Justwords is India’s top-ranked content marketing agency for fast-growth companies. For more than a decade, we have been honing our art with data-driven campaigns that run on powerful content, strategy that is built on online buying psychology and killer distribution powered by SEO.
Interested in working with a content marketing agency that knows it’s game, reach us today!
Justwords is excellent at delivering quality content on time; I don’t recall any instance where they’ve failed to meet our deadline. Their team has also delivered urgent assignments and large quantities of content without affecting their work quality. They’ve exceeded our expectations when it comes to scheduling. I’m impressed with Justwords’ consistency, scheduling reliability, and quality of work.
Thanks to Justwords, our web traffic grew ten times in terms of social presence. The partnership also led to five times increase in traffic, and three times more leads. The team maintained a collaborative and smooth workflow. They went above and beyond to deliver for us.
Justwords' workflow was effective and responsive. They took all issues and made necessary changes. The team finished the task without any conflict. Overall, their workflow was seamless. The most impressive thing about Justwords was how easy the communication was.
Working with Justwords has been seamless and easy. They deliver on time, their team is responsive and the content marketing they produce in terms of blogs are of a very high quality and standard. Will recommend working with them for sure. High Five!
They definitely stand out from other providers, many of which are just after our budget. They’re specific in choosing the right clients. They won’t hire a big sales team to onboard new clients every day. That’s a good thing because building a business organically is the best way to grow. I like their approach, and it’s what sets them apart from other service providers. When we started this project, we were expecting to see a 40% improvement in our traffic, and Justwords delivered that in less than three months.
We used JW for starting our digital marketing and branding journey and the quality of work and responsiveness was good. We will recommend them as a reliable service provider.
Here are the different kinds content marketing services if you can opt for with our content marketing agency. Our talented team of content marketers, writers, editors, designers, SEOs and SEO copywriters will help you explore multiple content formats, and innovative marketing solutions. Learn below about the different content marketing services you can opt for –
Its one thing to write content. Its another thing to make it rank. We use AI-based tools and data to make sure that every content that is produced is optimised to rank and get you traffic.
At Justwords, we create content marketing solutions according to the stage in which your buyer is in his/her buying journey. With our professional team, we help you build the perfect content marketing machine to churn leads
Being an award-winning content marketing agency means you are doing something right. Our client-first approach and our system, perfected over years, makes sure that the average client retention rate is above 90%.
What is the current state of your website traffic and content? What does it miss? Which channels are you publishing content on? What does your current content landscape look like? Is the content being published the right kind of content for your business? Is it successfully aligned to your business goals? We launch a full-scale content audit before we start planning anything for your business. This is the starting point of the content marketing journey.
We use our marketing instincts (honed by years of experience and backed by an ultra-creative team) to understand your business goals and align the content process to achieve those goals. Our strategy document will cover the whole plan – everything from the buyer persona, what types of content to create for what platforms, what keywords/topics to use, when and where to publish, how to promote and what metrics to watch for performance.
Not every content format can be developed for every business, basically because of the difference in audience preferences. Based on your strategy plan and the content marketing package you have opted, we will build an editorial calendar. This will contain details about the type of content that will be created along with timelines. This will be sent across to your team for approval. If you want a more customised plan, you can always talk to our project managers or content strategy team.
This is a core part of our service. When we create content, we make sure it captures what your audience wants to read. Our team of specialised writers and designers develop various types of content that is suited to your content strategy. These include long or short-format blogs, social media posts, infographics, ebooks, case studies and much more. Every piece is vetted by our editorial team to make sure it matches your branding and our strict quality guidelines.
Once the content is written and optimised for search, its published. Once that happens, our content marketing agency will use various marketing techniques to promote your owned media content across the web. Through a combination of paid and organic distribution methods, we will make sure that your content gets the valuable backlinks that will help drive in traffic to your website and increase your leads. Through content promotion on various sites and social media platforms, your brand becomes visible online.
So, is content marketing working for your business? How much traffic is coming from which channel? How much leads are you generating because of content marketing? All of these are tracked by our team through the analytics. We use a number of tools to understand and analyse the data to take more informed decisions. As part of our market leading content marketing services, this data is shared through custom reports that allow you to understand your return on investment.
SEO and Content Marketing have transformed the digital world collaboratively. While each of these digital marketing techniques work differently, they also work in tandem to produce the best of results. Hence, they should not be considered separately. Let us understand why.
In order to execute an effective content marketing strategy, SEO needs to be incorporated in the campaign. To bring results from SEO, you need quality content. SEO in conjunction with content marketing leads to more effective results, in terms of rankings, traffic, inbound leads, conversions, & PPC.
SEO refers to the technical practice of improving search engine rankings. The main objectives of implementing an SEO campaign are – gaining brand visibility online by ranking in the search results, increasing quality traffic to the website, and converting more consumers to leads. Content marketing is a digital marketing strategy that involves content creation and marketing that content through various platforms to establish brand awareness, authority and trust.
Several data/reports have confirmed that more than 90% of consumers prefer to visit sites listed on the first page of SERP (Search Engine Result Pages). Creating valuable content is of no use if it is ranking on the 2nd or 3rd page, or not even ranking for any keyword. It is not being seen by anyone, hence it will not help you get any traffic for the website. Even if you are ranking on the first page of Google, it does not ensure that you will get clicks. That’s because, the first 2 or 3 websites that rank at the top take away the lion’s share of clicks.
And that is where SEO has a direct impact on your content marketing campaign. Optimising your content as per SEO best practices and then implementing a hardcore SEO campaign is crucial to rank that valuable and quality piece of content and increase the number of clicks to your website. A unified and symbiotic SEO and Content Marketing strategy is crucial for the success of digital marketing campaigns.
