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Difference between SEO content writing and SEO content marketing
SEO content writing is the first stage of content marketing. You can think of it as the base layer for your SEO content marketing. SEO content writing services are centred around creating value-driven content pieces that are optimised with relevant keywords. An SEO content writing company will have a team of trained professional SEO content writers, who know the art of building content keeping in mind what the end user might want to see in the content. Hence SEO content writing services is the first step you need to invest in if you want your website content to rank.
If you have completed the phase of SEO content creation for your website, or your blogs, then it is time to move to the next phase – which is SEO content marketing. Simply put, SEO content marketing is a strategic marketing activity that involves distribution of the content created across various channels through SEO and content marketing activities. The result of SEO content marketing is to create profitable user action. This basically means, the content should be ranking, driving traffic to the website and generating leads. Finally, SEO content writing should be combined with SEO content marketing to give the best ROI.
Benefits of SEO content
Now, why bother with SEO content or hiring an SEO content writing company. Well, here are the top advantages of creating SEO content.
1. Boosts brand awareness
Imagine having a storefront on a bustling street, and everyone's stopping by to check out your cool products. That's what good SEO content can do for you. It gets your name out there, making your brand a familiar face in the crowd.
Competing with established brands and countless newcomers can be overwhelming. But SEO content writing services can help you break through the noise and help you reach your audience. It works great for boosting brand awareness.
For this, you need a mix of compelling storytelling, engaging your audience's emotions, and showing them how you can solve their problems.
If you are looking for SEO content writing services India can offer a vast range of choices. However, only the best SEO content writing agencies know how to do it right. At Justwords, we have built a framework for SEO content creation and have been helping brands around the world to find their place in the internet spotlight. That basically means that we help you build more brand awareness through content.
What's more, when your brand becomes known thanks to our multichannel approach, people mention you everywhere, liking, sharing, or commenting on your stories. Positive mentions can spread like wildfire, bringing in more new customers.
2. Satisfies searcher's intent
Imagine walking into a bakery, and before you can even speak, the baker hands you your favourite pastry. That's the magic of serving searcher intent – giving people exactly what they're looking for, even when they're not sure of what they want.
When your content aligns with what users are searching for, you attract high-quality leads with high conversion potential. Also, users will be more likely to stick around, reducing your bounce rates and keeping visitors engaged. Search engines reward websites that meet searcher intent with higher rankings. So, not only do you please users, but you also climb the search results ladder.
At Justwords, our deep research skills and tools work like a crystal ball, allowing us to read the minds of your audience as well as search engines. We create content that answers burning questions, resolves pain points, and provides valuable insights.
3. More traffic and conversions
Who doesn't want more visitors on their website? Here's the deal with SEO content writing: it attracts not only a crowd but the right crowd – folks genuinely interested in what you offer. More traffic here means more chances for conversions. When your website traffic converts into paying customers, every dollar spent on marketing turns into a tasty profit.
Achieving this requires creating content that not only attracts but also converts. At Justwords, we're not just about getting visitors. We create content that grabs attention, satisfies searcher intent, generates engagement, and builds trust.
Plus, our conversion-obsessed gatekeepers are always on hand to ensure that every content out of the gate is conversion-ready, designed to kick readers in the heels and drive positive action.
This all comes off the back of extensive research and data-driven decisions. Far from guesswork, our strategies focus on proven tactics for driving traffic and conversions.
The Most Effective Types of SEO Content
SEO content comes in different flavors, with each one working best at certain stages of a customers journey.
We are going to explore the two main categories of SEO content. From grabbing attention to closing the deal, we will look into how each type of content fits into your customer journey. Note that this categorization of SEO content writing examples isn't set in stone. Sometimes it is okay to shuffle things up to add more intrigue to your customer journey.
1. Top to Middle Funnel:
A seasoned SEO content writing agency produces TOFU - MOFU content that grabs attention, hooks your audience, and gets everyone talking.
- Short blog posts These are like quick, intriguing conversations that leave people wanting more. Website SEO content services use this as the appetizers of your content & SEO strategy, offering a taste of what you have to offer and keeping your audience coming back for more.
- Guest posts With guest posts, SEO friendly content writing services can get you to mingle with a new crowd. It's a great way to expand your reach. They help you share your expertise with a different, enthusiastic audience who appreciate the variety and fresh perspectives that you bring.
