A young startup recently came to us thoroughly confused and exasperated by SEO, let alone how to get high quality backlinks for website. They had begun to think of SEO as this black box where things are constantly shifting, and they just never quite knew how to get it right. There were so many elements to SEO — content, keywords, website optimization, Meta tags, and so on — that they often ended up feeling confused and Intimidated. Plus, with SEO constantly evolving every few months, what worked one day would no longer be as effective later.
However, as we explained to this client, when it comes to SEO, some things are evergreen. And one of these is high-quality backlinks. A quality backlink says that a well-reputed website considers your content relevant and authoritative enough to send its audience to it. In Google’s eyes, that automatically increases the value of your content and brings it much higher in search engine results.
Yet, most people, just like our client, are intimidated by the idea of generating high-quality backlinks and don’t know where to start. So, we decided to break down some of the high-quality backlink strategies that have worked well for us in the past and are likely to work again in the near future.
Why Getting Quality Backlinks Still Matters in 2024
There’s a lot of noise online. You could have the most helpful blog post or landing page in your niche, but if no one’s linking to it, it might as well be invisible. Getting high-quality backlinks is still one of the most evident signs to Google that your content is worth showing.
Here’s why that matters:
Search engines rely on trust. And backlinks are still one of the biggest signals of that trust. They are like upvotes from other websites. When respected sites link to yours, it tells Google, “this content is worth ranking.”
And it works. According to Ahrefs, over 90% of web pages get zero organic traffic, often because they have no backlinks at all. On the flip side, pages with quality backlinks consistently rank better, get indexed faster, and pull in more qualified traffic.
But let’s be clear: we’re not talking about spammy directory links or Fiverr gigs promising “1,000 backlinks in 24 hours.” Those do more harm than good. We’re talking about links from relevant, trustworthy sources, blogs in your industry, local news sites, online publications, expert roundups, and niche directories that get traffic.
8 High Quality Backlinks Strategies That Work in 2025
Are you ready to start with a backlink campaign or stop chasing backlinks that don’t make a difference? These strategies actually work—and they’re built for 2025 SEO.
Build High Quality Backlinks by Analysing Competitors
Everyone wants to provide their customers with unique content that has value and the potential to stand out from other stuff on the internet. But in reality, to do that, one needs to research their competitors to see which of their content is getting more qualitu backlinks. Competitor backlink analysis is a reverse engineering process, and it requires an SEO tool, such as UberSuggest, Ahrefs, or Semrush. Analyzing backlinks will not only help create better content but also increase the chances of getting better backlinks from high-domain authority websites.
Get High Quality Backlinks with HARO
Help a Reporter Out is an online website that lets reporters and journalists connect with information sources, such as blog owners, content creators, and others. A blog owner needs to sign up as a source on the site and wait for relevant requests from reporters who are asking for references in a particular niche. That’s when the blog owner needs to send the link to their published article, along with any additional information and further references. And yes, if journalists decide to cite the content on a news website, such as The New York Times, Reuters, or others. They will probably backlink to the owner’s site.
Build Links Using Broken Link Outreach
This is a way to build high-quality links with some smart research and well-timed outreach. Here’s how:
- For starters, you need to find a list of sites that have changed names, stopped offering a service, moved to a new URL, shut down, or are otherwise no longer available. Of course, these sites should have content similar to the content you offer.
- Use a backlink-checking tool like Ahrefs to see which websites have links to these now-defunct sites. In other words, all these websites will now have broken links that don’t lead to actual content, undermining their user experience significantly.
- Then, email the people who are still using these outdated links and give them a heads-up. In the same mail, you can mention that they could link to your website content instead. Chances are, they’ll be a lot more receptive to your outreach because you’re doing them a huge favor.
Get Quality Backlinks with Skyscraper Content
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A great way of generating high-quality backlinks is to create that one piece of content in your industry that truly stands out. It should be evergreen, comprehensive, extremely detailed, and at least 10x better than any other article on the subject. To know what to build this content around, simply find a piece of content in your industry that has already performed well in terms of backlinks. And then create a more comprehensive, in-depth piece on the same subject. Make sure you aggressively share the article with influencers and bloggers in your industry as well as companies and brands that have been mentioned in the article. This will ensure you get the retweets and shares that you need. Before you know it, your content will generate the maximum number of backlinks for you.
