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Content Marketing Agency that delivers 10x growth with content marketing

Justwords is India’s top-ranked content marketing agency for fast-growth companies. For more than a decade, we have been honing our art with data-driven campaigns that run on powerful content, strategy that is built on online buying psychology and killer distribution powered by SEO.
Interested in working with a content marketing agency that knows it’s game, reach us today!

Build an efficient content marketing system that earns you revenue. Partner with a content marketing agency that knows how to do it

Developing a content marketing system that generates a predictable stream of leads into your sales funnel year-on-year requires a dedicated approach, a robust content strategy, a way to produce loads of engaging and effective content and a strong content distribution and promotion process. If all of this can be done right, you are bound to get results. We have seen it happen hundreds of times. That is why companies investing in content marketing are seeing six times more conversions than the brands that are not. If you are looking for that kind of growth, the first thing to do is find the right content marketing partner. In the last decade, our content marketing agency has helped companies across the world to develop their content marketing machine and generate ROI. We have helped them generate traffic to their website, build brand awareness, generate leads and phone calls.

We talk about that more below. If you want to talk or connect right now, give us a call at 9871370096 or shoot us a mail at contact us online to know more about our content marketing services.

EXPLORE ANY CONTENT MARKETING TYPE YOU WANT WITH OUR CONTENT MARKETING AGENCY

Here are the different kinds content marketing services if you can opt for with our content marketing agency. Our talented team of content marketers, writers, editors, designers, SEOs and SEO copywriters will help you explore multiple content formats, and innovative marketing solutions. Learn below about the different content marketing services you can opt for –

Content Marketing Services

We help you launch your content marketing campaign, taking care of everything from strategy, content production, promotion, SEO. We also help you track your campaign through clear reports.

CONTENT STRATEGY

This is the fuel that will steer your marketing campaign in the right direction. Our team uses data, research & skills to create a strategy that will make sure your content marketing achieves its ROI.

CONTENT THAT RANKS

Its one thing to write content. Its another thing to make it rank. We use AI-based tools and data to make sure that every content that is produced is optimised to rank and get you traffic.

CREATE CONTENT FOR ALL STAGES OF THE BUYER JOURNEY

At Justwords, we create content marketing solutions according to the stage in which your buyer is in his/her buying journey. With our professional team, we help you build the perfect content marketing machine to churn leads

This is what our content marketing agency does

Being an award-winning content marketing agency means you are doing something right. Our client-first approach and our system, perfected over years, makes sure that the average client retention rate is above 90%.

CONTENT LANDSCAPE AUDIT

What is the current state of your website traffic and content? What does it miss? Which channels are you publishing content on? What does your current content landscape look like? Is the content being published the right kind of content  for your business? Is it successfully aligned to your business goals? We launch a full-scale content audit before we start planning anything for your business. This is the starting point of the content marketing journey.

CONTENT STRATEGY

We use our marketing instincts (honed by years of experience and backed by an ultra-creative team) to understand your business goals and align the content process to achieve those goals. Our strategy document will cover the whole plan – everything from the buyer persona, what types of content to create for what platforms, what keywords/topics to use, when and where to publish, how to promote and what metrics to watch for performance.

CONTENT DEVELOPMENT PLAN

Not every content format can be developed for every business, basically because of the difference in audience preferences. Based on your strategy plan and the content marketing package you have opted, we will build an editorial calendar. This will contain details about the type of content that will be created along with timelines. This will be sent across to your team for approval. If you want a more customised plan, you can always talk to our project managers or content strategy team.

CONTENT CREATION

This is a core part of our service. When we create content, we make sure it captures what your audience wants to read. Our team of specialised writers and designers develop various types of content that is suited to your content strategy. These include long or short-format blogs, social media posts, infographics, ebooks, case studies and much more. Every piece is vetted by our editorial team to make sure it matches your branding and our strict quality guidelines.

CONTENT DISTRIBUTION

Once the content is written and optimised for search, its published. Once that happens, our content marketing agency will use various marketing techniques to promote your owned media content across the web. Through a combination of paid and organic distribution methods, we will make sure that your content gets the valuable backlinks that will help drive in traffic to your website and increase your leads. Through content promotion on various sites and social media platforms, your brand becomes visible online.

