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THE JUSTWORDS BLOG

Welcome. Thank you for stopping by. This is just a blog that hopes to help you get better at content and marketing. We offer expect tips, research, updates and guides to creating smarter content.

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grammar tips for content writers
Posted by Krishnaleena Sarkar | 17 10 2020
(Free Cheatsheet) 12 Grammar Tips for Content Writers who Pursue Perfection

Getting grammar rghit is one of the absolute essentials when you decide to take up content writing as a career. Oops…did a crooked red line appear under “rghit”? Luckily, Microsoft Word caught it. Still, let’s not correct it right now. We need “rghit” to show you why grammar or spelling...

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Content Audit for Organic Traffic
Posted by Payel Mukerjee | 14 10 2020
7 Steps to Do a Content Audit of Your Website and Increase Organic Traffic

Is developing and marketing content (assuming it is original, engaging and valuable) enough for getting the kind of organic traffic you want? Even if you are a content matter expert, the same content might not be valid or useful after two years. Over time, you will need to figure out...

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Best Content Marketing Formats
Posted by Krishnaleena Sarkar | 10 10 2020
A Guide to Choosing from 12 Different Content Marketing Formats in 2020

What Seth Godin said about content marketing in 2018 is slowly and surely turning out to be true in 2020. According to him, this is the only form of marketing that will hold water today and tomorrow. So, it doesn’t come as a surprise that more than 69% B2B marketers...

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user generated content on Instagram
Posted by Payel Mukerjee | 07 10 2020
The Power of User Generated Content on Instagram and How to Use It Effectively

What is UGC? If you are a social media marketer who likes to be on top of the latest trends at all times, you have surely heard of user generated content. Such content is a powerful marketing tool to boost user engagement on social media and influence purchase decisions (in...

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best Food blog ideas
Posted by Shankar Sen | 03 10 2020
12 Tips to Help you Whip up the Perfect Food Blog!

Are your sinful desserts the talk of the whole town? Or maybe your guests gush about the magic you do with veggies? Or maybe your friends are amazed by how easily you can sniff out every ingredient from a dish! Well, if you are planning to start a food blog,...

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Posted by Monica Rodrigues | 30 09 2020
Infographics: Why Should You Invest in Content Marketing and How?

Do you know why Seth Godin says that “Content marketing is all the marketing that’s left”? That’s because pushing your products into people’s faces doesn’t work anymore, to get a sale. Customers today are smarter than ever before and they know exactly what they want and why. And that is...

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principles of blog design
Posted by Krishnaleena Sarkar | 23 09 2020
Want Conversions? Learn the 7 Most Effective Principles of Blog Design

There is a reason why most humans judge a book by their cover. According to research, most humans are hired wired to like things that are aesthetically pleasing. In short, we do give importance to how a person looks. How is this related to blogs?  Read this.  In 2011, researchers...

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create a case study for lead
Posted by Payel Mukerjee | 16 09 2020
How to Write a Case Study to Convince and Convert Prospective Customers ?

As a content marketing agency, we often get these questions from our clients – “How do we actually get customers?”, “How do we convince customers that we are the best?” “How can we show clients that we are better than our competitors?” To be honest, no matter what your industry...

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Social Media Style Guide
Posted by Shankar Sen | 12 09 2020
Social Media Style Guide – What is It and How to Create One?

Take a good look at the tweets/posts below….what’s special about them? They are funny, sassy, cool and get your attention in seconds! From Taco Bell to NASA, social media channels are crucial for every kind of brand to establish its unique image and voice, build fan following, engage followers and...

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Posted by Krishnaleena Sarkar | 09 09 2020
40 Awesome Brand Taglines that Will Stick to Your Brain for Good!

Remember the first time you heard the tagline of MasterCard – “There are some things that money can’t buy. For everything else, there’s MasterCard”? It made so much sense every time you heard it. It had that right touch of meaning, emotion and wittiness about it that all great taglines...

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GMB FAQ
Posted by Monica Rodrigues | 03 09 2020
Answers to 9 Frequently Asked Questions about Google My Business Posts

If you are a local business, you probably know how helpful it can be to have a Google My Business profile. It not only lets you create a listing for your business (you can include business description, working hours, address, reviews etc.) and reinforce your online presence on Search and...

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Social Media Marketing Proposal
Posted by Payel Mukerjee | 31 08 2020
How to Create an Impressive Social Media Marketing Proposal [Free Template]

When it comes to winning a client, there are no shortcuts. There! We said it. It requires a lot of dedication and work. And while looking for a specific type of client, you need to work around your way to collaborate with them on all the steps and move the...

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free stock photos websites
Posted by Payel Mukerjee | 26 08 2020
20 Go-To Websites for Beautiful, High Res & Free Stock Images

Think about the time you clicked on a blog piece or a social media post just because the pictures were beautiful, or kept scrolling down the content because the visuals were good or scanned watched the video because of a good thumbnail or read the whole story through in infographic...

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boost Competition With Exhaustive Content
Posted by Krishnaleena Sarkar | 22 08 2020
How to Rank Ahead of your Competition with Exhaustive Content?

Every day, businesses publish articles, blogs, videos and podcasts to connect with their target audience, but don't get the expected customer traction. That is because they often end up producing lackluster content that goes unnoticed. For instance, we have always wondered why our competitors ranked higher, even if the quality...

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Steps to Create a Content Calendar
Posted by Krishnaleena Sarkar | 19 08 2020
10 Steps to Create a Content Calendar and Boost Your Marketing Strategy

Isn’t it surprising that 63 percent of businesses lack a documented strategy when it comes to creating online content? No wonder their efforts to capture the target markets fail to reach the full potential. This is where the most crucial element of content marketing – content calendar—comes into the picture....

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hiring content marketing agency
Posted by Krishnaleena Sarkar | 14 08 2020
8 Agency Secrets for Hiring the Best Content Agency

If you have not been living under the rock, you definitely know that content is one of the key things you need to drive your marketing process. Be it SEO, be it social, be it content marketing, you need content. Information-rich, engaging and well-written content is your best bet to...

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content marketing justwords
Posted by Krishnaleena Sarkar | 10 08 2020
Infographics: Failing at Content Marketing? 7 Things You Need to Fix

After spending a decade in the field of content marketing, we can say one thing for sure – only a few businesses can make this form of marketing work for them. Others fail. Naturally, many complain about how content marketing is not really worth it and the money spent on...

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Quora Marketing
Posted by Krishnaleena Sarkar | 05 08 2020
Need Help With Quora Marketing? 12 Tips To Ace It

What is Quora marketing or why do you think a question-and-answer site like Quora needs a digital marketer’s attention? For starters, its number of monthly active users is 300 million! And given that the users discuss almost all topics under the sun here, it makes sense for a marketer to...

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boost interior design business online
Posted by Krishnaleena Sarkar | 31 07 2020
How To Market Your Interior Design Business Online? Here Are 12 Strategies

My cousin Reema has been running her interior design firm for almost 8 years now. She has relied mostly on her client’s word-of-mouth to get around all these years and somehow magically managed to do pretty well through just that. Though, I have been persuading her to go online for...

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Blogging Is Holy Grail of Content Marketing- justwords
Posted by Krishnaleena Sarkar | 29 07 2020
4 Proven Reasons Why Blogging Is The Holy Grail of Content Marketing

First things first. Why is blogging important for brands? Whether you’re a B2B or B2C marketer, you’ll need to include content marketing as an integral part of your brand marketing strategy. The Content Marketing Institute (CMI) reports that 91% of marketers use content marketing to promote brand awareness and 76%...

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Posted by Marie Johnson | 22 07 2020
13 Digital Marketing Trends and Innovations For 2020

If someone would have told me in 2015 or 2016 that Voice Search, AI and data-driven marketing were going to be the future of the digital marketing industry, I would have probably thought “fine, ya, let’s forget it for now and think of it when that happens; we have more...

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best content marketer
Posted by Justwords Team | 18 07 2020
10 Content Marketers To Follow For Unique, Innovative Ideas

Do you know about the biggest content marketing mistake most businesses make?They focus so much on “content” that the word “marketing” turns blurry! An original, informative, interesting and authoritative piece cannot reach the target audience unless marketed well. This is where the best content marketers in the industry can act...

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Super creative instagram accounts
Posted by Payel Mukerjee | 11 07 2020
10 Super-Creative Instagram Accounts that Are Really Kicking It

Be it a brand like Old Spice or Haldiram’s, or a celebrity like Priyanka Chopra or Cristiano Ronaldo, everything (and everyone) is on Instagram these days. And, why not? With about a billion active monthly users to boast of, Instagram is the perfect social media channel for businesses and people...

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content Marketing examples
Posted by Payel Mukerjee | 04 07 2020
7 Excellent Content Marketing Examples To Learn From

If you are reading this, you already know how content marketing has emerged as the long-term success mantra for both small and big businesses. But creating and marketing exceptional content needs a bit of inspiration now and then. So, here are some wonderful content marketing examples from leading brands like...

