In 2018, Google pushed out its mobile-first index, which basically means that Google’s crawling, indexing, ranking systems will now use the mobile version of your site.
Today, more than half of online searches happen through smartphones vs just 44% on desktops and laptops. People are now searching for all kinds of products on the go. Which means you need to make sure that your website and SEO activity is geared towards not just large screens, but tablets and mobile phones as well. Mobile SEO involves a range of activities — from optimizing your website for smartphones to using structured data — that will make sure you rank high on the SERP (Search Engine Results Page) for mobile searches. This will make sure you don’t lose out on mobile traffic, allowing you to increase your customer base exponentially.
When it comes to indexing and ranking mobile websites, search engines use a slightly different algorithm. Not only that, but the website structure for mobile websites is different from regular websites and also needs to be specially optimized for search engines. In other words, if you have a mobile website, and a decent chunk of your traffic comes from mobile devices, you must get Mobile SEO in place.
Mobile SEO involves structuring your mobile website in a way that is optimized for viewing on a small screen. This includes a number of different factors. For starters, browsing a website on a small screen can be uncomfortable so the site needs to be brief, relevant, while also being keyword-rich. It also means that important information on the website should be available easily. Plus, the site structure should be optimized in a way that allows easier indexing by search engines. Finally, Mobile SEO also involves modifying the mobile website algorithms in a way that helps the webpages rank higher during mobile searches.
Did you know that in a recent update to its search engine algorithm, Google has decided to use the mobile version of websites for indexing and ranking? In simple words, this means that even Google has decided that your mobile website is the most important when it comes to search engine rankings. So not only do you need to have Mobile SEO to get more mobile traffic, you need to optimize your mobile website to get regular traffic as well.
79% of keywords rank differently on mobile searches vis-a-vis desktop searches. Plus, content on mobile websites need to be much more succinct and to the point, so keyword density can become challenging at times. At Justwords, we have a team of mobile SEO experts who use state-of-the-art tools to identify the right keywords and optimize your mobile website accordingly.
The mobile website structure is very important because it plays a huge role in determining how Google and other search engines crawl and index the website. This is usually done when the website is developed and updated a few times every year (especially if any changes are made) to make sure everything is running smoothly. If you already have a website, we do a complete audit of the website structure and make the necessary changes to ensure it’s search engine friendly.
Mobile-friendly layout and content is another important key to effective mobile SEO. Our mobile SEO experts make sure that the entire content on your website is mobile phone ready; which means that it can be read on the smallest of screens and that it makes for smooth and seamless user experience. We make sure that the content is readable and that every piece of content works properly — including links, pages, and images.
Responsive web design is a great way to ensure that your mobile website is user-friendly. Our expertise in web development ensures that we build a responsive website for you (or redo an existing site). Now you’ll be able to offer your users seamless user experience, irrespective of whether they open your site on a laptop, a smartphone, or a tablet.
Want to know more about our award-winning content creation processes and how we can help you? Allow us to call you back.
Mobile-First Indexing means Google primarily uses your mobile website (not the desktop version) to crawl, index, and rank your pages. In simple terms, your mobile site is now your real website in Google’s eyes. Since over half of all searches now happen on smartphones, Google considers your mobile site the “main” version. If it’s slow, unreadable, or poorly structured, your rankings across all devices will suffer.
Mobile search behaviour is faster, shorter, and more conversational. Around 79% of keywords rank differently on mobile. Mobile SEO targets people who want answers right now. So we focus on short plus high-intent phrases, local and “near me” queries, voice search variations, and simply keywords that are suited for small-screen consumption.
Core Web Vitals measure load speed, stability, and interactivity. These are basically Google’s metrics to measure how quickly and smoothly your site loads and responds. Google heavily uses these metrics for mobile-first search. Slow load times, unstable layouts, and poor interactivity lead to frustrated users. And Google instantly penalises that with a lower rank.
For most businesses, responsive design is more than enough. A separate mobile site only makes sense for extremely complex platforms. But, Google still loves responsive design. It’s easier to maintain, yet it gives a great experience across devices.
Mobile-optimized content focuses on clarity, scannability, and seamless interaction. It’s content with short paragraphs, clear headers, thumb-friendly clicks, clean formatting and no keyword stuffing that one can read effortlessly on tiny screens. The goal is smooth, distraction-free reading and quick access to key information.
A proper mobile SEO audit covers technical SEO elements like:
Most local searches (especially “near me” types) happen on mobile. When you optimize for mobile, you naturally boost local visibility. Mobile SEO supports Local SEO by ranking your mobile pages higher in local searches. It also increases conversions from mobile users who ready to buy right now.
The biggest mobile SEO mistake are non-responsive layouts, slow pages, long walls of text, broken navigation, tiny fonts and heavy images. These can be fixed by optimizing content layout, improving speed, enhancing UX, compressing visuals, and ensuring all mobile touch elements are user-friendly. We apply all the best practices that save you from such issues.
Voice search is predominantly mobile-driven. Optimizing for voice search includes using conversational and natural-language keywords, optimizing for question-based queries (“how,” “what,” “near me”), and enhancing local SEO.
The most important KPIs to track in a mobile SEO campaign include:
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