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HDFC Ergo wanted to build a wellness content hub that would allow the brand to engage with its customers without selling anything. That is what the Justwords team help them build through high-quality health content that was based on indepth research. The focus was to address all questions that people typically search for and give them the information they need in order live a healthier and longer life. The content was also aimed to educate potential customers and help them make informed decisions
HDFC Wellness corner has slowly and steadily turned into a space where people visiting in order to get timeless and timely health information. By answering typical health queries, articles have been able to rank, pulling up organic traffic month on month. Read More
Birla Opus, a new paint brand from the Birla Group, partnered with us to create compelling website content for its digital debut. Collaborating closely with their team, we crafted detailed product descriptions, lifestyle blogs, designer project profiles, and landing pages, ensuring the content was aligned with Birla Opus’s values and vision. Working with multiple feedback cycles, we refined the content to perfectly reflect the brand’s identity, delivering high-quality content under tight deadlines.
The Birla Opus website launch was a huge success, with organic traffic increasing by 200% within 6 months of its launch in 2024. The content aligned perfectly with the brand’s vision, resonating with the target audience and establishing a strong market presence, paving the way for continued collaboration with the Birla Group. Read More
Agent Launch needed high-quality blogs to educate their target audience (real estate agents and home builders in the U.S. and Canada), and thereby generate organic leads. The challenge was to simplify digital marketing concepts for an audience unfamiliar with the topic while appealing to both U.S. and Canadian readers. Justwords built a team of writers, who had a good understanding of digital marketing, and could effectively explain complex concepts through simple, engaging language. We also ensured that each blog was optimized for SEO and structured to drive leads.
Agent Launch successfully published high-quality, engaging content on a monthly basis. The blogs maintained the brand’s authoritative voice and strategically boosted SEO for target keywords, which improved their visibility in search rankings. Organic traffic to the Agent Launch site increased by 93%, leading to a rise in organic leads and conversions.
We helped Nestle to build a knowledge-driven content hub, AskNestle, that would help parents better access nutritional knowledge. The challenge was that they needed content at scale. The content assets also had to be extremely easy to read, as well offer nutritional guidance and be SEO-optimised for better sarch rankings.
The content hub won the International WARC Award for its innovative content approach, establishing Nestle as a thought-leader in the space. The content continues to draw major traffic & registrations on the app. Read More
Justwords helped PayTabs, UAE’s leading payment gateway, create customer trust through an intensive SEO-driven content campaign, designed to establish the brand and compete with bigger brands. The aim was to educate business owners on how to sell globally online and take payments through a secure platform – Paytabs. The campaign featured research-backed, digestible content, infographics, and engaging social media posts and animated videos.
The company witnessed an organic search traffic surge of 33% (33,741) and a total traffic increment of 13% within a span of one year through its blogs. Read More
Homify, a global leader in home and interior design, sought to strengthen its presence across various countries, including Singapore, Philippines, Malaysia, Canada, South Africa, and India. They partnered with Justwords to create expert, culturally relevant content tailored to each region’s unique style and trends. Our team produced high-quality, research-backed articles at scale, optimized for SEO, driving organic growth and establishing Homify as a premium platform in the competitive interior design space.
The partnership led to a 4X increase in organic traffic, with over 30,000 articles created. Homify saw enhanced domain and topical authority, greater engagement, and improved rankings for targeted keywords across multiple regions, significantly boosting its global reach and popularity. Read More
HDFC Ergo wanted to build a wellness content hub that would allow the brand to engage with its customers without selling anything. That is what the Justwords team help them build through high-quality health content that was based on indepth research. The focus was to address all questions that people typically search for and give them the information they need in order live a healthier and longer life. The content was also aimed to educate potential customers and help them make informed decisions
HDFC Wellness corner has slowly and steadily turned into a space where people visiting in order to get timeless and timely health information. By answering typical health queries, articles have been able to rank, pulling up organic traffic month on month.
Birla Opus, a new paint brand from the Birla Group, partnered with us to create compelling website content for its digital debut. Collaborating closely with their team, we crafted detailed product descriptions, lifestyle blogs, designer project profiles, and landing pages, ensuring the content was aligned with Birla Opus’s values and vision. Working with multiple feedback cycles, we refined the content to perfectly reflect the brand’s identity, delivering high-quality content under tight deadlines.
The Birla Opus website launch was a huge success, with organic traffic increasing by 200% within 6 months of its launch in 2024. The content aligned perfectly with the brand’s vision, resonating with the target audience and establishing a strong market presence, paving the way for continued collaboration with the Birla Group.
