Our response
The biggest challenges faced by any new business is of two kind – making people aware
that it exists, and establish credibility and trust so that customers ultimately buy.
For achieving these two targets we used a combination of rich content+ strong local SEO
+ social media campaigns.
We started with an in-depth research of keywords and competitors. After ensuring that
the website architecture lent itself to the SEO best practices, we created and executed
an aggressive optimization strategy that would help Eccosphere rank easily for local
keywords. Our optimization plan was supported by rich and informative blogs that
targeted entreprenuers and freelancers as well as strong social media efforts.
A Timetoswitch# campaign was designed to reach out to people unhappy about their
workspaces. Targeting freelancers, small business owners, the creative campaign captured
the different spaces that people work in – coffee shops, old cramped work spaces, home
etc, – and reminded them that it was time to switch to some place better – a place where
they could work better, where they could work in peace and be happy.
