By 2021, ecommerce sales is supposed to reach to 4.88 trillion USD globally. This only means that for every product, the competition to rank in the first pages of Google gets that much tougher. To crush your competition and grab your spot on search engine rankings, you need ecommerce SEO experts who are deft at handling custom SEO strategies designed for large complex sites. We help you deal with questions like which pages to optimise first – the home or the product page, which keywords to target for more sales, how to structure your ecommerce website and how to create content for every part of the website from the product level to the category level to the company blog.
With the right ecommerce strategy, your brand’s website will be able to draw more customers, get more sales and make more revenue.
Plus, SEO is the most cost-effective, long-term method to scale your business. Unlike online advertising, SEO does not ask you to pay every time a customer visits your website. You need to build a strong foundation in the initial days and then reap the rewards for years to come.
At the same time, there are hundreds of ecommerce websites in the world today, so ranking high on those Google search results isn’t as easy as it sounds. You need to understand the niche you’re operating in, the audience you’re targeting, the keywords they search for, and how to rank for those keywords.At Justwords, we use a decade of content marketing expertise to get you the search engine rankings that will take your eCommerce business to the next level.
Most people don’t understand that ecommerce SEO is different from regular SEO. There’s a huge difference between say SEO for a blog and SEO for an eCommerce site. Here’s why:
An ecommerce website (especially a good one) is going to go through constant changes. These include the addition of new products, the availability of some products during a particular season, and new features in existing products. And there’s always the price fluctuations, especially when you have a flash sale or an end-of-season discount. Frequent changes means that your SEO needs to keep up, and that takes a different level of involvement and expertise.
Every page of your ecommerce website will have unique keywords that are specific to the products, parent categories, and related categories that are on the page. This means every single page needs its own customized SEO strategy along with regular monitoring and product-specific changes. This is best done by an expert team that has already handled this kind of multi-faceted SEO in the past.
Over the last decade we’ve helped dozens of ecommerce companies get the results they’re really looking for — more sales. Here’s our entire range of ecommerce SEO services that makes it happen:
We conduct a thorough critical website and duplicate content analysis. We then systematically audit every single page of your eCommerce website to address any gaps and ensure complete on-page optimization.
We combine our decade-long expertise with cutting-edge customer insights and the latest keyword research tools. We figure out exactly what your customers are searching for, and which keywords will give us the best results in the fastest time.
We customize our on-page SEO activities for all the individual product and category pages, making sure the SEO effort translates into more sales faster.
We use state-of-the-art analytics tools to give us real-time feedback on our SEO performance. This helps us conduct A/B tests and make the required changes much faster.
Content can be a game changer for ecommerce SEO rankings. Fantastic on-page content that follows the SEO best practices can make a huge deal of difference. Our content experts know exactly how to create content that will include the keywords that matter for SEO.
Want to know more about our award-winning content creation processes and how we can help you? Allow us to call you back.
eCommerce SEO is a type of SEO specialised for online stores. Traditional SEO mostly targets blogs or informational sites. But, eCommerce SEO handles hundreds (sometimes thousands) of product and category pages. It also includes frequent updates (new products, seasonal offers, pricing changes) and conversion-focused optimization. Basically, every page is a potential sale. So, each page has a customised strategy to attract high-intent buyers, not just casual visitors.
A full ecommerce SEO package includes several crucial services like:
Basically, everything needed to rank, attract the right people, and convince them to buy.
Because that’s where your buyers land. Optimizing these pages gives you more visibility for high-intent searches, smoother browsing and better UX, higher conversions, tronger internal linking and overall SEO lift. If these pages underperform, your entire store underperforms. Simple.
We mix data, audience insights, and competitor analysis to find keywords with purchase intent. Each keyword is evaluated for search volume and competition. Only the terms that can bring you ready-to-buy traffic are finalised.
Common troublemakers for large-scale eCommerce websites are duplicate content from product variants and slow load speeds (because of heavy images). Broken links and pagination issues are also common.
Content is both your ranking engine and your conversion engine. Good content improves rankings, trust, and ultimately sales. Start with prioritising these three things:
Usually 3–6 months for noticeable traction. For highly competitive niches, more like 6–12.
Important KPIs that you should measure are organic traffic to product and category pages, conversion rates and revenue from organic traffic, keyword rankings for high-intent search terms, and backlinks and referral traffic.
Even in tough markets, the right mix of technical fixes, high-intent keywords, and sharp content can carve out visibility and conversions. So, yes, it’s possible, and our strategies are based on that.
Schema Markup is structured data that helps search engines understand your pages. For ecommerce, it provides rich results (ratings, price, availability), higher click-through rates, plus better indexing and visibility. Put simply, it helps your products stand out before users even click.
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