Agent Launch needed high-quality blogs to educate their target audience (real estate agents and home builders in the U.S. and Canada), and thereby generate organic leads. The challenge was to simplify digital marketing concepts for an audience unfamiliar with the topic while appealing to both U.S. and Canadian readers. Justwords built a team of writers, who had a good understanding of digital marketing, and could effectively explain complex concepts through simple, engaging language. We also ensured that each blog was optimized for SEO and structured to drive leads.
Agent Launch successfully published high-quality, engaging content on a monthly basis. The blogs maintained the brand’s authoritative voice and strategically boosted SEO for target keywords, which improved their visibility in search rankings. Organic traffic to the Agent Launch site increased by 93%, leading to a rise in organic leads and conversions.
We helped Nestle to build a knowledge-driven content hub, AskNestle, that would help parents better access nutritional knowledge. The challenge was that they needed content at scale. The content assets also had to be extremely easy to read, as well offer nutritional guidance and be SEO-optimised for better sarch rankings.
The content hub won the International WARC Award for its innovative content approach, establishing Nestle as a thought-leader in the space. The content continues to draw major traffic & registrations on the app.
Justwords helped PayTabs, UAE’s leading payment gateway, create customer trust through an intensive SEO-driven content campaign, designed to establish the brand and compete with bigger brands. The aim was to educate business owners on how to sell globally online and take payments through a secure platform – Paytabs. The campaign featured research-backed, digestible content, infographics, and engaging social media posts and animated videos.
The company witnessed an organic search traffic surge of 33% (33,741) and a total traffic increment of 13% within a span of one year through its blogs.
Homify, a global leader in home and interior design, sought to strengthen its presence across various countries, including Singapore, Philippines, Malaysia, Canada, South Africa, and India. They partnered with Justwords to create expert, culturally relevant content tailored to each region’s unique style and trends. Our team produced high-quality, research-backed articles at scale, optimized for SEO, driving organic growth and establishing Homify as a premium platform in the competitive interior design space.
The partnership led to a 4X increase in organic traffic, with over 30,000 articles created. Homify saw enhanced domain and topical authority, greater engagement, and improved rankings for targeted keywords across multiple regions, significantly boosting its global reach and popularity.
The search landscape is changing fast. Google search isn’t just ten blue links any more, and zero-click searches are rising. Users are chatting with ChatGPT, browsing AI Overviews, and asking Perplexity.
To remain visible, you must go beyond traditional SEO strategies and optimise for the next generation of search.
Your customers aren’t just Googling the traditional way now. They are now asking full questions and expecting instant answers. As a result, brands are losing traffic and scrambling to stay visible.
We optimise your content for conversational, intent-driven queries so AI systems can understand, select, and surface your brand when users ask real-world questions across AI-powered platforms.
In AI search, visibility comes from being cited as a trusted source, not just ranking on page one. We structure your content with clarity, authority, and context so LLMs can confidently reference it in generated answers. Using schema, snippets, topical depth and E-E-A-T signals, we focus on making your brand the answer AI engines trust and recommend.
Justwords’ comprehensive GEO services combine strategic content creation with cutting-edge optimisation to make your brand the answer AI platforms trust and recommend. That means more impressions, traffic, and engagement.
AI search behaviour is evolving fast, and static SEO strategies won’t keep up. That’s why we have been continuously experimenting with different approaches to find what shows up in AI searches. We are testing conversation-style queries, monitoring AI citation behaviour, iterating on schema and content snippets, and refining intent-matched formats until the signals align.
We’re already seeing clear patterns in how AI systems choose which brands to surface: authority, clarity, and relevance. And our services are built around that.
We ensure your digital presence remains adaptable and future-ready as AI models and search behaviour continue to change.
AI SEO services (also known as generative search optimisation services) help your business appear in AI-generated search results across platforms like ChatGPT, Google AI Overviews, Perplexity, and Google AI Mode. They prepare your content and technical footprint to be discovered, digested, and cited by large language models (LLMs) and AI search assistants.
Some of the major benefits of using AI SEO services include:
Higher visibility in AI-generated answers
Increased brand awareness
Improved trust
More qualified traffic
Sales growth
AI search rewards depth, clarity, and credibility. So, the future of search isn’t about gaming algorithms. It’s about becoming the authority AI platforms trust.
LLMs and AI search assistants don’t just match keywords to generate responses. They analyse context and user intent, and look beyond the top results in SERPs to find information and cite sources. That means restructuring your content, focusing on real topical depth rather than keyword stuffing, and creating assets that AI can easily understand and use.
Your brand becomes invisible in AI Mode and AI Overviews
When potential customers search, your competitors appear in the AI-generated answers while your brand is nowhere to be found.
LLMs skip your business
Language models prioritise cited, authoritative content. Weak topical coverage means you won’t be selected as a source.
You fall behind competitors investing in generative search
Early adopters of GEO capture AI search discovery and traffic, while you wait and watch.
Justwords positions your brand to be both authoritative and discoverable in generative search. We work with you to build custom GEO strategies that work in your niche and help dominate AI visibility.
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Business Head - Growth & Global Sales