Turn Brand Mentions into Backlinks
This is a simple one. Use a social listening tool to get an alert every time someone mentions your brand on their blog. They’ve mentioned you so you already know they like you. All you need to do is send them a friendly email requesting that they convert the mention into a link, and voilà, you have a high-quality backlink right there.
Guest Posting to Build Backlinks
Guest posts used to be one of the most effective methods for link-building. Over time, companies began mass-producing low-quality guest posts and publishing them across websites. This led to Google issuing a warning about guest posts with the result that a lot of marketers started staying away from this technique. However, guest posts continue to be one of the most effective ways of building high-quality backlinks. It’s a win-win situation where the blog owner gets free content and you get a quality backlink. The key is that the content should be top-notch. Also, it’s essential to find the right websites for guest posts. A great starting point is to research the guest posts of your competitors. If these websites have published something from competitors, they’re likely to accept guest posts from you. Also, you can directly search keywords on Google such as “write for us ‘your niche’”;” guest blog ‘your niche’”; etc to find blogs that are looking for experts to write on their site.
Use Proven Content Formats to Get Quality Backlinks
Did you know that 94% of all online content gets 0 backlinks? It’s very easy to create content that falls into this category. To create content that is among the other 6%, you should stick to content formats that have been proven to work.
Take a look at this table, for instance:
As you can see, things like videos, infographics, and Independent data or research are particularly successful when it comes to link-building. Of course, this doesn’t mean you should just create lists, how-to guides, and whitepapers. But they provide a good starting point around which you can build a comprehensive content marketing strategy.
Find and Pitch to Authority Resource Pages
Authority resource pages are absolute gold when you’re looking to generate high-quality backlinks. Here’s an example of the perfect resource page.
Hence, all you need to do is find relevant resource pages and then send them the link to your content, simply asking to be added to the list. Of course, most people don’t refer to them as resource pages, so finding them can be a little tricky. People usually refer to them as “helpful resources,” “useful resources, “further reading,” or “additional resources.” Simply Google any of these phrases along with the relevant keywords to find the right article.
Frequently Asked Questions
How do I get high quality backlinks for my website?
Start by looking at your content like a journalist or editor would. Is it useful? Is it link-worthy? Then pitch it to sites in your industry. Outreach still works if your content is relevant and solves real problems. You can also get links by publishing research, conducting expert interviews, or serving as a source on platforms like Help a Reporter Out (HARO).
What are the best ways to build high-quality backlinks naturally?
Create content that people want to reference—think how-tos, statistics, infographics, or step-by-step guides. Promote it where your audience is: LinkedIn, Reddit, Slack groups, niche forums. Natural backlinks usually come from content that ranks well or gets shared around organically. So spend time on the content, and the links will follow.
What free tools are available to check and get quality backlinks?
You don’t need to break the bank. Ahrefs Free Backlink Checker is solid for quick audits. Google Search Console shows which domains are already linking to you. Ubersuggest gives you backlink ideas and even shows competitor data. You can also use Hunter.io and BuzzStream to find contact details when doing manual outreach.
How long does it take to start getting backlinks?
It depends on your method. Manual outreach can land links in a few weeks. Organic backlinks—where people find and reference your content on their own—take longer. If you’re publishing content consistently and promoting it well, you should start seeing traction within 4–6 weeks. But like any good SEO effort, results build over time.
Conclusion: Start Getting Quality Backlinks the Right Way
Many people are still skeptical about whether link building strategies work. Of course, misguided black hat SEO techniques like link building generators will only be counter-productive. However, painstakingly building high-quality backlinks is still the best way to build SEO in the long run. The techniques listed in this article should be your go-to as you look to build a long-lasting and sustainable SEO strategy.
Want to learn more about Backlink Strategy? Check out our Aggressive Link Building Strategies. Got questions? Reach us here
