Background
Coming with a rich lineage, Hero Fincorp was a startup trying to establish its own identity, market value and the right brand story. They wanted a content marketing partner who would be able to work as part of the team and achieve the above goals, and also improve traffic majorly. They also wanted to convey that they were a customer-centric organization that was young, dynamic and trustable.
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Solution
We started with a thorough analysis of Hero Fincorp’s website, competitors and marketplace. Based on this understanding, we put together a content marketing plan that was a combination of SEO, SMO and rich content. Improving organic visibility and increasing traffic to the website were the primary goals. This was supported by unique pieces of creative, shareable content that boosted SEO and brand awareness. Social campaigns and rich posts were added to the content marketing mix to enhance the results.