Sr Business Development Manager - Growth & Global Sales
Gain a Significant Edge Over Competitors

AI systems prioritise well-researched, authoritative content. We create in-depth assets designed to be discovered and cited by AI overviews.

GEO ensures your content is found, correctly interpreted and presented by LLMs so users receive trustworthy, brand-linked answers.

AEO/GEO-optimised content improves relevance and clarity, increasing dwell time and conversion potential when users do click through.

Generative models use location signals. Our GEO tactics ensure your local listings and content appear in “near me” AI results.

AI surfaces results based on intent and behaviour; optimised content connects you with users actively seeking your solutions.

Early GEO adoption positions you ahead of lagging competitors, capturing visibility and building thought leadership while others play catch-up.
We use advanced AI tools and competitive intelligence to map conversational queries, surface intent clusters, and run AI-readiness audits. We understand how your target audience interacts with AI platforms. These insights help us create a targeted generative SEO plan.
We write E-E-A-T-led content that answers conversational queries, supports citations, and aligns with AEO/GEO formatting, right from concise answer blocks to long-form authority pages. These align with Google AI search algorithms and other LLMs while delivering genuine value to your audience.
Our keyword strategy targets both human and AI queries. Conversational, long-tail, and transactional phrases. We prioritise terms that drive generative discovery and conversions. We optimise your content for both human readers and generative AI search tools like AI Overviews and AI Mode.
Instead of just matching keywords, we organise pages by genuine user intent. We analyse real user questions and reorganise content to answer them directly. Semantic mapping ensures pages match what LLMs expect. Thus, it reduces mismatch and improves citation chances.
We rebuild your content architecture to match how AI systems read and rank pages. We restructure headings, place concise answers where AI systems look, and implement strategic schema so that your pages qualify for Google AI visibility panels and generative search results.
Our creative team works closely with GEO specialists to produce engaging media content. From explainers to microvideos and interactive visuals, our media captures audience attention. And it also complements written content and increases the chance AI systems cite your assets.
We naturally attract authoritative citations and partnerships through valuable, citation-worthy content. This improves your website's domain authority. It also strengthens your content’s sourceability and improves both AI-citation potential and traditional authority signals.
We audit every technical layer that AI tools rely on to read your pages: crawl paths, index status, render timing, and schema logic. The comprehensive report outlines what's blocking AI visibility and provides exact specifications for prioritised corrections.
We implement speed optimisations, structured data, render checks, and code fixes so that AI tools can crawl, interpret, and rank your content correctly. We implement clear signals that AI search tools recognise and reward.
For a Generative Engine Optimisation strategy to hit the bull’s eye, it is critical to have valuable and helpful content in place. Our award-winning content specialists help you create content that is both informational and AI-optimised to boost your generative AI search performance.
At Justwords, our primary goal is to offer advanced, cost-effective AI SEO services, including AEO and GEO, to businesses of varying sizes and budgets. From an upcoming startup to an established brand, we deliver maximum ROI (Return on Investment) through well-researched, AI-driven campaigns.
As an award-winning AI SEO agency, we are focused on delivering value beyond satisfaction to our clients. We work as an extension of your team with collaborative workflows. If you have an ambitious AI project in mind or want to capture the AI search market, our strategic GEO services will help you approach and convert better through AI-driven platforms and assistants.
With extensive years of experience and enviable expertise in digital marketing as well as generative AI, Justwords is your go-to AI SEO agency. Whether you are looking to boost your AI visibility and engagement or want to implement efficient Google AI strategies, we have you covered!
We believe in delivering results and earning customer loyalty. Our generative engine optimisation services and Google AI strategy help businesses analyse their market better, research their competitors and focus on leveraging the AI-driven platforms and tools to boost traffic and leads.
Data-driven insights and real-time tracking help in boosting our GEO and AEO services. Our advanced Google AI tools and generative AI strategy help monitor and measure the performance of our current plan and guide it in a better direction.

