Technical SEO, part of on-page SEO, is the behind-the-scene technical action to increase page rankings with Google and other search engines. It considers the aspects that generate organic growth, like making the website faster, understandable for search engines, and easier to crawl.
Technical SEO is critical since search engine algorithms are adapted to meet user demands and experience. With the upward surge in mobile users, the importance of upload speed and mobile experience has increased.
If the technical SEO tactics are not updated, your website’s outdated structure and low upload speed will cost you dearly regarding ranking and organic traffic.
A website audit determines how well the website is organized for search engines. An audit assesses essential points such as: mobile performance, page speed, crawl errors, indexation, XML sitemap, site architecture, and robots.txt
Audit analytics are then used to develop short- and long-term actions to improve the UX (user experience) and Google rankings.
Based on your website's technical SEO audit results, Justwords can help to implement solutions, e.g.:
Taking security measures such as using HTTPS for a good UX and ranking
Create ROBOTS.txt files
HTML sitemap and XML Sitemap to help users and crawlers navigate on your site.
Google and other search engines continue with algorithm changes and modify best practices. Web Site technical SEO maintenance must continuously stay abreast of these changes.
Our technical SEO reports segregate once-off and ongoing issues. We focus on the effect of completed actions and the expected impact of changes.
You will stay updated and have confidence in the progress.
We know websites are different, and follow the right strategy for each, e.g.
One needs to balance the risk of SEO performance and opportunity when launching a new website. Migrating the traffic and maximizing ranking remains both crucial and a challenge. The best proactive step is to ensure the new website meets technical SEO best practices. Through our technical SEO skills and available SEO checklists, we can ensure the website is SEO-ready before the launch date.
Since a single landing page website is mobile user-friendly, we understand its growing importance. The technical SEO requirements for a single landing page are different. Knowing and recognizing the importance and challenge of keyword usage versus multi-page websites is essential. Knowing the criticality of
image optimization
page speed and
on-page SEO practices
You did the work to make your e-commerce page visually appealing. That's only half the critical part since your website must be technically sound, too. We understand the technical SEO requirements of an e-commerce website. We know the “normal things” are necessary (site load time, security, clean URL structure, and so on). We also understand what is different—the importance of, e.g., structured data, using canonical tags and breadcrumb navigation.
SEO is a robust marketing strategy for earning long-term revenue. Year after year, month after month, and day after day. Google never closes. SEO generates results for your business – from phone calls and in-store visits to online sales.
Justwords follow the below (and more) SEO strategies for your website.
These are known as the Robot Exclusion Protocol. This protocol controls - by allowing or not allowing - specific web robots to crawl your site ( or specific sections or pages on your website).
These sitemaps list the URLs on your site in an organized manner and help search bots and searchers navigate your web pages. A site map must be updated by adding and removing web pages as you change websites.
Page speed is vital from 3 perspectives:
Users expect your site to load quickly
Search engines take your page speed into account when ranking your website
With the growing importance of mobile devices, page speed is becoming increasingly important.
As mentioned above, mobile friendliness is becoming ever increasingly important. Google now crawls and indexes pages from the perspective of a mobile device user. That makes it very important in technical SEO and critical for ranking.
Site navigation is vital to support crawlers and searchers. A well-organized website is supported by structured menus (not crowded and containing keywords). It allows crawlers and searchers to “find their way” on your site and determine the most important pages.
Search engines prioritize secure sites. It's crucial for a good user experience. SSL (Secure Sockets Layer) creates a layer of protection between the web server and a browser, making your site secure. Denoted by a domain that begins with “https://”.
SEO-friendly URLs refer to how you structure your URLs, which your site architecture could determine. Use your URLs to help organize your site content and ensure crawlers and searchers know what each page is about.
A menu of pages that tells searchers how their current page relates to the rest of the site and:
Is visible, enabling users to navigate without the back button.
Have structured markup language to give accurate context to crawling search bots.
Technical SEO involves optimising the website’s speed, crawlability, mobile, security, structure, etc. On-page SEO focuses on content, keywords, headings, and internal links. Technical SEO doesn’t add words. It makes sure Google can actually read, trust, and rank what’s already there. It creates the foundation that allows on-page and content SEO to perform effectively.
It’s a full health check for your site. It looks at speed (desktop and mobile), crawl and index issues, mobile-friendliness, site structure, sitemaps and robots.txt, HTTPS and security, duplicate content, etc. By doing so, you can know what’s broken, what’s risky, and what’s holding rankings back.
Everything that actually moves rankings. That includes page speed & Core Web Vitals, crawl errors & indexation, mobile-first readiness, site architecture & URLs, HTTPS, redirects, canonicals, and schema & structured data. We don’t follow one-size-fits-all checklists. Because we know every site doesn’t have the same problems. Our capable team will provide a clear, custom technical SEO strategy.
Technical SEO audit cost depends on site size (10 pages or 10,000 pages), complexity (blog vs ecommerce), and depth of audit required. Rule of thumb: If your content is solid but traffic’s flat, then technical SEO is the leak. We price based on impact, not templates.
A standard audit typically takes 1–3 weeks, depending on site size and complexity. Strategy creation can take a week and fixes can take 2–8+ weeks (depends on dev work). Implementation timelines vary based on issue severity, development dependencies, and internal resources. Ecommerce takes longer. A single landing page can be done much faster. One thing to remember is that SEO isn’t instant. But broken foundations don’t fix themselves either.
The big hitters are mobile-first performance (non-negotiable), page speed, crawlability and indexation, HTTPS and security, and clean site structure & URLs. Fancy tactics don’t work if these are broken. Fixing these improves both search performance and user experience.
Yes. And we handle it carefully. We manage website migrations, HTTPS rollouts, and domain changes. These are high-risk SEO moments. So one wrong move means traffic goes down. We plan, map, redirect, and monitor without chaos. This prevents traffic or ranking loss during transitions.
Most sites benefit from a comprehensive audit once a year, with smaller health checks every few months. Sites undergoing frequent updates, redesigns, or growth may need more regular monitoring. SEO tech debt compounds. Ignore it, and rankings bleed slowly.
You can expect a detailed audit report outlining issues, impact severity, and prioritised recommendations. Reports typically include clear explanations, actionable fixes, and guidance for developers or internal teams. With Justwords, you will know exactly what’s happening: full audit report, prioritised fix list, clear implementation roadmap, and progress and impact updates.
Outsource if your team isn’t deep in technical SEO, you don’t want to track Google updates daily, or you are planning a migration or redesign. In-house works only if you have SEO-savvy developers, and time and focus aren’t an issue. Most teams don’t. That’s reality.
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