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Are You Doing These 5 Mistakes While Choosing Your SEO Keywords?

The keywords are the nuts and bolts of your SEO campaign. The first step is to get these ducks in the right row. Here are a few things you might be doing wrong while choosing your keywords.

Keywords are what makes the SEO world go around, so it’s obviously crucial to get those darn things right. With the wrong set of keywords, you would just be trying out various ways to catch Google crawlers and yet not show up where you want to be. So here are five ‘mistakes’ that you should avoid while choosing your keywords, no matter how right they sound. You might not be an SEO expert or want to be one, but make sure you know what is right for your business.

CHOOSING SHORT KEYWORDS

It seems like a better idea to choose shorter keywords but the truth is that phrases or multi-word keywords are more likely to fetch you an audience. So from an SEO standpoint, more keywords equal more potential.

Long tail

LACK OF CREATIVITY

We are often tempted to use general keywords that define our business as it is. Suppose you are a seller of graphic tees in Delhi, the first reaction is to “graphic tees seller Delhi” as keywords. This is where you get burrowed under the competition. Instead of the above, use a term like “Funky graphic tees seller Delhi” or “Cotton graphic tees seller Delhi”. This is likely to bring more visitors.

NO IDEA OF TARGET AUDIENCE

It is common to design keywords based on our understanding of our product or business, like fitting technical terms or terms that the target segment is unfamiliar with. What you need to do is to get into the mind of your audience and think from their point of view. This doesn’t mean that you give up jargons totally, but balance them with some familiar words too.

Target Audience

USING PLURALS

Never make the mistake of choosing plurals as keywords. This is because people seldom search for plurals, and since the search engine is very sensitive it may bury your website.

IGNORING GEOGRAPHICAL LOCATION

A very important but frequently overlooked fact is taking the geographical considerations into account when designing key keywords. The locally used lingo in a country varies across the world. Therefore, it is important to carry out appropriate research to incorporate keywords significant to a geographical location.

OVERLOOKING TRENDS

The world is constantly evolving, there is increased awareness and the media is constantly feeding new trends to the audience. In such a dynamic environment it is essential that keywords follow the trends. Old fashioned words that are no longer in use will not attract people to your site. So keep up with the time and make sure your keywords do too.your keywords do too.

UNEVEN KEYWORD DISTRIBUTION

In trying to use popular keywords, there is a tendency to forget keywords that are less used but have less competition. Therefore, it is important to strike the right balance between the two to maximize your results.

There you go, with extensive research and avoiding the above-listed mistakes, you are sure to find the right keywords that will open the door to your success.

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Payel Mukerjee
About The Author

Payel Mukerjee

Payel dreams about travelling the world and relaxing in quaint beach cafes – when she is not helping brands find real growth through powerful content experiences. She loves waging the war against mediocre content marketing and is passionate about entrepreneurship and startups. She is also a Darjeeling tea junkie and the founder of Justwords.

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