The first pre-production approach is figuring out what the video will say. We ensure everything that needs to be said is said in a really compelling way.
The production process continues with many logistics – choosing the right people to speak, tools to use, and figuring out the best ways to capture the images and sound.
Next, we take all the components of your video – the b-roll, voiceover illustrations, graphics, storyboard (if it's an animation), and the very best quotes. Then we piece them together and edit.
Before you get started, you should know who your target audience is and where they’ll be watching from. That's where you’ll reap the full benefits of working with a full-service video marketing agency.
We're recognized as one of the best video marketing agencies in India. We're versed in testimonial videos, animation videos, video tutorials, brand documentaries, virtual reality, 360-degree video, virtual reality, or maintaining a YouTube business blog. with a proven track record of success.
We create unique and engaging video content that cuts through the clutter and captures your audience's attention. Our videos are easy to watch, just the right length and we ensure video SEO for higher positioning and reach. Each is produced and optimized to hook audiences out of curiosity and never let them go
We're not just about aesthetics. Our services are data-driven and oriented to real results – increased sales, reduced marketing costs, and higher conversion rates. In addition, our videos have a higher chance of becoming viral content because they help solve consumer problems.
The best video format depends on your goal and funnel stage. Different videos do different things. Explainer videos are best for clarity. Testimonial videos are great trust builders. Short social videos (Reels, Shorts, LinkedIn clips) are great attention grabbers. Try to combine multiple formats. That’s how the video actually performs.
Choosing the right style and format starts with audience behaviour and intent. You don’t just pick a style. You earn it by understanding your audience. Start this with three simple questions: who’s watching, where are they watching, and why should they care? Then choose the ideal format, length, tone, and distribution channel.
It’s clean, structured, and without chaos. The process includes concept development and scripting, storyboarding, production (shooting or animation), editing and sound design, and final review and delivery. Finally, distribution and SEO are often a part of this because a great video no one sees is still a failure. So, it needs to be optimised for platforms, search, reach, and retention.
There’s no flat price. Video marketing costs vary based on video type, length, production complexity, animation vs live shoot, talent, and distribution needs. At Justwords, we work with budgets, not against them. And we’re honest about what will (and won’t) move the needle. While considering pricing, remember that cheap videos cost less upfront, but bad videos cost more in lost trust.
ROI is measured using engagement and business metrics like views, watch time, click-through rates, conversions, lead quality, and assisted revenue. Always first define what success would look like before production starts. Then track what ties back to revenue.
Don’t create all of them blindly. Platform choice depends on your audience and objectives. Smart prioritization looks like this:
Best practice is to create one strong core video. Then, repurpose intelligently.
There are plenty. The usual ones are: no clear goal, talking too much about themselves, trying to say everything in one video, poor audio (an instant credibility killer), videos that are way too long, no CTA, and no distribution plan or performance tracking.
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