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Google Search Quality Raters- justwords
Posted by Payel Mukerjee | 27 06 2020
Google’s Search Quality Raters: Here is What They Say About High-Quality Pages and Content

Google’s search engine algorithm is notoriously secretive. In fact, the entire SEO industry is built on trying to figure out exactly what helps a website rank higher in the search results.    So, when Google released its “Search Quality Evaluator” guidelines back in 2015, marketers across the world were pleasantly...

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Justwords Turns 10 years
Posted by Payel Mukerjee | 15 06 2020
Justwords Turns 10: Here Are 10 Lessons We Learnt

Justwords sprang to life in 2010. It’s sort of hard to believe that a decade has passed by since the first website went up. It felt good to launch the website, all yellow and bright (so wrong in terms of SEO today), carrying a pretty image of a piece of...

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AskNestle Wins Bronze at the Global WARC Awards
Posted by Payel Mukerjee | 01 06 2020
AskNestle Wins Bronze at the Global WARC Awards: How We Helped Build Nestle’s Strongest Digital Asset

It’s not everyday that you get to be a part of a product that promises to be change worthy, and then also goes ahead and wins one of the most prestigious international awards – the Global WARC awards.   In the middle of all the gloomy news, we received this...

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Building Your Digital Marketing Agency
Posted by Payel Mukerjee | 28 05 2020
9 Crucial Things To Keep In Mind While Building Your Digital Marketing Agency

We’ve all dreamt of being our own boss. Having a swanky office, a gifted team, innovative work and big clients, maybe your name on the masthead. But for most marketers, these castles in the air don’t anchor to firm ground. Why?   It’s not because they lack talent, or that...

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social media management strategies
Posted by Payel Mukerjee | 19 05 2020
Social Media Management: Strategies During Times of Crisis

As the reality of #StayHome and #Lockdown loomed large, brands had to think fast to ensure they remained relevant to the coronavirus’ impact on social media. The regular messaging would not work. Anyone who tried to sellor promote—or sounded like an opportunist—received a backlash. Strategies changed overnight, and now, we...

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content marketing needs to become a business priority
Posted by Payel Mukerjee | 09 05 2020
Why Content Marketing Needs to Be a Priority for Your Business?

Content marketing is one of those terms that can often lead to a lot of confusion. While dealing with businesses at Justwords over the last decade — whether they’re small companies or big brands— we’ve found that there isn’t enough clarity on what is content marketing. Which might be why...

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Blog Writer Goal
Posted by Payel Mukerjee | 01 05 2020
How to Write More than 10,000 Words a Week?

I love writing. That’s what I do almost the whole day, every working day of the week and month and year. Well, you guessed it – I am a writer and I love being one. I usually write about 3000-4000 words a day, depending on what I am writing. If...

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Posted by Payel Mukerjee | 24 04 2020
How You Can Make Up For Lost Clients With Content Marketing?

I would like to not talk about the negativity surrounding us right now. I strongly believe that the best thing about the human race is how fast we learn to adapt to new conditions. And it’s this survival instinct that will help us come out of the other end of...

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Posted by Payel Mukerjee | 17 04 2020
11 Reasons Why Nimble Content Trumps Everything Else

There are about 4.5 billion internet users around the world. According to CMI, half of today’s 18 to 49-year-olds read news and information online and 61% of American consumers made e-purchase decisions after reading recommendations on a blog. What does this data mean for marketers? Online consumers today are smarter...

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Posted by Payel Mukerjee | 11 04 2020
How Should Brands Communicate Now: 4 Companies That Are Getting It Right

As the Corona crisis took over the world, several brands pulled back their advertising and marketing efforts. While some feared that marketing campaigns could earn backlash against the brand, some just didn’t know to say. So, should brands communicate? Should they communicate at all? A 12-market study (12,000 people were...

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Posted by Payel Mukerjee | 03 04 2020
Working from Home: 11 Tips to Help You Stay Super Focussed and Avoid Distractions

Kids running around, television channels screaming out news, your spouse wanting something done urgently, meals waiting to be cooked and household chores waiting to be finished. That is the home situation that most of us are dealing with nowadays. Add to that the constant stream of notifications that pop up...

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Posted by Payel Mukerjee | 28 03 2020
Content Marketing During the Times of Crisis

If you are a business owner who relies on online marketing to help your customers discover your product, engage, nurture, now is the time to think differently. Unnatural times require big course correction. And that is what needs to happen with your marketing plans. You need to take into account...

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Posted by Payel Mukerjee | 23 03 2020
How to Check Quality of Website Content?

If you have just built a website or have had one for a while, you must have received comments about the content and its presentation on the site... from colleagues, co-workers and customers. Often, these views are subjective, so you face a dilemma of not knowing which of these views...

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Posted by Payel Mukerjee | 21 03 2020
8 Things You Can Do Today to Protect Your Business from Coronavirus

For those of us who run businesses, these are really tough times. There is worry about how will business continue, how will teams operate during work-from-from times, how will we survive clients dropping out, how will employees and other expenses get paid. In short, the COVID-19 pandemic has presented a...

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Posted by Payel Mukerjee | 07 03 2020
Content Writing Tips For Beginners

The world wide web has democratized the writing of content, especially due to short byte entertaining video content being the chosen form of expression. Even then, the written content is still a realm that is open to the chosen few who are willing to write copious copies for people and...

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Posted by Payel Mukerjee | 28 02 2020
Grammar Cheat Sheet: Rules to Help You Write Well

As a writer, MS Word has made me lax over the years. I type out the thoughts quickly and expect the autocorrect to take care of the mistakes. The good part is I also recognize the mistakes that the software misses. For example, if I wrote ‘The girl was pail’...

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Posted by Payel Mukerjee | 26 02 2020
Clutch Features Justwords as One of India’s Top Content Marketing Agencies

At Justwords, we have been working on leveraging content to build brands for over a decade now. From our expertise in content creation, we have organically branched out into various aspects of digital marketing to now operate as a full-service content marketing company. In the last 10 years, we’ve watched...

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SEO Tips
Posted by Payel Mukerjee | 10 02 2020
Top 5 SEO Tips for Google Rankings in 2020

Search Engine Optimization (SEO)  is one of the most unique areas of marketing — people either love it or hate it, there’s usually no middle ground.  One of the reasons for this is that since its inception around 15 years ago, SEO has been constantly evolving. Justwords has been around...

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Republic Day campaigns
Posted by Payel Mukerjee | 03 02 2020
Brand Campaigns That Earned the Right Spotlight on Republic Day 2020

Brands are in the constant lookout to engage with their prospects and build a moment marketing connection on special occasions. Republic Day 2020 too was one such occasion. On such days, it is never about a hard sell, but the messaging, where there is some product or service synergy. We...

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valentine day campaign
Posted by Payel Mukerjee | 03 02 2020
Valentine’s Day Marketing Campaigns That Won Our Hearts

It is that time of the year again. Valentine’s Day is that special occasion which calls for an extravagant display of passion and romance! And brands are cashing in on that vibe too. This is one of the best opportunities for them to create a smart connect with their consumers....

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Content marketing trends 2020
Posted by Payel Mukerjee | 28 01 2020
5 Content Marketing Trends in 2020

Like everything else, digital trends in content marketing 2020 too are undergoing a change. The way we create, market, and analyze content will have some new facets. Blogs, social content, website, and apps will all still be in the content marketer’s job list. But there are going to be 5...

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Posted by Payel Mukerjee | 24 01 2020
7 Reasons Why Outsourcing Content Can Stop Being a Pain and Become a Pleasure

Content creation and marketing are among the most underrated tasks in marketing. It requires a mix of many skill sets along with the ability to constantly keep up with changing formats and burgeoning requirements. A content creator needs to be well-versed with various specialized forms of content like text (blogs,...

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Posted by Payel Mukerjee | 21 01 2020
5 Content Marketing Ideas to Showcase Your Brand This Republic Day

India’s emergence as an independent republic is observed with much pride and gaiety on the 26th January of every year. Since 1950, this day has been deemed as a national holiday, and it not only evokes patriotic sentiments in the common man but also allows him to spend quality time...

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Posted by Payel Mukerjee | 16 01 2020
Content Writing 101: How to Become a Successful Content Writer

Content writing can be a tricky profession today. On the one hand, everyone’s potentially a writer in the age of the internet, which can make it really hard to stand out. On the other hand, with the number of brands that rely on content marketing today (newsflash, it’s almost everyone),...

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Posted by Payel Mukerjee | 13 01 2020
5 Types of Content to Get More Traffic to Your Blog

Are you suffering from blogger’s block? Or, just wondering how to liven up your blog so that you can find a better connection with your audience? If so, you’re not alone. Most content marketers struggle with this at some stage of their journey— maintaining a blog that’s consistently exciting isn’t...

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Posted by Payel Mukerjee | 31 12 2019
Best Content Examples of 2019

As the year comes to a close, it’s time to share our favourite picks of content from around the world that has induced a range of emotions. We had the team pick and vote their favourite content and these are the ones that we want to be on our list...

