15 Best Content Marketing Agencies in India
We hate to break it to you, but there is no such thing as the “best content marketing agency.” We could make a list of best content marketing agencies. In fact, we have done just that in this blog, but that doesn’t mean they’re the best. Now what does that mean and what is the purpose of this blog then. Hear us out please.
This list was created to help anyone, looking for content marketing companies in India, get a good reference point. These are agencies who have good credentials and have proven themselves through their work. If you are reading this page, you are most probably looking out for a content marketing partner. And this list is a good start. Depending on the requirement, we are sure you will find someone from this list who fits your requirement. This list is no way a ranking of the top 15 best content marketing companies in India, but we sure hope these content marketing agencies are near about the best ones you will find.
To further help you find your right content marketing partners, we will also touch upon some critical pointers you should consider before sending that NDA to any agency.
Let’s begin at the very top. What do content marketing companies actually do? What qualities characterise a “good” marketing agency? What are the benefits of hiring content marketing agencies in India?
Related Read: Our pillar page on ‘What is Content Marketing’
What does a Content Marketing Agency do?
Not every business has the budget, the skills, the expertise, or the wherewithal to execute successful content marketing campaigns. That is where a content marketing agency works as a business partner to help a business execute its content marketing requirements.
A content marketing agency will have the required set of writers, editors, designers, SEOs, marketers, data analysts, social media managers to execute a well-strategised content marketing campaign. The kind of services they offer are broad and is a combination of content creation, SEO, digital marketing, social media, design.
The best content marketing agencies in India can help you do the following –
Fill the Sales Pipeline with Possible Leads: For any business to grow, the sales team needs a steady flow of leads in the pipeline. That is what content marketing does. Agencies are trained to catch the eyes of the target audience, drive traffic to the website, and generate demand for your business. This is done organically, hence do not expect it to happen overnight.
Increase Brand Awareness: One of the toughest things for a brand is to create awareness about its services and products. Content marketing helps in doing exactly that – making the target audience aware that a brand exists and slowly creating trust in the buyer.
Generate Organic Growth: Content marketing agencies are experts in achieving organic growth that will result in increase of relevant traffic to your website through content. A typical agency will focus on organic growth by creating and distributing content for various stages of the customer lifecycle. This will drive relevant traffic to the business website, and finally conversions.
Create strategy: A content agency can typically collaborate with a business to understand and identify the goals, and create a marketing strategy that will align with those goals. They will plan the resources needed, managed the content production, optimise it, market it, and all the while track and measure the performance.
What are the Main Products and Services Offered the Best Content Marketing Agencies in India ?
The main products and services offered by the best content marketing agencies in India are –
- Content Creation – Most content marketing agencies offer content creation capabilities. They have the team to create almost all types of content formats, from blogs, to landing pages, infographics, social media posts, case studies, ebooks, whitepapers, videos, listicles etc
- SEO – Content marketing is impossible without SEO. This is what separates content agencies from content marketing agencies. When you create content, you need to optimise and make it rank on Google. This all is SEO. Apart from that, content marketing agencies usually offer full-service SEO along with content.
- Social Media Marketing – Social media is an important part of any business and the best content marketing agencies usually have copywriters, designers, social media marketers on the team. Social media, SEO and content usually go together in a content marketing package.
- Design – Be it a blog post banner, a social media post, an ebook, a whitepaper, an infographic, design has an inevitable presence in content marketing. Without the visual element, content cannot be marketed. Most agencies will offer design as part of their services.
- Marketing Strategy and Consultation: Content marketing agencies help businesses develop strategies for marketing. This means, they will build a strategy based on who to market, what goals to achieve, how to create content, how to achieve results, how to measure the results etc. You can also consult a content marketing agency on how to develop your content marketing plan and get them to build one for you.
Benefits of Hiring a Content Marketing Agency
The most significant advantage of using one of the good content marketing agencies (in India) may be its dependability and instant skill set. In most cases, you hire a company to complete a specific task or project. Yes, there may be extra tasks or unexpected difficulties. However, the agency will handle that issue or duty primarily on its own. They are unconcerned about any other internal business issues.
Here are the various benefits of working with a content marketing agency:
1. Bang for your Buck
You can hire an agency to operate as your extended, functional arm. They usually have the resources to back you up with the specific requirements of your project, or can even take up the entire ordeal themselves. This leaves you with a lot of free time to focus on your business. From content audit and competitor research to keyword analysis, among other things, a content marketing agency can help you with the process of developing an end-to-end content marketing plan.
2. Lower Cost
If you build a content marketing team inhouse, you will need writers, editors, designers, SEOs, content marketers, social media managers and copywriters. Outsourcing the whole campaign to a content marketing agency, which already has the necessary set of marketing experts, immediately removes the cost of salaries and overheads of all the marketing team. This immediately can bring down costs and increase savings for your business.
