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Social is where everyone loves to be. Its where your customers are, where your competitors are, where your opportunities are, where your business can influence an audience. So how do use social to your business advantage. How do you harness the power of social media as a marketing channel from your brand?
We believe social media marketing requires a strategic data-driven approach that is powered with effective content. That’s why we create craft integrated social media campaigns that leverage both organic and paid techniques to tell your story, drive engagement and grow revenue. No babble here. Just results.
Understand how you can do digital better. Explore more options. Call us for a free consultations on the possibilities.
Our approach to social media management
We believe social media marketing requires a strategic data-driven approach that is powered with effective content.
Social Media+ Content marketing
People connect to brands through their stories. Without that, you don’t stand a chance in this cut-throat competition. We work with clients to craft content that goes beyond the cliché. We create your stories while driving high CTRs.
From increasing awareness about the brand, creating positive opinions about it and taking constant feedback via FAQs, email queries, we plan and place our content strategically in order to guide the customers through the sales funnel
A great thing about having an integrated content strategy is that you can listen to what your audience wants through data points like shares, likes, comments, impressions, hashtags etc and use them to create better content for your owned media.
FREQUENTLY ASKED QUESTIONS
Social media marketing refers to the way you leverage social media channels to grow your business and build brand recognition. This includes a whole gamut of activities— from organic posts to paid advertising.
There is no hard-and-fast rule here. The answer to this question depends entirely on the nature of your business and your target audience. Are you a young and hip lifestyle brand? Instagram might be your best bet. Are you a B2B company? LinkedIn is the first channel that comes to mind. Do you want to showcase your exceptional customer service? Look no further than Twitter.
Most brands will use a combination of different social media channels for an effective social media marketing effort. The channels you use and the proportions you use them in will depend entirely on your audience and the business.
There are billions of people on social media today; 2.4 billion on Facebook alone. This is the kind of reach and access that you must leverage as a growing business. Harnessing the power of social media to grow your brand is not easy by any means. But it’s something a business must figure out if it wants to go to the next level.
Way too many marketers end up investing a lot of time and energy into social media marketing without seeing a corresponding ROI. At Justwords, we follow these three principles to ensure effective results:
Research the target audience and their pain points, the platforms they use, and the messaging you want to convey.
Be relentless when tracking results — obsessively track outcome-oriented metrics that actually matter to your business.
Building a community
Social media is a great way for brands to indulge in a two-way interaction with their customers. It’s the only marketing channel that allows customers to engage with the brand and build a loyal community of users.
There is no real rule regarding what should be shared on social media. Most content is good to go provided it follows these three principles:
Adds value for your target audience
Understand your customer pain points and create content that will help solve or at least address those issues.
Touches an emotional chord
Content that provokes an emotional response — whether that’s joy, love, warmth or even fear and jealously — always works better.
While it’s good to be edgy and witty, don’t post content that is offensive or disrespectful. The backlash to your brand is not worth it.
While social media posts don’t directly contribute to search engine rankings, they definitely have a major impact indirectly. For starters, social media shares help in getting indexation faster. So if your blog post has been shared on Facebook or Twitter a number of times, it will be indexed quicker by Google and you’ll rank higher on search engine results.
Secondly, social media is the biggest content distribution engine and it helps you build backlinks a lot faster, which in turn increases the authority of your website domain. The higher the domain authority, the faster it will climb up in Google rankings.
Social media KPIs (Key Performance Indicators) help you analyze the results of your social media campaigns and figure out whether you’re doing well. At Justwords, we try to avoid vanity metrics like “number of impressions” and track the metrics that really matter instead — whether that’s Cost per Lead, Cost per Meeting, or overall ROI.
Of course, you can generate leads with social media and many businesses leverage social media to generate a large chunk of their leads. At Justwords, we design social media campaigns with the long-term objective of generating leads and increasing conversions.
Do you create and curate all the content for my social media or do I have to provide you with anything?
Our content creation process is extremely collaborative ensuring that you get the best outcomes. While we create and curate content for different social media channels, we do expect our clients to share raw material with us. This could be in the form of customer insights, business metrics that they want us to highlight, customer success stories, awards they’ve won, and so on.