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Posted by Payel Mukerjee | 30 12 2019
8 Proven Ways to Increase Traffic to Your Blog in 2020

Currently, there are close to 250 million blogs in the internet-verse. Many of them are vying for your target audience’s attention. However, there are only a few blogs that enjoy a constant flow of traffic and engagement. If you want to make your blog among those select few, read on....

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Posted by Payel Mukerjee | 16 12 2019
Wondering How to Shape Your Marketing Strategy? Use Google Analytics

We’re almost on the verge of embracing 2020, and most digital marketers still struggle with proving the efficacy of digital marketing. In fact,  42% of them said that their biggest challenge is “proving the ROI of our marketing activities”. At Justwords, we have understood over the years that digital marketing...

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Posted by Payel Mukerjee | 05 12 2019
Don’t Lose the Plot, Here’s How Your Brand Can Tell a Consistent Visual Story

Here’s what happens when you visit any outlet of a brand like Dominos across India. Barring the size of the outlet, you’ll find that all of them deliver pizzas of the exact same taste and have the same visual collateral. The menus, the tent cards and the value meals all...

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Posted by Payel Mukerjee | 03 12 2019
10 Incredible Blogging Stats to Inspire You to Blog in 2020

Have you recently started a blog or are planning to start one — but still skeptical about whether it’s worth your time and resources? You’re not alone — with the number of blogs out there, most new bloggers are thinking about whether blogging is worth it or not. Yet, blogging...

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Posted by Payel Mukerjee | 29 11 2019
The Most Common SEO Mistakes that Online Ad Publishers Need to Fix Today

SEO is no longer an esoteric science that only a few companies excel at. In fact, every business today has to invest in SEO — whether it’s a local bakery or an international SaaS company. It might be noted though that there’s one industry that can especially benefit from investing...

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Posted by Payel Mukerjee | 25 11 2019
Discover the Top 5 Secrets to Successful Content Creation

They sometimes say that great ideas are a dime-a-dozen. And there’s probably some truth to this. Having a brilliant idea isn’t very hard! It’s the journey from idea to execution that’s challenging. It requires a framework, craftsmanship, discipline, and persistence. In today’s world, where content is being thrown at us...

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Posted by Payel Mukerjee | 21 11 2019
Google BERT — The Algorithm Update Everyone is Talking about and How it Will Affect Your SEO

On 25th October, Google released what it calls the most important update to its search algorithm in years — BERT. Naturally, everyone from business owners to digital marketers has been in a tizzy since then. While some people saw a dramatic fluctuation in their rankings, others saw barely any change...

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Posted by Payel Mukerjee | 16 11 2019
7 Ways to Deal with Internet Trolls: The Underbelly of Reputation Management

Pooja, a social media manager with a hospitality brand, had to excuse herself from a friend’s party at 11 PM. Her company’s social channel had erupted with 60 negative tweets from a disgruntled guest who was not ready to stop until the company was taking heed of his demands. The...

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Posted by Payel Mukerjee | 14 11 2019
Afraid of Competition from the Bigwigs? Here are 5 Ways You Can Compete with Industry Giants

Having worked with small businesses across India on SEO and content marketing for over a decade, there are some questions we hear very often. The one that probably tops the list is - “Is there even a point in investing money in SEO? Especially, when there are huge MNCs who...

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Posted by Payel Mukerjee | 28 10 2019
6 Powerful Ways Marketers Can Use Psychology to Improve Content

Being a marketer is not easy. You need to wear several hats to create that perfect selling proposition – you need to have the understanding of the product manager, the content team, your sales guys, and even the data people to add that new perspective in positioning, pricing and placement....

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Posted by Payel Mukerjee | 07 10 2019
Video Marketing is the New Age Mantra for Business Success

Remember Diwali shopping in the dark age? It meant getting dragged to the ‘preferred’ local shop that my parents had been shopping with for years. Then we would go through the limited collection with the shopkeeper trying to convince us to buy one at an exclusive price and haggle for...

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Posted by Payel Mukerjee | 04 10 2019
How to Write Content That is Future-Proofed for Google Algorithm Updates

Did you know that Google made 3234 algorithm updates in 2018? That’s an average of 9 updates a day! Savvy SEO executives who keep a watch on their keywords’ ranking every day notice the subtle changes. A website that was lost in the depths of page 5 suddenly starts ranking...

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Posted by Payel Mukerjee | 24 09 2019
The yay and nay of Influencer Marketing and should you do it

Keeping up with the latest trend, there would hardly be a marketer who may have not considered Influencer Marketing in their mix. Given the paucity of visibility in organic marketing and noise in paid marketing, Influencer Marketing seemed like idea that was clutter-breaking. Like all media, it comes with its...

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Posted by Payel Mukerjee | 13 09 2019
Linkedin vs Facebook :How to Use This Platform for Business Purpose

Let’s start by clarifying that aren’t stating the obvious. Both channels are traditionally used for very different purposes. Facebook is used to share photos from vacation and connect with friends and family. Linkedin is used by businesses to share updates while staying update What we would like to elaborate is...

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Posted by Payel Mukerjee | 10 09 2019
7 Customer Engagement Strategies That Really Work

Digital marketing has one significant advantage over traditional marketing. And that is its ability to create a two-way dialogue between customers and the brand. Unlike traditional marketing where brands shove a bunch of information down customers’ throats, digital marketing allows you to build a relationship with your customers; thereby creating...

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Posted by Payel Mukerjee | 04 09 2019
Rise of new social media channels – Vero, Tik Tok and others you should be aware about

All digital marketers know that there are dime a dozen new social channels emerging every day, all wanting to be the next Facebook and take over the world. What the savvy digital marketer really wants to know is which of these should he or she bet their money on. Existing...

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Posted by Payel Mukerjee | 29 08 2019
How to Increase Traffic & Improve SEO with Structured Data Markup

SEO is generally divided in on-page, off-page and tech, each requiring a complete understanding of how search engines ‘view’ the website. While on-page and off-page can be taught to a novice, tech SEO requires some basic understanding behind the science of search engines. It doesn’t mean you should know to...

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Posted by Payel Mukerjee | 27 08 2019
How to Create Your First LinkedIn Ads Campaign in 5 Simple Steps

LinkedIn is one of the most underrated social media platforms there is. A lot of people think it simply doesn’t have the kind of numbers that Facebook and Instagram do. But if you think about it, LinkedIn is really a curated platform. It may have only 575 million users (compared...

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Posted by Payel Mukerjee | 20 08 2019
7 Actionable Tips to Give Your Content More Personality

It’s true- there are over 2 million blog posts being written every single day. So how do you engage readers in this era of short attention spans and information overload? The only way of effectively doing this is by creating unique content. But as our clients always ask us, “is...

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Posted by Payel Mukerjee | 09 08 2019
Making the Online Offline connect for Your Campaigns

With limited attention span and mind space, most brands who want to create a sustained campaign recall tend to plan for a 360-degree campaign. This often means a campaign that encompasses print, radio, outdoors and digital. In some cases, it may also include in-store advertising and Below The Line (BTL)...

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Search engine optimisation
Posted by Payel Mukerjee | 23 07 2019
How to Rank on Position Zero in Google

We know that Google is constantly experimenting with search results. For search engine optimizers, goals keep shifting. SEO earlier was about ranking against competitors in the same category. Now it has moved to a point where SEO is about having a sustained approach against Google’s changing algorithm. Ranking on position...

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Whatsapp for business
Posted by Payel Mukerjee | 18 07 2019
Whatsapp for Business – All you need to know and how to assess if its worth it

Most marketeers have already heard about Whatsapp for Business that launched sometime back. A few early birds have tried it out. Most others are trying to figure their way around this new and seemingly powerful means of customer communication. Let's get into the details of what this medium is, how...

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Posted by Payel Mukerjee | 13 07 2019
How to Edit Social Media Posts That Have Already Been Published

When it comes to content, the competition becomes more intense every day. And for any brand that hopes to capture that slice of the customer’s attention, posting quality content simply isn’t enough. I can post a great Insta story or a witty meme with an even wittier caption, but if...

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Posted by Payel Mukerjee | 03 07 2019
How to Get High-Quality Backlinks: Strategies That Work in 2019

A young startup recently came to us thoroughly confused and exasperated by SEO. They had begun to think of SEO as this black box where things are constantly shifting and they just never quite knew how to get it right. There were so many elements to SEO — content, keywords,...

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Posted by Payel Mukerjee | 20 06 2019
5 Amazing Home Page Design Templates That You Can Use

There are many misconceptions that home pages simply don’t matter anymore. Why bother with a perfect home page when you can just create targeted landing pages for each of your marketing campaigns? But the truth is that the homepage is here to stay. Whether you like it or not, it’s...

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Posted by Payel Mukerjee | 17 06 2019
11 Must-do Tactics for High Ranking Videos on YouTube

If you’ve been looking for YouTube video optimization ideas, you’ve most likely been through the regular tactics – adding proper tags, adding keywords in the title or description and the likes. This article is ideally for people who want to delve deeper into the core aspects of YouTube SEO, to...

