Whether you are large enterprise or a small business, whether you require this type of content or that type, whether you need just content or content marketing, we have got you covered. Justwords is a Google-award winning content agency and we have a very simple aim – offer you the experience of good content. It’s just plain good content, delivered to your inbox, just like that.
So here’s the thing – content is like the frontline of every business. It’s what goes to battle every day, fighting for space against millions of other content pieces that is spewed in the Internet. It achieves its victory when it is read by a delighted consumer who not only reads and shares it, but also wants to know more about you. And there, you have won a lead or maybe even a customer!
That’s the content we provide – content that delights as well as drives searches and sales!
At the heart of every great branding and advertising exercise is great content. But in today’s age, a brand needs not just great content but also great content marketing.
READ MORE...In this age of content overload, your content needs to stand out. Great content needs to find its audience at the right place and also speak to them about relevant things.
READ MORE...SEO - short for Search Engine Optimization, is a process of optimizing a particular website to help it gain the desired visibility on a search engine for example, Google.
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As content marketers, we are often approached by businesses who want content marketing programs designed to achieve quick results. And even though people are coming of age with their understanding of what content marketing is, I am sad to report that the current state of affairs isn’t very great. Most businesses understand content marketing as something that will either lead to quick results or a race that has to be run once. Most brands and the top management do not understand that content marketing is a long-term game. And even if they do, most CEOs are in a dilemma on whether they actually want to commit to a longer-term thing. So What should be done Here is one thing to remember – if you are a brand looking at embracing content marketing then do not look for quick fixes. As the CEO, do not ask your marketing team to produce immediate results or short-term results. You must be in it for the long haul. As a content marketer and a strategist, I have found that the best way to work around this is to make sure that your client understands what content marketing actually means. Also, we make it a policy to not work with businesses that do not have the time or patience to understand what real content marketing and are always looking to cut corners on what is actually needed. Over time, we make sure that if we are working with a brand which requires content marketing, they understand the following - 1. Content marketing – understanding the whole picture Brands often want to invest in content marketing without understanding the real deal. Hence it’s important to convey that content marketing is not just about creating some pieces of blogs and articles in a month and pushing it out through your owned media. Or it's not just about doing SEO or SMO and targeting some 10 or 30 keywords. Content marketing works as a whole. You cannot create just create content and not plan how to distribute it. You cannot create random content based on certain keywords and market it to just everyone. You will need a content strategy that will define what needs to be written and how it is to be written and a marketing strategy that will define how that entire content set will reach the targeted audience and set the inbound traffic wheels working. So get the understanding correct and make sure the top guys are willing to invest that time and money into the whole process. 2. Content Marketing is not a quick fix Get this thing sorted right at the start. What does the brand want and how much time does it think it can invest in getting the results. We have heard answers like – “I need XXX amount of sales in 3 months because I am launching a product.” “I think content marketing is trendy. Our CEO wants some content written because he feels it will get us some traction before this summit we have next month” “What is the ROI on this monthly investment that you want us to make. I finally want my products selling. I want my stuff to sell fast.” If you hear the above answers, your client probably does not understand a thing about content marketing. Content marketing is not just a quick race that will lead you to the victory stand. It’s not something that you do quickly that will get your products to sell fast. Content marketing is about building trust about your brand, product, services. It’s about creating brand awareness among the target audience. It’s about providing value to your users and establishing that belief in your brand. It's about connecting with your target audience without pushing for sales. 3. Its okay to start small as long it is done in the proper way Sometimes, certain businesses will understand the full thing, but the top management might not be prepared to go the full hog without seeing the results. In such cases, it's okay to start small – like a certain line of the business or a certain product. Make sure you are working small but working with the basic set of content marketing ammunition – a proper strategy, buyer persona mapping, content creation according for all channels and platforms to be used, a content distribution and promotion plan, and tracking of metrics. Without the implementation of the whole plan, results will not be achieved and it might be difficult to see the big picture. Conclusion Content marketing is difficult. The results need time. And clients need to be ready to give the buy-in time. But once the results start coming, there is no stopping it. So are you ready for the marathon? Want to know more about content marketing for your business? Write to us at sales@justwords.in or drop in a query here. Want to read more check the curated list below. 9 best ways to reuse that blog pile in your archive and get more traffic [Video] Why Exactly Should You Do Content Marketing And How? [Video] 5 Copywriting Sins That Weaken Your Content ROI 10 CONTENT MARKETERS YOU NEED TO FOLLOW TODAY AND WHY
Take almost any topic and Google it. You’ll see hundreds and thousands of pages appearing in search results.
“SEO is just rubbish. It doesn’t work. I have tried it a couple of times and it doesn’t work. It's just a big industry trying to scam people”.
What’s common between an established writer, a new writer, a freelancer and someone who just writes casually? Everyone faces a writers’ block.
Before we get started with this blog, I want to answer a basic question that I get asked pretty often – “So what’s the big deal about business blogging?
So, here we are, with the second part of our business blogging series.
Remember what chef Gustav said in the movie Ratatouille? “Anyone can cook”. “But that doesn’t mean everyone should” replied the Remy, the rat.
The Justwords internal team works with a large pool of vetted professional content creators. Our tribe is built of journalists, editors, professional writers, photographers and designers, content marketeers who all love one thing – producing and sharing great content.
What makes us different
