Content Agency

Just Good Content, Delivered Easily

Who we are:

Whether you are large enterprise or a small business, whether you require this type of content or that type, whether you need just content or content marketing, we have got you covered. Justwords is a Google-award winning content agency and we have a very simple aim – offer you the experience of good content. It’s just plain good content, delivered to your inbox, just like that.

So here’s the thing – content is like the frontline of every business. It’s what goes to battle every day, fighting for space against millions of other content pieces that is spewed in the Internet. It achieves its victory when it is read by a delighted consumer who not only reads and shares it, but also wants to know more about you. And there, you have won a lead or maybe even a customer!

That’s the content we provide – content that delights as well as drives searches and sales!

Our Services

Content Marketing

At the heart of every great branding and advertising exercise is great content. But in today’s age, a brand needs not just great content but also great content marketing.

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Content Writing

In this age of content overload, your content needs to stand out. Great content needs to find its audience at the right place and also speak to them about relevant things.

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Online Marketing

SEO - short for Search Engine Optimization, is a process of optimizing a particular website to help it gain the desired visibility on a search engine for example, Google.

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Need high volume of content? Tell us about your requirement and we will reach you within 24 hours.

Latest talks, thoughts & twists from the Content World

How storytelling helps brands connect better with their consumers


  Let’s have a look at the picture below:     Will you remember this picture and where you saw it? Seems unlikely.  Here’s something interesting. During the mid-1940s, a serial killer named Markos Valaroje was known to have stalked and killed at least a dozen girls in their mid-teens. The killer had a weird fascination for laying down his victims in bathtubs after he killed them, making a gruesome scene. Eventually, Markos was about to be apprehended by police officers in his own house. When he tried to escape from the bathroom window, he slipped and hit his head. In a weird twist of fate, Markos was found just like all his victims – in a bathtub, in his own pool of blood.  This is that bathtub. Now, will you remember this picture and where you saw it? What changed between the first time you were asked this question and now? The answer is that your brain has now connected the dots. It has many pieces of information and an interesting story that helps you connect to an inanimate bathtub much better than before. Before you decide to Google Markos Valaroje, the story is fake. But the association your brain made between the story and the bathtub was real. This is the power of story telling. And brands today can’t help but leverage it to connect with their consumers. There are five parts to having a good story for your brand and how brands are using them.   Understand What does your consumer understand best? If the story comes from an insight derived from their own behavior. Most A-ha moments for brands come when they take an analytical deep dive into their consumer market or research the behavior of their existing customers.  When Kellogg ‘s first came to India, guns blazing, it thought it would take the Indian breakfast market by storm. But it ended up becoming as soggy as its flakes when they were doused in hot milk. Kellogg’s had not done its research to understand its consumers. The paratha-gulping, spice loving Indian consumer found corn flakes to be bland and non-satisfying. The brand also turned the Indian housewife indignant by calling her regular breakfast less nutritious.  To cope up, Kellogg’s had to re-look at its positioning strategy and understand its consumers. The brand eventually re-positioned itself as a fun and quick breakfast which could be had more regularly than as a one-off. It roped in local people like yoga teachers and dancers to push the nutrition factor and used local terms like ‘shakti’ (power) to make it an ally to the Indian housewife.      When Kellogg’s changed its story, it tasted success. The brand now enjoys a 40% market share in India and with local flavors like Chocos, it definitely has a winning strategy under its belt.   Connect How does the consumer connect with your brand? When you take something relatable and ordinary and state it in a way that surprises them, you have a connect. They instantly ‘relate’ to your brand and picture it as a part of their lives.  Think of the first Markos Valaroje story. You couldn't ‘connect’ with the bathtub until you heard the story behind it. Most often than not, brands feature their consumer in the story. They make them feel like the story is their own. This makes the story relatable.  Take one of the best advertising stories where a picture truly speaks a thousand words     There is so much said without saying it in words. There is not only an instant understanding and connect but also the fact that the ‘cat’ in the picture is indeed their consumer.    Remember If you have the Understand and Connect part right, your story becomes memorable. This is the essential key for a brand’s success because once the story becomes memorable, the consumer remembers it subconsciously at the point of sale too. Think of the most memorable write ups or ads you’ve come across and why you remember them among the thousands of ads you see every day.  They are funny   They are emotional   They are audacious   All of these advertisements have an emotional connect with the audience that makes them memorable.    Propagate When you have the other parts of your story right, your users will become your biggest voice. Take Uber’s #ApniHiGaadi commercial. Launched just a week back, the ad has raked in over 2M views on YouTube.  What makes this commercial so special? The ad is born right out of their consumer insight that Uber is being used for big and small reasons by its consumers. The other part was connecting this insight to the fact that people have almost started using Uber as their own car – available whenever they need it. The ad showcases a variety of occasions and a good cross section of consumers on a screen which has each of us identify with at least one segment. With something for everyone, a good story gets propagated across media easily.    .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }   Impact It takes a little bit of creativity to pack insights, branding and social impact in the same story without sounding corny. But if you get this right, it can be the best highlight of a story. In this case, the story goes beyond the brand and the consumer but aims to touch at a collective conscience.  The Jaago Re campaign from Tata Tea is a perfect fit for an impact short story.      The latest ad from Ola #FarakPadtaHai is also a nice example where brand meets impact. The insight comes right in the beginning of the ad where you see a senior citizen who prides himself about the country think that the younger generation is up to no good. The brand then directly portrays the voice of the youth – its primary consumers and creates an emotional connect with them on breaking stereotypes and speaking up about what really matters to them.    .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }   And last but not the least... What makes the story great – The Hero Every story has a hero. Good brand stories have their consumers as their hero. They are the protagonist using your products and services. So a story told from their perspective makes it relatable. And when you make them the ‘hero’, that is where they visualize themselves with your brand – empowered, strong and ready to take on the world.

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Access the best writers, editors and content marketeers

The Justwords internal team works with a large pool of vetted professional content creators. Our tribe is built of journalists, editors, professional writers, photographers and designers, content marketeers who all love one thing – producing and sharing great content.

What makes us different

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