that highlights your opportunity and how we can help.
01
16+ Years of Content-Led Digital Marketing
We’ve been building content-driven growth systems since 2010, long before content marketing became a trend. Across 1,000+ brands and industries, we’ve learned what actually drives rankings, traffic, and leads, and what doesn’t. That experience has shaped a process that is more systematic than experimental, and more outcome-focused than activity-focused. It also means the approach is informed by long-term pattern recognition across multiple industries and content types.
02
SEO+AEO, Content & Distribution as One System under one group
We’ve always treated content strategy, expert writing, SEO and distribution as a single integrated system. So your content doesn’t just get published; it gets found and performs. The same workflow also covers content optimisation, including meta descriptions, meta tags, slugs, anchor text, and heading structure where needed. That keeps execution connected from planning through publishing and promotion, instead of treating each part as a separate handoff.
03
The Best Writers in Your Niche. Not generalists
Only 2% of writers who apply pass our vetting. Our writers are experienced across BFSI, SaaS, healthcare, and more. Each project is matched by domain and subject matter rather than availability. Each project is also supported by a central editorial team that gives writers feedback and direction throughout the process. That structure helps keep quality high while ensuring the content stays aligned with the brief, the brand, and SEO requirements.
04
Strategy-First. Not Calendar-First
We don’t start writing until we’ve mapped your audience, competitive landscape, funnel, and goals. Content without strategy is expensive noise. We’ve seen what it costs companies, and we refuse to contribute to it. The strategy phase also identifies the right topics, keywords, and user intent before content production begins. Performance is then tracked using SEO tools to understand what is working and what needs to be adjusted.
Discover how we can help you
Book a free strategy call and share your goals. We'll put together a plan that highlights your opportunity and how we can help.
— OUR APPROACH TO CONTENT MARKETING
The Justwords Content Engine
A Structured Framework Behind Every Content Marketing Solution We Deliver
16 years of content marketing campaigns distilled into seven repeatable stages. Each stage has defined inputs, outputs, and KPIs. You see exactly where your investment goes and what it’s producing at every step.
Included in every engagement
- ✓ Full-funnel content strategy
- ✓ Industry-matched expert writers
- ✓ SEO optimisation on every piece
- ✓ Distribution + backlink outreach
- ✓ Monthly reporting with real KPIs
- ✓ Dedicated strategist (single POC)
- ✓ Month-to-month contracts.
01
Audit
Diagnose what’s broken. Identify gaps and opportunities.
02
Strategy
Keyword intent mapping, topical authority planning, funnel alignment.
03
Write
Content written by domain-matched writers, not generalists.
04
Optimise
On-page SEO, internal linking, AI Overviews targeting, readability improvements.
05
Distribute
Backlink outreach, promotion, repurposing across channels (social, newsletters, etc.)
06
Measure
Rankings, organic traffic, engagement, leads contribution.
07
Scale
Double down on winning topics & clusters. Refresh & upgrade existing content.
01
02
03
04
05
06
07
Audit
Diagnose what’s broken. Identify gaps and opportunities.
Strategy
Keyword intent mapping, topical authority planning, funnel alignment.
Write
Content written by domain-matched writers, not generalists.
Optimise
On-page SEO, internal linking, AI Overviews targeting, readability improvements.
Distribute
Backlink outreach, promotion, repurposing across channels (social, newsletters, etc.)
Measure
Rankings, organic traffic, engagement, leads contribution.
Scale
Double down on winning topics & clusters. Refresh & upgrade existing content.
🎉 16 Years. 350+ Brands. And a Free Audit With Your Name on It.
We’re celebrating our 16th anniversary — get a free content & SEO audit plus 16% off your first retainer. This month only.
Pricing
What Do Content Marketing Services Cost?
There are no standard content marketing costs in the industry. Pricing moves up or down based on what you are looking for and the scope of work you choose — and that scope can vary significantly.
Good content marketing is genuinely hard to find. The proven players who offer it and have established their authority in the domain will typically cost more, because good content is never inexpensive.
Add a full team of writers, editors, SEO specialists, social media strategists, data analysts, designers, and videographers — and you can see why this is not a cheap service.
On average, SMEs spend between Rs 50,000 and Rs 1.5 lakh per month on content marketing. Costs vary based on content volume, SEO scope, and the scale of promotion.
Remember content marketing is not a one-time thing that can be done for 3 months and forgotten. If you want real results, you need to be ready to invest in the longer game – where agencies like ours build growth engines which leads to sustainable growth. Hence you need to invest in the right content marketing services.
What shapes our pricing?
Here are a few factors that determine the cost of your content marketing package.
What services are you choosing?
Content marketing can include written, audio, and video content production, SEO, social media marketing, graphic design, link building, and performance marketing. Your pricing depends on which components you need and how much of each. Most packages include content creation and distribution as a baseline. If you are unsure what you need, we are happy to help you figure that out.
What do you want the agency to own?
At the base level, the agency executes — writing and delivering content without strategy, keyword research, or measurement. The next level is where the agency owns strategy, production, and performance — driving traffic, rankings, brand visibility, and ultimately action. Both are valid engagements, but they are priced differently.
Which industry are you in?
Industries like healthcare, SaaS, finance, and technology require deep domain expertise — premium writers, subject matter experts, and marketers who understand the landscape. That specialist knowledge costs more.
What kind of content do you need, and how much?
