Open ChatGPT. Type “best [what you sell]”. Now do the same on Gemini. Who got named in the answer? Were you one of them?
If you weren’t, that’s the thing we fix. Justwords is an AI SEO, AEO and GEO agency in India. We have spent 16+ years getting brands found on Google. Now we do the same across ChatGPT, Gemini, Perplexity, Claude and AI Overviews.
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Think about how a buyer would shop for a CRM for a mid-size team. A few years ago, they would have typed it into Google and opened 4-5 tabs. Today they might just ask ChatGPT, get three names back and start the conversation with those three. Instead of searching Google, opening five websites, comparing features and trying to figure out which brands to trust, they can ask ChatGPT or Gemini to do much of that work for them. The AI assistant will give them a shortlist, explain the differences and even recommend a brand they hadn’t considered before.
If your brand wasn’t one of those on the shortlist, they might never even consider you as an option. And ranking well on Google doesn’t necessarily mean you will be recommended. An AI assistant can draw on third-party publications, reviews, directories and other sources to form an answer.
This doesn’t mean Google has stopped mattering. We are an SEO agency, so we would be the last people to say otherwise. But traditional SEO isn’t the whole game any more. What has also become important is whether AI can identify what your brand does, understand where it fits, find credible information about it and include it when the right questions come up. This needs a different approach to optimisation. That’s what our AI SEO and GEO services are designed to address.
Your customers aren’t just Googling the traditional way now. They are now asking full questions and expecting instant answers. As a result, brands are losing traffic and scrambling to stay visible.
We optimise your content for conversational, intent-driven queries so AI systems can understand, select, and surface your brand when users ask real-world questions across AI-powered platforms.
In AI search, visibility comes from being cited as a trusted source, not just ranking on page one. We structure your content with clarity, authority, and context so LLMs can confidently reference it in generated answers. Using schema, snippets, topical depth and E-E-A-T signals, we focus on making your brand the answer AI engines trust and recommend.
Justwords’ comprehensive GEO services combine strategic content creation with cutting-edge optimisation to make your brand the answer AI platforms trust and recommend. That means more impressions, traffic, and engagement.
AI search behaviour is evolving fast, and static SEO strategies won’t keep up. That’s why we have been continuously experimenting with different approaches to find what shows up in AI searches. We are testing conversation-style queries, monitoring AI citation behaviour, iterating on schema and content snippets, and refining intent-matched formats until the signals align.
We’re already seeing clear patterns in how AI systems choose which brands to surface: authority, clarity, and relevance. And our services are built around that.
We ensure your digital presence remains adaptable and future-ready as AI models and search behaviour continue to change.
AI SEO, also called AI optimisation, is the work of making your brand and content easy for AI to find, understand, trust and recommend. AI SEO is generally used as an umbrella term for improving your visibility across any search result or answer generated by AI assistants, including the work covered by GEO and AEO.
GEO, or generative engine optimisation, sits at the heart of AI SEO by getting AI assistants to mention, cite and recommend you when buyers ask questions in your category. AEO, or answer engine optimisation, focuses specifically on getting your content selected to answer a user’s question.
Remember, GEO and AEO aren’t replacing SEO. They sit alongside classic SEO and build on its foundation.
AI SEO | AEO | GEO | |
Goal | Improving visibility across all AI-powered and traditional search results and answers | Makes your pages the answer Google’s AI Overviews and AI Mode extract from | Gets your brand named and recommended by AI assistants like ChatGPT |
Where it shows | Google Search, AI Overviews, ChatGPT and other AI search results | Google AI Overviews, AI Mode, voice search | ChatGPT, Gemini, Perplexity, Claude |
What you optimise | Content, technical SEO, entities, authority, structure and AI search visibility | Direct answers, clear explanations and answer extraction | Entity consistency, brand mentions, citations, reputation, recommendations |
What helps | Strong SEO foundations, useful content, technical accessibility and clear brand signals | Structured answer-first content, question-led headings, FAQs, relevant schema | Original research, credible sources, brand mentions, topical authority, clear entity signals |
Example | Your website appears in Google Search and your content is referenced in AI-generated answers | Google shows your definition of your product category when someone asks what it means | ChatGPT recommends your product when someone searches in your category |
AI SEO isn’t a completely separate activity. A lot of the work comes down to two things: making sure AI crawlers can find your content and giving them something useful to quote.
