Spreading the importance of proper nutrition to create a healthier future for Indians

Educating Indians about the importance of proper nutrition

A quick overview

Nestlé India understands the importance of healthy living and has a platform, AskNestlé, to help people easily access healthy recipes and daily nutrition information. This service offers a variety of helpful content that aims to answer daily nutrition questions and make healthy eating a lot more convenient. From recipes to nutrition facts, tips for getting fussy eaters to eat, and even tiffin recipes, AskNestlé requires strong content that helps people make better dietary choices. With Justwords providing content across different types of nutrients and health conditions, AskNestlé hopes to bring greater awareness and help people achieve a healthier lifestyle.

Identifying the Problems:

Building the perfect team: A team of capable writers with a deep understanding of the subject matter, editors who adhere to guidelines while maintaining content quality, and a dedicated nutritionist to ensure complete accuracy of information.
Develop Compelling Health-related Content in Clear Language: Simplifying complex scientific jargon, especially in the realm of healthcare. Writers must skillfully break it down into easily comprehensible terms. This task requires a delicate balance between being conversational yet informative, all while considering the sensitivities surrounding specific health conditions.
Excessive time spent on research: Extensive and time-consuming research is necessary due to client requirements for scientifically published data.
Ensuring SEO-friendly content: Strategically using highly-ranked keywords related to specific diets without endorsing any one diet.

The solutions

We developed an all-encompassing solution to tackle Nestle’s challenges. Here’s what we did:

Careful Selection of Writers: We handpicked a team of proficient writers who specialise in health and nutrition. Our writers were carefully selected to ensure they have a strong understanding of medical terms and their ability to navigate scientific research publications across various topics. We also hired a nutritionist to oversee the content to guarantee factual accuracy.
Curation of factual and engaging content: Our writers were trained to create tailored articles that incorporate the latest health trends in India, using Indian terms and foods to resonate with the local audience. We also made sure to captivate readers with engaging content, ensuring that any complex medical jargon was broken down for better understanding.
while maintaining high-quality content through thorough feedback calls.
Established trusted sources: With the guidance of our nutritionist, we established reliable online sources for nutritional content. We took extra time to ensure that the content we produced was accurate and trustworthy.
Careful keyword selection: We were careful with the keywords provided to us, ensuring that no terms were a direct callout. We conducted research to incorporate relevant keywords and optimise our articles for search engines.

The challenges

At Justwords, we take pride in delivering high-quality content, and we were thrilled to have the opportunity to share our expertise with Nestle India. With our team of skilled professionals, we’ve covered a diverse range of health and nutrition topics, spreading awareness about proper nutrition throughout India. Our dedication to delivering timely and accurate content means that we consistently exceed our clients’ expectations, and Nestle India was no exception. We look forward to continuing our work in promoting health and nutrition, and we’re grateful for the opportunity to make a difference.

That’s when we jumped in. Here are the challenges that we faced in the first year –