Payel Mukherjee

Bottom of the Funnel Content Marketing
Posted by Payel Mukherjee | May 31, 2024
What is Bottom-of-the-Funnel Content and How to Create it to Drive Sales for Your Business

What is Bottom of the funnel (BOFU) marketing? The term Bottom of the Funnel, or BOFU, represents the final stage in a consumer’s journey — the cusp where interest turns...

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long and short form content writing
Posted by Payel Mukherjee | April 18, 2024
Why Are Short-Form Content and Long-Form Content Both Important?

What is Short-form Content? As the name implies, short-form content refers to all types of brief content that can be digested quickly. Many content marketers generally consider it to be...

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Content Distribution platforms
Posted by Payel Mukherjee | April 5, 2024
The Best Content Distribution Platforms to Maximize Engagement (Updated 2024)

When you create useful, actionable, unique content, everyone deserves to see it. But how will you get your work seen by most of the audience? This is where content distribution...

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Content Marketing Agencies
Posted by Payel Mukherjee | February 10, 2024
Best Content Marketing Agencies in India: Top 15 choices (updated)

Great content marketing agencies understand two things – how to create exquisite content (and I mean content that really delivers value or helps a business grow), and how to market...

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Content writing Tips or Beginners
Posted by Payel Mukherjee | January 20, 2024
Content Writing Tips For Beginners (Updated 2023)

The world wide web has democratized the writing of content, especially due to short byte entertaining video content being the chosen form of expression. Even then, the written content is...

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Middle of the funnel content marketing - Justwords
Posted by Payel Mukherjee | January 13, 2024
Decoding Middle of the Funnel Content & 6 Strategies for Higher Conversion

The middle of the funnel, which is the middle phase of the marketing funnel, is where customers are lost and won. This is the stage where your prospects are already...

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Promote Content
Posted by Payel Mukherjee | October 12, 2023
15 Ways to Promote Your Content After It’s Published (Updated 2024)

The internet is a crowded place. While your content might be amazing, without content promotion, it would be just another piece of content waiting to be discovered. Most companies fail...

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topical authority
Posted by Payel Mukherjee | August 22, 2023
How to Build Topical Authority and Why it is so Important for Ranking Your Content?

Have you noticed how some websites that have much lower domain rating often rank on Page one against big powerful players for a certain topic. How is that possible? Enter...

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Vital Business Lessons
Posted by Payel Mukherjee | July 10, 2023
13 Vital Business Lessons We Learnt as Justwords Turns a Teen

When you turn from an employee to an entrepreneur, you have no idea what you are in for. Running a business is nothing short of a battle. I can say...

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What is content
Posted by Payel Mukherjee | December 17, 2022
What is Content: Definitions, Types, and How Can It Help Your Brand ?

In the online world, both corporate and consumer communications need content to be effective and stay relevant. Through content, individuals discover, take in, and engage with brand information. Content, which...

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