We are Justwords – an amazing clan of dreamers, doers, thinkers. We are not completely normal but that’s because we are not like anybody else. Expect us to be different, amazing and refreshing.

About Us

We were born in 2010. Back then, we specialised in just content, helping businesses around the world to develop content that is real good – and we don’t mean just quality wise; we mean “real good” in terms of attracting attention, boosting traffic and building brands.

So what are we doing now? We sensed midway that creating content was only one half of the story. The other half lay in reaching that content to the consumers. Content marketing was what a brand needed to be holistic. And, so we broadened our offerings to ensure that the brands not just told their story, but also got the audience to listen to that story, got their traffic, leads, sales and ROI. We had emerged as a full-fledged content marketing agency, which even picked up prestigious awards from Google for two consecutive years. Over the years, we have gone from strength to strength because we believe in understanding exactly what a brand wants and being able to use our own version of content marketing to drive growth for our clients.

As a founder-led company, we have the advantage of being nimble and fast, personable, accountable, flexible, and dynamic. Over the years, we have learnt to deliver scale and reach for all domestic and global clients. Our strength lies in our team consisting of some of the best writers and editors in the industry, along with crazy artists, data analysts and free-thinking marketeers. Today, we are a profitable company. There are no VCs and no advertising. Just a lot of hard work and passion for what we do. At the end, the idea is to tell a great story and make it heard.


The Justwords family is a network of free-spirited, creative people who share a passion for content, marketing and data. Our culture is one of work-till-you-love-it and do-it-anyway-you-want-to. We have our jokes, fun and play.


Whether content stars or bright creative gods or marketing hotshots, every Justwordian is a sharp shooter. But whatever we do, we believe that the team is greater than the sum of each of us. That’s the philosophy that makes us what we are.


We believe is good is just a starting point and there is always scope for improvement. We believe in pushing the boundaries and developing capabilities even further, so that we can help achieve exactly what the client wants.


A digital agency dedicated to creating cutting-edge websites.

“We believe in searching out the story that defines every brand – A story that will connect you and your customer, a story that will create a change, a story that will turn your idea into a powerful brand. Those that tell their story the best, win. We do that by creating the right content, and placing it on the right platforms. So that when your story goes to battle for you everyday through your website, product descriptions, social media pages, blogs, etc, you win the field”

3 Reasons to step into the game with Justwords

If the end user is happy, we will be a happy company

Hence focus on what the customer wants and how he wants it. Whether its just content creation, or marketing it, it should take care of the ultimate aim of the user.

Great work is always backed by an amazing team and culture

Our work culture is founded on trust and openness. Justwords is home to people who love their freedom to work – its a team that brings in loads of passion, talent and ideas.

We focus on customer journeys

We take a holistic approach to digital. This means we focus on reaching the message of the brand to the customer, across channels and across devices. We are where the audience is.

Our Justwords Clan


Payel is boss behind Justwords. The Justwords story began in 2010 when she felt the need to build capabilities that could deliver tip top content for brands struggling to achieve quality and scale in content services. With a background in media, she likes to explore the blend of content, data and marketing in achieving impactful results for businesses. She totally digs beach travel and great design ideas.

Pallavi Modwell

Always ready to handle a crisis, Pallavi is our master troubleshooter. When not dealing with chaotic deals and fussy clients, she loves to eat and interact. With her dedicated nature, she is a go-to girl for organising, managing and handling all sorts of projects.


Ajay is always ready to handle a complicated project when it comes to SEO and dive into data sheets. He is also our inhouse food critic whose opinions are highly valued.


After dabbling in economics and market research, Leena found her sweet spot in content. She is our girl scout who always finds a way to save the day. Her pet love is reading and any new idea that allows her creative juices to flow.


Sanjay is the king of selfies. He loves recording every day of life and the special things that matter to him. He is also our inhouse zen designer – talented, calm and collected.

Ved Prakash

Ved is our SEO superstar. After completing his MCA from UP Technical University, he started his journey as a digital marketer. When he’s not coming up with kickass digital strategies for clients, you will find him enjoying a movie or two.

Kaushik Saha

Our sales rockstar, Kaushik is also Mr Dependable. You can throw any probems at him, and he will smilingly solve it. When not closing deals, he loves travelling to new places and trying out gastronomic delights.


Subodh works quickly, quietly, and furiously. He is the guy you go to if you just have to get a job done. He enjoys playing and watching cricket and claims to be the biggest fan of former cricket captain MS Dhoni.