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Content marketing services
Posted by Payel Mukerjee | 12 06 2019
How Customer Reviews Can Bring a Whole New Meaning to Your Content Marketing

Content Marketing and Customer Reviews have traditionally been two very different things, belonging to completely different domains. Content Marketing is used to build interest and educate users while customer reviews come only after the product has been purchased. Yet, in a world of peer reviews and social proof, the lines...

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Search Engine Marketing
Posted by Payel Mukerjee | 07 06 2019
Google and the Future of SEO

This is one undisputed fact - Google, being one of the top search engines, has a massive influence on key SEO practices. The algorithm used by Google can essentially make or break the future of your online venture by determining its positioning in the search engine results. While Google fervently...

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Content marketing services
Posted by Payel Mukerjee | 03 06 2019
6 Reasons Why your Content Marketing may be Failing and How to Fix it

If you ask me, content marketing is probably one of the best long-term marketing strategies that you can adopt for your business. For starters, there is enough evidence that it works. And there is research to support what I just claimed. As per research, content marketing is actually three times as effective...

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Posted by Payel Mukerjee | 28 05 2019
[Infographics] Why Content Marketing Works

As content marketers, there’s one question we never stop hearing from clients — “Does content marketing really work?” While people can easily see how content marketing propels brands to success, they often doubt if it will work for them. That’s usually because content marketing doesn’t always have a very direct...

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Social Media Marketing 2019
Posted by Payel Mukerjee | 17 05 2019
The Best Social Media Marketing Channels Strategies for 2019

Social media marketing is no longer a novelty but an everyday reality for most companies. In fact, research reveals that 90% of customers have already used social media as a way to communicate with a brand while another 63% of customers actually expect companies to offer customer service via social...

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Business on Instagram
Posted by Payel Mukerjee | 07 05 2019
Top 5 Ways to Use Instagram Marketing to Improve Your Business

Over the years, we’ve seen many standpoints towards Instagram marketing. Some clients feel it’s just a fad while others feel it may not work for their product. On the other end of the spectrum, we’ve also had clients who see Instagram as the only thing their marketing strategy will ever...

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Blog writing services
Posted by Payel Mukerjee | 26 04 2019
How to Turn an Idea into Two Weeks Worth of Content

We all know that panic strikes when we are running out of ideas for the next blog post. There is pressure to constantly find ideas that captivate your audience can be very intense. In extreme cases, one can even start feeling burnt out or run into a creative block. One...

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Better Copywriter
Posted by Payel Mukerjee | 19 04 2019
Why You Need to Sell Your Own Product to Become a Better Copywriter

Here is a thing to remember. You may have learnt a whole lot about copywriting; from books, online courses, and even real-life experience. You might have even worked for a multitude of clients across the board; handling their marketing and sales copy. But the truth of the matter is unless...

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signs of a creative genius
Posted by Payel Mukerjee | 15 04 2019
7 Daily Routines That Harness Your Creative Genius

“The chief enemy of creativity is good sense.” Pablo Picasso Counter-intuitive as it may sound, this quote by Picasso says a lot about the nature of creativity. Most of us think that creative effort happens only in bursts of inspiration, but creativity is a habit that needs to be inculcated...

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Microcopy in Ecommerce
Posted by Payel Mukerjee | 06 04 2019
E-commerce Microcopy: A Simple and Effective Way to Increase Sales

What if we told you that you’re ignoring a very simple aspect of your e-commerce website? And that this aspect can actually help you increase your conversions by 14- 166%? This article talks about microcopy- an essential element of a website’s user experience that most businesses end up ignoring. We...

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Posted by Payel Mukerjee | 28 03 2019
A Step-by-Step Guide to Launching an E-Commerce Website for Your Physical Store

You have just set up your brick-and-mortar store and are wondering how to take it to the next level. Or your physical store has been around for years and of late sales have plateaued. In either case, you’re probably wondering if an e-commerce website is an answer. The Indian e-commerce...

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content marketing
Posted by Payel Mukerjee | 22 03 2019
It’s Time To Reboot your content marketing strategy? Here’s Why And How

“Change is the only constant”. While this is true for most things today, it rings especially true when it comes to content marketing. In today’s day of information overload, the last thing people will pay attention to is something that feels outdated. There are 2 million blog posts written every...

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Social Media marketing
Posted by Payel Mukerjee | 15 03 2019
How to write great social media posts

Social media advertising has gained in stature as one of the most potent mediums to promote, engage and register conversions among the target audience – a testimony to the fact that they have been the sole cause for creating celebrities from scratch, business empires and unique corporate models for some...

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BUSINESS OWNERS SHOULD CONSIDER PODCASTING
Posted by Payel Mukerjee | 09 03 2019
Why All Business Owners Should Consider Podcasting

Podcasts started in 2004 as a very niche form of content that only some techies were hooked to. In the last 15 years, that has changed dramatically. In 2013, Apple announced that over 1 billion people subscribed to its podcasts. Today, Apple has more than 525,000 active podcasts and over...

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Posted by Payel Mukerjee | 05 03 2019
Why Great Brand Stories Need Videos

Videos are fast becoming the go-to medium for brands to connect with customers. With the digital age, videos have become so much more than the traditional 15/ 30-second advertising that dominated television. With the adoption of high-speed internet and social media taking to videos in a big way, videos are...

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Easy Rules to Write Product Descriptions That Sell
Posted by Payel Mukerjee | 21 02 2019
How to write the perfect product descriptions for your eCommerce website

You have a product you want to sell. So, you have lured the customer in and he is flipping through your website. And, you know that he is interested! But what is that quick-kill chord that needs to resonate with him and make him hit the ‘Buy’ button? Aah. It...

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Content Marketing Plan
Posted by Payel Mukerjee | 21 02 2019
Do This & Don’t Do That While Executing Your Content Marketing Plan

When you are in the business of content, people always want to know how to increase traffic to their website/business quickly. Is there a right or wrong way of doing content marketing? So here it is – a list of what to do and what not to do when you...

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CONTENT MARKETING MISTAKES TO AVOID
Posted by Payel Mukerjee | 08 02 2019
5 Common Content Marketing Mistakes to Avoid

Content marketing is without a doubt one of the most effective marketing strategies out there. It brings your website invaluable organic traffic over a long period of time. In fact, 53% of marketers believe that blogs are one of the best ways to generate inbound traffic. however, there’s a flipside...

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Posted by Payel Mukerjee | 05 02 2019
Are You Doing These 5 Mistakes While Choosing Your SEO Keywords?

The keywords are the nuts and bolts of your SEO campaign. The first step is to get these ducks in the right row. Here are a few things you might be doing wrong while choosing your keywords. Keywords are what makes the SEO world go around, so it’s obviously crucial...

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Posted by Payel Mukerjee | 01 02 2019
Valentine’s Day Ideas: How to Capitalize on the Fastest Growing Retail Holiday

While Valentine’s Day originated in the United States (which spent a whopping $19.6 billion last year), India is not far behind. According to a survey by Cashkaro, more than 75% of the respondents were going to buy gifts for their partners on Valentine’s Day. In fact, they were likely to...

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Posted by Payel Mukerjee | 28 01 2019
Here’s How Brands Used Social Media to Celebrate Republic Day 2019

The feeling of patriotism seems to be at an all-time high in India this year. Whether it is patriotic movies being released or the rediscovery of our past glory, we Indians seem to be revelling in feelings of nationalism and patriotism. Of course, many well-loved brands are using this patriotic...

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local seo techniques
Posted by Payel Mukerjee | 25 01 2019
5 Local SEO Strategies that Will Help You Rank in 2019

You may have been running your small local business in a traditional manner for many years. But there’s a reason that marketing strategies that worked in the past may not be as effective today. The reason for this is a rapidly changing consumer behavior. The statistics speak for themselves. Four...

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Posted by Payel Mukerjee | 10 01 2019
The 5 Crucial SEO Trends for 2019

Since the early 2000s when Search Engine Optimization (SEO) first became a trend, more and more companies all over the world are trying their best to rank higher in Google’s search results. At the same time, Google and other search engines are becoming smarter, with newer ways to better their...

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Posted by Payel Mukerjee | 09 01 2019
Why is it the right time to market your business through Social Media?

Today, India has gained a top seat in terms of social media users and use. Across popular social media channels such as Facebook, Twitter, and Youtube, India has recorded a phenomenal increase in social media use over the past 4 years, edging well past the commercial leader, USA. It is...

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Posted by Payel Mukerjee | 09 01 2019
This is why even content marketers need editors

Content has rapidly become the de-facto in how businesses build credibility, implement thought leadership and grow a community of loyal fans and followers. Understandably, the pressure and expectations on the content marketer are increasing by the way. However, when you see that that 27 million pieces of content are created...

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Posted by Justwords Team | 31 12 2018
Preparing your content strategy for a mobile-only future

We are living in a transitional time where mobile is taking over the desktop in terms of usage. But it has not taken over not fully yet. The future trends do seem to predict that mobile will be tipping the balance. What we create today needs to not only function...

