The search landscape is changing fast. Google search isn’t just ten blue links any more, and zero-click searches are rising. Besides, your customers aren’t just Googling the traditional way now. They’re chatting with ChatGPT, browsing AI Overviews, and asking Perplexity. As a result, brands are losing traffic and scrambling to stay visible.
To remain visible, you must go beyond traditional SEO strategies and optimise for the next generation of search. That’s why we have been continuously experimenting with different approaches to find what shows up in AI searches. We are testing conversation-style queries, monitoring AI citation behaviour, iterating on schema and content snippets, and refining intent-matched formats until the signals align.
We’re already seeing clear patterns in how AI systems choose which brands to surface: authority, clarity, and relevance. And our services are built around that.
Justwords’s comprehensive GEO services combine strategic content creation with cutting-edge optimisation to make your brand the answer AI platforms trust and recommend. That means more impressions, traffic, and engagement.
Ready to get discovered in AI search?
AI SEO services (also known as generative search optimisation services) help your business appear in AI-generated search results across platforms like ChatGPT, Google AI Overviews, Perplexity, and Google AI Mode. They prepare your content and technical footprint to be discovered, digested, and cited by large language models (LLMs) and AI search assistants.
Some of the major benefits of using AI SEO services include:
Higher visibility in AI-generated answers
Increased brand awareness
Improved trust
More qualified traffic
Sales growth
AI search rewards depth, clarity, and credibility. So, the future of search isn’t about gaming algorithms. It’s about becoming the authority AI platforms trust.
LLMs and AI search assistants don’t just match keywords to generate responses. They analyse context and user intent, and look beyond the top results in SERPs to find information and cite sources. That means restructuring your content, focusing on real topical depth rather than keyword stuffing, and creating assets that AI can easily understand and use.
Your brand becomes invisible in AI Mode and AI Overviews — When potential customers search, your competitors appear in the AI-generated answers while your brand is nowhere to be found.
LLMs skip your business — Language models prioritise cited, authoritative content. Weak topical coverage means you won’t be selected as a source.
You fall behind competitors investing in generative search — Early adopters of GEO capture AI search discovery and traffic, while you wait and watch.
Justwords positions your brand to be both authoritative and discoverable in generative search. We work with you to build custom GEO strategies that work in your niche and help dominate AI visibility.
With AI search rising, a lot of people are asking, “Is SEO dead?” “Is AI Eliminating SEO?”
No, AI isn’t killing SEO; it’s expanding it. The basics of visibility haven’t changed: you still need to be where your customers are searching. You still need to rank in SERPs. What’s changed is how they search and where answers (and your brand) appear.
SEO now requires two complementary approaches: Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). AEO gets your content into featured snippets and direct-answer formats on traditional search engines like Google. GEO ensures your content is discovered, synthesised, and cited within AI-generated responses across ChatGPT, Google AI Mode, Perplexity, and Google AI Overviews.
Together, these approaches complement traditional ranking signals and make your brand discoverable across search interfaces, assistants, apps, and devices.
Our generative engine optimisation combines editorial excellence with AI-aware engineering so you get both authority and visibility: content that ranks in classic search and is also structured, sourced and formatted to be referenced by AI systems.
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AI-driven ecosystems are rapidly changing how we search, thereby reshaping the digital strategy landscape. Digital visibility now takes new forms in AIO (AI Optimisation), AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation), alongside traditional SEO, which remains relevant and indispensable today.
Trending AI-based SEO strategies such as AIO, AEO, and GEO are being extensively leveraged to help businesses appear in the AI search results across platforms like Google AI Mode, ChatGPT Search, Google AI Overviews, Perplexity AI, and others.
The goal isn’t to abandon keywords and backlinks. It’s to ensure your content is relevant, contextual, and authoritative for the generative AI era.
The right content strategy, including these emerging AI search engine optimisation methods, helps you appear in AI search results and build brand credibility in AI-based searches.
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Business Head - Growth & Global Sales
Senior Business Development Manager - Growth and Global Sales
Gain a Significant Edge Over Competitors
AI overviews and generative results are reshaping how users find answers. And many brands are already reporting a 20-40% traffic drop as AI answers take precedence on SERPs. With zero-click searches on the rise, the trend will only accelerate.
If your content isn’t structured, authoritative, and citation-ready, you risk losing visibility to AI-driven summaries that skip direct links. Also, your competitors investing in AI SEO today are capturing zero-click prominence and voice/assistant-driven referrals.
At Justwords, we use a content-first GEO approach that helps your pages be both discoverable in AI answers and attractive for click-throughs, preserving traffic while unlocking new AI-driven discovery channels.
AI systems prioritise well-researched, authoritative content. We create in-depth assets designed to be discovered and cited by AI overviews.
GEO ensures your content is found, correctly interpreted and presented by LLMs so users receive trustworthy, brand-linked answers.
AEO/GEO-optimised content improves relevance and clarity, increasing dwell time and conversion potential when users do click through.
Generative models use location signals. Our GEO tactics ensure your local listings and content appear in “near me” AI results.
AI surfaces results based on intent and behaviour; optimised content connects you with users actively seeking your solutions.
Early GEO adoption positions you ahead of lagging competitors, capturing visibility and building thought leadership while others play catch-up.
We use advanced AI tools and competitive intelligence to map conversational queries, surface intent clusters, and run AI-readiness audits. We understand how your target audience interacts with AI platforms. These insights help us create a targeted generative SEO plan.
