Strategy mapping starts with identifying the goal of the campaign and who is the target audience, and what stage of the buyer’s journey they are at. This is very important since content needs to satisfy their search intent and achieve our goals.
What are the parent keywords that people are likely to search you with, what are the cluster and subtopic keywords, and the topics related to every cluster. We build a mini universe of keywords that will help you rank, get traffic & build topical authority.
Topics research is critical for every stage of the buyer journey. What does your buyer want to read about? Choosing the right topic (something the audience & Google will like) and crafting the right article structure is very important part of the content strategy process.
Once topic, keywords, formats are over, the whole content production process starts. Content calenders and guidelines are frozen, editorial and writing teams begin work, quality checks are done, SEO content optimisation follows, and content deliveries begin.
Once content is published, content distribution begins. Depending on what plan you have picked, distribution will begin across social channels, and high-authority sites. SEO teams will also get into action for building quality backlinks to each content asset.
A big part of creating content strategy is to also understand what is working and what is not. We study the analytics to see which kind of content is driving in organic traffic, and helping conversions. Content changes are then made based on these tweaked based on that.
Want to know more about our award-winning content creation processes and how we can help you? Allow us to call you back.
We start by finding checking your online content landscape and its history. We understand what you have been done, been doing, and the type of results you have been getting. Most of all, we find the foundational flaws that needs to get fixed.
What works in your sector, what will attract your target audience, what is your competitor doing? We research and benchmark you against your competition and draw up a data-driven battle plan on how to build trust and awareness for your brand.
We combine all the information we know about your target audience and build a buyer persona. The aim is to know what works for your audience. This insight will permeate into what content is written, where is it shared, how is it distributed.
We are now at a stage when we need to map out what sort of content has to be written, what format needs to be used, and how often we need content. We plan your content inventory & guidelines for every marketing activity and create a calendar.
How does your brand want to interact with your audience? How should your brand appear before your customer? We interact with your sales and marketing team to understand your brand’s voice and suggest how best we can communicate with the consumer.
Because without a strategy, content is just noise. Posting random blogs or tweets without a plan is what we call a waste of time. With content strategy, you know exactly why, what, when, and for whom you’re creating content. All efforts align with real business goals. ROI isn’t mythical; it’s measurable. Content actually ranks, engages, and converts. Strategy turns that chaos into a system, from creation to SERP optimisation to premium-quality distribution.
Content strategy starts with defining goals and audience profile. What are you trying to achieve – traffic, leads, awareness, or conversions? How does that tie to your brand KPIs? Who exactly are you talking to, and what stage of their journey are they in? What are their pain points and needs? Without clarity here, everything else falls flat. Our process dives deep into your industry, competitors, and analytics. We talk to your internal teams, sometimes run workshops, sometimes meet customers directly. The point is to have a crystal-clear direction before a single piece of content is drafted.
Content strategy tells you what to create, when, how to optimise it for search, and how to get it in front of the right people. Every piece of content serves a purpose and aligns with business KPIs. It satisfies your audience at every stage of their journey, from “what is this?” to “take my money.” Metrics show what’s working and what’s not so you can course-correct in real time. It also helps map out your resources (what to create, which formats to use, how often to publish, and where to distribute) so you’re not wasting energy on random stuff. And yes, it keeps your brand ahead of competitors with data-backed moves.
Our content strategy approach covers everything you need without leaving anything to chance. It starts with goals and audience profile to make sure content satisfies search intent while hitting objectives. Keyword research builds a mini-universe of parent keywords, clusters, subtopics, and related terms that help you rank and build authority. We figure out what your audience actually wants to read at every stage of the journey, craft the right article structure, and create content calendars with clear editorial guidelines. Once content is live, we push it through social channels, PR, and high-authority sites while building backlinks that actually matter. Then we analyse analytics to see what drives traffic and conversions and tweak the strategy based on real data.
To align content strategy, we meet your stakeholders, connect content objectives to KPIs, and define a single-line goal that actually moves the needle. We dig into personas, historical customer data, and behaviour patterns so that content satisfies search intent at every stage. The result is content that serves both masters: your business and your audience.
Content strategy isn’t just blogs. It covers everything from top-of-funnel awareness content like social posts and educational guides to middle-of-funnel resources such as case studies, whitepapers, and webinars, all the way to decision-stage assets like product pages, demos, and ROI calculators. We choose formats based on what your audience actually consumes – articles, videos, infographics, podcasts, emails, landing pages, interactive experiences. And distribution is planned meticulously. Your owned channels, social networks, and earned media placements all get coordinated.
Strategy requires ongoing review and optimisation. Analytics tell us what works and what doesn’t, and we tweak accordingly. Monthly checks keep performance on track and calendars adjusted. Quarterly reviews dig deeper into competitor moves and audience behaviour. Annual overhauls reset major goals and review the entire landscape.
We measure the real metrics. Organic traffic growth, page views, returning visitors, time on page, social engagement, keyword rankings, SERP visibility, topical authority, backlink acquisition, lead generation, conversions, and customer journey completion. Then we connect all of that back to business KPIs. You’ll see not just what’s happening but why it matters for your goals.
Biggest mistake? Creating content without a strategy. Next, ignoring where your audience is in the funnel. Skipping research. Treating every industry the same. Forgetting distribution. Not tracking performance. Inconsistent brand voice. Static strategies. Ignoring SEO. No stakeholder alignment. The list goes on. But we fix all of it. Systematic research, planning, optimisation, and regular course corrections make sure your strategy delivers results.
+91 9910203445
+91 9205777175
1039, 10TH FLOOR,
TOWER B3, SPAZE I-TECH PARK,
SOHNA ROAD, SEC -49,
GURGAON- 122018
SALES@JUSTWORDS.IN
QUERY@JUSTWORDS.IN