Best Content Examples of 2023
Running out of ideas for highly engaging digital marketing or SEO content? You’re in good company. We have the jumper cables to deliver just the right amount of shock needed to get your creative juices flowing again.
We’ve scoured the web to look for the most outstanding content examples of 2023 to set the direction and tone for your next content marketing campaign. The categories are the best content types you can count on to drive your desired content marketing results, whether it’s attracting more list subscribers or gaining prominence in your industry’s social space.
There’s something for everyone, from up-tight, pensive audiences to fun, laid-back niches.
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Best Inspiring Content Examples of 2023
When it comes to versatile types of content, ebooks are at the top of the list. Ebooks can come in handy whether you’re looking for ways to engage your customer base, promote a new product, build your authority, or grow your business. Well-organized and packaged ebooks can be a powerful addition to your marketing arsenal. If you’re short on ideas for ebooks or your current ebook sucks, the following ebook examples will light the path for you. They’re the best examples of how to approach your ebook ideation and execution.
Niching Up: The Narrower the Market, the Bigger the Prize
by Chris Dreyer
In this ebook, Chris uses powerful and evocative language in a contrarian takedown. He reinforces his image as an established thought leader by promoting a new philosophy or, rather, giving voice to a repressed idea, and that is growing your business or career by narrowing it down into a specialty.
From the title to the last page, the book reflects a unique theme and specialty. The author stays firmly on topic, avoiding using digressions and off-topic sections as filler content.
He also gives a balanced view, examining the pros and cons of niching. He goes even further to make his point, offering advice on how to maneuver the cons of niching for an increasingly progressive growth path.
Chris also knows how to keep his audience spellbound and savoring every line of the book. He positions himself as a guide and expert by demonstrating how familiar he is with the pain and frustration his audience experience every day and then advises them on proven solutions.
He does all of this by weaving his own real-life experiences with those of his audience, referencing movies and sports, and even using evocative, gritty language.
Another key feature that stands out is his reasoning. Rather than just jump into how to niche down successfully, Chris spends a good portion of his book explaining why readers should take his advice seriously. He uses clear stats and anecdotal data to make a strong case.
The Art of Customer Experience: Winning on the New Competitive Battlefield
Freshworks is a CRM SaaS that offers customer engagement solutions for all kinds of businesses. Their functionalities cut across many departments, from customer care to sales, marketing, and product design.
To give clients a good hang of their services, they released an interactive ebook that gives readers control over what content they can see at a time. The Art of Customer Experience presents actionable information in simple bits that readers can act on immediately. And before they finish the book, readers will have already experienced tangible results in their customer relations.
Readers could use a checklist to assess the effectiveness of their current customer experience strategy. They could also deploy tools and resources to drive desired results.
The book’s interactive experience is underpinned by a magnificent design laced with eye-catching visuals and a highly intuitive layout. Elements like charts, bulleted lists, and colorful graphics are sprinkled evenly across to give the texts some breathing room.
Freshworks also weaves in some of their most compelling social proofs to add more weight to the book. They feature plenty of quotes, brand mentions, customer reviews, and statistics.
Case studies are powerful, persuasive content for businesses because they prove how your product or service can impact the lives of your audience in clear, vivid terms. They present your brand in a more relatable way to your audience, featuring stories and anecdotes that deeply resonate with them.
According to a recent Hubspot State of Marketing report, case studies are the fifth most used type of content among content marketers.
However, most case studies are boring and monotonous, with a didactic tone and jargon that make them sound like academic papers rather than marketing pieces.
Now, here are some good examples of how to incorporate a variety of elements in case studies to create a rich, highly engaging reading experience.
Freshbooks is an accounting SaaS that helps businesses automate and standardize various aspects of their bookkeeping. Since their customer base is highly diverse, they decided not to use a one-size-fits-all approach to their case study presentations.