That’s why SEO and content marketing are important. SEO helps search engines and AI systems discover, crawl and understand your pages. Content marketing gives those pages substance with useful articles, detailed service pages, case studies, comparisons and original insights that answer the questions your buyers are asking. AI SEO builds on both.
So you need two skills in the same room. We have done both together for 16+ years. Our in-house specialist writers and editors work together with SEO experts from the same plan. Research starts with what buyers actually ask, then we build content around those needs. This combination works well when optimising for AI search.
Some of the major benefits of using AI SEO services include:
Higher visibility in AI-generated answers
Increased brand awareness
Improved trust
More qualified traffic
Sales growth
GEO: Get Your Brand Mentioned and Recommended
Prompt and competitor mapping
We start with the questions your buyers are asking AI assistants in English and even Hinglish when needed. We test the same questions across different platforms and run every prompt several times because the answer can change. This gives us a list of who gets named instead of you and why.
Prompt and competitor mapping
We start with the questions your buyers are asking AI assistants in English and even Hinglish when needed. We test the same questions across different platforms and run every prompt several times because the answer can change. This gives us a list of who gets named instead of you and why.
Entity and brand consistency
AI builds its picture of who you are and what you do from scattered places. So, we make sure you have one brand story across your website, social media profiles, Google Business Profile, directories and Wikidata. Plus, we create real author bylines and expert profiles so that there’s a named person AI can credit. We also look for old directory listings and fix them.
Build Topical Authority and Maximise Discoverability
Justwords positions your brand to be both authoritative and discoverable in generative search. We work with you to build custom GEO strategies that work in your niche and help dominate AI visibility.
AI visibility builds on traditional SEO. AI Overviews and AI Mode run on the same index and ranking systems as normal Google, and ChatGPT still checks Bing and Google too. So weak SEO means weak AI visibility.
That means you do not always need a separate service to get started. Every Justwords SEO plan covers the basics. A dedicated AI SEO programme goes further, with broader platform tracking, deeper prompt research and focused work on getting your brand cited and recommended.
The dedicated AI SEO programme costs more because the mentions and citations work is slow, human, and mostly happens on other people’s websites. That takes time and people.
Included in SEO plans | Dedicated AI SEO programme | |
AI platforms tracked | Google AI Overviews and ChatGPT, with Gemini and Perplexity on larger plans | ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Overviews and AI Mode |
Buyer questions | A core set of prompts | A full prompt library, including related fan-out queries, tested monthly |
AEO | Basic schema on key pages (Organisation, Article, FAQ) | Answer-first content restructuring and full schema across priority pages |
Mentions and citations | Link building and guest posts | Dedicated digital PR, roundups, reviews, YouTube and Reddit |
Reporting | Included in your SEO report | A dedicated AI visibility report with share of voice |
SEO now requires two complementary approaches: Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). AEO gets your content into featured snippets and direct-answer formats on traditional search engines like Google. GEO ensures your content is discovered, synthesised, and cited within AI-generated responses across ChatGPT, Google AI Mode, Perplexity, and Google AI Overviews.
A rough rule if you are already investing in SEO:
If AI names the same five brands every time for your category and you are not one of them, you need the dedicated AI SEO service. If AI barely has an opinion about your category yet, the basics inside an SEO plan are probably plenty for now.
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AI systems prioritise well-researched, authoritative content. We create in-depth assets designed to be discovered and cited by AI overviews.
GEO ensures your content is found, correctly interpreted and presented by LLMs so users receive trustworthy, brand-linked answers.
AEO/GEO-optimised content improves relevance and clarity, increasing dwell time and conversion potential when users do click through.