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Posted by Justwords Team | 31 12 2018
Are you making these mistakes with your About Us page?

Though the About Us page of a business website remains to be the most visited of website pages, it is almost always treated as an afterthought. Most business owners assume that since it is mostly self-branding, the About Us content and design can be pushed down the priority listings. This...

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Posted by Justwords Team | 31 12 2018
A tried-and-tested guide to becoming a better content writer

Fun fact: The average salary of a content writer in the USA is $42,000 per year. Another fun fact: The average salary of a content writer in India is INR 2,50,000. The plight of content writers in India is real. It’s a hard industry to survive in. Try finding a...

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Posted by Justwords Team | 31 12 2018
8 easy ways to spike up the engagement rate of your content

Engagement is a term that is thrown around quite loosely these days when it comes to social media KPIs. But then brands fail to question what engagement metric is truly of value to the brand. If someone just likes your page, is that of value? If someone likes a post...

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Posted by Justwords Team | 28 12 2018
7 Great Social Media Pages of E-commerce Brands and Why We Love Them

When you’re starting an e-commerce business, especially if you’re a niche brand, building a social media presence can sometimes feel like just another item to tick off your to-do list. Social media can feel like a vast, cluttered ocean that is hard to navigate. With millions of brands out there...

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Posted by Justwords Team | 28 12 2018
5 types of content that will attract paying customers

When we set out on a content marketing journey, our key agenda is to create offerings for readers who get attracted to the brand’s offerings. Whether we do this subtly or in an overtly promotional manner depends on the brand’s requirements. In both cases, the idea is to think what...

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Posted by Justwords Team | 28 12 2018
[Video] 11 SEO copywriting tricks you must understand if you want your content to work

When we hear the term SEO copywriting, we think that its main objective is to make sure that the content ranks well in search engines. And that’s why often the content creators get too caught up with ever-changing search engine algorithms, rankings and generating traffic and forget that the real...

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Posted by Justwords Team | 28 12 2018
[Video] 8 steps guide to Good Content

Gone are the days when traditional advertising used to rule the roost in marketing strategies. Today, content marketing has taken over that pie and is transforming the way brands communicate with their consumers, both present and potential, and create a sense of bonding. A company that creates relevant and valuable...

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Posted by Justwords Team | 24 12 2018
[Video] 6 things that will help you hire the best content agency

In an ideal world, being a client would be the easiest job on earth. Put together a brief, see the agency work their magic, get back beautiful reports that make you look good and imagine yourself sipping Margarita on the beach. Since the world isn't this imaginary utopia, clients, as...

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Posted by Justwords Team | 17 08 2018
Copy v/s content – what you should be doing for the blog

“The customer is not stupid. She is your wife.” That quote from the grand ol’ daddy of advertising pretty much settles the debate on how you should be communicating with your customers. Whether you do it via your blog or advertising, the rule remains the same. Which means, whether you...

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Posted by Justwords Team | 07 08 2018
How small organizations can join the video marketing craze?

  We’ve generally seen startups and SMEs all thrilled when it comes to digital marketing as it offers quick and tangible results. But a lot of them shy away when we suggest video marketing. The term invokes a budget, production, and execution worry which stops most people from exploring it as...

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Posted by Justwords Team | 27 07 2018
How social listening can help with SEO

When you log in to your brand’s social account, you encounter an environment of virtual noise and chatter. If you are on social, ‘hearing’ happens by default – where you see and hear everything around you to an extent that you have awareness about the most important topics and conversations....

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Posted by Justwords Team | 20 07 2018
Social Media Tools: The 5 types to help you become a better marketer

Having a presence on social media is no longer a choice for businesses. It is a way to make sure you connect and engage with your customers, up the game on your competitors and continue to attract prospects. While it is one of the most exciting jobs out there, with...

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Posted by Justwords Team | 18 07 2018
It isn’t a great content if it can’t deliver

Content marketing is the one thing that everyone is doing these days – agencies, clients, brand owners, influencers and even people in general. That’s because we have collectively woken up to the power of content that is created well. What exactly are we talking about here? Is good content the...

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Posted by Justwords Team | 11 07 2018
What makes us share content?

Did you hear Despacito or Shape of You in a loop last year?     You must have shared and had many of your friends hear it too. That made these videos the most shared ones on Facebook in 2017!  When was the last time you wrote a blog that...

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Posted by Justwords Team | 22 06 2018
How to Write for SEO in 2018 and Achieve Staggering Results

In 1996, Bill Gates coined the phrase ‘content is king’, though this was hardly true in the early days of the internet. In fact, up until past few years, one could still write ordinary content, artificially stuff it with keywords, throw some Web 2.0 links and still sleepwalk their way...

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Posted by Justwords Team | 15 06 2018
6 top myths that might be harming your SEO strategy

SEO is one field where changes have been constant. That’s because Google changes its algorithm from time to time – sometimes even several times in a year – to fetch the most relevant results for queries submitted. This only means that the techniques that worked well a few years ago,...

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Posted by Justwords Team | 06 06 2018
Here is what the internet biggies were up to in May

  Did you miss out on what happened in digital last month? There seems to be too much happening with Facebook trying to cover its tracks. Google seems to be on an overdrive with Assistant. And then, there are startups that threaten to create a power imbalance every now and...

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Posted by Justwords Team | 05 06 2018
5 reasons why supply chain businesses should invest in content

“Does content marketing work for an industry like supply chain and logistics? Are these not just fancy words being exchanged by marketers?”  Those were the precise words that were asked by the general manager of a large supply chain management company. Till very recently, he admitted, he had not even...

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Posted by Justwords Team | 01 06 2018
Visual content formats that can triple your content marketing results

OK. We will skip infographics and photos out of the list because it is obvious. Or wait! We will make them more awesome There are several data-driven reasons to use visual content. The facts that our brain’s recall goes up from 10% to 65% between audible and visual content is...

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Posted by Justwords Team | 24 05 2018
The checklist you need to write the best website content

How important is the content on your website? On a scale of 1 to 10, we would probably put it on 15. It is often the first touch point for a prospect who has discovered or stumbled upon your website. In the absence of a human driving sales, the content...

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Posted by Justwords Team | 22 05 2018
Building a website? Here are 10 things you must know to get it right

Things change quite fast in the online world these days. Fast enough to make you wonder if the website you build today will be likable or even be looked upon as tech-savvy a year down the line. It is not just the features and tech spec. It is also what...

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Posted by Justwords Team | 18 05 2018
Want content marketing to work? Be ready for a marathon run

  As content marketers, we are often approached by businesses who want content marketing programs designed to achieve quick results. And even though people are coming of age with their understanding of what content marketing is, I am sad to report that the current state of affairs isn’t very great....

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Posted by Justwords Team | 14 05 2018
9 best ways to reuse that blog pile in your archive and get more traffic

With the amount of content created churned out into the digital universe, it is a little amazing to see how people keep coming up with new things to write about and others make the time to read (some of) it. We say this from the perspective of a content marketer...

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Posted by Justwords Team | 04 05 2018
[Video] 5 copywriting sins that weaken your content ROI

  Imagine if there is a toolbox to fix your content marketing wagon, then effective copywriting would be one of the most important devices in that kit. No matter what people may say, copywriting is much more than 'writing those sales pitches without sounding like one'. A well-written copy is...

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Posted by Justwords Team | 01 05 2018
How Content Marketers Can Use the Power of Clickbait for Good

“I have lost respect for Rahul Dravid”. This article appeared at the bottom of another article I was reading on my iPad on a Sunday morning. I waited 3 seconds before I gave into the temptation of reading about what had the former Indian cricketing captain, known for being generally...

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Posted by Justwords Team | 26 04 2018
How to be Effective at Customer Support on Social Media?

Are you a modern day business seeking to establish better relationships with your customers? Do you want them to feel a personal touch with your brand?A good way you could go about it is to think in the direction of setting customer support services on social platforms.  Remember, the last...

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Posted by Justwords Team | 13 04 2018
[Video] Why exactly should you do content marketing and how?

Are you a business owner who approaches marketing like a ‘one-night stand’? As nasty as it sounds, you could actually be doing that with little realization.  Put differently, are you following the approach of shoving your product right at your target customer’s face just when you spot them? Well, if...

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Posted by Justwords Team | 12 04 2018
Different Ways Your Business Can Use Videos to its Advantage

  A picture is worth a thousand words. Well, then what do you think about videos?  Videos are clearly far more captivating and engaging than static graphics and textual content can ever get. They are an ideal means to garner attention, yield clicks and score leads for your business. It’s...

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Posted by Justwords Team | 10 04 2018
[eBook] 10 Content Strategies to Boost Traffic to Your eCommerce Website

If you’re the owner or marketing head of an eCommerce store, we totally understand your pain. While setting up shop and running ads was one part, getting more customers, revenues and sales is just so much harder. You’re probably planning to or have already engaged in content marketing because that’s...

