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Biggest Google Leak
Posted by Ved Prakash | June 5, 2024 | All, Business
Biggest Google Leak: Top Takeaways for Business Owners and Marketers

If you are in the SEO world, you already know about the big Google leak that happened recently. If you are a business owner, brand marketer, who is not aware...

Bottom of the Funnel Content Marketing
Posted by Payel Mukherjee | May 31, 2024 | All, Content Marketing
What is Bottom-of-the-Funnel Content and How to Create it to Drive Sales for Your Business

What is Bottom of the funnel (BOFU) marketing? The term Bottom of the Funnel, or BOFU, represents the final stage in a consumer’s journey — the cusp where interest turns...

content writing tool
Posted by Nikita Gupta | May 10, 2024 | All, Content Creation
Top Content Writing Tools to Squash Content Creation in 2024

“Tools Maketh the Man” If you've heard a variation of the above aphorism, then you may already understand the importance of tools that simplify life. As writers, getting up to...

long and short form content writing
Posted by Payel Mukherjee | April 18, 2024 | All, Content Creation
Why Are Short-Form Content and Long-Form Content Both Important?

What is Short-form Content? As the name implies, short-form content refers to all types of brief content that can be digested quickly. Many content marketers generally consider it to be...

Content Distribution platforms
Posted by Payel Mukherjee | April 5, 2024 | All, Content Marketing
The Best Content Distribution Platforms to Maximize Engagement (Updated 2024)

When you create useful, actionable, unique content, everyone deserves to see it. But how will you get your work seen by most of the audience? This is where content distribution...

seo friendly url
Posted by Bhuwan Kocchar | April 1, 2024 | SEO
11 Best Practices for SEO-friendly URL Structures in 2024

Is a URL only an address to a webpage? Or is there more to it? The truth is that URL structures matters for SEO - for UX (user experience )...

Google’s broad core update march 2024
Posted by Bhawna Verma | March 22, 2024 | All, Business, SEO
Google’s Broad Core March 2024 Updates – A Complete Guide

Change is a constant in the digital world. Google’s broad Core March 2024 algorithm enhancements and spam policy updates is just another proof of that. Did your website rankings nose-dive...

Competitor Keyword Research
Posted by Ved Prakash | March 15, 2024 | All, SEO
How to Find Keywords That Your Competitors are Ranking For? (Updated 2024)

As the old saying goes, keep your friends close and your foes closer. Competitor keyword analysis can be your shortcut to dominating the game in your niche. Your competitors can...

Predictive Marketing
Posted by Aditi Agarwal | March 8, 2024 | All, Content Marketing
What is Predictive Marketing?

It is impossible to know the exact outcome of a marketing campaign before you run it. However, you can come close with predictive marketing. But what exactly is predictive marketing?...

content marketing agency
Posted by Sneha Pillai | February 28, 2024 | Content Marketing
Is Content Marketing going to be dead? Err, No! But these 8 things are absolutely critical

Is content marketing going to be dead? Well, I have been hearing this question time and again and hence thought we should dedicate a post to answer this question. My...