They segmented their audience based on their personas and industries and drip-fed them with specific case studies that resonated the most with them. They had a different set of case studies for freelancers, small businesses, agencies, and large enterprises.
Each set of case studies had elements that their target audience could relate to – a similar set of challenges, a familiar voice and tone, and solutions that sounded exactly like what they needed.
People with a premium on their time could easily see how Freshworks gives them back control over their time.
The case studies also displayed the faces and brand logos of their satisfied customers, sprucing up the content with engaging visuals.
Only a few post-scheduling and content marketing platforms match the popularity of CoSchedule. But it wasn’t always like that. One of the marketing tools that propelled them to prominence was their case studies.
The main takeaway from their case studies is the succinct caption at the beginning of each case study, highlighting the main points. These captions read something like, “This marketing team experienced a 100% increase in productivity while working fewer hours.”
The captions give away very little, but just enough to whet the reader’s appetite for more info. They also incorporate similar tactics like some quick stats on the sidebar to stir curiosity and snippets of quotes displayed strategically across the content.
The case study content is also tailored to a specific audience segment, using examples and anecdotes that mirror their experiences. Readers also come across many CTAs urging them to take specific actions that’ll bring immediate results.
Kolkata Knight Riders (KKR) launched a highly successful Marketing campaign that many brands could only dream about. KKR is one of the top teams in the IPL representing Kolkata, and it’s co-owned by Shahrukh Khan. But despite their exploits on the field and Shahrukh Khan’s clout, KKR was still clearly lagging in the digital arena, and it seemed it would take a colossal effort for them to catch up.
The case study of their successful transformation demonstrated a clear link between their efforts and the results they generated.
But what fascinates us the most is that they promoted their case study in a way that drives more of the success discussed in the story. They presented their case study to fans in a way that reinforced the case study’s narrative. They launched the “Inside KKR” campaign, which highlighted the club’s growing social presence to fans, encouraging them to engage more actively with the club’s social media communities. At the same time, they also launched an official blog and a mobile app where users can easily access updates about the fan community and team info.
In the end, the “Inside KKR” campaign itself garnered over 15 million likes. Today, KKR has the largest following of all IPL teams, with over 450k followers on Instagram alone.
The takeaway here is that their case study strategy paid off because everything was so perfectly aligned, from the goals to the target audience, content calls to action, and promotion tactics.
Social media marketing is also another powerful marketing channel. However, it can easily become a basket case. It takes a meticulous, well-rounded strategy to get the best out of social media. Otherwise, you may struggle to gain traction and engage with your audience effectively, even if you invest quite a lot of money and effort in it.
We can tell a successful social media marketing campaign when we see one. And it’s not just about the number of likes or shares generated. It’s about more tangible results like increased engagement, more spontaneous user-generated content, positive reviews, and more leads and sales.
The Cheesecake Factory
The Cheesecake Factory is an American chain of restaurants with localized outlets around the world. Fans of the hit TV series The Big Bang will easily recognize this brand.
They have an active following on Facebook, mainly thanks to a laid-back, fun-filled content strategy that incorporates humor and curiosity. Their social media content writing examples feature images of savory dishes along with hilarious captions. The captions often come in the form of comments that gets customers talking about the dishes.
Like this one, for instance, tickling the fancy of the audience and then leaving quite a lot to the imagination:
A similar post featuring just bread with a funny text garnered over 2300 likes and 243 comments.
The takeaway here is how you can put your creativity to use to generate high levels of user engagement without spending much on producing, publishing, and promoting posts.
When Spotify launched its Indian version in 2019, it happened in grand style, befitting a global powerhouse of entertainment. Their social media campaign, dubbed “There’s a Playlist for That,” zeroed in on personalization and geo-specific content.
They segmented a massive database of over 3 billion songs into playlists that catered to people’s styles, tastes, locations, and other personalization factors. And then, they launched social media ads and billboard campaigns advertising the playlists to audiences in corresponding locations and interest groups.
The ads feature catchy, hyper-local one-liners reflecting the audience’s daily experiences.
