Whether you are large enterprise or a small business, whether you require this type of content or that type, whether you need just content or content marketing, we have got you covered. Justwords is a Google-award winning content agency and we have a very simple aim – offer you the experience of good content. It’s just plain good content, delivered to your inbox, just like that.
So here’s the thing – content is like the frontline of every business. It’s what goes to battle every day, fighting for space against millions of other content pieces that is spewed in the Internet. It achieves its victory when it is read by a delighted consumer who not only reads and shares it, but also wants to know more about you. And there, you have won a lead or maybe even a customer!
That’s the content we provide – content that delights as well as drives searches and sales!
At the heart of every great branding and advertising exercise is great content. But in today’s age, a brand needs not just great content but also great content marketing.READ MORE...
In this age of content overload, your content needs to stand out. Great content needs to find its audience at the right place and also speak to them about relevant things.READ MORE...
SEO - short for Search Engine Optimization, is a process of optimizing a particular website to help it gain the desired visibility on a search engine for example, Google.READ MORE...
We’ve reached a stage of online evolution where brands cannot afford to miss out on social chatter. You’ll see many doing the mandatory routine of posting on various social channels every day. The other end of the spectrum showcases case studies where brands are unlocking the true potential of social and becoming trailblazers for others. In a constantly changing scenario, it is difficult to differentiate between fads and trends. Every other day there is a new report on what brands must be doing, or not doing, on social. As online marketers, we are all too eager to experiment with what can work for our brand. With all the experiments we did through 2017, we discovered a few trends that are most likely to be adopted by social players in 2018. 1. Connecting social metrics to business outcomes When social media, and by that, we mean Facebook, took off, the biggest currencies that brands wanted to own was ‘fans’. Fast forward to 2017, everyone was talking about measuring engagement. Companies, especially popular ones, were spending millions to engage with their customers, connect and communicate with them directly. But was this translating to increase in business? In some cases, yes. But there isn’t a foolproof way to measure this for many brands who are into the service business or B2B sales. Social still is an indispensable part of digital. But companies are now demanding accountability from the dollars spent on social i.e. there is more emphasis on ‘Social ROI’. There is a lot social can do for a company. It can reduce customer service costs, attract talent, showcase product offerings and be used to narrate stories. But it is important to connect these aspects with business goals. How to work on your social ROI: Decide what business goal your social campaign will be aligned to. Then pick out the activities you can measure. From event attendance to direct sales, create your campaign keeping in mind how the outcomes will effect the business. Of course, engagement, following and traffic can be metrics that can be additional frills. 2. Move from being a publisher to broadcaster In the last couple of years, video took over all other forms of online content. The consumption on video within social feeds has also exploded. Because of this brands are slowly moving from being publishers to broadcasters of TV-style program. The advantage of such content is that it allows brands to use the power of storytelling (link) to help customers connect with them. Stories are the age old way that humans use to remember details associated with an event or thing. When brands use stories, they manage to engage customers with an emotional connect. It allows them to propagate benefits more than features. It is also true that not all companies can be broadcasters and this isn’t a one size fits all. How can you make broadcasting work for you: Both Facebook and Twitter offer Live videos. On the surface, this, in itself, is a great opportunity for brands to create a hype around short events. Once this is done, Facebook live videos are indexed by Google too. With the right keywords, the videos can continue to drive incremental views. 3. Rise of the planet of influencers Today is the LAST day to get your hands on the OnePlus 5T! Quickly follow @oneplus_india right now to be eligible! Tag your friends and share the love ❤️ Though customers subscribe to brands on social, they still consider social messages to be a type of advertising. To circumvent this problem, brands are now making use of social influencers. These influencers build a community and gather a following based on their profession, lifestyle and preferences. Now, when they subtly mention a brand or product without the overkill of an ad, it leaves an impression in the mind of the consumer without them even realizing it. Influencers aren’t just the ones that have a community following. They can be peers who have left the old ‘word of mouth’ technique and instead use social platforms to voice their opinion on products and services. In 2018, brands will need to work to identify such influencers and make sure they don’t do an ‘ad’ but a PR like promotion. How can you use influencer marketing this year: Find a way to identify influencers across a spectrum of community builders, customers, and even employees. Then work towards connecting your influencer campaigns with business goal metrics. Currently, influencers tend to promise eyeballs, traffic and brand mentions. But it is also important to analyse how these eventually connect with overarching business goals. Get a mix of social and Artificial Intelligence Ever since the discovery of AI, it has been propagated that it will take away human jobs. But the core part of an AI strategy has always been about being as close as possible to their human counterpart. There is a lot of discussion on how AI and machine learning will impact the future of digital. While things are a little unclear on this, you can go with tried and tested AI techniques for your social experiments. How to use AI with social Here are a few scenarios where you can mix social and AI: First level customer care with AI bots: Allowing intelligent AI systems to take on your first level of customer service may just be the thing needed to help your customer service executives improve their service levels. Serving content: Once you discover what content your consumer likes, use AI and retargeting give them even more content to binge on. Analytics: Facebook is using new predictive analytics to help customers discover insights faster. You too can leverage AI to gain insights before it is actually executed. Deriving insights from social data Brands will notice that each social platform gives out tons of data about customer interaction. From social mentions to comments, social data is valuable. But brands are still wondering how to connect the dots. Brands will have to put in efforts to derive insights from social data and the influence it has on the overall business. 2018 may be the year when this aspect may change. Brands need to keep their eyes and ears open and watch out for early adopters. How brands can derive insights from social data: Start by digging around your own brand’s social channels. There are a bunch of external analytics tools that allow both social listening and provide access a new level of social insights. Before you delve into this unending world of analytics, it is very important to determine what you are looking for. Digging into analytics with a particular question can give you a better chance at finding an answer. Conclusion You’ll notice that a lot of 2018 trends are a natural extension to the developments that happened in the last year. You don’t have to spend huge dollars to experiment with any of these trends. They just require dedicated time and effort for analysis to see what fits with your current social strategies. Would you like to stay on top of social trends in 2018? Subscribe to our newsletter. We promise never to spam. Want to read more check the curated list below. Move over blogs, articles. Here are new content formats to consider 5 Indian Tech Companies Mastering The Art Of Content How To Start Your First Content Marketing Campaign: The 5 Must-Do Steps SEO in 2018: Optimizing For Voice Search
Take almost any topic and Google it. You’ll see hundreds and thousands of pages appearing in search results.
“SEO is just rubbish. It doesn’t work. I have tried it a couple of times and it doesn’t work. It's just a big industry trying to scam people”.
What’s common between an established writer, a new writer, a freelancer and someone who just writes casually? Everyone faces a writers’ block.
Before we get started with this blog, I want to answer a basic question that I get asked pretty often – “So what’s the big deal about business blogging?
So, here we are, with the second part of our business blogging series.
Remember what chef Gustav said in the movie Ratatouille? “Anyone can cook”. “But that doesn’t mean everyone should” replied the Remy, the rat.
“We have used freelancers before and were constantly hassled by the quality and availability. We wanted a lot of content and in a very short time. Justwords managed to solve that problem. We just know whatever content comes from them will be good. And the turnaround time is great. We found our perfect content partner.
SOS Children’s Village
We love the way Justwords delivered the content. They are the perfect content partner.
The Justwords internal team works with a large pool of vetted professional content creators. Our tribe is built of journalists, editors, professional writers, photographers and designers, content marketeers who all love one thing – producing and sharing great content.What makes us different