Are you suffering from blogger’s block?
Or, just wondering how to liven up your blog so that you can find a better connection with your audience? If so, you’re not alone. Most content marketers struggle with this at some stage of their journey— maintaining a blog that’s consistently exciting isn’t easy. Luckily, over the years at Justwords, we’ve been able to figure out certain types of content that can immediately boost your blog calendar. What’s more, with different types of content, you can even recycle old content in new formats — like old wine in a new bottle, so to speak.
So if you’re looking to make your blog richer or increase blog traffic, make sure you incorporate these 10 types of content.
An effective how-to article is one of the best ways to draw attention from your readers. Here’s why:
- Many queries on Google are related to learning to do something — whether that’s changing a tire, baking a cake, or writing a good blog post. A how-to post guarantees that you will be found by people looking to solve a specific problem.
- “How to” posts come under the category of “evergreen content”. This means that as long as you keep making minor updates, your article will continue to be relevant to users, even if they are reading it 3-4 years down the line. This increases the longevity of your post and brings a steady stream of traffic.
- It’s a great way of informing people about your business. If your how-to post is essentially a summary or short glimpse of what your business does, you’ll definitely be in the minds of users when they’re looking for a paid solution.
Topical, curated content
You don’t have to create all content from scratch — curating a newsletter with high-value content from thought leaders in your industry is a great way to add that extra zing to your blog. You need to keep a few things in mind here:
- Choose quality over quantity— only share articles that really add value to the users. If you spend time in researching quality content, it will help build your credibility as an industry expert.
- The format and theme of the newsletter are absolutely critical — it’s the way you link different pieces together and showcase them through a particular lens that really matters.
- The frequency of a curated newsletter depends on the nature of your content, and how easy it is to find quality content in your industry — it can be weekly, fortnightly, monthly or even daily.
Product Reviews and Comparisons
If it makes sense in your content marketing plan, product reviews or comparisons are a great idea. Customers are always looking for reviews before they make purchase choices so this one is guaranteed to get you those eyeballs. These blogs are also fairly straightforward to execute and can become a staple part of your blogging calendar as long as they don’t detract from the overall messaging and aesthetics of your blog. Of course, once you become a regular with reviews, chances are that you’ll be inundated with free samples of products, which is a nice little bonus!
It is said that 70% of all sensory receptors are in your eyes — which means that humans are visually wired. What’s more, color visuals are likely to increase our willingness to read something by 80%. In short, anything that’s extremely visual is appealing — and that’s why infographics are becoming so popular. Some things to keep in mind:
- Infographics are a combination of great content and great design. It’s important to have a great theme, a particular format for presenting the content, and some great data to back you up. At the same time, you need a top-notch design— consider using a professional graphic artist to build those infographics.
- If you can’t create your own infographic, you can still share existing infographics. Most of them are ready to be embedded — so add a paragraph or two of your own perspective, and share an existing infographic.
Case studies are one of the most effective ways to demonstrate your value to potential users. If you’ve already achieved fantastic outcomes for someone, a prospective customer needs to know that. Keep the following in mind when designing case studies:
- It might be tempting to throw in all the facts about a particular case. But it’s more important to design a compelling narrative that draws readers in. If a user reading your case is able to connect with the situation being presented, your job is 70% done.
- Focus on outcomes — big, important metrics make a huge splash. Showcasing the impact you had in a real, meaningful way will go a long way in finding the right customers.
- Don’t try to show off your work. Be more focused on showcasing the actual solving of customer problems through the case.
Using these content types is a sure-shot way to get more blog traffic and add some freshness. Best of all, many of these content types can become a recurring feature in your blogging calendar. If there are any other content formats that you’d like to add to this list, let us know in the comments below!