Now, Spotify has quickly grown into a household name in India thanks mostly in part to that campaign. The campaign has generated thousands of shares and earned the brand thousands more social media followers.
The retail industry was one of the hardest hit industries during the COVID-19 pandemic, with malls struggling to attract customers even long after the lockdowns were lifted. Tata CLiQ had other ideas, though. They used virtual reality together with influencer marketing to reinvent the traditional mall experience in India.
Through their #MallAtACLiQ, they combined 3D virtual reality with influencer marketing to deliver a digital mall shopping experience on Instagram. They developed a four-story virtual mall just like their brick-and-mortar stores, fitted with shops, food stalls, service kiosks, etc. In addition, they brought in influencers to guide their audience through the virtual experience, showing them around the different floors and assisting them in making product choices, all from the comfort of their couch.
The crown jewel of it all was the entertainment outfit at the top floor of the virtual building, where users could amuse themselves with a captivating ASMR experience at a cinema theater, gastronomic adventures at the food court, and lively musicals with EDM tunes.
Off the virtual shopping site, they also leveraged Instagram’s wide range of engagement features to further enrich their audience’s digital shopping experience.
The results were staggering; the virtual mall was visited over 26 million times, with an astounding 2.4 million engagement points (shares, likes, comments).
Now, not many businesses can pull off 3D virtual tours and hire influencers as guides, but there’s certainly plenty here to inspire anyone on how to redefine their customer experience through social media.
Most people think memes are just meant for fun and entertainment. But they can be a powerful tool for raising brand awareness, boosting audience engagement, and generating a buzz around a new product or service.
Memes give you access to a reader’s daily lives, allowing you to play a part in their conversations. With memes that fly, you can keep your brand firmly rooted in your customer’s memory.
Now, it’s not necessary to invent your memes from scratch; you can simply recreate existing ones. The following are trending memes that you can recreate in your own words.
The 10-Year Challenge
This one is simple but quite evocative and is sure to get heads turning. It all began as a meme challenging people to show time-lapse photos with dramatic changes of themselves or anything.
After it was launched, pictures tagged ’10-year challenge’ soon flooded social media. People were comparing 10-year-old and current photos of everything from abstract ideas to their pet projects, relationships, celebrities, and random items. Some even had the bright idea of turning the time challenge on its head, like this one:
Amitabh Bachchan on KBC
This trend is a few years old now, but it has never fallen out of fashion. It’s one of the people’s favorite memes for situations where people are hesitant to spend money.
So we have Bollywood legend Amitabh Bachchan going on KBC to ask participants, “Kya karenge aap itni dhan rashi ka?” which translates to “What will you do with all this money?” Bachchan does this all the time in the show when contestants have won a good amount and are contemplating risking their current gains for even bigger wins.
Some businesses have joined the fray, using the meme in ads or promotions for a deal that’s nearly a steal, asking if viewers would be willing to lose a deal that could save them lots of money in the future.
Interactive content gives users full control over their viewing experience, allowing them to quickly get down to any particular piece of information they want to see at the time. It involves interactions like clicking, answering questions, or entering texts. For instance, a white paper written for a wide spectrum of readers can come with jump links that take a particular type of audience to the section that’s most relevant to them.
Interactive content also helps us learn a lot about our audience. By tracking the content they choose to view and how they interact with the content, you can better understand their pain points and preferences and craft a more tailored content experience for them.
If you haven’t used interactive content before or aren’t sure how to incorporate it into your marketing campaign, these examples will set you off to a great start.
The Grocery Budget Calculator
Mint is a personal finance and lifestyle website that teaches people ways to manage their finances and enjoy a blissful career and personal life. It’s replete with management resources for individuals and businesses, and the Grocery Budget Calculator is one of their best products yet.
Designed to give users a firmer handle on their living expenses, the budgeting app comes with a range of features catering to many different aspects of spending, from budgets to cash flow, credit scores, and more. The different function categories come in separate groups, each with vibrant colors and attractive visuals.