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Posted by Justwords Team | 27 03 2018
Why its important to understand the Facebook-Cambridge Analytica fiasco

  Unless you have been living under a (digital) rock, you would have heard about the Cambridge Analytica-Facebook incident. As individuals, we woke up to the new era of cyber crime. People aren’t calling it a ‘crime’ yet as they don’t know how it is affecting them as individuals. As...

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Posted by Justwords Team | 23 03 2018
How Fitness and Wellness Brands Are Using Social Media Content to Build Communities

When was the last time you tried to lose weight? Well... I started this great new program yesterday, fully enthusiastic that this was going to be ‘the’ life-altering thing I was looking for – you know, the kinds where you lose 10 kgs in 10 days and everybody is going...

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Posted by Justwords Team | 15 03 2018
Should you use ChatBots for your small business?

Are you a small business trying to get your leg up on the competition? Do you belong to that pool of businesses that have limited resources but an unlimited fire to provide superlative customer experience? Are you one of those enterprises doing well with regards to generating awareness & interest...

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Posted by Justwords Team | 27 02 2018
What You Should Know About The New Facebook Feed Algorithm Update

  Online marketers often find themselves to be puppets at the hands of a few internet giants who push and sway the everyday workings of each algorithm update. Though companies like Google and Facebook are known to update their algorithms frequently, most of it goes unnoticed by the crowd in...

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Posted by Justwords Team | 21 02 2018
5 top trends that are likely to be adopted for social media in 2018

  We’ve reached a stage of online evolution where brands cannot afford to miss out on social chatter. You’ll see many doing the mandatory routine of posting on various social channels every day. The other end of the spectrum showcases case studies where brands are unlocking the true potential of...

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Posted by Justwords Team | 09 02 2018
Move over blogs, articles. Here are new content formats to consider

  The content marketing game is changing slowly but steadily. There are still hordes of blogs and content produced in the world but only a minuscule percentage of it manages to catch our attention, resonate, or go viral.  While you may already have a solid content plan charted out for...

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Posted by Justwords Team | 22 01 2018
5 Indian Tech Companies mastering the art of Content

Whenever we think of content marketing, the easy and regular industries come to mind. From fashion to beauty, health to entertainment, it is easy to fit in content with such industries. But what happens when it comes to tech companies? Creating products and services for a very specific set of...

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Posted by Justwords Team | 16 01 2018
How to start your first content marketing campaign: the 5 must-do steps

  There is a lot of hype and plenty of statistics that suggest that if you aren’t doing content marketing, you are losing out on a big chunk of business. A lot of it is true too. To find out, examine your own online behavior. How many times have you...

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Posted by Justwords Team | 05 01 2018
SEO in 2018: Optimizing For Voice Search

Three-year-old Jia picked up her mother’s phone, unlocked it, then went on to Google voice search and confidently said, “Pikachu video”. In an instant, several of the popular Pokemon character’s videos popped up on the screen. The world of search just opened up not only to people who don’t want...

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Posted by Justwords Team | 28 12 2017
Rounding off 2017: The Year That Was

Here we are with the last post of the year! It’s been an interesting one with so many predictions about content coming true. So here’s our look at the year that was... 12 stories, one from each month of the year that shared an interesting perspective on content   January...

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Posted by Justwords Team | 22 12 2017
2020: 3 top marketing campaigns that took risks, broke barriers and made a point

There are marketing campaigns... and then there are marketing campaigns that inspire, that aren’t forgotten easily. They are campaigns that take a risk and break barriers. These mostly revolve around a social cause that touches a nerve of a wide segment of the population. The cleverness lies in the fact...

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Posted by Justwords Team | 19 12 2017
Content marketing for heavy industries – how you can make it work

Some people feel that the whole content marketing hype isn’t for everybody. After all who will want to read ‘boring’ content about heavy industries, their functioning, and machinery when the most common articles lapped up on the internet are about celebrities and cats! Beyond the shallow and quick reads that...

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Posted by Justwords Team | 12 12 2017
This is how you can get a flourishing fan base for your beauty blog

  61% of Twitter users and 51% of Facebook users said that they were more likely to buy from the brands they follow. Building a community and fan following is often viewed with scepticism by marketers who don’t know how to attribute ROI to the money spent on this activity....

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Posted by Justwords Team | 07 12 2017
SEO: What works for big enterprises and small businesses

  SEO is an art and not all art is made equal, but all art is equally difficult. Optimizers face different levels of difficulty whether they have a small 5-page Wordpress website or a full-fledged 2000+ page eCommerce website. On the surface, it looks like bigger sites have a huge...

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Posted by Justwords Team | 04 12 2017
Content marketing stories that caught our attention in November

  It’s that time of the year folks. Introspection happen. Predictions begin. We are nearing the end of another year of surviving algorithm updates, new tools and changing strategies. As we look forward to the holidays, it isn’t coincidental that everyone around is either writing on learnings from 2017  or...

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Posted by Justwords Team | 30 11 2017
Avoid these useless 5 mistakes from your copy and hit the target on the head

  There are two interesting phrases that come to mind when we talk about Copywriting and how good it needs to be. Both come from David Ogilvy. “It’s not creative unless it sells” “The consumer isn’t a moron, she’s your wife” Keep these two phrases in front of you while...

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Posted by Justwords Team | 24 11 2017
Content marketing not showing results? Here are 4 things that will help fix it

If content were a living breathing entity it would probably require its own planet. That’s because the amount of content created is astounding – over 2M blogs a day when we were the last counting. Yet, everyone hopes that their piece of content will be the one thing that’ll shake...

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Posted by Justwords Team | 14 11 2017
How do you create blogs that are completely original

  There are over 2 million blog posts being produced every day. What a number! We all are pretty sure that not all of these are original content. Some are copied outright. Others are ‘refurbished’ versions of popular blogs so that they can ride the popularity wave and get ranking...

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Posted by Justwords Team | 09 11 2017
Artificial Intelligence in marketing: Why you cannot ignore it anymore

  Are you still on the fence about adding Artificial Intelligence to your marketing mix? About time you jump over and start experimenting because if you don’t, you’ll be one of ‘those’ people who are still living under the rock in the next five years. Too dramatic? It is because...

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Posted by Justwords Team | 08 11 2017
[Free Case Study] Alliance Fintech – How we used content marketing to spike traffic by 149%

We often have clients asking us what a particular digital or content campaign can actually do for them? Linking a digital marketing activity to goals, execution and then matching the results with a tangible outcome is something we’ve been doing consistently. This digital map has often been created using the...

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Posted by Justwords Team | 03 11 2017
Should you be using a click bait headline or just a good one?

  In light of the recent news about a ‘void’ being discovered inside the Giza pyramid, we’ve just got out of an article that said: “New theory proves that aliens built the pyramids”. We delved right into the rabbit hole of ‘theories’ that fed our imagination about the extraterrestrial and...

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Posted by Justwords Team | 31 10 2017
Content marketing stories that caught our attention in october

Come October, we found some interesting stories doing the rounds that can just about shape up your digital marketing strategy for 2018. With just 2 months to go for a new year and new beginnings, it is a good time to think about what’s coming your way. Have a look...

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Posted by Justwords Team | 27 10 2017
10 amazingly creative Instagramming brands

  Instagram has soon risen in popularity in the last couple of years. While some brands are yet to track their customer journey from a delicious photo to the ROI table, most brands know that this is a  valuable medium to grab customer attention. Being visually engaging is more important...

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Posted by Justwords Team | 16 10 2017
7 YouTube ads that teach you us how to create brilliant visual content

  Ads are sometimes a notorious hindrance in videos. Given how they are being programmed these days, it is difficult to skip some without watching at least for a few seconds. Thankfully, not all ads are bad or useless or boring. Some are made so extraordinarily well that you’ll forget...

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Posted by Justwords Team | 13 10 2017
Why design of content is as important as quality

Until now, we’ve shared a lot of tips on how to put together great content for your website, blogs and social platforms. The one part that all of us tend to conveniently skip is the design around the content. Here’s some food for thought: Content is UX.    The purpose...

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Posted by Justwords Team | 06 10 2017
From the (Advertising) week that was

  The Advertising Week in New York concluded last week. It was a week where the best brains in advertising, marketing, and media industries met, shared best practices and engaged in conversations that can shape the future of the industry. This year, there were many data-backed insights that were highlighted...

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Posted by Justwords Team | 03 10 2017
Our round up of interesting stories from September

  Let’s get right down to business, shall we? After all, the ten minutes of your coffee break should be worthwhile. So instead of reading some meandering preamble, we present our pick of top 10 stories from the world of digital and content marketing that can do you a load...

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Posted by Justwords Team | 22 09 2017
What did these 6 blogs do to make us love them?

  Our team at Justwords is a group of individuals from diverse backgrounds but we all share a common love for reading. Books and blog recommendations are an active part of conversations during lunch and tea time breaks. We recently decided to pick favourites in each sector that we thought...

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Posted by Justwords Team | 19 09 2017
11 essential questions about content marketing answered

  In our discussions with clients, we’ve often come across a common pattern of questions about content marketing. Some stem from worrying if it is worth investing in the medium. Other questions are around having clear measurement metrics or success stories from their industry. Below, we’ve put together 11 questions...

