Research is everything when it comes to developing a good SEO plan. And that is where we start. Its critical to know what are the SEO gaps, what the competition is doing, the status of the website, the problems that exist, the marketing tactics that have been applied so far and the results they have achieved. Also, we try and understand your business, what it does, its target audience, the pain points of your customers etc. Our experts dig deep and find the obstacles that lay at the root of the problem (that are stopping the business from ranking) and based on those findings, we formulate a comprehensive SEO strategy.
The indepth audit helps us understand how should we approach with our SEO campaign. A roadmap is built to help achieve the goal. Even though we follow a proven set of processes for SEO implementation, we also know from experience that every website is different and requires a different level of approach. Hence, we always believe in fine-tuning and uniquely crafting each SEO campaign, based on the kind of business our client does, and the gaps shown by the audit report.
This is the foundation for our SEO success is our keyword strategy. For this, our expert SEOs dig into various tools to compare and research the best set of keywords that can be used for your business. We review keywords based on their informational intent, buying intent – choosing a mix of keywords that will drive in traffic, as well as get in the leads.
As the foundation is set and the team has knowledge of the opportunities the website can access and the gaps that have to be closed, we begin to optimize your website based on the strategy that has devised by our experts. This combines both onpage, offpage and technical SEO elements. We begin by addressing critical on-site issues, be it title tags, meta descriptions, page interlinking, building new pages, site maps, development-level issues like page speed and core web vitals.
As the critical gaps start getting addresses, alongside we start focussing on building great content. One of the things that differentiates us from the other SEO companies in Gurgaon or India, is our capability to develop growth content – the kind of content that helps achieve SERP traffic and rankings. Without this kind of content, it will be impossible for SEO techniques to get the best possible results. As we close the gaps within the website, we also make sure we have a solid content foundation. Creating unique, informational and engaging content (which becomes a continuous process) is fundamental to our SEO campaigns.
This is where our link-building experts kick in, working to leverage the best of our earned media and online influencer networks. Through their expertise, we work towards boosting your website’s authority through high-quality earned links that gives search engines the signals they need to rank your website. Our link building team spends a huge amount of time searching out websites that Google trusts and sharing content on these sites to earn high-quality links.
One of the important elements of success for any SEO program is testing and analyzing what is working and what needs tweaking. We take this very seriously at Justwords. The KPIs are revisited periodically, while our SEO team continuously analyses and monitors the output and consequently keeps fine-tuning the work. We believe in having transparency across all our activities, and we provide regular reports on your site’s progress and the performance of your Gurgaon business SEO campaign.