3. Leverage Expertise Instantly
When you work with a content marketing agency you immediately get access to content creators, and marketers. You do not have to wait till you hire the whole team.
4. Reliable Deliveries
Full-time employees are expected to handle department and business issues in addition to their specific jobs. Assume you need to use a week of marketing time to help your product team test and document a new release. How are they going to juggle their weekly responsibilities? They may be successful, but it will necessitate more work from all parties involved, and the end result may suffer as a result of the shift in priorities.
This is where a content marketing agency can come in handy. Simply set a deadline, and goals and watch the work happen.
Top 15 Content Marketing Agencies in India
Whether your company is market newbie or a well-established brand, or whether you’re in e-commerce, lead generation, or B2B SaaS, there is an agency out there that can help you out. Hopefully, this list will help you narrow your search and make a selection.
Justwords can be counted among the top content marketing agencies in India. Started by Payel Mukherjee in 2010, the agency has carved a niche for itself as one of the top content marketing companies in India, specialising in content, content marketing and SEO. Over the years, it has worked with household brands like Nestle, Times, Oyo, HDFC Ergo, HSBC, Hero FinCorp,Magic Bricks, UNICEF, etc etc, as well international brands like Paytabs, UNICEF, BCG, Homify, Alibaba Group, Noon etc. It has the experience of working across sectors, national and international, large and small brands. What makes this brand stand out are 3 things – commitment to quality, creating value for its clients, and the personal touch that makes the team walk the extra mile if needed without any hesitation.
The Justwords team is made up of seasoned content marketers, SEOs, content creators, designers, and analysts who are eager to learn about and experiment with new ideas, trends, and techniques. They have received numerous awards, including the Google Business View Marketing/PR Award (twice in a row), the Indian Content Leadership Awards (2022), the Clutch Award for India’s Best Content Marketing Agency (3 years in a row), and a Good Firms recognition as a leader content marketing agency amidst global content marketing agencies. If you need a solid content marketing agency in India, that really knows how to create value-driven content, and implement indepth SEO to get actual results for its clients, Justwords has proved that it can be trusted.
1039, 10th floor,
Tower b3, Spaze i-tech park,
Sohna Road, sec -49, Gurgaon- 122018
Schbang was established in 2015, with its headquarters in Mumbai, by Harshil Karia, Sohil Karia & Akshay Gurnani. Schbang, which calls itself a creative and a technology transformation company with a digital heart, is also present in Bengaluru and New Delhi as well. The company provides all-encompassing solutions that span digital content, search engine optimization, technology, design, video production, photography, business and consumer research, brand building, and more. Schbang works with a global clientele and has bagged several awards and accolades for its work in the industry. Some of the most prestigious awards on Schbang’s trophy shelf are Best Moment Marketing Post by MOM, 2021 and Best Independent Agency of the Year, 2019.
Clients in their portfolio: Castrol, Godrej, Barbie, Visa, and more.
Phone: +91 97570 36088
1-A, Khasra No. 275,
First Floor, Westend Marg, Saidulajab, Saket,
New Delhi, Delhi 110030
Techmagnate is another popular digital marketing firm that was founded 16 years back in the year 2006 by Sarvesh Bagla. Headquartered in New Delhi, this agency has carved a name for itself in offering SEO-driven digital marketing solutions. Technology solutions and digital marketing are their two main areas of expertise. Their main services include developing and implementing digital marketing strategies for SEO, PPC, app and mobile marketing, reputation management, social media, and other related services. Techmagnet has also won awards like Best Content in a Digital Marketing Campaign for Bajaj Finserv by Inkspell Media in 2018 and ranked 5th in list of Top Digital Marketing Companies in Mumbai by The Manifest in 2022.
Clients in their portfolio: Bajaj Finserv, Airtel, JK Technosoft, Kent, etc
A-24/8, 1st Floor, Rathi Tower,
Mohan Cooperative Industrial Estate,
Mathura Road, New Delhi -110044
WATConsult, founded in January 2007 by Rajiv Dhingra, calls itself a hybrid digital agency, with employees and offices in Mumbai, Delhi, and Bangalore. Today, the company is recognised as a thought leader in the digital space and has bagged many global recognitions and awards, including the Clio Award. The agency also boasts the credit of being the brand behind many popular ad campaigns for brands like Goibibo and SBI. Watconsult specialises in social media marketing, online reputation management, online PR, social media audit, digital marketing, and online reputation management.
Clients in their portfolio: Tata, Godrej, Mahindra, Bajaj, and more.