ANALYSE AND OPTIMISE

So, is content marketing working for your business? How much traffic is coming from which channel? How much leads are you generating because of content marketing? All of these are tracked by our team through the analytics. We use a number of tools to understand and analyse the data to take more informed decisions. As part of our market leading content marketing services, this data is shared through custom reports that allow you to understand your return on investment.

Wanting to strap a rocket to your content marketing campaigns? Get in touch with us to find out more.

Why is SEO critical for Content Marketing?

SEO and Content Marketing have transformed the digital world collaboratively. While each of these digital marketing techniques work differently, they also work in tandem to produce the best of results. Hence, they should not be considered separately. Let us understand why.

In order to execute an effective content marketing strategy, SEO needs to be incorporated in the campaign. To bring results from SEO, you need quality content. SEO in conjunction with content marketing leads to more effective results, in terms of rankings, traffic, inbound leads, conversions, & PPC. 

SEO and Content Marketing

SEO refers to the technical practice of improving search engine rankings. The main objectives of implementing an SEO campaign are – gaining brand visibility online by ranking in the search results, increasing quality traffic to the website, and converting more consumers to leads. Content marketing is a digital marketing strategy that involves content creation and marketing that content through various platforms to establish brand awareness, authority and trust. 

Several data/reports have confirmed that more than 90% of consumers prefer to visit sites listed on the first page of SERP (Search Engine Result Pages). Creating valuable content is of no use if it is ranking on the 2nd or 3rd page, or not even ranking for any keyword. It is not being seen by anyone, hence it will not help you get any traffic for the website. Even if you are ranking on the first page of Google, it does not ensure that you will get clicks. That’s because, the first 2 or 3 websites that rank at the top take away the lion’s share of clicks.

And that is where SEO has a direct impact on your content marketing campaign. Optimising your content as per SEO best practices and then implementing a hardcore SEO campaign is crucial to rank that valuable and quality piece of content and increase the number of clicks to your website. A unified and symbiotic SEO and Content Marketing strategy is crucial for the success of digital marketing campaigns.

What does a content marketing agency do?

Businesses today are in a need of content marketing more than ever. This is mostly because content marketing generates inbound leads that are of high quality, and sales team find it easier to push them down the bottom of the funnel into real customers. But how to get this content marketing machine running? Not every business is capable of plotting contextual content strategy and running a successful content marketing campaign, mainly due to lack of time, resources, talent or budget. That’s where a content marketing agency comes into the picture – to reduce the burden of creating a regular flow of content and marketing it. 

A b2b content marketing agency specialises in creating content strategies, implementing a proper framework for SEO and content production, and then marketing the content to achieve the results. They work towards laying the content architecture of the website and then building on that framework to achieve continuous results. 

The three main things that a content marketing agency in India does is to build a content strategy based on the nature of your business, its target audience and its goals, then establish a content production system that will churn out highly-relevant content in a routine manner, and then market the content through different digital marketing strategies. All of this requires a skilled team of content writers, researchers, content marketers, copywriters, editors, graphic designers, data analysts, SEO specialists and videographers.

This team will put into action a plan that will finally drive traffic to your website, month after month, and year after year, increasing ROI for your business and building a system that becomes sustainable and affordable.

Top reasons to hire a content marketing agency

Do you really need a content marketing agency in India to manage your brand’s complete content marketing? If you are aware of how content marketing works, you must be understanding that it is not just about writing blogs every month or creating a few videos and publishing them on your website or social media channels. Content Marketing is not a 3-month or a 6-month strategy that you can be implement and then forget about while expecting it to deliver results. 

If you want sustainable results, you need to work on your content marketing campaign in a sustained manner. Content marketing requires strong content strategies, resources and the ability to execute it effectively. Not every business might have the capability to do it in-house or have the desire to spend a huge budget on hiring a team of writers, editors, marketers, SEO, and designers. In such cases, it is better to hire a content marketing agency that has proven expertise in delivering results. 

Why hire a content marketing agency: Top reasons

1. Get access to professionals & experts

A content marketing agency offers you access to a team of experts who have the knowledge and expertise of working with different brands and across different industries. At Justwords, for eg, we offer you a team of experts who bring to the table years and years of experience in content marketing, digital marketing and SEO.

We have also honed our skill sets, knowledge and set of processes over more than a decade to create the perfect content marketing system that delivers every time. 

