THE JUSTWORDS BLOG

Since announcing Core Web Vitals update rollout in May 2021, Google is making it easier for website owners to identify

On 25th October, Google released what it calls the most important update to its search algorithm in years — BERT.

Did you know that Google made 3234 algorithm updates in 2018? That’s an average of 9 updates a day! Savvy

SEO is generally divided in on-page, off-page and tech, each requiring a complete understanding of how search engines ‘view’ the

There are many misconceptions that home pages simply don’t matter anymore. Why bother with a perfect home page when you

This is one undisputed fact – Google, being one of the top search engines, has a massive influence on key

When you are in the business of content, people always want to know how to increase traffic to their website/business

The keywords are the nuts and bolts of your SEO campaign. The first step is to get these ducks in

You may have been running your small local business in a traditional manner for many years. But there’s a reason

Since the early 2000s when Search Engine Optimization (SEO) first became a trend, more and more companies all over the

When we set out on a content marketing journey, our key agenda is to create offerings for readers who get

SEO is one field where changes have been constant. That’s because Google changes its algorithm from time to time –

“Does content marketing work for an industry like supply chain and logistics? Are these not just fancy words being exchanged

As content marketers, we are often approached by businesses who want content marketing programs designed to achieve quick results. And

With the amount of content created churned out into the digital universe, it is a little amazing to see how

Are you a modern day business seeking to establish better relationships with your customers? Do you want them to feel

Are you a business owner who approaches marketing like a ‘one-night stand’? As nasty as it sounds, you could actually

A picture is worth a thousand words. Well, then what do you think about videos? Videos are clearly far more

If you’re the owner or marketing head of an eCommerce store, we totally understand your pain. While setting up shop

When was the last time you tried to lose weight? Well… I started this great new program yesterday, fully enthusiastic

Are you a small business trying to get your leg up on the competition? Do you belong to that pool

We’ve reached a stage of online evolution where brands cannot afford to miss out on social chatter. You’ll see many

Whenever we think of content marketing, the easy and regular industries come to mind. From fashion to beauty, health to

There is a lot of hype and plenty of statistics that suggest that if you aren’t doing content marketing, you

Here we are with the last post of the year! It’s been an interesting one with so many predictions about

61% of Twitter users and 51% of Facebook users said that they were more likely to buy from the brands

SEO is an art and not all art is made equal, but all art is equally difficult. Optimizers face different

It’s that time of the year folks. Introspection happen. Predictions begin. We are nearing the end of another year of

There are two interesting phrases that come to mind when we talk about Copywriting and how good it needs to

If content were a living breathing entity it would probably require its own planet. That’s because the amount of content

There are over 2 million blog posts being produced every day. What a number! We all are pretty sure that

We often have clients asking us what a particular digital or content campaign can actually do for them? Linking a

In light of the recent news about a ‘void’ being discovered inside the Giza pyramid, we’ve just got out of

Come October, we found some interesting stories doing the rounds that can just about shape up your digital marketing strategy

Instagram has soon risen in popularity in the last couple of years. While some brands are yet to track their

Ads are sometimes a notorious hindrance in videos. Given how they are being programmed these days, it is difficult to

The Advertising Week in New York concluded last week. It was a week where the best brains in advertising, marketing,

Our team at Justwords is a group of individuals from diverse backgrounds but we all share a common love for

In our discussions with clients, we’ve often come across a common pattern of questions about content marketing. Some stem from

We deal with a fair share of e-Commerce clients, some are giants, some smaller ones and some who are just

“Mamma let’s do an interesting cake this time. It’s needs to have a good design”. That was my 10-year-old’s demand

We’ve all read so much about great content being a link magnet which also gets shared organically. But, does it?

Let’s have a look at the picture below: Will you remember this picture and where you saw it? Seems unlikely.

We’ve always heard and believed that there is no such thing as a free lunch. As content marketers we shoulder

Every month, one of our team’s internal KPIs is the learning each member brings to the table and how the

There is an untold confession in digital marketing – SEO is hard. No one can really guarantee to get you

Like other streams of digital marketing, SEO is passing through a transition.  What was popular yesterday may not be relevant

Crisp as a waffle and layered like lasagna, here’s the top happenings in the world of digital – Here’s to

We marketers are constantly in the search of inspiration. We want to know what’s happening in the world out there

We decided to create a series of Justwords FAQs since we felt this would answer a lot of common queries

Just like there is a success mantra shared by good blogs, there is a list of things that most unsuccessful

In my years as a content marketer, here is one thing I have observed – there are more businesses that

Remember what chef Gustav said in the movie Ratatouille? “Anyone can cook”. “But that doesn’t mean everyone should” replied the

So, here we are, with the second part of our business blogging series. In the first part of business blog,

Before we get started with this blog, I want to answer a basic question that I get asked pretty often

We SEO people are always a nervous lot. Apart from obsessively checking rankings, we are always waiting for Google to

Is writing an acquired skill or an in-built talent? I say it is a little bit of both. Most writers

Are you struggling to make money out of your corporate blog? Are you wondering about where you are going wrong

This blog will take a good reader around seven minutes to read. Why am I telling you this? Well probably

Take almost any topic and Google it. You’ll see hundreds and thousands of pages appearing in search results. According to

The Internet has made life infinitely easier for us. Well, maybe not all of us. For, there are the marketing

This is a story I have been wanting to tell for the longest time. It’s an incident that occurred during

We strive to publish our blogs every Tuesday and Thursday of the week. I will admit here right away that

Somewhere between 2014-15 brands started recognizing the value of quality content. It not only helped brands put forward their messages

Gone are the days when good marketing and advertising plan was enough to see your business sail through even the

Unlike the yesteryears, freelance writing seems to be the “in thing”. Every person who has the time to write or

Have you ever felt stuck? Have you ever felt like you cannot, for the life of you, come up with

Sitting down to write is one thing. Sending it across for consumption is another. And making sure that your copy

Google-friendly content is the most overused word in the industry today. As a content marketer, its one of the phrases

One of the discussions I often have with my social media content writer is how to create social content that is

What would you say if I told you that one of the most celebrated faces of Indian cuisine is the

There are umpteen facts floating around about the power of content marketing. From improving search rankings to driving relevant traffic

Heard enough about SEO and want to learn the basics to boost your website’s ranking on Google. Here are three

Facebook Marketing – “To Be” Or “Not To Be” Facebook is one platform which has broken all the barriers of social

When it comes to search engine optimization, to write or not to write quality content is no longer a question!

It’s a mad, mad world, which becomes crazier if you are in competition with billions of businesses, craving for the

If you ask us “why storytelling”, we would like to explain to you “why not storytelling”. Let us tell you

It’s the day of the shoot. You have dressed up your workplace, primed up all the décor and now just

Welcome to our first blog post. For the past three years that we have been doing business (we are a

Do you sometimes wish that you had a magical wand that could cast a self-writing spell on your computer screen?

No, you don’t really need a content marketing agency to make your content go viral in its reach. Just pay

You get it! Content is extremely important for anything that has to remotely do with online marketing or its newer

You may have thousands of readers visiting your blog, but if they aren’t commenting or sharing they aren’t intrigued enough!

That was the simple math of the difference between a website that is just occupying virtual space and a great

Oops, Google has done it again! It has brought about another mega revolution in internet affairs with its 21st April