If you’re catering to an international audience, a one-size-fits-all approach simply won’t work. Even though we live in a hyper-connected global economy, every new market has its own language, unique characteristics, and buying behaviour. At Justwords, we delve deep into different regions and their cultures and understand how they influence search— helping you craft an international SEO strategy that actually works.
If you have an international audience, regular SEO doesn’t cut it. Here’s why you need a customized international SEO strategy:
Every region has its own buying behaviour, nuances of language, and cultural peculiarities. Which is why what works in one region will not necessarily work in another. International SEO strategy focuses on improving the structure of your website to ensure that it’s optimized for search results across different countries.
A regular SEO strategy simply focuses on figuring out important keywords and optimizing for them. With international SEO, it’s important to understand the context behind how different audiences search online. This helps to select keywords that will be most relevant to your product in each region.
International SEO comes with reporting across the different regions you are optimizing for. This helps you understand how you’re doing in each targeted region and how you can make quick improvements.
An international SEO strategy will require regional specialists— people who are well-versed in SEO across different regions. This is the only way to ensure that the entire SEO process — from audience research to keyword selection to content generation— is done exactly right.
At Justwords, we ensure that every aspect of your international SEO strategy is covered. Here’s our full suite of international SEO services:
People in different regions not only use different languages but also use different phrases while searching for the same product. At Justwords, we specialize in international keyword research— which is the key to cracking SEO across regions.
There are many things to think about when designing a website that caters to an international audience. You need to decide whether to stick to one domain or choose different domains for different regions. You also need to figure out whether you need different versions of every product page. Our expertise will guide you through all these decisions
It can become overwhelming to have so many different phrases and keywords to rank for. We have region-wise analytics combined with a centralized reporting system — helping you access all the information in one place and make faster decisions.
We put in place all the technical solutions required to deliver location-specific content. This includes URL redirects, local links and tags, and hreflang attributes.
We use a combination of technology and human intervention to help you build hyper-targeted links. We focus on region-specific links for regional pages, giving you a customized, international approach to link building.
We use hundreds of optimization factors to rank high-value product pages across different regions, helping you gain a long-term competitive edge.
Your clients speak multiple languages and your content needs to cater to them accordingly. With expert translators and content creators, we will make sure your content is tailored to each one of your target markets.
Whether you need international SEO or not depends not so much on the nature of your product, but on your growth strategy. If you have a local business (eg. a bakery, retail store, etc) international SEO is out of the question.
However, you might also have a product with global applicability (say an ecommerce website or an online course) but may choose to market it in just one region. In that case too, international SEO is not the right choice.
On the other hand, you may have saturated your home market and are now looking to expand across borders. Or you believe your product will work in more than one market and want to launch across regions simultaneously. This is where international SEO will come in handy. If this sounds like you, reach out to us for a consultation and we’ll guide you through it.
Want to know more about our award-winning content creation processes and how we can help you? Allow us to call you back.
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