Anyone who runs a business and a website since 2005 knows that they need content marketing services or a content marketing agency. Why? Well for starters, consumers are fed up of in-your-face ads and pushy sales techniques. They have become more sceptical about trusting a brand. And according to the stats, the report for content marketing is pretty darn good – Apparently, content marketing is fetching the results, generating 3 times more leads than outbound marketing at 63% lesser cost.
When we say we are a content marketing agency, this is what we do – We find out what best your company does, the expertise that defines you. Then we understand what your target audience needs to know the most about and the best of your stories. We put that together into a powerful content machine and fire – which usually drags in clients happily in your sales net.
Our content marketing services ensure that the right content is triggered at the right time and on the right medium, which can be a make-or-break point in your customer life cycle. Understand, deploy, learn, iterate and deliver – all in a day’s work at Justwords.
So now, how do we do that. Well, we are happy you asked.
Wanting to strap a rocket to your content marketing campaigns? Get in touch with us to find out more.
What we actually do
CREATE CONTENT STRATEGY
At Justwords, everyone in the team takes a data-driven, goal-oriented approach to content marketing. We analyse historic data, industry insights, customer behaviour and competitors to come up with A/B testing for content. Everything from the type of content to its call to actions, where, when and how it is published, re-written and marketed is a part of a documented content strategy plan that lies in the helm of our efforts.
Create High Quality Content
The quality of content isn’t subjective. It’s quality is defined by what it manages to accomplish. A piece of content on your blog may see high traffic but limited clicks to the CTA that directs people to the eCommerce site to make a purchase. Would we deem that as high-quality content? Probably not. We define the ‘quality’ parameters before delivery. That’s what you measure us against.
Publish & Get Traffic
Discoverability and traffic is the basic parameter for most of the content we create. We want to grab your customer’s attention and intrigue them, delight them and create the first level of engagement that will generate affinity towards your business, products and services. It’s our experience that when we start with this premise, users tend to explore and take time to understand your offering.
Attract And Convert
Once the ‘hook’ is in place, we program the right triggers within the content that can help you reel them in. Sometimes, this is an emotional connect, at other times, we take the practical value for money approach. Our content doesn’t showcase the features of your products but speak the language that tells the benefits to the particular customer persona.
Build Brand Awareness
Brand awareness is an under-leveraged aspect of content marketing which, when done right can work very well to enable discoverability of what your brand has to offer. This often involves writing specifically for third party websites, doing QnA formats and turning FAQs into snackable content formats to start building affinity with the brand.
Analyse And Optimise
The most crucial aspect of content marketing is to keep track of where you are, where you want to be and be on a path of incremental progress that gets you there. Analytics is the core that dives our content marketing decision and our custom reports give you a quick and concise view of how we are moving your business goals forward.
content marketing is fetching the results, generating 3 times more leads than outbound marketing at 63% lesser cost.
Why Choose US?
We like to be the content marketing agency that thinks differently. Forget that. We like to flip the common notions of content marketing services on the head. We are team of content creators, creative thinkers, free-spirited marketeers with a voracious appetite to innovate and deliver at every opportunity.
It’s about stunning content; it’s about brilliant ideas; it’s about correct data; it’s about right marketing techniques. Put all that together and it’s almost a work of art. We have that dream team of marketing wizards, copywriting experts and creative spirits who understand that art.
Content marketing cannot work without tip-top content. Without that vital element in your content marketing kitty, your business will always be swimming upstream. At Justwords, we pride ourselves in creating jaw-dropping, value-driven, shareable content that delights the readers and search engines alike.
Every year we work with clients who tell us they regret not having started content marketing earlier. You may be putting off content marketing efforts because you just don’t see short-term ROI. But if you want to build a sustainable marketing strategy, content is the biggest key. In today’s connected world, customers choose brands they can trust. Authoritative and insightful content that solves customer problems builds that trust in a big way. As does a high organic ranking on Google’s search results. Content marketing is the only way for a brand to have both.
FREQUENTLY ASKED QUESTIONS
Content marketing is nothing but putting the best face of your company out there in the digital world, allowing prospective customers to understand who you are so that they want to do business with you. A good content marketer puts together stories about what makes your business special and unique, and how you add value to customer’s lives. And then makes sure those stories are seen by your target audience.
Today’s consumers aren’t very amenable to in-your-face ads and pushy sales techniques. They have become more discerning and reluctant to trust a brand from Day 1. That’s why companies need to use content marketing to position themselves as credible and trustworthy. But this isn’t just our intuition, the numbers back it up too. Content marketing actually generates 3 times more leads than outbound marketing and at 63% lesser cost.
To put it very broadly, any valuable information, conveyed by any medium, can be considered as content. When it comes to content marketing, the word content has a variety of meanings — from infographics to videos to blogs and even your website copy. Here’s a list of just some of the content we provide:
- Articles and listicles
- Blogs and websites
- SEO content
- Content marketing
- Website content
- Ebooks and white papers
- Social media content
- Marketing content
- Product descriptions
Content marketing works on two levels. On the one hand, credible content that adds value to users helps to distinguish your brand as reliable and trustworthy. As prospective customers consume content created by you (whether on your own channels or on other channels), they begin to think of your brand highly. This means that they are likely to choose you when they have to make a purchase decision.
At the same time, when you put SEO-friendly content out there on a regular basis, search engines like Google and Bing start ranking your content higher on the SERP(Search Engine Results Page). This means when a prospective customer has a related query, your content is likely to come up in the search results, directing the prospect towards your brand and website.
A major mistake many companies tend to make with content marketing is that they start executing first. A few blog posts here, an odd case study or two there — and then get frustrated when they don’t see results. The first step in effective content marketing is to understand your prospective customers and then build a comprehensive content marketing strategy around them.
There is no easy answer to this question. In general, long-form content is known to be better for building credibility and search engine rankings. Given customers’ dwindling attention spans, short-form content is often the better choice.
Whether you choose to go for short-form or long-form content depends entirely on the situation. If you sell high-end products or your audience is not very knowledgable about your products or services, or your sales cycle is long and complex, long-form content is a good idea. It includes things like whitepapers, ebooks, how-to guides, long blog posts, tutorials, etc.
On the other hand, if your products are inexpensive and the audience is fairly familiar with the products you sell, and you only need to communicate precise information to them, short-form content is great.
While there is no easy answer to this, at Justwords we follow certain key principles to make sure we’re creating content that touches a chord with prospective customers. These include:
Talking, not writing: We write like we’re talking to our target audience. No complex wordplay or long-winded sentences. We write like we talk, and make sure we get through to prospective customers.
Understanding buyer persona: Our content creators are experts at understanding the target audience. This helps them customize their writing to actually add value to customers’ lives and address their pain points directly.
In content marketing, consistency is one of the biggest keys to success. This means that when you start off, you will have to consistently create new content for a while. With time, however, you can repurpose your old content by updating it and making it more relevant. This makes it easier to post content consistently without having to create it from scratch.
Keywords are what Google and other search engines use to rank content on the Search Engine Results Page. That’s why analyzing which keywords you want to optimize for and then using those keywords while creating content are a must. At the same time, these keywords need to become a part of the content organically. Forcing keywords into the content creates a bad impression for prospective customers and is also penalized by Google when deciding search engine rankings.