Have you recently started a blog or are planning to start one — but still skeptical about whether it’s worth your time and resources? You’re not alone — with the number of blogs out there, most new bloggers are thinking about whether blogging is worth it or not.
Yet, blogging continues to be one of the most effective ways of putting content out there and finding the right audience for it. It’s also one of the most sustainable and effective ways to make passive income online, as long as you get it right. At Justwords, time and again, we’ve seen blogs become the most successful content marketing channel for our clients. So in 2020, we decided to share some fascinating blogging statistics with you, in the hope that it inspires you to go all guns blazing into your blogging journey.
3 Million+ blog posts are written every day
This is the one statistic that is often used to scare prospective bloggers, so we’ll get it out of the way first. While it’s true that there are far too many blogs written on a daily basis, there are also 3.5 billion Google searches happening every day as well. This means, more and more users are looking for information online. What’s more, while there are a ton of blog posts written on a daily basis, most blogs are neither consistent nor uniquely informative. So when you think about high-quality, consistent blogs, the number comes down considerably.
77% of internet users regularly read blog posts
If this statistic doesn’t inspire you to become a prolific blogger, we are not sure what will. 77% means that most internet users are regular readers of blog posts, so if you’re looking to build a target audience, a well-planned blog is the best way forward.
72% of online marketers say that content creation is their most effective SEO strategy
As far as SEO (Search Engine Optimization) is concerned, creating effective content is the best way to go. Good content lies at the heart of every single SEO tactic — whether that’s building backlinks, creating credibility, or optimizing for long-tail keywords.
47% of buyers viewed 3–5 pieces of content before taking a step towards product purchase
This is a great statistic for those who are wondering about the efficacy of content marketing. Today, most users will buy your product if they look at you as an expert authority in your field. This means that your content has to be both compelling as well as highly informative, if you want it to convert leads for you.
Only 20% of bloggers create posts that are over 1500 words
This statistic simply means that there isn’t enough long-form content out there. But this is also important because the average word count of top-ranked content in Google searches is between 1140-1285 words. Plus, long-form content generates 9 times more leads than short-form blog posts. This means that instead of churning about 3-4 posts of 400-500 words every week, it’s a much better idea to publish fewer pieces of content but make sure that they are in-depth, unique, and informative.
70% of consumers would rather get to know a company via an article than an ad
There was a time when ads were all-powerful — they were really the only way consumers came to know a brand. But today, it’s all about content. As of 2015, a whopping 200 million people had ad blockers installed on their devices. So, having content that actually understands the target audience, solves key problems, and adds value to them is the best way to build a loyal customer base.
Content marketing is 62% cheaper than traditional marketing
If you need one more reason to invest in content marketing, what can be more compelling than cost-effectiveness? Traditional marketing in the form of pay-per-click advertising will only give you returns until you’re actually investing money. With blogs, on the other hand, you will keep getting organic traffic long after you’ve invested the time and effort to create and publish the blog.
Almost 50% of marketers say that if they had the chance to redo their content marketing strategy, they would focus more on blogging
This is perhaps the most telling statistic out there. These days, there’s a lot of focus on social media and even on newer content formats like videos. Yet, consistent and high-quality blogs have paid off for brands across the board. It’s a very good idea to make sure blogs are an integral part of your content marketing from Day 1.
The median time spent reading an article is 37 seconds
If users are only spending 37 seconds on your article, is there even a point to creating those long-form posts? Yes, there is. The only thing to keep in mind here is that you need to make your posts skimmable. This means lists, sub-headings, simple sentences. Basically, do what it takes to make your posts readable.
Blog posts with images get 94% more views than posts without images
This statistic is inspiring because it makes your work as a blogger that much simpler. Instead of sticking to a wall of text only, use graphics and images that help you make your point more effectively.
At the end of the day, blogs continue to be one of the most effective marketing techniques in the digital landscape. Not just from an SEO perspective, but also to establish you as a credible authority and get users interested in your products and services. If you’re still on the fence about whether blogging is going to be your thing in 2020, stop over-thinking it and get started as soon as you can. If there are any other amazing blogging stats that we missed out on, let us know in the comments below.