- Pillar content Our SEO copywriting service uses this content type as your main course – a comprehensive, go-to guide that serves as the centerpiece of your content feast. Like a gourmet meal, pillar content is rich in valuable information and provides a one-stop access to everything your potential audience needs on the subject.
- Long format blog post This format can serve as pillar content, cluster content, and other types of content. This versatility puts it at the heart of most successful SEO content strategies. Long format provides a wide latitude to show off creativity and authenticity when writing for search engine optimization.
- Social media posts Social media is the chit-chat corner of the internet, and your posts are the icebreakers. They create buzz, share updates, and get people talking. They can serve a variety of purposes, including to inform, educate, entertain, and persuade.
- Infographics Infographics is like a painting that tells a story at a glance. They're are the artistic aspect of your SEO arsenal, adding a different dynamic to the impact of your content. Captivating, shareable visual treats can make your content spread like wildfire.
2. Middle to Bottom Funnel:
This is where the best SEO content writing agency shows off your offerings. The common types of SEO content used here include:
- Product and Service pages These are your service catalog. Visitors coming here are considering what you have to offer. Product/service pages lay it all out for them. You don't just describe your product. With this type of SEO copywriting, you make a strategic effort at presenting your offerings to search engines and searchers as well.
- Location pages Location pages are your GPS to guide customers to your business. Even if you don't have a physics presence in a particular location, our SEO copywriting service can still create high-value location pages for your prospects to find you.
- White papers These are like the academic papers of your website. They delve deep into complex topics, showcasing your authority and knowledge. SEO based content writing services use whitepapers to showcase your unique value proposition to customers who are seriously considering your business.
- Case Studies: Success stories from satisfied customers are like seeing those happy faces leaving the restaurant. They're the perfect promotion tool for demonstrating the impact of your business on your customers lives. This type of SEO driven content can serve as your portfolio of achievements.
Justword’s SEO content creation process
Leverage Justwords’ SEO content writing and marketing expertise
SEO-based content writing can be hard to get right. And there are reasons for that. You need to combine good writing skills and understand how to write a piece of content that will combine all the keywords that Google crawlers will detect in order to rank your content. Good SEO copywriting services are dime a dozen. And that is why you should consider Justwords, an award-winning agency that thrives on SEO-driven content marketing in India.
When you partner with Justwords for SEO content writing, we make sure you get content that
serves your content marketing goals. The Justwords team comprises of content writers,
editors, SEO and content marketers who are all experienced in creating high performing
content that helps businesses rank for relevant keywords on SERPs and get traffic.
We tailor our approach to your specific needs, offering SEO content writing that's as unique
as your brand. One of the most common misconceptions is that SEO content is about just
writing content and then stuffing keywords to it. Unfortunately, Google does not care about
that content. The best SEO content writing agency will know the difference between what
works and what does not.
Which is why every piece of SEO copywriting we produce is designed to contribute critically to your objectives – be it more traffic, conversions, or brand recognition. What's more, just as SEO evolves, we're always ready to understand it and adjust our strategies to keep your content on top.
If you are looking for creating SEO content that contributes to your SEO content marketing success, then you must give us a try. We have been doing it for 13 plus years and we have proved we are good at it.
SEO content writing services and SEO content marketing: The ultimate combination for organic growth
It’s important to remember that SEO content writing is just the beginning of the journey
that is called organic marketing. If you are looking for organic growth through content, you
need to pair SEO content writing with SEO content marketing.
SEO Content marketing, simply put, is the strategic dissemination of valuable content across
the web. This leads to creation of valuable links between the content created and various
platforms that Google views as quality sites and high authority. As a network of backlinks
get created from valuable sites, and distribution across several social platforms, SEO link
juice is passed on to the content asset, giving it higher value, and proving to Google that
this content should be ranked. Once the content (at various stages of the buyer journey)
starts to rank, your prospect starts to interact with the content, enabling user action. At
the top of the funnel, traffic starts flowing in, at the middle of the funnel, prospects
start making decision regarding your brand, and at the bottom of the funnel, prospects get
ready to convert.
And that is why SEO content creation and SEO content marketing should always work together.
Emphasizing only on creating SEO content writing, without effective content distribution on SEO-friendly platforms, could leave your content languishing in the depths of search engine obscurity. Conversely, flooding your audience with irrelevant SEO content may steer your business away from its sales and marketing goals. To ensure organic growth with content, content writing and SEO content marketing must go hand in hand.