DOES YOUR SEO PERFORMANCE MEASURE UP?
Can your customers find you online within two clicks… two voice searches…? If they can’t. it’s time to up your SEO game. Search, as a feature, has evolved with changing times. It’s moved from text to video to voice and AI now. Imagine someone asking, Hey Google, “Which is the best cake shop in my neighbourhood?” It takes thoughtfully crafted content, build-up of UGC and assimilation of links for you to be the answer to that question. At JustWords, we are unlocking SEO possibilities for the future so that you are ready to take on the whole new world of search.
Looking for an agency that understands SEO beyond defunct link-building techniques and creating visibility through remarkable content? Give us a call at 09871370096.
50% consumers who do a local search on their mobile phone are likely to visit the store within the same day. You could be that store if you have a strong local search strategy backing you. We specialize in managing your local data, optimizing and monitoring progress and sharing analytics insights that drives your brand’s better visibility among its local competitors.
SEO without borders – that’s what you need if have a business with international customers. While Google does have majority market share, optimizing just for Google worldwide requires knowledge of nuances of country-specific search. Adding a layer of complexity, you also need to play by the rules of search engines like Baidu, Yandex and Naver to rank in their respective countries.
The multi million eCommerce business is a still evolving market in India. With new players entering everyday, you need a hands-on SEO expert by your side everyday who can map, analyse and optimize your organic “visibility to sales“ journey. This is a market that only allows the survival of the fittest, so make sure your eCommerce strategy is in the pink of health.
SEO audits requires a deep dive analysis of your site’s technical, design and content elements to see how they are contributing or hampering your SEO. Our audit is designed to spot the issues that aren’t easy to spot, check optimization for your pages, understanding the hits and misses in link building and creating a custom report. Most important of it all, our audit comes with actionable insights that can connect SEO to your business goals and chart out the next steps in your journey.
SEO, by default, now takes a mobile-first approach. It involves analysing different mobile optimization options like responsive websites, mobile website versions and accelerated mobile pages (AMPs) to see which works for what aspect of your business. We perform in-depth mobile useability tests to ensure you are optimized and ready for mobile search and visitors.
NEW WEBSITE SEO PLAN
There is exponential benefit to having an SEO expert on board while building your website. From code to navigation to image sizes to design and content, we ensure that your site is structured for success. While we offer a full website building suite, we can also work with your design and development agencies to make sure you have an SEO-friendly website right from the beginning.
At JustWords, we are unlocking SEO possibilities for the future so that you are ready to take on the whole new world of search.
WHAT’S GREAT ABOUT OUR SEO?
While each website has a different content requirement, writing content that generates visibility and attracts leads and conversions has been the core driving factor behind the content delivered by JustWords. We are the among the leading content agencies of India and our combined expertise in content and SEO ensures that the organic visibility of your website increases exponentially with fresh and relevant content for your customers.
Great SEO is about taking that awesome content and putting it through a prism so that the effect becomes multi-fold across mulit-channel. That’s how we plan your content promotion.
WE invest in tools
There are several tools in the market which offer a great advantage in audits and ongoing analysis for SEO. As a client, it doesn’t make sense to invest in multiple tools to get fragmented reports. Instead, let our experts use various tools to pull out relevant reports and more importantly analyze tonnes of data and share relevant monthly actionable insights.
Frequently Asked Questions
SEO or Search Engine Optimization is the terminology used for all those techniques that help you rank higher in search engine results. Let’s take a simple example. Say you run a bakery in Noida. When someone wants types “bakery in Noida” in Google, your website should come up in the first few results. SEO refers to all the tools and techniques to get you there.
When you invest in SEO, your website starts showing up when people are searching for relevant businesses. Given that so many people today make purchase decisions using an online search, investing in SEO can result in a huge boost to your business. The best part is all traffic that comes to your website through SEO is organic traffic. Which means that unlike online advertising, you don’t have to pay money every time someone clicks on your ad and comes to your website.
3.5 billion searches are done on Google every single day. And 88% of people who search for a local business on their smartphone, call or visit the business within 24 hours. All of this simply means that in order to run a competitive business today, you simply need to have a strong online presence. And SEO is the only way to build a long-term online presence that is sustainable.
We have a number of different plans that are suited to different businesses, based on their size and needs. Here they are:
- Local SEO
- International SEO
- Ecommerce SEO
- SEO Audit
- Mobile SEO
- New Website SEO Plan
Here’s how we go about picking the right keywords for our clients:
- Understand the customer
As a first step, we try to understand our customers’ needs and pain points to figure out what they’re likely to type into the search bar. This should always be the first source of finding the right key words.
- Competitor research
We then SEO tools to see which keywords competitors are ranking for. This helps broaden our research and include keywords we may have missed out on.
- Find long-tailed keywords
Long-tailed keywords are a combination of different words and phrases, and tend to be longer and more detailed than regular keywords. These keywords attract lesser traffic, but the traffic will be more relevant and competition will typically be much lesser.
We don’t stop after developing an initial list of keywords. We work with these keywords while constantly monitoring results to see which keywords are doing well. We then remove and add keywords accordingly, keeping the SEO process dynamic.
It’s important to keep in mind that SEO is a process that yields results in the medium and long-term. We don’t believe in black hat SEO techniques that give great results for a few days but end up hurting your website in the long run. Our SEO strategy is built on sustainable techniques that we execute relentlessly over a long period of time. Having said that, most clients start seeing substantial results anywhere between 12 to 20 weeks.
Given the nature of SEO, there is no way to give a guarantee of rankings as a lot of that depends on the nature of your business and existing competition. Having said that, our expertise lies in understanding our client’s business to come up with niches that are less competitive but attract high-quality traffic.
SERP or Search Engine Results Page refers to the web pages that are showed to users when they type a query into a search engine like Google or Bing. Every SERP is unique, even when the same search query is typed on the same search engine. This is because search engine algorithms customise the search results based on a user’s location, social settings, and browsing history. The whole purpose of SEO is to get your website to rank highly on the SERP.
Fluctuation in Google rankings is actually fairly common, especially when you’re in the bottom half of the first page or on pages 2,3,4,5, etc. The rankings also fluctuate right after you first enter into the top 5 results. It’s only after you’re consistently in the top 5 results for 2-3 months, that the rankings tend to stabilise. So some amount of fluctuation is a natural part of the Google algorithm, since it customises search results based on the user’s location and history. The only time you need to really worry is if all your web pages lose rankings fairly drastically.
A Google Penalty is when your website’s ranking gets negatively impacted due to an update to Google’s search algorithm or a manual review of your website. The Google Penalty sometimes happens simply because the algorithm gets updated in a way that your website is not optimised for. Once you discover what the possible change is, you can then optimise your website accordingly and climb up in the rankings again. Sometimes, a Google Penalty is imposed because the website has used black-hat SEO techniques to quickly increase its rankings. This kind of penalty can be very hard to overcome. It’s best to have a SEO strategy that uses in-depth and ethical techniques, so that it shows sustainable results in the long run.