It is that time of the year again. Valentine’s Day is that special occasion which calls for an extravagant display of passion and romance! And brands are cashing in on that vibe too. This is one of the best opportunities for them to create a smart connect with their consumers. With a romantic occasion of moment marketing around the corner, let’s take inspiration from past marketing ideas that have made us fall in love with different brands as much as their messaging.
Here are the valentine’s day marketing campaigns that caught our attention in the yesteryears.
We simply love the crunchy gooey Chocos Creamfills but that’s not why we are recommending this campaign. Taking two highly popular themes of Game of Thrones and Valentine’s Day and coming up with a campaign that also has a product fit and is still breezy and funny, is a like a near-impossible combination. But this brand does it all, along with decent animation.
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— Mumbai Metro (@MumMetro) February 11, 2019
Mumbai Metro decided to play Cupid (this is a brand favorite thing to do) and ask people to tweet out messages that could be played on their OOH. We suppose quite a few proposals were made and love expressed for the world (or metro travelers) to see! Unlike brands that run contests where winners are well… never us or someone we know, here, the win came with the message being played out.
Mad Over Donuts / Mother Dairy ice creams
We’ve always equated donuts with love (yes, we are foodies!). Both MOD and Mother Diary ads were all in for acceptance. It is a great way to focus on an audience niche and go with a meaningful message. Uber showed its progressive side and put out the pride heart emoji, to celebrate all the shades of love.
Netflix also shared a great ad on a concept on similar lines. We did keep watching until the end
We can’t emphasize the foodie bit anymore because we all love this Zomato advertisement. Food is the language of love and our love story with our plates is as much as with anyone else. This is a slightly stretched Zomato ad but worth a dekho.
Chocolates and Valentine’s Day – the most obvious combination is achieved here with a funny packaging twist that makes this ad different from the regular chocolate-y fare you see around this day
Want to drop a hint to your special someone this #ValentinesDay. Fill in the form with your details and we will send an anonymous email to your loved one, giving him a subtle hint about what he should gift you this Valentine’s Day. https://t.co/dSlgpDFr7d pic.twitter.com/qtKhVxxTEz
— Zivame (@Zivame) February 10, 2019
Will you be okay to receive an email with a hint of what to gift your wife or girlfriend… that too from Zivame? Well, they thought you would be! It is interesting and bold!
This reversible poem from Refuge is what we like for the idea and the copy. Read it top-down and it makes for a romance story. Read it bottom-up and it makes for a scary domestic violence narrative. We give this a thumbs-up because the narrative power makes this memorable.
Do you need a witty and interesting idea for Valentine’s Day to get your brand a spot in the spotlight?
Drop us a comment.