Businesses today are in a need of content marketing more than ever. This is mostly because content marketing generates inbound leads that are of high quality, and sales team find it easier to push them down the bottom of the funnel into real customers. But how to get this content marketing machine running? Not every business is capable of plotting contextual content strategy and running a successful content marketing campaign, mainly due to lack of time, resources, talent or budget. That’s where a content marketing agency comes into the picture – to reduce the burden of creating a regular flow of content and marketing it.
A b2b content marketing agency specialises in creating content strategies, implementing a proper framework for SEO and content production, and then marketing the content to achieve the results. They work towards laying the content architecture of the website and then building on that framework to achieve continuous results.
The three main things that a content marketing agency in India does is to build a content strategy based on the nature of your business, its target audience and its goals, then establish a content production system that will churn out highly-relevant content in a routine manner, and then market the content through different digital marketing strategies. All of this requires a skilled team of content writers, researchers, content marketers, copywriters, editors, graphic designers, data analysts, SEO specialists and videographers.
This team will put into action a plan that will finally drive traffic to your website, month after month, and year after year, increasing ROI for your business and building a system that becomes sustainable and affordable.
Do you really need a content marketing agency in India to manage your brand’s complete content marketing? If you are aware of how content marketing works, you must be understanding that it is not just about writing blogs every month or creating a few videos and publishing them on your website or social media channels. Content Marketing is not a 3-month or a 6-month strategy that you can be implement and then forget about while expecting it to deliver results.
If you want sustainable results, you need to work on your content marketing campaign in a sustained manner. Content marketing requires strong content strategies, resources and the ability to execute it effectively. Not every business might have the capability to do it in-house or have the desire to spend a huge budget on hiring a team of writers, editors, marketers, SEO, and designers. In such cases, it is better to hire a content marketing agency that has proven expertise in delivering results.
A content marketing agency offers you access to a team of experts who have the knowledge and expertise of working with different brands and across different industries. At Justwords, for eg, we offer you a team of experts who bring to the table years and years of experience in content marketing, digital marketing and SEO.
We have also honed our skill sets, knowledge and set of processes over more than a decade to create the perfect content marketing system that delivers every time.
A content marketing team has experts who can create strategies according to your business and then create different content marketing formats that suit your strategy. A content marketing agency hires specialists (as per different industries) who use their experience and knowledge to create different content types. A person who usually specialises in doing long-form content, will not be the ideal person to create social media content. Also if you are in business that needs specialised content, you will need a domain expert to write for you.
This is where a content marketing agency like Justwords, which already has a pool of domain-specialised writers and editors, can help provide the perfect content.
A content marketing agency takes away the burden of creating and planning the whole system of content production, SEO and marketing. They are also responsible for making it work for the long run and delivering results. As this headache gets taken care of, you can focus on growing your business, and retaining existing clients.
Delegation of work to a content marketing agency can help you focus on the more important aspects of your business.
Being at the forefront of trends and technologies, a content marketing agency is always experimenting and exploring new techniques, tools and advancements in the marketing world. They introduce you to premium-level services and tools.
This know-how is critical in implementing a cost-effective and successful content marketing campaign.
It’s not every day that you get to be part of a team or a brand that wins a major international award. And when the award is the Global WARC awards, you know you have done something right, something soul satisfying. AskNestle, a cutting-edge food tech product by Nestle, won the Bronze at the Global WARC Awards 2020 in the “Effective Innovation” category. It was the only entry from India.
What role did we play? We helped build a knowledge series of expert, branded content that was designed as a resource hub of nutritional knowledge. So how did we do it, how did we manage time and resources, how did we plan, and what is it that we learnt from this whole project?
The only reason you’re working day in and day out is to turn your vision into reality, to convert your mission into brilliant growth. Choose a content marketing agency that understands your business well. The right marketing agency will spend time to get to know your company, your products, your eco-system, and will ask a lot of questions. The better understanding they have of your business, they better they can market it. It might be difficult to gauge whether you will get personalised attention, but the first few interactions should help you. Also read the reviews posted by clients on platforms like Clutch or their GMB profile or their website.
Over the course of time, the company goals evolve and hence content strategy and approach need to be changed. The agency should be capable of serving your current as well as future needs. Let’s say you’re focussing on SEO right now and want informative quality content but later on you might want video content; does the agency have the expertise in other content formats as well? Your ideal content marketing partner should be ready to tailor the content to meet the evolving business goals instead of simply churning out the same content.
Irrespective of any domain, any industry, any business, experience always counts. A b2b content marketing agency will have experienced marketers who are experienced in the b2b domain. Add to that, they should have writers, content strategists, editors, SEO experts and designers to help build the whole content marketing system in the right way. While finding the right marketing agency, ask how the agency will manage your work, who will be involved in the creation and distribution process and what are the defined processes they follow for smoother work and communication.
Gone are the days when a promotional, pushy and aggressive ads copy (or imagine a sales person) could drive in sales. People do not want to be forced into buying something. They want to first know the brand, understand its offerings, evaluate its products/services against another brand, do their research and then buy. It’s a long buying cycle today. So what can your business do? It has to gain the trust of the consumer by offering something of value and something that will solve the pain point of the customer. So, how do you build this trust? Through content marketing.
Content marketing helps brands in building trust, which is the most valuable currency in today’s world.
Over the last decade, Justwords has worked with some of the biggest brands in the country — Nestle, Hero Fincorp, Times Property, Magic Bricks, HDFC Ergo, Reliance, ICICI Lombard, BCG, OYO, HSBC, Alibaba Group etc. But we have also worked on niche brands and startups — from Genus Innovation, Housing.com, Paytabs, Oustlabs etc; not to mention the dozens of small businesses whose entire trajectory has transformed after Justwords brought home the power of content marketing in their business.