2. Tap into content marketing strategies perfect for your business and leverage different content marketing types

A content marketing team has experts who can create strategies according to your business and then create different content marketing formats that suit your strategy. A content marketing agency hires specialists (as per different industries) who use their experience and knowledge to create different content types. A person who usually specialises in doing long-form content, will not be the ideal person to create social media content. Also if you are in business that needs specialised content, you will need a domain expert to write for you.

This is where a content marketing agency like Justwords, which already has a pool of domain-specialised writers and editors, can help provide the perfect content.

3. Makes the business operations smoother

A content marketing agency takes away the burden of creating and planning the whole system of content production, SEO and marketing. They are also responsible for making it work for the long run and delivering results. As this headache gets taken care of, you can focus on growing your business, and retaining existing clients.

Delegation of work to a content marketing agency can help you focus on the more important aspects of your business. 

4. Makes you aware of new tools and technology

Being at the forefront of trends and technologies, a content marketing agency is always experimenting and exploring new techniques, tools and advancements in the marketing world. They introduce you to premium-level services and tools.

This know-how is critical in implementing a cost-effective and successful content marketing campaign.  

Do you need to drive sales with content marketing? Talk to one of our content marketing experts to understand how we can help you do that.

CREATING CONTENT FOR NESTLE'S AWARD WINNING CONTENT HUB

It’s not every day that you get to be part of a team or a brand that wins a major international award. And when the award is the Global WARC awards, you know you have done something right, something soul satisfying. AskNestle, a cutting-edge food tech product by Nestle, won the Bronze at the Global WARC Awards 2020 in the “Effective Innovation” category. It was the only entry from India.
What role did we play? We helped build a knowledge series of expert, branded content that was designed as a resource hub of nutritional knowledge. So how did we do it, how did we manage time and resources, how did we plan, and what is it that we learnt from this whole project?

How to find the best content marketing agency?

How do you find a premium content marketing agency that knows its job and can deliver brilliant results for you? We list down our top tips to help you find one.
Nowadays, almost every SEO agency, PR agency, digital marketing agency claims to offer content marketing services. How do know whether they actually know it? Check their website for their main set of services. If content marketing and content and SEO does not feature, stop there. A specialized content agency helps you save costs on quality content creation and distribution.
Results speak for any agency. If you are out finding a content marketing agency, you need to find what kind of work they have been doing. Check their case studies, ask questions about their past successes, and the work that’s been done for clients in a similar industry. If they have a good volume of work to prove their mettle, sign them up.

The only reason you’re working day in and day out is to turn your vision into reality, to convert your mission into brilliant growth. Choose a content marketing agency that understands your business well. The right marketing agency will spend time to get to know your company, your products, your eco-system, and will ask a lot of questions. The better understanding they have of your business, they better they can market it. It might be difficult to gauge whether you will get personalised attention, but the first few interactions should help you. Also read the reviews posted by clients on platforms like Clutch or their GMB profile or their website.

Over the course of time, the company goals evolve and hence content strategy and approach need to be changed. The agency should be capable of serving your current as well as future needs. Let’s say you’re focussing on SEO right now and want informative quality content but later on you might want video content; does the agency have the expertise in other content formats as well? Your ideal content marketing partner should be ready to tailor the content to meet the evolving business goals instead of simply churning out the same content.

Irrespective of any domain, any industry, any business, experience always counts. A b2b content marketing agency will have experienced marketers who are experienced in the b2b domain. Add to that, they should have writers, content strategists, editors, SEO experts and designers to help build the whole content marketing system in the right way. While finding the right marketing agency, ask how the agency will manage your work, who will be involved in the creation and distribution process and what are the defined processes they follow for smoother work and communication.

To make sure you hire the right content marketing partner, we suggest you read the complete article on 8 agency secrets for hiring the best content marketing agency.

Why is content marketing important?

Gone are the days when a promotional, pushy and aggressive ads copy (or imagine a sales person) could drive in sales. People do not want to be forced into buying something. They want to first know the brand, understand its offerings, evaluate its products/services against another brand, do their research and then buy. It’s a long buying cycle today. So what can your business do? It has to gain the trust of the consumer by offering something of value and something that will solve the pain point of the customer. So, how do you build this trust? Through content marketing.

Content marketing helps brands in building trust, which is the most valuable currency in today’s world.

Here is why content marketing is powerful

  • Content marketing pulls the consumer to your brand by gaining their trust.

  • It works by informing, educating or engaging the target consumer at every stage of the buyer journey, thereby helping the customer move through the different stages of the sales funnel.