5th Floor, Parijat House, Manjrekar
Lane, 1076, off Dr. E. Moses Road, Worli Naka,
Mumbai, Maharashtra – 400 018
Founded by Vivek Bhargava, iProspect India, is an end-to-end digital media agency which began its journey in 1997. Its extensive team works across countries with a wide network of over media and performance specialists. In addition to your standard digital marketing services, iProspect can help you with Web analytics/attribution modelling, digital marketing, business intelligence, activation marketing, and other services. Very recently, the iProspect India team won the Agency of the Year Award at the Cannes Lions, 2022. Aside from that, the company has also earned 4 different titles at the Global Digital Marketing Awards by the WDMC in 2018.
Clients in their portfolio: Budweiser, Sonos, Under Armour, Levi’s, and more.
Phone: +91 124 7118100
Dlf Building No. 5, Tower-A, Level 8,
Dlf Cyber City Phase-Iii, Sector-25,
Haryana (Delhi NCR), Gurgaon – 122 002,
Founded in 2011, Niswey, an inbound and account-based marketing firm, works with digital marketing firms all over the world. From inbound marketing and marketing automation to digital strategy, digital marketing, web analytics, and user behaviour analysis, Niswey has helped numerous businesses realise their online potential. Founder and COO, Abhinav Sahai, has been a business coach for years before starting Niswey. The company is also a HubSpot partner. Last year, Niswey won the Customer First Award for APAC region, at the HubSpot Impact Awards, 2021. Apart from that, it has also featured in Clutch’s list of Top 5 Marketing agencies in India.
Clients in their portfolio: Yahoo, NIIT, Microsoft, Business Today, and more.
1-C, 4th Floor, Arjun Nagar,
New Delhi 110029
7. Yellow Seed
Based out of Mumbai, Yellow Seed is a content strategy and development agency that collaborates with marketing, digital, and public relations firms, as well as leading brands, to create relevant and engaging content across platforms. Founded by directors Aashutosh Subhashchandra Katre and Asif Nazir Upadhye in 2012, Yellow seed brings together thinkers, content creators, and solution-driven strategists together. Yellow Seed can assist you with a variety of tasks such as content writing, web content, social media content, newsletters & magazines, translations & localization, white papers & e-books, creative writing workshops, activation & event content, and more. The agency handles a wide variety of global brands and has also won Gold in the category of Best Use of Social Media Brand in SAMMIES, 2020 by Social Samosa.
Clients in their portfolio: Mercedes Benz, Dream 11, Nestle, Zee 5, and more.
Phone: +91 77383 92744
Office No. 9, Delta Apartments, M.M.C. Road,
Mahim West, Mumbai, Maharashtra – 400016
8. Inbound Mantra
Inbound Mantra is a Gurgaon-based data-driven inbound marketing agency. Founded in 2011 by V. Rajagopalan, it is an enterprise inbound marketing agency that assists businesses in developing their brand, capturing hot leads, and increasing sales. The company is a HubSpot Certified Partner that provides enterprise Inbound Marketing Services and Social Media Marketing Services. While inbound marketing remains its forte, Inbound Mantra has also been excelling in branding, web development, design and consultation since its inception. With over 11 years of experience, the company serves a multitude of national and international clients from sectors like Real Estate, Hospitality, Software Products and Manufacturing.
Clients in their portfolio: BanQ, HSP Group, Demand Farm, and more.
259, Tower B 1, Spaze I Tech Park,
Gurgaon, Delhi NCR – 122018
9. Interactive Avenues
Interactive Avenues, a Reprise Network Company, was founded in April 2006, and is a full-service digital marketing firm with locations in Mumbai, Delhi, and Bangalore. The agency offers a wide range of services, including those in the fields of media, creative, search, analytics, mobile, social, and ORM. The collective vision and efforts of founders Amardeep Singh, Anjali Hegde, Ratish Nair, Shantanu Sirohi, Sunil Miranda have made it a self-sustainable company operating worldwide. Interactive Avenues has also received a plethora of unique industry awards, including the Number 1 Digital Agency of the Year, 2017.
Clients in their portfolio: IDFC, Zivame, Coca-Cola, and more.
Phone: +022 62645000
3rd Floor, Chhibber House,
M Vasanji Road, Opposite Pop Tate’s
Near Sakinaka Metro Station,
Andheri East, Mumbai – 400072
10. Content Ninja
Founded in 2016 by Shriya Garg, Content Ninjas is a digital marketing agency based in Gurgaon. It has established itself as an inbound marketing and content marketing specialist. The agency focuses on cutting-edge products, difficult markets, and one-of-a-kind strategies, particularly for hyphen-tech businesses, specialised audiences, and B2B industries. The company specialises in marketing automation, SEO friendly blogging, inbound marketing and demand generation while also providing design and animation facilities to its large clientele. Content Ninja is also a certified Hubspot partner and has been nominated as one of India’s leading marketing agencies in 2020 by Clutch.
Clients in their portfolio: Amazon, Vedantu, Mindtree, UpGrad, etc.
