Anyone who runs a business and a website since 2005 knows that they need content marketing. Why? Well for starters, consumers are fed up of in-your-face ads and pushy sales techniques. They have become more sceptical about trusting a brand. And according to the stats, the report for content marketing is pretty darn good – Apparently, content marketing is fetching the results, generating 3 times more leads than outbound marketing at 63% lesser cost.
When we say we do content marketing, this is what we do – We find out what best your company does, the expertise that defines you. Then we understand what your target audience needs to know the most about and the best of your stories. We put that together into a powerful content machine and fire – which usually drags in clients happily in your sales net.
Our job is to ensure that the right content is triggered at the right time and medium which can be a make-or-break point in your customer life cycle. Understand, deploy, learn, iterate and deliver – all in a day’s work at Justwords.
So now, how do we do that. Well, we are happy you asked.
Wanting to strap a rocket to your content marketing campaigns? Get in touch with us to find out more.
What we actually do
CREATE CONTENT STRATEGY
At Justwords, everyone in the team takes a data-driven, goal-oriented approach to content marketing. We analyse historic data, industry insights, customer behaviour and competitors to come up with A/B testing for content. Everything from the type of content to its call to actions, where, when and how it is published, re-written and marketed is a part of a documented content strategy plan that lies in the helm of our efforts.
Create High Quality Content
The quality of content isn’t subjective. It’s quality is defined by what it manages to accomplish. A piece of content on your blog may see high traffic but limited clicks to the CTA that directs people to the eCommerce site to make a purchase. Would we deem that as high-quality content? Probably not. We define the ‘quality’ parameters before delivery. That’s what you measure us against.
Publish & Get Traffic
Discoverability and traffic is the basic parameter for most of the content we create. We want to grab your customer’s attention and intrigue them, delight them and create the first level of engagement that will generate affinity towards your business, products and services. It’s our experience that when we start with this premise, users tend to explore and take time to understand your offering.
Attract And Convert
Once the ‘hook’ is in place, we program the right triggers within the content that can help you reel them in. Sometimes, this is an emotional connect, at other times, we take the practical value for money approach. Our content doesn’t showcase the features of your products but speak the language that tells the benefits to the particular customer persona.
Build Brand Awareness
Brand awareness is an under-leveraged aspect of content marketing which, when done right can work very well to enable discoverability of what your brand has to offer. This often involves writing specifically for third party websites, doing QnA formats and turning FAQs into snackable content formats to start building affinity with the brand.
Analyse And Optimise
The most crucial aspect of content marketing is to keep track of where you are, where you want to be and be on a path of incremental progress that gets you there. Analytics is the core that dives our content marketing decision and our custom reports give you a quick and concise view of how we are moving your business goals forward.
content marketing is fetching the results, generating 3 times more leads than outbound marketing at 63% lesser cost.
Why Choose US?
We like to be the agency that thinks differently. Forget that. We like to flip the common notions of content marketing on the head. We are team of content creators, creative thinkers, free-spirited marketeers with a voracious appetite to innovate and deliver at every opportunity.
It’s about stunning content; it’s about brilliant ideas; it’s about correct data; it’s about right marketing techniques. Put all that together and it’s almost a work of art. We have that dream team of marketing wizards, copywriting experts and creative spirits who understand that art.
Content marketing cannot work without tip-top content. Without that vital element in your content marketing kitty, your business will always be swimming upstream. At Justwords, we pride ourselves in creating jaw-dropping, value-driven, shareable content that delights the readers and search engines alike.
Every year we work with clients who tell us they regret not having started content marketing earlier. You may be putting off content marketing efforts because you just don’t see short-term ROI. But if you want to build a sustainable marketing strategy, content is the biggest key. In today’s connected world, customers choose brands they can trust. Authoritative and insightful content that solves customer problems builds that trust in a big way. As does a high organic ranking on Google’s search results. Content marketing is the only way for a brand to have both.Read More