What are product descriptions?
Quick question? When is the last time you purchased a product online? And think how you decided to buy the product. If you are like all of us, you purchased a product from an ecommerce business yesterday, and you are likely to buy from products online from ecommerce platforms. Before you bought your stuff, you probably decided to check out the content written next to the product you wanted to buy on a particular site. That informative text placed beside a product listed on a website is known as a product description. Effective product descriptions speak to the target audience's needs and create a sense of desire that encourages the customer to buy their product. Product Descriptions are extremely important for eCommerce businesses and retail businesses as they significantly impact a customer's purchasing decision. And since eCommerce is growing at a crazy right, ecommerce content matters. That means product descriptions matter.
Testimonials
Product description writing services - why you should outsource?
The battle for consumer attention is won or lost in the blink of an eye. We bring you eCommerce copywriting services that go beyond the ordinary. With our expert team of copywriters and a commitment to quality, we provide a seamless journey from writing product descriptions to managing the entire process. Here’s how our product description writing services work.
Justwords product description content writing process -
how it works?
- Step 1: Getting to know each other
Brief call to understand your brand We kick off the process with a conversation. Our content head and editorial team will connect with you to dive deep into your brand's identity, values, and objectives. We want to understand your vision inside out. - Step 2: Crafting descriptions that convert
Building a team of expert copywriters who tailor to your needs Once we have a clear grasp of your brand, we handpick a team of copywriters from our diverse pool. Each writer is carefully selected to match your unique requirements, ensuring that your product descriptions resonate with your target audience. - Step 3: See the quality before committing
Free sample for your evaluation and satisfaction Before you commit, we provide you with a complimentary sample of our product description work done for you. This gives you firsthand experience of the high-quality content we create, allowing you to make an informed decision. - Step 4: Personalised project management
Your dedicated key account manager guiding you to success Once you are happy with the product description samples shared with you, we get the project started. At this stage, you'll be introduced to your dedicated Key Account Manager. They will be your go-to person throughout the project, ensuring smooth communication, addressing your concerns, and providing regular updates. - Step 5: Excellence in every delivery
Delivering outstanding product descriptions Our commitment to excellence means you can expect top-notch product descriptions every time. We consistently deliver product descriptions that not only meet but exceed your expectations, making sure your brand stands out and attracts the attention it deserves. Your success is our success, and we're here to support you every step of the way.
Benefits of compelling Product descriptions - The Justwords advantage
SEO pioneers
Let's get you found on the web!
We've been doing SEO for more than a decade – we really know our stuff. We've gone head-to-head with the toughest search competition out there and come out on top. Our content hasn't just survived Google's updates; it has thrived.
Now, writing SEO-friendly product descriptions is a bit of a puzzle. You have to slip in the relevant keywords, both the regular ones and the longer, more specific ones, all while keeping things short and sweet. Creating informative product descriptions that are crisp and persuasive as well as search engine results optimised are a challenge, no doubt. But you know what? It's a challenge we love to tackle. Our SEO product descriptions writing services will do that for you.
Experienced & passionate copywriters
Our professional product description writers are here to wow you The humdrum, bland, cookie-cutter product descriptions that simply parrot what the manufacturer says do not work. Your website needs descriptions that persuade, connect, and convert.
Should we strike a serious note, giving your products an air of luxury, or should we go for a more fun and friendly tone, perfect for a younger crowd? With our product description writing services, our writers make it our business to know your audience inside out and ensure that your product descriptions align perfectly with your brand. Because, let's face it, when your descriptions are relatable and engaging, your customers are more likely to trust your brand and make a purchase. And isn't that what we all want?
Conversion & consumer-focused content creation
Turning browsers into buyers You see, the magic of a great product description is that it doesn't just describe a product; it sells a product. It takes a casual browser and turns them into a satisfied buyer. When your descriptions resonate with your customers, they're more likely to click that "Add to Cart" button. We craft narratives that draw your customers in, helping them envision how your product fits seamlessly into their world.
In-house feel & outsourced excellence
Maintaining your brand's voice with our product description creation services We keep your brand's unique voice intact while delivering great product descriptions. At Justwords, we combine the feel of an in-house team with the skills of a product description writing agency, so your brand stays true to itself.
The types of infographic design services we offer
Creative infographic designing services place a diverse toolbox at your disposal. Wielding the different types of infographics properly is an exercise in both creativity and stratagem. Each type has its own unique charm, catering to specific needs and goals.
List infographics
Perfect for step-by-step guides, top 10 lists, and anything where order matters. Imagine a vibrant checklist that not only organizes information but also makes it instantly engaging. Use them to visualize your step-by-step guides, showcase your product features, and provide a quick summary of key points.
Statistical infographics
Numbers can be intimidating. However, statistical infographics turn them into a captivating visual narrative. Statistical infographics are designed to break down complex data, trends, or survey results. The best infographic designer is an expert at making trends visible at a glance and sharing insights with crystal clarity. When you're presenting a research report or survey findings, interactive infographics can make the data digestible and memorable.
How-to infographics
Ever wanted to learn something new or teach others a skill quickly? Infographics can be your digital mentors, simplifying complex processes for your audience. When you want to teach or guide your audience, these infographics are your best friend. They provide a visual, step-by-step roadmap to achieve a task or master a skill.
High-quality product descriptions - what does that mean?
Delivering On-brand and impactful product descriptions
Now that we've been talking about product descriptions for a while, you probably understand their importance for any business. Many marketers also stress the fact that product descriptions are a must. Why? Well, because when they're done right, they can seriously boost your sales and conversions. But what does "doing them right" really mean for your brand?
Take a break from writing worries. Let us handle it all for you!
Let our product description writing services do the hard work
Our expert product description writers are here to tackle the intricacies of product description writing head-on. Whether you need to differentiate your products in a competitive market, maintain consistency across a diverse range of offerings, or optimise descriptions for SEO without sounding forced, our writers have the expertise to deliver. Our product description writers are adept at conveying the unique value and benefits of your products, even when dealing with technical specifications.
Count on our product description writing services for quality
Quality is at the heart of everything we do. Our product description creation services are designed to deliver exceptional results every time. We don't believe in generic, one-size-fits-all descriptions. Instead, we take the time to understand your products, your target audience, and your brand identity to craft descriptions that resonate with your customers and drive conversions.
Scaling up made easy with our product description writing services
As your ecommerce business grows, so does the demand for high-quality product descriptions. Whether you have a handful of products or an extensive catalogue, our services are scalable to meet your needs. We can adapt to your evolving requirements, ensuring that your product descriptions continue to meet the highest standards and contribute to your business's success.
Frequently asked questions
Many copywriters and marketing professionals mistakenly believe that product descriptions should consist solely of a list of product features. However, they serve as a powerful marketing tool that not only conveys information but also builds trust and engagement
A product description should include essential details like the product's name, key features, benefits, specifications, pricing, and availability. Additionally, it should provide information about how the product can solve the customer's problem or meet their needs.
Our content goes through a robust process of quality checking. It is edited and reviewed internally before being submitted to you. Even after that, if revisions are required, we offer two free-of-cost feedback rounds to ensure your satisfaction.
Our product description writers follow your brand guidelines, tone, and style preferences to ensure uniformity across all product descriptions on your website.
Turnaround times can vary depending on the complexity and volume of the project. However, we offer flexible options, including expedited delivery for urgent needs. It's advisable to discuss your specific timeline requirements during the initial calls in order to keep clear expectations.
When you hire product description writers from Justwords, you're investing in a team of experts that is dedicated to enhancing your brand's online presence, driving conversions, and delivering high-quality content that aligns perfectly with your vision.