We write E-E-A-T-led content that answers conversational queries, supports citations, and aligns with AEO/GEO formatting, right from concise answer blocks to long-form authority pages. These align with Google AI search algorithms and other LLMs while delivering genuine value to your audience.
Our keyword strategy targets both human and AI queries. Conversational, long-tail, and transactional phrases. We prioritise terms that drive generative discovery and conversions. We optimise your content for both human readers and generative AI search tools like AI Overviews and AI Mode.
Instead of just matching keywords, we organise pages by genuine user intent. We analyse real user questions and reorganise content to answer them directly. Semantic mapping ensures pages match what LLMs expect. Thus, it reduces mismatch and improves citation chances.
We rebuild your content architecture to match how AI systems read and rank pages. We restructure headings, place concise answers where AI systems look, and implement strategic schema so that your pages qualify for Google AI visibility panels and generative search results.
Our creative team works closely with GEO specialists to produce engaging media content. From explainers to microvideos and interactive visuals, our media captures audience attention. And it also complements written content and increases the chance AI systems cite your assets.
We naturally attract authoritative citations and partnerships through valuable, citation-worthy content. This improves your website's domain authority. It also strengthens your content’s sourceability and improves both AI-citation potential and traditional authority signals.
We audit every technical layer that AI tools rely on to read your pages: crawl paths, index status, render timing, and schema logic. The comprehensive report outlines what's blocking AI visibility and provides exact specifications for prioritised corrections.
We implement speed optimisations, structured data, render checks, and code fixes so that AI tools can crawl, interpret, and rank your content correctly. We implement clear signals that AI search tools recognise and reward.
For a Generative Engine Optimisation strategy to hit the bull’s eye, it is critical to have valuable and helpful content in place. Our award-winning content specialists help you create content that is both informational and AI-optimised to boost your generative AI search performance.
At Justwords, our primary goal is to offer advanced, cost-effective AI SEO services, including AEO and GEO, to businesses of varying sizes and budgets. From an upcoming startup to an established brand, we deliver maximum ROI (Return on Investment) through well-researched, AI-driven campaigns.
As an award-winning AI SEO agency, we are focused on delivering value beyond satisfaction to our clients. We work as an extension of your team with collaborative workflows. If you have an ambitious AI project in mind or want to capture the AI search market, our strategic GEO services will help you approach and convert better through AI-driven platforms and assistants.
With extensive years of experience and enviable expertise in digital marketing as well as generative AI, Justwords is your go-to AI SEO agency. Whether you are looking to boost your AI visibility and engagement or want to implement efficient Google AI strategies, we have you covered!
We believe in delivering results and earning customer loyalty. Our generative engine optimisation services and Google AI strategy help businesses analyse their market better, research their competitors and focus on leveraging the AI-driven platforms and tools to boost traffic and leads.
Data-driven insights and real-time tracking help in boosting our GEO and AEO services. Our advanced Google AI tools and generative AI strategy help monitor and measure the performance of our current plan and guide it in a better direction.
AI SEO (Artificial Intelligence Search Engine Optimisation) is the practice of optimising your content and website so that it appears in AI-driven search results, such as Google AI Overviews, Gemini, ChatGPT Search, Copilot, and other generative engines. Unlike traditional SEO, which focuses on ranking on SERPs, AI SEO focuses on being synthesised, cited, and surfaced in conversational, multimodal AI responses.
Traditional SEO optimises for keywords and backlinks; AI SEO optimises for context, user intent, structure, semantic relevance, E-E-A-T, and how well AI models can interpret your content.
An AI SEO agency ensures your business remains discoverable across AI-powered search environments. This includes optimising your website and content so AI models can read, understand, and cite your pages within AI Overviews and generative responses. Agencies perform AI SEO audits, semantic keyword research, content restructuring, E-E-A-T enhancement, technical upgrades, schema implementation, brand reputation optimisation, and AI-driven content production to improve visibility in generative search.
Generative Engine Optimisation (GEO) is the process of optimising your brand for AI-generated answers across platforms like Google AI Overviews, ChatGPT Search, Google AI Mode and Perplexity. Instead of targeting SERP rankings alone, GEO focuses on ensuring AI models can interpret your content accurately and feature it in summaries, recommendations, and citations. GEO uses semantic SEO, topical authority building, structured data, content depth, and reputation signals to increase your AI visibility.
Yes, AI Overviews have already led to a decrease in organic clicks because Google now answers queries directly using AI-generated summaries. Many businesses report a 20–40% decline in traffic. However, with the right GEO and AEO strategies, brands can secure citations inside AI Overviews, reclaiming lost visibility, earning trust, and capturing qualified traffic that competitors may miss.
Most businesses begin seeing improvements in AI visibility, citations, and engagement within 60–120 days. Full results depend on factors like your current content quality, technical health, topical authority, and competition. Because generative engines are evolving rapidly, ongoing optimisation delivers the best long-term gains.
AI SEO service costs vary based on your business size, competition level, current digital presence, and goals. At Justwords, we offer transparent and flexible pricing to support businesses of all sizes without long-term contracts.
AI search has shifted user behaviour: people increasingly rely on AI Overviews and Chat-style responses, often without clicking through. This means being cited inside AI answers is now as valuable as ranking on page one.
Yes. AI SEO strengthens your website’s overall quality, including content clarity, structure, semantic relevance, topical authority, and E-E-A-T, which directly impacts Google rankings.
Any business that depends on online discovery benefits from AI SEO, especially industries like E-commerce, SaaS & tech companies, healthcare, finance, travel, edtech, professional services, and local service businesses.
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