AI SEO (Artificial Intelligence Search Engine Optimisation) is the practice of optimising your content and website so that it appears in AI-driven search results, such as Google AI Overviews, Gemini, ChatGPT Search, Copilot, and other generative engines. Unlike traditional SEO, which focuses on ranking on SERPs, AI SEO focuses on being synthesised, cited, and surfaced in conversational, multimodal AI responses.
Traditional SEO optimises for keywords and backlinks; AI SEO optimises for context, user intent, structure, semantic relevance, E-E-A-T, and how well AI models can interpret your content.
An AI SEO agency ensures your business remains discoverable across AI-powered search environments. This includes optimising your website and content so AI models can read, understand, and cite your pages within AI Overviews and generative responses. Agencies perform AI SEO audits, semantic keyword research, content restructuring, E-E-A-T enhancement, technical upgrades, schema implementation, brand reputation optimisation, and AI-driven content production to improve visibility in generative search.
Generative Engine Optimisation (GEO) is the process of optimising your brand for AI-generated answers across platforms like Google AI Overviews, ChatGPT Search, Google AI Mode and Perplexity. Instead of targeting SERP rankings alone, GEO focuses on ensuring AI models can interpret your content accurately and feature it in summaries, recommendations, and citations. GEO uses semantic SEO, topical authority building, structured data, content depth, and reputation signals to increase your AI visibility.
Yes, AI Overviews have already led to a decrease in organic clicks because Google now answers queries directly using AI-generated summaries. Many businesses report a 20–40% decline in traffic. However, with the right GEO and AEO strategies, brands can secure citations inside AI Overviews, reclaiming lost visibility, earning trust, and capturing qualified traffic that competitors may miss.
Most businesses begin seeing improvements in AI visibility, citations, and engagement within 60–120 days. Full results depend on factors like your current content quality, technical health, topical authority, and competition. Because generative engines are evolving rapidly, ongoing optimisation delivers the best long-term gains.
AI SEO service costs vary based on your business size, competition level, current digital presence, and goals. At Justwords, we offer transparent and flexible pricing to support businesses of all sizes without long-term contracts.
AI search has shifted user behaviour: people increasingly rely on AI Overviews and Chat-style responses, often without clicking through. This means being cited inside AI answers is now as valuable as ranking on page one.
Yes. AI SEO strengthens your website’s overall quality, including content clarity, structure, semantic relevance, topical authority, and E-E-A-T, which directly impacts Google rankings.
Any business that depends on online discovery benefits from AI SEO, especially industries like E-commerce, SaaS & tech companies, healthcare, finance, travel, edtech, professional services, and local service businesses.
Contact us today for a free SEO audit.
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