There’s a section for diet preferences where you can get recommendations for food items and shopping offers to help you meet your dietary needs without breaking your budget.
The Grocery Calculator also has an expense tracker which links to your credit card and bank account and uses fascinating visuals to show you what you spend your money on, including how much you’ve spent on groceries.
The key takeaway here is the high degree of personalization and engagement tactics used in this content marketing strategy example. Users can tailor their interactive experience based on their preferences and unique needs, from their preferred diet to their family size and budget. The calculator also helps them make well-informed decisions, from food recommendations to assistance for saving plans and resources for maintaining good credit scores.
Blog Name Generator
If you’ve never thought of running a blog besides your own personal blog, then you probably don’t have a problem generating blog names. But if you’re looking to run a series of blogs for many different businesses or clients or you create and flip blogs for a living, then you might find a blog name generator quite a handy tool.
The Blog Name Generator from WebsiteSetup is unlike most other blog name generators out there, thanks to the wide range of personalization features that help you quickly generate a befitting blog name without a fuss.
You can provide as much detail as you want to make the suggestions come as close as possible to match your needs. The generator uses a long questionnaire and then combines your responses with keywords and popular terms in your industry to put out the most befitting blog name recommendations.
Again, this is an example of a highly personalized interactive content experience. It addresses the intricate needs of the user, churning out highly personalized recommendations that combine the user’s input with information on best practices and industry trends to generate highly relevant, authentic recommendations.
Blog posts are the bread and butter of any content marketing team. They’re the mainstay of marketing content, used to generate results on their own and also support other types of content.
However, blog posts can be written for almost any reason under the sun, and it can be quite challenging to craft engaging posts that’ll stand out from the millions published every day.
The following website content examples of blogs can help you decipher the winning formula for blog posts in 2023.
WPEngine vs. GoDaddy: Which Is Better for Hosting Your WordPress Website?
To succeed with your blog post, you need to first of all set down your goal for your post and then find the approach and elements that can help you succeed. This blog post on Impact is designed to help business owners make one of the toughest strategic and functional decisions for their online presence, and that is choosing a web host. The goal was to reassert the image of the publisher, Impact, as a leading voice and subject matter expert.
It begins by educating and reminding businesses of the importance of choosing the right hosting platform (SEO, stability, reader experience, etc.)
It then goes on to make a highly detailed comparison between the two leading web hosts in the market.
In the end, not only did they compare the two hosts in a way that the audience couldn’t find anywhere else, but they also demonstrated extensive knowledge and experience in their vertical. They touched deeply on things like web design, web strategy, and technical SEO, which are their main areas of focus, and showed how well-versed they are in their specialties.
Who Are the Best Pool Builders in Richmond, Virginia?
by River Pools & Spas
A common mistake that many blog owners make is writing what they feel is a good post and expecting their audience to like it. But that’s more like putting the cart before the horse.
This example of content on River Pools & Spa’s blog shows you how to do things right. Writing about businesses in their own industry, they could have easily droned on about what they thought, communicating biased views and looking out for their own interest. However, they were able to place everything else in second place to their customer’s unique needs.
They were quite honest and straightforward in their recommendations, even though it meant losing prospects to their competitors. However, they made a strong case for their trustworthiness and transparency. And the post ended up attracting a lot of customers who trusted them, believing they were looking out for their best interest.
Time to Create a Magnificent Content Plan
We’ve covered as much ground as possible in a small guide like this, highlighting the best digital content marketing examples. Now you know the attention-grabbing elements to include in your blog posts, case studies, interactive content, and others. These content examples of 2023 demonstrate how to combine visuals, personalized content, and well-thought-out promotion tactics to create content that lives up to its goals.
Now, choose any of the above content types that align best with your content strategy and use the content examples of 2023 to brainstorm great ideas and get your creative juices flowing.