Homify

Content creation


Background

Homify, the world’s leading home and interior design website with millions of fans, was looking to establish its presence as a premium platform for home and interior design in Singapore, Philippines, Malaysia, Canada, South Africa and India. They wanted strong, classy and expert content for their different website editions for different countries. The content had to be written as per the audience, style, culture and décor trends specific to the country. Also, each blog had to be SEO-optimised so that it would draw in traffic. For getting that amount of traffic, they were looking at partners who would be able to deliver on-demand content with global quality.

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Solution

We put together our specialist team of home and interior writers and researchers and set up a robust workflow. SEO research was also fed into the project and the content was shaped as per the audience in each country. This also meant studying the décor of each country, their housing norms, their
A strict eye was kept on quality and speed at all times.