Launched in 2001, ICICI Lombard General Insurance Company is a collaborative venture between ICICI Bank Limited and Fairfax Financial Holdings Limited. Among the major players in the private sector general insurance domain, ICICI Lombard has a strong presence with 305 branches spread across India. With a comprehensive portfolio of insurance products and services covering healthcare, motor, home, travel, and more, the brand aimed at strengthening its market positioning by improving its digital presence and engaging its existing and prospective customers via compelling content marketing. The insurance provider collaborated with Justwords for driving a strong content marketing campaign.
The primary objectives of ICICI Lombard were enhancing brand visibility, informing and educating customers, decreasing bounce rates, and, most importantly, driving lead generation via effective content marketing.
To achieve the above things, the broad roadmap was this –
Justwords developed a comprehensive content strategy that focused on the following key elements:
We created the following types of content for ICICI Lombard:
As we continue to collaborate and work with ICICI Lombard, our team consistently delivers well-researched and SEO-optimised content, where every blog undergoes a stringent process pertaining to the authenticity of facts, easy-to-understand language, and our commitment to deliver quality content.
Want to learn more about how our digital marketing services that can grow your business? Contact us online or call us to know more about how our marketers can impact your business growth.
About Us
We are an award-winning content agency with the focus of making the content sourcing process easy and affordable for everyone. We believe in delivering content that is packed with value, is
engaging and works to get you business.
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