SEO and digital marketing are like the heart and soul of branding. Without one, the other finds it difficult to survive. But how does it all fit together for a...
2010! Many of us remember it as the year of the 8.8-magnitude Haiti earthquake, the Deep Horizon oil spill, the release of the iPad, the launch of Instagram, and Google’s...
You must be as fast as Usain Bolt to keep up with Google. Google is constantly evolving and improving. The latest update, AI overviews, and additional features with the custom...
If you are in the SEO world, you already know about the big Google leak that happened recently. If you are a business owner, brand marketer, who is not aware...
What is Bottom of the funnel (BOFU) marketing? The term Bottom of the Funnel, or BOFU, represents the final stage in a consumer’s journey — the cusp where interest turns...
“Tools Maketh the Man” If you've heard a variation of the above aphorism, then you may already understand the importance of tools that simplify life. As writers, getting up to...
What is Short-form Content? As the name implies, short-form content refers to all types of brief content that can be digested quickly. Many content marketers generally consider it to be...
When you create useful, actionable, unique content, everyone deserves to see it. But how will you get your work seen by most of the audience? This is where content distribution...
Posted by | April 1, 2024 | SEO
Is a URL only an address to a webpage? Or is there more to it? The truth is that URL structures matters for SEO - for UX (user experience )...
Change is a constant in the digital world. Google’s broad Core March 2024 algorithm enhancements and spam policy updates is just another proof of that. Did your website rankings nose-dive...