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Posted by Justwords Team | 12 09 2017
Try these 10 content marketing strategies to clear the traffic roadblock to your eCommerce site

We deal with a fair share of e-Commerce clients, some are giants, some smaller ones and some who are just about riding the wave. From our understanding of this particular industry, I believe that when it comes to content marketing, e-commerce has the best options to directly track the result...

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Posted by Justwords Team | 07 09 2017
[Infographics] 11 SEO copywriting tricks you must understand if you want your content to work

  Are you looking for ways to write powerful, targeted content that can convert readers into customers? Content plays a crucial role in educating prospects about your products and moving them along their journey from becoming visitors to leads to customers to brand advocates. Being able to write such content...

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Posted by Justwords Team | 29 08 2017
[eBook] This is what SMEs need to understand about content marketing and how to get it started

  “Mamma let’s do an interesting cake this time. It's needs to have a good design”. That was my 10-year-old’s demand for her birthday. She was bored of our usual bakery shop which had been baking her birthday cakes since she was 3. I listened, frowned and then gave in...

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Posted by Justwords Team | 28 08 2017
Our list of the best content marketing articles in August

There are several trend stories that caught our attention this August. We are past the mid year mark for 2017 and so it is logical to pick out learnings from what’s happened so far and also take a peek at the future on what surprises the rest of year has...

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Posted by Justwords Team | 22 08 2017
7 great power tools to ensure your content is marketed

  We’ve all read so much about great content being a link magnet which also gets shared organically. But, does it? Does writing good content automatically ensure traffic and links? Afraid, not. If you just write good content and expect magic to happen, it is like the Spaghetti on the...

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Posted by Justwords Team | 18 08 2017
How storytelling helps brands connect better with their consumers

  Let’s have a look at the picture below:     Will you remember this picture and where you saw it? Seems unlikely. Here’s something interesting. During the mid-1940s, a serial killer named Markos Valaroje was known to have stalked and killed at least a dozen girls in their mid-teens....

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Posted by Justwords Team | 14 08 2017
A fresh n fabulous list of websites that offer free stock images

  We’ve always heard and believed that there is no such thing as a free lunch. As content marketers we shoulder the sombre task of constantly feeding the interests of 99% of the Internet – which is a HUGE responsibility. While written content should always be original and crafted with...

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Posted by Justwords Team | 03 08 2017
Content Marketing Stories that caught our attention this July

Every month, one of our team’s internal KPIs is the learning each member brings to the table and how the learning can be collectively applied to solve client problems. Generally, when we are faced with a ‘How are we going to get this done’ situation, the team takes a deep...

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Posted by Payel Mukerjee | 01 08 2017
The Strategic Guide To Writing A Content Marketing Proposal

Content Marketing has emerged as the biggest buzz word in the field of marketing in the last couple of years. To a novice, it is about writing a few blogs and then waiting to see if it attracts traffic. To experts, it is using content as the backbone of all...

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Posted by Justwords Team | 25 07 2017
How to write an SEO proposal that will get the client on-board

There is an untold confession in digital marketing – SEO is hard. No one can really guarantee to get you into the front page of Google or keep you there all along in the same place. There are too many factors that go into getting the equation right on ranking....

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Posted by Justwords Team | 14 07 2017
Why managing online reputation should be a crucial part of your offpage SEO

Like other streams of digital marketing, SEO is passing through a transition.  What was popular yesterday may not be relevant today. This is not limited to a few strategies and practices, but your overall understanding of SEO and how you should approach it. Earlier, SEO was all about ensuring that...

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Posted by Justwords Team | 07 07 2017
Are you updated on these updates in the Digital World?

  Crisp as a waffle and layered like lasagna, here’s the top happenings in the world of digital – Here’s to finishing your serving before the coffee break!   1. Google rolls out job search and email alerts   Once again, it is time to ring out the old and...

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Posted by Justwords Team | 04 07 2017
Best of June: 10 best marketing reads that you may have missed

  We marketers are constantly in the search of inspiration. We want to know what’s happening in the world out there – applaud success stories, learn from other’s failures and more importantly try and remember the right examples that can be quoted to clients during the pitch meeting! But with...

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Posted by Justwords Team | 28 06 2017
Justwords FAQ – How does content creation work at a content marketing agency

We decided to create a series of Justwords FAQs since we felt this would answer a lot of common queries we usually receive from clients. Hope this helps.   Question: What is the content creation process at a content marketing agency. via GIPHY Answer: A lot of this depends on...

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Posted by Justwords Team | 21 06 2017
Are you doing these 10 things wrong with your blog

Just like there is a success mantra shared by good blogs, there is a list of things that most unsuccessful blogs share in common. You know it when you see them. You don’t stay on the site for more than a few seconds but it is enough to identify the...

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Posted by Justwords Team | 16 06 2017
Failing at content marketing? Here are 7 ways to fix that

  In my years as a content marketer, here is one thing I have observed – there are more businesses that fail at content marketing than those who can make it work. A seemingly common complaint of business owners and marketing teams is that content marketing was perhaps a little...

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Posted by Justwords Team | 13 06 2017
[Free eBook] The 5 rules to creating better content & getting the reader hooked

  Remember what chef Gustav said in the movie Ratatouille? “Anyone can cook”. “But that doesn’t mean everyone should” replied the Remy, the rat. Here’s what happens with the internet – Anyone can write. But not everyone is a writer. The problem is, it looks like everyone who can write...

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Posted by Justwords Team | 09 06 2017
All that you need to know about optimising your business blog – Part 2

So, here we are, with the second part of our business blogging series. In the first part of business blog, we talked about how to give your blog a human voice, how to plan your blog, its topics, and content, and finally the various ways in which to promote the...

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Posted by Justwords Team | 07 06 2017
Ingredients needed for a kickass business blog – Part 1

  Before we get started with this blog, I want to answer a basic question that I get asked pretty often – “So what’s the big deal about business blogging?” The big deal about a business blog is that it’s a great asset to have for any business. It gives...

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Posted by Justwords Team | 02 06 2017
SEO is changing: Here are 5 trends you need to know

  We SEO people are always a nervous lot. Apart from obsessively checking rankings, we are always waiting for Google to surprise us with some new update, trying to understand the intent of Google’s new programmes or its new acquisitions or decipher the messages that the search engine giant puts...

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Posted by Justwords Team | 31 05 2017
Here are 25 of the most amazing content creation tools ever

  Is writing an acquired skill or an in-built talent? I say it is a little bit of both. Most writers have the talent to observe their surroundings and provide a unique interpretation to it. They also have an active imagination. In addition to this, the ‘skill’ of writing undergoes...

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Posted by Justwords Team | 26 05 2017
Corporate blogging: Eight things to remember

  Are you struggling to make money out of your corporate blog? Are you wondering about where you are going wrong with it? Are you not being able to justify the time and effort your company is spending on its official blog? If you answered yes to all these questions,...

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Posted by Justwords Team | 19 05 2017
How to write for the distracted modern reader: 15 ways to master that

  This blog will take a good reader around seven minutes to read. Why am I telling you this? Well probably because if you were the average reader, you wouldn’t waste more than 8 seconds on any web page. And woah, I caught your attention because I mentioned this will...

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Posted by Justwords Team | 12 05 2017
25 things I learned about content that should make you a better writer

What’s common between an established writer, a new writer, a freelancer and someone who just writes casually? Everyone faces a writers’ block. All writers are used to staring at a blinking cursor on a blank page wondering how they are going to fill it with 3000 original words that can...

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Posted by Justwords Team | 05 05 2017
How to create a content strategy in 11 steps

  The term “content strategy” can be pretty intimidating at times. There are many business owners I know who are convinced about content marketing, but have not gone beyond 'thinking' of how to create a content strategy. Most view “content strategy” to be a really long document, which is crafted...

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Posted by Justwords Team | 20 04 2017
Six SEO myths that need to be trashed today

  “SEO is just rubbish. It doesn’t work. I have tried it a couple of times and it doesn’t work. It's just a big industry trying to scam people”. Well, I have heard this from several different people. Some have a reason as to why they have come to this...

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Posted by Justwords Team | 19 04 2017
[Free eBook] The top 5 things you need to know before writing for Google

  Take almost any topic and Google it. You’ll see hundreds and thousands of pages appearing in search results. According to some estimates, there are over 2 million blog posts written every day! Now, you plan to create content on the same topic – the 1001st piece of content -...

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Posted by Justwords Team | 11 04 2017
Find out if you have the correct skills needed to become a Digital Marketer

  The Internet has made life infinitely easier for us. Well, maybe not all of us. For, there are the marketing guys. Gone are the days when a good marketing and advertising plan was enough. Businesses, for sure, must serve up new, unique content to clients and consumers to remain...

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Posted by Justwords Team | 27 03 2017
I got duped by a rogue client. Here’s how you can protect yourself from one

This is a story I have been wanting to tell for the longest time. It’s an incident that occurred during the early days of starting up. I had just begun my content writing business and had started sinking my teeth into the hurly-burly of business, content deals, client payments, negotiation...