Generative models use location signals. Our GEO tactics ensure your local listings and content appear in “near me” AI results.
AI surfaces results based on intent and behaviour; optimised content connects you with users actively seeking your solutions.
Early GEO adoption positions you ahead of lagging competitors, capturing visibility and building thought leadership while others play catch-up.
We use advanced AI tools and competitive intelligence to map conversational queries, surface intent clusters, and run AI-readiness audits. We understand how your target audience interacts with AI platforms. These insights help us create a targeted generative SEO plan.
We write E-E-A-T-led content that answers conversational queries, supports citations, and aligns with AEO/GEO formatting, right from concise answer blocks to long-form authority pages. These align with Google AI search algorithms and other LLMs while delivering genuine value to your audience.
Our keyword strategy targets both human and AI queries. Conversational, long-tail, and transactional phrases. We prioritise terms that drive generative discovery and conversions. We optimise your content for both human readers and generative AI search tools like AI Overviews and AI Mode.
Instead of just matching keywords, we organise pages by genuine user intent. We analyse real user questions and reorganise content to answer them directly. Semantic mapping ensures pages match what LLMs expect. Thus, it reduces mismatch and improves citation chances.
We rebuild your content architecture to match how AI systems read and rank pages. We restructure headings, place concise answers where AI systems look, and implement strategic schema so that your pages qualify for Google AI visibility panels and generative search results.
Our creative team works closely with GEO specialists to produce engaging media content. From explainers to microvideos and interactive visuals, our media captures audience attention. And it also complements written content and increases the chance AI systems cite your assets.
We naturally attract authoritative citations and partnerships through valuable, citation-worthy content. This improves your website's domain authority. It also strengthens your content’s sourceability and improves both AI-citation potential and traditional authority signals.
We audit every technical layer that AI tools rely on to read your pages: crawl paths, index status, render timing, and schema logic. The comprehensive report outlines what's blocking AI visibility and provides exact specifications for prioritised corrections.
We implement speed optimisations, structured data, render checks, and code fixes so that AI tools can crawl, interpret, and rank your content correctly. We implement clear signals that AI search tools recognise and reward.
For a Generative Engine Optimisation strategy to hit the bull’s eye, it is critical to have valuable and helpful content in place. Our award-winning content specialists help you create content that is both informational and AI-optimised to boost your generative AI search performance.
At Justwords, our primary goal is to offer advanced, cost-effective AI SEO services, including AEO and GEO, to businesses of varying sizes and budgets. From an upcoming startup to an established brand, we deliver maximum ROI (Return on Investment) through well-researched, AI-driven campaigns.
As an award-winning AI SEO agency, we are focused on delivering value beyond satisfaction to our clients. We work as an extension of your team with collaborative workflows. If you have an ambitious AI project in mind or want to capture the AI search market, our strategic GEO services will help you approach and convert better through AI-driven platforms and assistants.
With extensive years of experience and enviable expertise in digital marketing as well as generative AI, Justwords is your go-to AI SEO agency. Whether you are looking to boost your AI visibility and engagement or want to implement efficient Google AI strategies, we have you covered!
We believe in delivering results and earning customer loyalty. Our generative engine optimisation services and Google AI strategy help businesses analyse their market better, research their competitors and focus on leveraging the AI-driven platforms and tools to boost traffic and leads.
Data-driven insights and real-time tracking help in boosting our GEO and AEO services. Our advanced Google AI tools and generative AI strategy help monitor and measure the performance of our current plan and guide it in a better direction.
Getting an AI assistant to take your brand’s name in its responses is the simplest way to think about GEO (generative engine optimisation). It is about getting ChatGPT, Gemini, Perplexity, Copilot and Claude to mention, cite and recommend your brand when someone asks about your category. SEO helps your pages rank in search results. GEO helps your brand make it into the answer, often through information AI finds on other websites alongside your own.