  • It helps generate relevant and quality traffic to your website, thereby increasing the rate of conversion.

  • It helps you stand as an authority in the market, especially since buyers are hungry for good content that can help solve their pain points or point them towards the right direction of purchase.

  • It is less expensive than paid marketing or traditional marketing and gives much better ROI in the long run.

Want to know more about why Content Marketing is important, check our detailed guide on

Why partner with Justwords: A top content marketing agency in India

PREMIUM CONTENT MARKETING AGENCY WITH 11 YEARS OF EXP
We have doing content marketing for more than a decade. We have been one of the early adopters of content marketing, beginning our journey in 2010 and quickly realising that the real results lay in a combination of content and marketing. Whether you are a finance, SaaS, ecommerce, healthcare, manufacturing, we can proudly say that we have worked across all industries. As a content marketing agency India, Justwords, has successfully helped brands increase their ROI through aggressive content marketing strategies and campaigns.
MARKETING AGENCY THAT HAS WORKED ACROSS INDUSTRIES

Over the last decade, Justwords has worked with some of the biggest brands in the country — Nestle, Hero Fincorp, Times Property, Magic Bricks, HDFC Ergo, Reliance, ICICI Lombard,  BCG, OYO, HSBC, Alibaba Group etc. But we have also worked on niche brands and startups — from Genus Innovation, Housing.com, Paytabs, Oustlabs etc; not to mention the dozens of small businesses whose entire trajectory has transformed after Justwords brought home the power of content marketing in their business.

AWARDS AND RECOGNITION
As a full-fledged content marketing agency, we have even picked up two prestigious awards from Google for two consecutive years in 2013 and 2014. We have also been ranked as one of the top content marketing agencies in India by Clutch year after year. Not only that, we are also humbled to be on a number of other lists that rank the better content marketing agencies of our land. Our work (for one of our client’s) also won the International WARC Awards in June 2020.
SEO-POWERED CONTENT MARKETING STRATEGIES
There is a reason why we survived a decade and our clients have remained with us for years. That is because we give them satisfaction and results. Our team of experienced digital marketers and strategists hate the cookie-cutter approach. We make the effort to understand your business and tailor-make your business proposal and content marketing strategy. We rely on bespoke marketing strategies because we know that what works for a fintech startup will not work for a Saas company. You can always expect transparency and dependability.

Want to speak to a marketing expert?
Call 9871370096 OR fill this form and let us understand your business and offer you right content marketing solutions

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    Content Marketing Agency that delivers 10x growth with content marketing

    Justwords is India’s top-ranked content marketing agency for fast-growth companies. For more than a decade, we have been honing our art with data-driven campaigns that run on powerful content, strategy that is built on online buying psychology and killer distribution powered by SEO.
    Interested in working with a content marketing agency that knows it’s game, reach us today!

    Talk to us      Call us at 9871037096

    Build an efficient content marketing system that earns you revenue. Partner with a content marketing agency that knows how to do it

    Simply put, it is one of the most powerful digital marketing strategies that focusses on presenting your target audience (or prospect) with extremely relevant and value-driven content, which helps them solve some problems in some way.

    Compared to the traditional ‘in-your-face’ approach, content marketing works over a longer period of time to create a relationship with the target audience by building trust and loyalty. So, when it comes to the moment of truth – when the prospect is about to make purchase decision – your brand already has his/her trust and loyalty. By then, the visitor has already converted into a lead and possibly into a buyer.

    Why do you need content marketing services?

    Developing a content marketing system that generates a predictable stream of leads into your sales funnel year-on-year requires a dedicated approach, a robust content strategy, a way to produce loads of engaging and effective content and a strong content distribution and promotion process. If all of this can be done right, you are bound to get results.

    We have seen in happen hundreds of times. That is why companies investing in content marketing at seeing six times more conversions than the brands that are not. If you are looking for that kind of growth, the first thing to do is find the right content marketing partner.

    In the last decade, our content marketing agency has helped companies across the world to develop their content marketing machine and generate ROI. We have helped them generate traffic to their website, build brand awareness, generate leads and phone calls.

    We talk about that more below. If you want to talk or connect right now, give us a call at 9871370096 or shoot us a mail at contact us online to know more about our content marketing services.

    Consider these reasons

    1. Your content can shape your prospect customer’s journey

    Before deciding to buy something, 51% shoppers (surveyed by Think Google) said they started their journey with a search query. They preferred organic content more than ads and allowed non-salesy content to shape their journey.