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researched content
Posted by Justwords Team | 17 03 2017
Good to great: How to create content that is better

We strive to publish our blogs every Tuesday and Thursday of the week. I will admit here right away that sometimes this content scheduling doesn’t work out for us. That is mostly because I am unhappy with either the way a blog has been written, or the way in which...

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content marketer
Posted by Justwords Team | 09 03 2017
Want to learn content marketing? Take lessons from these 4 brands

Somewhere between 2014-15 brands started recognizing the value of quality content. It not only helped brands put forward their messages subtly but eventually turned out as a tool to generating engaged customers. In 2016 brands are feverishly working with the knowledge that content is a great tool to reach out...

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Posted by Justwords Team | 08 03 2017
Variety is the Spice of Life: An Array of Skills for Digital Marketing Specialists

Gone are the days when good marketing and advertising plan was enough to see your business sail through even the most trying times.  Today, you cannot bank solely on a mere marketing strategy and a reasonable advertising budget to work as effectively or as easily as they would earlier do....

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Posted by Justwords Team | 01 03 2017
How to Avoid the 5 Most Embarrassing Grammar Errors

Show me one person who likes grammar and I will show you ten who loathe it with vehemence. For, no matter how many long hours people spend in learning grammar at school, some areas of grammar remain problematic for even the most prolific of writers. You could say grammar is...

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freelance writer
Posted by Justwords Team | 21 02 2017
The 10 mistakes your clients don’t want you to make as a freelance writer

Unlike the yesteryears, freelance writing seems to be the “in thing”. Every person who has the time to write or thinks he or she can write has turned into a freelancer. And there is a reason for it. The market is awash with content work – and every brand (big...

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Posted by Justwords Team | 16 02 2017
The Only 5 Ways You Need to Boost Creativity

Have you ever felt stuck? Have you ever felt like you cannot, for the life of you, come up with an idea that works? Have you ever felt so hopeless that innumerable cups of freshly brewed coffee did precious little to pull you out of the rut? Whether or not...

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Posted by Justwords Team | 04 02 2017
Find content proofreading boring: Here are 7 brilliant ways to get the job done

Sitting down to write is one thing. Sending it across for consumption is another. And making sure that your copy is clean and error-free – that is the most important thing of all. For a good piece of writing that offers the impact it was designed to have, you should...

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Posted by Justwords Team | 25 01 2017
25 content marketing resolutions that will make 2017 a great year

Well, hello 2017! It's the first month of the new year and we are at it again – making resolutions. I am not sure what exactly it is about the new year that pushes us into this fiercely resolution-making mode, but here is my guess – it's perhaps the hope...

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Posted by Justwords Team | 16 12 2016
Google does not want these 13 mistakes in your content

  Google-friendly content is the most overused word in the industry today. As a content marketer, its one of the phrases I probably use every day – sometimes to push my team of writers to create better stuff, sometimes to the editors to make them understand what the client wants,...

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Posted by Justwords Team | 26 10 2016
Want rocking social media posts? Try these 10 ideas

  One of the discussions I often have with my social media content writer is how to create social content that is sticky (which basically means creating content that is memorable) and contagious (which means more shareable). Is there any set way to produce interesting content, is there any process through which...

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Posted by Justwords Team | 21 09 2016
A Master Chef who has the perfect recipe for Content Marketing

What would you say if I told you that one of the most celebrated faces of Indian cuisine is the one from whom you can pick up content marketing lessons? Food. Content. Marketing – mix the three ingredients in the right proportion to get a perfect marketing lesson.   Background...

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Posted by Justwords Team | 02 08 2016
5 easy ways to create great content, without wanting to break anyone’s head

There are umpteen facts floating around about the power of content marketing. From improving search rankings to driving relevant traffic and leads, good content can be a game changer in the online competitor space. In its 2015 Benchmark Report, Hubspot found that companies with 400+ published posts get double the...

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website copywriting
Posted by Justwords Team | 17 06 2016
13 actionable SEO and website copywriting tricks to get your content rocking

Well let’s get this one fact straight. Most of us who are writing today are trying to get some benefits out of that writing. We either want to rank high on Google, or want loads of traffic from that content to our website. In short, everyone is trying to get...

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Posted by Justwords Team | 08 04 2016
SEO, SEO, SEO, How do I master art thou?

Heard enough about SEO and want to learn the basics to boost your website’s ranking on Google. Here are three basic ways to kickstart your SEO campaign. It is the most heard word of web. It has more than 30,0,00,000 results on Google. It can put the bravest of digital...

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Posted by Justwords Team | 08 04 2016
Is it worth marketing on Facebook?

Facebook Marketing – “To Be” Or “Not To Be” Facebook is one platform which has broken all the barriers of social representation, outlook & linkage; to become the ultimate source of connectivity. To add to that; Facebook has come up with the most unique & un-pestering ways to help businesses reach...

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Posted by Justwords Team | 08 04 2016
Social media content tricks that work without fail

  Puzzled about what will work in the social world and how to shape your content marketing strategy, here are seven content trends that never die down. The world of Social Media. How do you ever get to tame it? How do you know what works there? How do you get...

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Posted by Justwords Team | 08 04 2016
5 reasons you must have visuals on your website

Here Are The Top Reasons Why Visual Content Is Loved By Your Audience One brutal fact of the online world is this – A first impression is often the last impression. If your website looks dowdy and boring, you have lost your guy there itself, and most likely he isn’t coming...

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Posted by Justwords Team | 08 04 2016
How content of your SEO articles can put difference in your SEO performance

When it comes to search engine optimization, to write or not to write quality content is no longer a question! People are constantly trying to unravel the mystery of future search; what is it that will get a business prime space on the Search Engines. While the debate continues over...

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Posted by Justwords Team | 08 04 2016
Google Places For Business: A Listing You Wouldn’t Want To Miss

It’s a mad, mad world, which becomes crazier if you are in competition with billions of businesses, craving for the attention of customers. This is the era of regular updates, smart work and customary brand building and interaction. Today, hundreds of millions of people all over the world use Google...

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engage your audience
Posted by Justwords Team | 08 04 2016
Engage Your Audience With The Right Dose Of Storytelling

  If you ask us “why storytelling”, we would like to explain to you “why not storytelling”. Let us tell you what a well-told story can give you for your business. You might have visited Connaught Place one of busiest the places in Delhi. Here you can see the densest...

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Posted by Justwords Team | 08 04 2016
Adding some creativity to Google Business Photos

It’s the day of the shoot. You have dressed up your workplace, primed up all the décor and now just waiting to project the ambience which you desire. But there is one thing missing. It’s called a little bit of “fun”. Google Business Photos since its inception has become a great...

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Posted by Justwords Team | 08 04 2016
Are you building a brand? Then tell a story.

Welcome to our first blog post. For the past three years that we have been doing business (we are a content agency), it never seemed to be the right time to start a blog – or so was the thought, even as we churned out blogs for other businesses. Well,...

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Posted by Justwords Team | 06 01 2016
10 Tips To Get Past The Writer’s Block

Do you sometimes wish that you had a magical wand that could cast a self-writing spell on your computer screen? Well maybe you are suffering from a bloggers block; a temporary writing block suffered by bloggers. It’s just one of those times when everything except from the task at hand...

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Viral marketing
Posted by Justwords Team | 05 01 2016
Start with these 7 tips to make your content go viral

No, you don’t really need an agency to make your content go viral in its reach. Just pay attention to these simple tips and keep them in mind while churning out content. How does one measure the success of their content today? On the “Viral” yardstick of course! Ain’t no...

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fail-proof
Posted by Justwords Team | 05 01 2016
A Fail-Proof 10 Step Guide to Good Content

You get it! Content is extremely important for anything that has to remotely do with online marketing or its newer sibling content marketing. It’s the bait that the buyer is eventually going to bite! Yes you got it. And so you sit to write. That’s when you quickly realize, like many...

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Social-Engagement
Posted by Justwords Team | 05 01 2016
Tips to increase social engagement on your blog

You may have thousands of readers visiting your blog, but if they aren’t commenting or sharing they aren’t intrigued enough! Participation of the reader is extremely crucial to a blog’s success. The lack of participation or action on the part of your audience belies the entire content marketing exercise. Social...

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content freshness
Posted by Justwords Team | 05 01 2016
The freshness factor for a successful website

That was the simple math of the difference between a website that is just occupying virtual space and a great website that invites traffic and spells success. Apparently, ‘fresh’ is not just the patent of the food industry anymore, it has spilt over into other areas as well, website content is one...

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responsive vs unresponsive website
Posted by Justwords Team | 05 01 2016
Mobile Friendly vs Non Mobile Friendly : What’s the Difference?

Oops, Google has done it again! It has brought about another mega revolution in internet affairs with its 21st April deadline of a major algorithm update. Simply translated, Google will be expanding its use of mobile-friendliness as a ranking signal for websites. This means its high time website owners pull...

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