Long-form blogs, white papers, videos, and thought leadership pieces involve more research and command higher rates. Larger volumes often bring better per-unit pricing.
What SEO and social media support are you looking for?
If you want rankings and traffic, you need technical SEO, on-page optimisation, and link building. If you want brand visibility and trust, social media marketing becomes essential. Not all content marketing agencies offer SEO — make sure you understand exactly what you are buying.
Let’s Talk
Tell Us What's Not Working. We'll Show You Why.
A senior Justwords strategist will personally review your content setup and respond with a clear diagnosis and a roadmap to fix it.
- Diagnosis of your current content and SEO gaps.
- No obligation. No sales pitch.
- Response from a senior strategist, not a sales rep or an auto-reply.
- Your audit is yours to keep, whether you work with us or not.
- Month-to-month contracts. No lock-in.
*Disclaimer: We value your privacy. By submitting this form, you agree to our Privacy Policy. Your data will not be shared with any third parties.
What are content marketing services?
Content marketing services cover everything that goes into planning, creating, and promoting content that helps business growth, whether by increasing traffic, building authority, generating leads, driving engagement, or converting leads into customers. It is not just writing blogs. It is the strategy behind what to write, the research behind why it will rank on search engines (SEO optimisation), the distribution that gets it seen, and even the tracking that tells you whether it worked.
What does a content marketing agency do?
A good content marketing agency does a lot more than write content. We plan and execute tailored content strategies that align with your business goals. We figure out who your audience is, what they are searching for, and what it will take to attract, engage and convert them. Then we build the strategy, write content across formats, take care of SEO and AEO, get the content distributed across channels, and report back on what is performing.
What’s included in your content marketing services?
Our comprehensive content marketing services include:
- Content strategy and keyword research
- Content writing across formats (blogs, website content, landing pages, case studies, etc.)
- SEO and AEO optimisation
- Social media content and email marketing
- Content refresh and audits
- Content distribution, promotion and link building
- Performance reporting
Does content marketing still work?
Yes. Content marketing remains one of the most effective ways to build website traffic, authority, and inbound marketing results. When done right with a proper strategy, it provides compounding results. Content that ranks well and resonates with your audience keeps bringing in traffic for months or years. That’s why businesses that have been investing in content for 2–3 years are genuinely hard to displace. And the ones starting now are building that same advantage.
Can content marketing improve SEO and rankings?
Absolutely. Content is the core of SEO. Without it, there is nothing to rank. With the right content (built around real keyword research, structured correctly, and backed by links), rankings follow. Beyond rankings, content optimised for AEO also has a better chance of showing up in AI Overviews and LLM responses.
How long does content marketing take to show results?
Most Justwords clients see measurable organic traffic movement within 3–4 months. Month 1 is dedicated to quick wins – fixing existing gaps while the long-term strategy builds. Significant lead volume typically compounds from month 6 onward. By around 12 months, the gap between you and competitors who are not doing this becomes very visible. Content marketing efforts compound over time, especially when you consistently publish relevant, SEO-optimised content.
How do your content marketing services work?
Our professional content marketing services follow a structured approach:
- First, we audit existing content and identify gaps.
- Then, we build a content creation plan and assign the right writers.
- The next step is to create engaging, relevant, and valuable content.
- Content is then optimised using SEO and AEO best practices.
- Then, the content runs through the editorial team before it reaches you.
- Once approved, we publish and distribute your content across channels.
- Finally, we track content performance every month and feed those insights back into the next cycle so the strategy keeps improving.
Do you have writers who understand my industry?
Yes. This is one of the things we are most careful about. Only 2% of writers who apply to us actually join our team. We have worked across finance, healthcare, tech (SaaS), ecommerce, hospitality, and 15+ other sectors. We match every project to a writer with verified, demonstrable expertise in that sector. If we don’t have the right writer for your brief, we will tell you before we take on the project, rather than assigning it to a generalist.
Where are your content marketing services available? Do you offer content marketing services across India?
Yes. We work with brands headquartered across India (Mumbai, Delhi, Bengaluru, Hyderabad, Pune, and beyond) as well as international clients in the US, UK, Canada, Singapore and the Middle East. We have a full in-house team, and our delivery is fully remote-native, which means location has never been a limitation for our clients or us.
What does content marketing cost in India?
The cost of content marketing services varies depending on:
- The volume of content you want created.
- The content formats you need (blog posts, webpages, landing pages, product descriptions).
- The industry you’re in and its complexities (niche manufacturing content is priced differently from a travel blog).
- The channels you want the content to get distributed to.
- The scope of services you opt for (a blog writing engagement differs from an engagement that includes SEO strategy, content, distribution, and tracking).
Our content marketing services are designed for startups, mid-market brands, and enterprise clients. Typically, our content marketing services start from ₹30,000/month for simpler startup projects. A complex enterprise engagement may cost ₹1,50,000/month or more, depending on the scale. We always conduct a content audit first and then put together a clear scope so you know exactly what you are getting and what it costs.
Do you use AI to write content?
We use technology where it genuinely helps: research, brief structuring, and performance analysis. Every piece of content is written, edited, and quality-checked by expert human writers and editors. We do not publish AI-generated copy, and we never will. The expertise in your content is real, and that is the only way it stays credible.
Locations
Gurgaon
Mumbai
Delhi
Hyderabad
Bangalore
Chennai
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