Kirti Parashar

A graphic designer who loves to gossip around with friends, Kirti is  passionate about doodles, sketches and art of all types. A typical Gen Z, she loves capturing all moments on the ‘gram, grooving on music, sipping on caffeine and living with countless “you know what happened”.

Kadimi Sushanti

An engineer by degree, Sushanti’s love for trends and pop culture got her into digital marketing. She thrives on challenges. When she is not using her creative juices to come up with strategies for clients, she is busy creating handcrafted gifts for loved ones.

Anisha Suvarna

A French fry addict, tiny dancer, aspiring Korean language expert and a bit of a drama queen, that’s Anisha. But over everything else, she loves words and is deeply passionate about them. She rocks in her role as a content editor and makes it as glam as it sounds. In her words, she is “Loving it! Living it!”

Shivangi Mittal

Content writer, former auditor, Montessori-trained mentor, Aarika’s mum- Shivangi dons many feathers in her cap. To her writing is therapeutic and music is soul. High on life, Shivangi believes in living one day at a time.

Amit Kumar

An search engine specialist, Amit loves digging into data and thinking of new strategies to beat competition. He is also our in-house encyclopaedia. From latest books, movie recommendations, latest digital trends, he is your guy.

Mohit Singh

The magic of a story lies in its narration. Nobody proves it better than Mohit. Be it the stories from his last road trip or that of your brand—Mohit has everything handy to make storytelling a   success. As our social media manager, Mohit makes people fall in love with your brand.

Rohit Panwar

A man of fine balance, Rohit has mastered the art of fine-tuning assertiveness to achieve the flawless balance between passive and aggressive methods. While he believes in being aggressive about achieving goals, he believes in the importance of being passive in maintaining certain relationships. He loves adventure and is always looking forward to batting on a 22-yard pitch.

Sourabh kumar

A man of sensitivity and sensibility, Sourabh has a wide range of interests and things that keep him going. Our kind-hearted and helpful search engine optimization (SEO) analyst, Sourabh loves working with wordpress-based blogs just as much as he loves watching films and growing organic vegetables.

Sneha Pillai

Love for stories and written words brought Sneha into the world of content and storytelling. A curious reader, resilient traveller, passionate foodie, detail-oriented content manager and an expert editor, Sneha is always up for creating great content. She dislikes the phrase Grammar Nazi, and believes in setting the language free; but not at the cost of Oxford Comma. Bazinga!

Ananya Srivastava

Ananya found her passion for reading quite young and now, doesn’t leave the house without her Kindle. For her, words on a page are almost intuitive, and she finds solace in editing. An amateur garden mom, Ananya lives by psychedelic rock and good TV content.

Rishabh Sinha

Rishabh brings the calm and peace of Banaras into our very hectic workdays. A detail-oriented talented writer, he churns story after story at an unbelievable pace but with a sense of calm and depth in narration. When he is not weaving magic with words, he loves strolling the streets of old Lucknow and indulging in traditional Mughlai food.

Purna Ray

An absolute foodie, trained classical singer, marathoner, and a blue belt in judo, Purna loves cooking and following political news. Happy with her hands always full, she finds joy and excitement in multitasking and levelling up her game.

Nishant Tomer

Nishant believes that you can achieve any milestone with patience and experience. Putting this thought into action, our SEO executive Nishant enjoys using his skills towards project advances and quality link building. A master of guest blogging, Nishant takes our digital marketing efforts to the next level.

Abdul Kadir

An SEO expert, Abdul loves pushing himself to perform better every day. Self-motivated and highly skilled Abdul thrives in challenging situations. He likes to make the best of his skills, talent and experience to achieve resounding success in every project he undertakes.

Anurag Pandey

Our key accounts guy, Anurag believes in getting things done. He also likes to keep things exciting at all times. There is never a dull moment with him. Anurag is your go-to guy for any input on what’s trending in men’s fashion as well as on how to get work done quickly and efficiently.

Prerna Daga

She is a passionate content creator and an indiscriminate reader who reads anything and everything that comes her way. She is constantly exploring the world of words from the tip of her nib. When not, she is either on a TV series marathon or splurging on random shades of lipstick or staring into space for ideas.

Sri Krishan Singh

Creative content writer with a tech background. Likes to read about new technologies and changing trends. Avid movie buff and a sucker for Paramore songs. Has a habit of changing hobbies every month and likes to dabble a little bit in everything.

Rakesh Bisht

Rakesh is not just a senior SEO executive but a search engine enthusiast. He knows it all about SEO and how to make it work for you. When he is not creating and implementing SEO strategies, he follows digital marketing trends and shares his ideas with others.