AEO stands for answer engine optimisation. It’s about being the answer Google puts at the top of the page, in AI Overviews, AI Mode and voice search. That means putting the answer upfront, using clear headings, covering the follow-up questions people are likely to ask and helping Google understand the page with relevant structured data. Most of the work is on your own pages.
Most brands need both AEO and GEO, because they share the same base. AEO is mostly work on your own site, so you control it and it can show results sooner. GEO is mostly off your site, so it’s slower but builds up over time. If buyers in your category mostly Google, lean AEO first. If they are asking ChatGPT and Claude, lean GEO.
People often use the terms interchangeably, but AI SEO is the broader label. It covers work to improve your visibility across AI-powered search, including GEO and AEO. Google treats visibility in its AI search features as part of SEO, rather than a completely separate discipline.
An AI SEO agency helps improve your AI visibility. It researches what your buyers ask AI, checks whether AI bots can even reach your site, rewrites key pages so the answer comes first, makes your brand details match everywhere, gets you mentioned on the sites AI reads, fixes wrong facts at the source, and reports on all of it.
AI optimisation services help businesses improve how their content and brand information are discovered, understood and used by AI-powered search tools. Depending on your needs, this can include buyer-question and prompt research, technical SEO checks, answer-first content, schema, brand consistency, mentions and citations, crawler access, and tracking. The work should address specific visibility gaps, rather than simply adding AI-related content or markup to your website.
Yes. SEO still remains the foundation for AI search visibility. Google’s AI Overviews and AI Mode run on its normal ranking systems, and ChatGPT also queries Google. Pages must be indexed and eligible to appear in Search. Helpful content, sound technical SEO and clear internal links still matter. But you don’t need to be number one to appear in AI answers. For other AI platforms, crawler access and how information is retrieved also need to be considered.
AEO can help with voice search. Google has replaced its Assistant with Gemini on Android, so saying “Hey Google” now means you are talking to a chatbot that writes its own answer. That makes voice look more like GEO and AEO combined. You need a short, direct answer at the top of your page and a brand that models like Gemini already know. But optimising content for direct answers does not guarantee that a voice assistant will use it. Different assistants rely on different systems and sources, so AEO works best alongside sound SEO and accurate, useful content. It matters especially in India, because one-third of search queries on Google here are spoken. For “near me” style voice questions, your Google Business Profile does a lot of the work too.
Plumbing fixes like crawler access, indexing, schema, Bing setup and changing answer structure can pay off in weeks. Page changes need Google to re-crawl them first, which takes days to weeks. Getting mentioned on other sites takes months, because it depends on other people. We do a baseline in month 1 and expect to talk about real movement across AI platforms after month 3. And since AI answers wobble a lot, we track the same set of buyer questions regularly to see how visibility changes over time and show you a trend line.
We run your prompts many times and track how often you are named, how often you are the cited source, how you are described, and who else shows up. We track which of your pages appear in Google, ChagtGPT and other AI answers. We set up an AI channel in GA4 and ask your leads how they heard about you. Traffic will look small, since AI sends a small amount of traffic to a website. So we judge it by leads and signups where the data is available. Not every platform provides the same reporting and AI answers can vary, so we use repeated prompt checks alongside available citation data and website analytics rather than relying on one metric.
No. AI-generated answers can change with the question, the sources available and updates to the platform. No agency can really guarantee that a brand will be mentioned or recommended in a specific answer. What we can do is identify visibility gaps, carry out the agreed optimisation work and report on what changes.
AI SEO services in India can range from around ₹50,000 for basic programmes to over ₹2 lakh for large enterprise engagements. Basic plans typically focus on key visibility gaps, content improvements and essential tracking. Enterprise engagements cover a broader scope, with more extensive content and technical optimisation, multi-platform visibility tracking, competitor analysis and ongoing reporting. The final cost depends on your website, business goals and the level of support required. It also depends on how many assistants, markets and languages we cover, and how much PR and content work the programme needs. At Justwords, a dedicated programme is scoped after the free audit so that you pay only for what your brand actually needs.
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