Posted by Editorial Team | 13 09 2019
Linkedin vs Facebook :How to Use This Platform for Business Purpose

Let’s start by clarifying that aren’t stating the obvious. Both channels are traditionally used for very different purposes. Facebook is used to share photos from vacation and connect with friends and family. Linkedin is used by businesses to share updates while staying update What we would like to elaborate is...

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Posted by Editorial Team | 10 09 2019
7 Customer Engagement Strategies That Really Work

Digital marketing has one significant advantage over traditional marketing. And that is its ability to create a two-way dialogue between customers and the brand. Unlike traditional marketing where brands shove a bunch of information down customers’ throats, digital marketing allows you to build a relationship with your customers; thereby creating...

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Posted by Editorial Team | 04 09 2019
Rise of new social media channels – Vero, Tik Tok and others you should be aware about

All digital marketers know that there are dime a dozen new social channels emerging every day, all wanting to be the next Facebook and take over the world. What the savvy digital marketer really wants to know is which of these should he or she bet their money on. Existing...

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Posted by Editorial Team | 29 08 2019
How to Increase Traffic & Improve SEO with Structured Data Markup

SEO is generally divided in on-page, off-page and tech, each requiring a complete understanding of how search engines ‘view’ the website. While on-page and off-page can be taught to a novice, tech SEO requires some basic understanding behind the science of search engines. It doesn’t mean you should know to...

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Posted by Editorial Team | 27 08 2019
How to Create Your First LinkedIn Ads Campaign in 5 Simple Steps

LinkedIn is one of the most underrated social media platforms there is. A lot of people think it simply doesn’t have the kind of numbers that Facebook and Instagram do. But if you think about it, LinkedIn is really a curated platform. It may have only 575 million users (compared...

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Posted by Editorial Team | 20 08 2019
7 Actionable Tips to Give Your Content More Personality

It’s true- there are over 2 million blog posts being written every single day. So how do you engage readers in this era of short attention spans and information overload? The only way of effectively doing this is by creating unique content. But as our clients always ask us, “is...

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Posted by Editorial Team | 09 08 2019
Making the Online Offline connect for Your Campaigns

With limited attention span and mind space, most brands who want to create a sustained campaign recall tend to plan for a 360-degree campaign. This often means a campaign that encompasses print, radio, outdoors and digital. In some cases, it may also include in-store advertising and Below The Line (BTL)...

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Posted by Editorial Team | 05 08 2019
User Generated Content on Instagram: Why It’s So Powerful and How You Can Leverage It

I’m just going to go ahead and say it — Instagram is the most powerful social media platform that exists today. It’s not just because of its 1 billion + monthly active users. It’s also because of it's key demographic (more than 60% of its users are under 34) and...

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Posted by Editorial Team | 29 07 2019
Google My Business – Frequently Asked Questions Answered

Google has always been gung-ho about improving local search. A new edge adding to the optimizer’s arsenal is Google My Business posts. If you are a local business, you must consider trying it. After all, it is being touted as one of the most powerful ways to improve local search...

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