Content marketing is the one thing that everyone is doing these days – agencies, clients, brand owners, influencers and even people in general. That’s because we have collectively woken up to the power of content that is created well.
What exactly are we talking about here?
Is good content the one that sells or is it the one that seeds an idea, a possibility, or an exploratory journey or pulls the user into a story?
Does the final outcome of the content matter in terms of driving the brand’s business goals?
In the grand old days of content (which was half a decade back), content got written to please search engines. People believed in quantity more than quality. Today the ROI from content is actively sought by clients.
As an agency, it would be outrageous to give a plan that will only talk about how the content will be written and marketed. Instead, the premise of the actions is now actively based on achieving outcomes from the content.
Whether it is a landing page optimization or social media content or content created for third-party websites, our aim as an agency is to strictly align with the client’s marketing and business goals and drive it actively through our content strategy and execution.