More power for Genus innovations’ solar and battery-inverter business

A traditional brand, Genus wanted to explore online marketing for increased brand awareness and more traffic to the website. That is what we gave them.

170%

Increase in organic traffic

149%

Increase in referring domains

140%

Y-O-Y growth in total website visitors

“Thanks to Justwords, our web traffic grew ten times in terms of social presence. The partnership also led to a five times increase in traffic, and three times more leads. The team maintained a collaborative and smooth workflow. They went above and beyond to deliver.”

- Managing Director of the Company

A quick overview

Genus Innovation is a traditional battery and invertor manufacturing company based in Jaipur. The company was looking at exploring the online space and wanted a partner who could help them develop a website, brand awareness and online traffic. They also wanted to establish a market leadership in their niche spaces of battery and inverter manufacturing, as well as solar panels.

The challenge

The challenge with Genus Innovation products were sold through distributors, and there was hardly any presence online. Also, since they did not sell in all cities, the market presence was limited. So it was not a market name. There was hardly any online brand awareness, especially in the B2C market.

The brand also wanted to emerge as a thought-leader in their industry, which was dominated by players who had been spending the big bucks for years on advertisement and also online marketing. This had to be done through content. The challenge was - how do you create content around batteries and inverters and solar that would not be too technical to understand, would not put off the reader, and would help the consumer solve his pain point.

In short, everything had to be built from scratch. And that is where we started in 2018. The goals we were looking at were not easy, but Justwords had never shied away from a challenging brief.

Main Goals

Build an online presence and establish brand visibility in the market.
Build online traffic from scratch and increase it every year
Establish thought-leadership by providing content that would solve customer queries and issues.
Stay ahead of competition in digital marketing

The solution

SEO + High-value content + social media marketing

Building traffic from scratch was always going to be difficult, since the brand does not have an online presence and this case a limited offline presence. We set about doing 3 things –

Solution 1

Building a proper website

A website is the key to any online marketing journey, since that is where you conversion will happen. Consider it your online home. A good website that is optimised the right way, and has the right content will always get your traffic and conversions. That is what the Justwords team started with. When we finished, we had a good-looking website with everything we needed to start the next phase of online marketing.
Solution 2

Implement a solid content marketing strategy

If you need traffic, you need great content and you need SEO to make the content work. So that is what we did. We started developing high-value content. While creating the content, the writers focussed on what were the queries related to every stage of the buyer journey, and how these content pieces could help solve a customer query.

We also developed a series of videos that would help solve basic buyer queries around batteries and inverters. The aim was to produce consistent content that would generate traffic and brand awareness.

All the content that was built was based on our proven Content Performance Formula that is aimed at developing the right kind of brief for the writer. The brief offers the research for the right combination of keywords that had the potential to rank the content, the whole structure of the content, the content mapping etc.

The Justwords Content Performance Formula is used consistently in all our content marketing campaigns, leading to expected success results.

Once the blogs were written, a combination of SEO and content distribution helped the content pieces rank and fetch traffic for the website.
Solution 3

A solid SEO campaign -

This was based on a solid offpage and onpage strategy that was based on optimising of keywords, earning solid backlinks, assessing buyer persona, rich-variety of content distribution, social media management etc. This slowly started drawing in traffic to the website, enabling the brand to rank for transactional keywords.
Solution 4

A solid social media strategy -

Social media was going to be an important avenue for building brand awareness and hence we started designing focussed campaigns that will help the customers know about the brand

Our focus lay on
- Being youth-centric: Positioning them the towards youth through quirky and humorous product promotions.
- High-quality content: Using witty copies to promote the brand and their products
- Educative approach: Educating people regarding the inverters, batteries, and solar panels, and answering questions that come up in every stage of the buyer journey.
- Topical Relevance: Creating product posts around the latest events and trends in the country.

Results: Growth in the last one year

Page One Rankings

Traffic increase

Social media – engagement and traffic increase if any?

Ready to grow with content?

Good content is hard to find. And that is why our clients hire us. If you want the kind of work you read in the above case study, give us a call. We always make sure we deliver the best of human content, that comes with a quality guarantee.

Check out our content and content marketing solutions to know more about how Justwords can help your business or brand.

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