Build an efficient content marketing system that earns you revenue. Partner with a content marketing agency that knows how to do it
Developing a content marketing system that generates a predictable stream of leads into your sales funnel year-on-year requires a dedicated approach, a robust content strategy, a way to produce loads of engaging and effective content and a strong content distribution and promotion process. If all of this can be done right, you are bound to get results. We have seen it happen hundreds of times. That is why companies investing in content marketing are seeing six times more conversions than the brands that are not. If you are looking for that kind of growth, the first thing to do is find the right content marketing partner. In the last decade, our content marketing agency has helped companies across the world to develop their content marketing machine and generate ROI. We have helped them generate traffic to their website, build brand awareness, generate leads and phone calls.
We talk about that more below. If you want to talk or connect right now, give us a call at 9871370096 or shoot us a mail at contact us online to know more about our content marketing services.
Explore any content marketing type you want with our content marketing agency
Here are the different kinds content marketing services if you can opt for with our content marketing agency. Our talented team of content marketers, writers, editors, designers, SEOs and SEO copywriters will help you explore multiple content formats, and innovative marketing solutions. Learn below about the different content marketing services you can opt for –
Content marketing services
We help you launch your content marketing campaign, taking care of everything from strategy, content production, promotion, SEO. We also help you track your campaign through clear reports.Explore more
This is the fuel that will steer your marketing campaign in the right direction. Our team uses data, research & skills to create a strategy that will make sure your content marketing achieves its ROI.Explore more
Content that ranks
Its one thing to write content. Its another thing to make it rank. We use AI-based tools and data to make sure that every content that is produced is optimised to rank and get you traffic.Explore more
Wanting to strap a rocket to your content marketing campaigns? Get in touch with us to find out more.
This is what our content marketing agency does
Being an award-winning content marketing agency means you are doing something right. Our client-first approach and our system, perfected over years, makes sure that the average client retention rate is above 90%.
Content landscape audit
What is the current state of your website traffic and content? What does it miss? Which channels are you publishing content on? What does your current content landscape look like? Is the content being published the right kind of content for your business? Is it successfully aligned to your business goals? We launch a full-scale content audit before we start planning anything for your business. This is the starting point of the content marketing journey.
We use our marketing instincts (honed by years of experience and backed by an ultra-creative team) to understand your business goals and align the content process to achieve those goals. Our strategy document will cover the whole plan – everything from the buyer persona, what types of content to create for what platforms, what keywords/topics to use, when and where to publish, how to promote and what metrics to watch for performance.
Content development plan
Plan not every content format can be developed for every business, basically because of the difference in audience preferences. Based on your strategy plan and the content marketing package you have opted, we will build an editorial calendar. This will contain details about the type of content that will be created along with timelines. This will be sent across to your team for approval. If you want a more customised plan, you can always talk to our project managers or content strategy team.
This is a core part of our service. When we create content, we make sure it captures what your audience wants to read. Our team of specialised writers and designers develop various types of content that is suited to your content strategy. These include long or short-format blogs, social media posts, infographics, ebooks, case studies and much more. Every piece is vetted by our editorial team to make sure it matches your branding and our strict quality guidelines.
Once the content is written and optimised for search, its published. Once that happens, our content marketing agency will use various marketing techniques to promote your owned media content across the web. Through a combination of paid and organic distribution methods, we will make sure that your content gets the valuable backlinks that will help drive in traffic to your website and increase your leads. Through content promotion on various sites and social media platforms, your brand becomes visible online.
Analyse and optimise
So, is content marketing working for your business? How much traffic is coming from which channel? How much leads are you generating because of content marketing? All of these are tracked by our team through the analytics. We use a number of tools to understand and analyse the data to take more informed decisions. As part of our market leading content marketing services, this data is shared through custom reports that allow you to understand your return on investment.
Why is SEO critical for content marketing?
SEO and content marketing have transformed the digital world collaboratively. While each of these digital marketing techniques work differently, they also work in tandem to produce the best of results. Hence, they should not be considered separately. Let us understand why.
In order to execute an effective content marketing strategy, SEO needs to be incorporated in the campaign. To bring results from SEO, you need quality content. SEO in conjunction with content marketing leads to more effective results, in terms of rankings, traffic, inbound leads, conversions, & PPC.
SEO and content marketing
SEO refers to the technical practice of improving search engine rankings. The main objectives of implementing an SEO campaign are – gaining brand visibility online by ranking in the search results, increasing quality traffic to the website, and converting more consumers to leads. Content marketing is a digital marketing strategy that involves content creation and marketing that content through various platforms to establish brand awareness, authority and trust.
Several data/reports have confirmed that more than 90% of consumers prefer to visit sites listed on the first page of SERP (Search Engine Result Pages). Creating valuable content is of no use if it is ranking on the 2nd or 3rd page, or not even ranking for any keyword. It is not being seen by anyone, hence it will not help you get any traffic for the website. Even if you are ranking on the first page of Google, it does not ensure that you will get clicks. That’s because, the first 2 or 3 websites that rank at the top take away the lion’s share of clicks.
And that is where SEO has a direct impact on your content marketing campaign. Optimising your content as per SEO best practices and then implementing a hardcore SEO campaign is crucial to rank that valuable and quality piece of content and increase the number of clicks to your website. A unified and symbiotic SEO and Content Marketing strategy is crucial for the success of digital marketing campaigns.