    2. CONTENT DRIVES LEADS AND SALES

    According to Content Marketing Institute, content marketing is six times more powerful than the traditional method in transforming a visitor into a lead and then to a buyer. Consumers said content from brands significantly impacted their buying choice. It will also lead to higher site traffic and increased brand visibility. To sum it up, it will lead to higher leads and higher sales.

    3. CONTENT MARKETING IS CHEAPER AND GETS HIGHER-QUALITY LEADS

    As per Demand Metric, content marketing costs 62% lesser than traditional marketing. It also generated high-quality leads and approximately three times more leads

    Wanting to strap a rocket to your content marketing campaigns? Get in touch with us to find out more.

    What we actually do

    01
    CONTENT LANDSCAPE AUDIT

    What is the current state of your website traffic and content? What does it miss? Which channels are you publishing content on? What does your current content landscape look like? Is the content being publish the right content kind for your business? Is it successfully aligned to your business goals? We launch a full-scale content audit before we start planning anything for your business. This is the starting point of the content marketing journey.

    02
    Content Strategy

    We use our marketing instincts (honed by years of experience and backed by an ultra-creative team) to understand your business goals and align the content process to achieve those goals. Our strategy document will cover the whole plan – everything from the buyer persona, what types of content to create for what platforms, what keywords/topics to use, when and where to publish, how to promote and what metrics to watch for performance.

    03
    CONTENT DEVELOPMENT PLAN

    Not every content format can be developed for every business, basically because of the difference in audience preferences. Based on your strategy plan and the content marketing package you have opted, we will build an editorial calendar. This will contain details about the type of content that will be created along with timelines. This will be sent across to your team for approval. If you want a more customised plan, you can always talk to our project managers or content strategy team.

    04
    CONTENT CREATION

    This is a core part of our service. When we create content, we make sure it captures what your audience wants to read. Our team of specialised writers and designers develop various types of content that is suited to your content strategy. These include long or short-format blogs, social media posts, infographics, ebooks, case studies and much more. Every piece is vetted by our editorial team to make sure it matches your branding and our strict quality guidelines.

    05
    CONTENT DISTRIBUTION

    Once the content is written and optimised for search, its published. Once that happens, our content marketing agency will use various marketing techniques to promote your owned media content across the web. Through a combination of paid and organic distribution methods, we will make sure that your content gets the valuable backlinks that will help drive in traffic to your website and increase your leads. Through content promotion on various sites and social media platforms, your brand becomes visible online.

    06
    ANALYSE AND OPTIMISE

    So, is content marketing working for your business? How much traffic is coming from which channel? How much leads are you generating because of content marketing? All of these are tracked by our team through the analytics. We use a number of tools to understand and analyse the data to take more informed decisions. As part of our market leading content marketing services, this data is shared through custom reports that allow you to understand your return on investment.

    Whether you are a small or medium sized business or a big brand, we have worked with all. Read our Case Studies to see how we have delivered results for clients from every niche.

    Why choose Justwords for the best content marketing services?

    We have been doing this for a decade

    We just completed a decade in business. We have been one of the early adopters of content marketing, beginning our journey in 2010 and quickly realising that the real results lay in a combination of content and marketing. For the last decade, we have focussed on not only creating content that was 10 times better, but also sharpened our content marketing skills to help businesses get more leads and better ROI.

    Who have we worked with?

    Over the last decade, Justwords has worked with some of the biggest brands in the country — Nestle, Hero Fincorp, HDFC Ergo, and BCG, Oyo, HSBC, Alibaba Group etc. But we have also worked on niche brands and startups — from Housing.com to fintech startup Paytabs; not to mention the dozens of small businesses whose entire trajectory has transformed after Justwords brought home the power of content marketing in their business.

    Awards and Recognition

    As a full-fledged content marketing agency, we have even picked up two prestigious awards from Google for two consecutive years in 2013 and 2014. We have also been ranked as one of the top content marketing agencies in India by Clutch. Not only that, we are also humbled to be on a number of other lists that rank the better content marketing agencies of our land. Our work (for one of our client’s) also won the International Warc Awards in June 2020.

    Bespoke content marketing strategies

    There is a reason why we survived a decade and our clients have remained with us for years. That is because we give them satisfaction and results. Our team of experienced digital marketers and strategists hate the cookie-cutter approach. We make the effort to understand your business and tailor-make your business proposal and content marketing strategy. We rely on bespoke marketing strategies because we know that what works for a fintech startup will not work for a Saas company. You can always expect transparency and dependability.