+91 996 030 1572
+91 995 863 2696
WeWork, 32nd Milestone
Sector 15, Gurgaon
Haryana – 122001
11. Spinta Digital
Founded in 2014, inbound marketing company Spinta Digital is a proponent of designing and building ideal digital journeys. Founded by Vinodh Ramakannan, a strategic marketing expert, the company aims to help scale businesses using a variety of specialisations. It offers a comprehensive digital strategy that can assist you in establishing your brand’s online presence, winning over your audience, and achieving your professional objectives. The business has locations in Bangalore, Chennai, the UK, and the US. In the recently organised IndiaFirst Tech Start-up convention 2022 by AICRA, team Spinta earned the title of the Best Digital Marketing Start-up 2022. The company was also the marketing partner for this esteemed event.
Clients in their portfolio: Grizmo, Tinkercaps, Instabids, and more.
Phone: +91 7010333863
No.20, Pycrofts Garden Road,
Chennai – 600006
Scatter, which was founded in March 2014, combines content strategy, clever storytelling, and a variety of unique mar-tech solutions to assist organisations in growing content creation and managing their digital assets. The company was founded by marketing specialists Mahip Singh and Rajan Srinvisan to redefine branding and storytelling for businesses around the world. Scatter’s teams include product and engineering, strategic alliances, editorial strategists, content producers, and customer success managers, to name a few. Scatter has offices in the UAE, Mumbai, New Delhi and Bengaluru. The agency employs content creators and freelancers that shape its client’s content strategy and experience.
Clients in their portfolio: Cisco, Ford, Lenovo, Honda, etc
Phone: +011 41325268
Building #16, 3rd Floor, Community Center,
East of Kailash, New Delhi – 110065
13. SRV Media
Pune-based SRV Media was established by founders Vikram Kumar and Rohit Prasadand in 2011 and has since expanded to Gurugram, Bengaluru and Kolkata. The company offers a variety of marketing services, including brand communication, content marketing, digital advertising, public relations, SEO and more. Providing everything from brand strategy to data analysis, SRV media advertises itself as a 360-degree marketing firm driven by a team of creative specialists and visual storytellers. In 2021, The company won two major bronze awards, one for Best Lead Generation Campaign and the other for Best Paid Campaign at Afaq’s DIGIES Digital Awards.
Clients in their portfolio: MIT, GE-Healthcare, Mantrek Reality, and more.
Phone: 1800 212 4438
BPTP Centra Park Jal Vayu Vihar,
Mooz Coworking Tower-A, 5th Floor,
Sector 30, Gurugram – 122022
14. I Knowledge Factory
I Knowledge Factory (IKF), launched in 2000 in Pune, has firmly established itself in the Indian digital domain. The agency was started by Ashish Dalia Rameshchandra, Dan Bruns, and Chip Matthes and offers website design, application development, creative content and copywriting to search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and mobile app development. It also services a variety of content marketing needs. The company, which has clients across the globe, has been a part of 550+ unique website launches.
Also Read: Why Content Marketing Needs to Be a Priority for Your Business?
Clients in their portfolio: Mahindra Automotive, Lupin, Vega, Myrah, and more.
Phone: +91 88888 66110
S33, Parvati Industrial Estate,
Pune – Satara Rd,
Pune, Maharashtra – 411009
Founded in 2015 by Ashraf Kamal and Vertika Nigam, OpenThrive is a Bangalore-based company that specialises in B2B websites and engaging design solutions. It serves as a strategic partner for businesses that need to accelerate high-scale revenue growth. OpenThrive can also assist with content requirements, whether they are related to inbound marketing, startup marketing, SEO, or account-based marketing. Catering to a global clientele made up of B2B enterprises, startups and growing SMEs, the service provider is known for its transparent and quality-driven business model. OpenThrive has also been the TechBehemoths Award winner in the year 2021 for its marketing strategies.
Clients in their portfolio: RaySecur, RepairPricer, and more.
Phone: +91 8296631569
#2576, 13th Main Rd, 7th Cross Rd, E Block,
Sahakar Nagar, Bengaluru, Karnataka – 560092
How To Select The Top Content Marketing Firm?
If you’re looking to employ the best content marketing agency, consider the following advice:
- Determine your company’s goals for content marketing
- Examine the ratings, recommendations, and portfolios of the content marketing agencies.
- Check out the websites of these content marketing providers
- Request or examine content marketing companies’ strategies and price
- Meet with content marketing firms to discuss strategy, reporting, and other concerns
It is important to note that no one content strategy fits all. That’s why it’s important to select the content marketing agency that most aligns with your goals. From content teams that drive strategies to content agencies that act as virtual content production staff, you can filter our list featuring the best content marketing agencies in India to find a company that suits your needs and helps your brand grow.
About The Author
A content fiend with years of content writing and editing experience under his belt, Nishant is our content manager who doesn't shy away from his clients or his vices.