    If you are looking to try content marketing to grow your business revenue and increase your consumer base, get a free content marketing proposal from us.

    Creating Content for Nestle’s Award Winning Content Hub

    It’s not every day that you get to be part of a team or a brand that wins a major international award. And when the award is the Global WARC awards, you know you have done something right, something soul satisfying. AskNestle, a cutting-edge food tech product by Nestle, won the Bronze at the Global WARC Awards 2020 in the “Effective Innovation” category. It was the only entry from India.
    What role did we play? We helped build a knowledge series of expert, branded content that was designed as a resource hub of nutritional knowledge. So how did we do it, how did we manage time and resources, how did we plan, and what is it that we learnt from this whole project?

    We’d love to hear about your project.
    Contact us

    FREQUENTLY ASKED QUESTIONS

    Content marketing is nothing but putting the best face of your company out there in the digital world, allowing prospective customers to understand who you are so that they want to do business with you. A good content marketer puts together stories about what makes your business special and unique, and how you add value to customer’s lives. And then makes sure those stories are seen by your target audience.

    Today’s consumers aren’t very amenable to in-your-face ads and pushy sales techniques. They have become more discerning and reluctant to trust a brand from Day 1. That’s why companies need to use content marketing to position themselves as credible and trustworthy. But this isn’t just our intuition, the numbers back it up too. Content marketing actually generates 3 times more leads than outbound marketing and at 63% lesser cost.

    To put it very broadly, any valuable information, conveyed by any medium, can be considered as content. When it comes to content marketing, the word content has a variety of meanings — from infographics to videos to blogs and even your website copy. Here’s a list of just some of the content we provide:

    • Articles and listicles
    • Blogs and websites
    • SEO content
    • Content marketing
    • Website content
    • Ebooks and white papers
    • Social media content
    • Marketing content
    • Product descriptions
    • Infographics
    • Videos

    Content marketing works on two levels. On the one hand, credible content that adds value to users helps to distinguish your brand as reliable and trustworthy. As prospective customers consume content created by you (whether on your own channels or on other channels), they begin to think of your brand highly. This means that they are likely to choose you when they have to make a purchase decision.

    At the same time, when you put SEO-friendly content out there on a regular basis, search engines like Google and Bing start ranking your content higher on the SERP(Search Engine Results Page). This means when a prospective customer has a related query, your content is likely to come up in the search results, directing the prospect towards your brand and website.

    A major mistake many companies tend to make with content marketing is that they start executing first. A few blog posts here, an odd case study or two there — and then get frustrated when they don’t see results. The first step in effective content marketing is to understand your prospective customers and then build a comprehensive content marketing strategy around them.

    There is no easy answer to this question. In general, long-form content is known to be better for building credibility and search engine rankings. Given customers’ dwindling attention spans, short-form content is often the better choice.

    Whether you choose to go for short-form or long-form content depends entirely on the situation. If you sell high-end products or your audience is not very knowledgable about your products or services, or your sales cycle is long and complex, long-form content is a good idea. It includes things like whitepapers, ebooks, how-to guides, long blog posts, tutorials, etc.

    On the other hand, if your products are inexpensive and the audience is fairly familiar with the products you sell, and you only need to communicate precise information to them, short-form content is great.

    While there is no easy answer to this, at Justwords we follow certain key principles to make sure we’re creating content that touches a chord with prospective customers. These include:

    Talking, not writing: We write like we’re talking to our target audience. No complex wordplay or long-winded sentences. We write like we talk, and make sure we get through to prospective customers.

    Understanding buyer persona: Our content creators are experts at understanding the target audience. This helps them customize their writing to actually add value to customers’ lives and address their pain points directly.

    In content marketing, consistency is one of the biggest keys to success. This means that when you start off, you will have to consistently create new content for a while. With time, however, you can repurpose your old content by updating it and making it more relevant. This makes it easier to post content consistently without having to create it from scratch.

    Keywords are what Google and other search engines use to rank content on the Search Engine Results Page. That’s why analyzing which keywords you want to optimize for and then using those keywords while creating content are a must. At the same time, these keywords need to become a part of the content organically. Forcing keywords into the content creates a bad impression for prospective customers and is also penalized by Google when deciding search engine rankings.

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