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Digital Marketing

Role of digital marketing, How to choose best digital marketing company

Posted by Krishnaleena Sarkar | April 14, 2021
40 Awesome Brand Taglines that Will Stick to Your Brain for Good!

Remember the first time you heard the tagline of MasterCard – “There are some things that money can’t buy. For everything else, there’s MasterCard”? It made so much sense every...

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Google-Core-Web-Vitals-May-2021-Update
Posted by Ankur Sinha | February 27, 2021
Keeping up with the Google’s Core Web Vitals Update – May 2021

In May 2020, Google announced that page experience signals will be included in Google search rankings. Google in November 2020 confirmed that Core Web Vitals will become a page ranking...

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about buyer journey stages
Posted by Payel Mukerjee | February 24, 2021
What is the Buyer Journey Today and How to Incorporate Content into it?

If you are a marketer, sales professional, an entrepreneur or even a marketing student, you must have heard a lot about the buyer’s journey. We are all told to know...

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Keyword Research Using Google Keyword Planner
Posted by Shankar Sen | January 16, 2021
How to Do Effective Keyword Research Using Google Keyword Planner?

You might have come across articles, blogs, and  SEO experts saying ‘how great Google Keyword Planner tool is’. Now, you have heard it several times, and you can recognise what...

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Content Marketing vs. Digital Marketing
Posted by Payel Mukerjee | November 18, 2020
Content Marketing vs. Digital Marketing – What Are the Differences and Which One to Choose?

This year has been a rollercoaster ride for most brands and businesses. 2020 has taught many of us new concepts like being in quarantine, working remotely, and most importantly, marketing...

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create a case study for lead
Posted by Payel Mukerjee | September 16, 2020
How to Write a Case Study to Convince and Convert Prospective Customers ?

As a content marketing agency, we often get these questions from our clients – “How do we actually get customers?”, “How do we convince customers that we are the best?”...

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boost interior design business online
Posted by Krishnaleena Sarkar | July 31, 2020
How To Market Your Interior Design Business Online? Here Are 12 Strategies

My cousin Reema has been running her interior design firm for almost 8 years now. She has relied mostly on her client’s word-of-mouth to get around all these years and...

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Posted by Marie Johnson | July 22, 2020
13 Digital Marketing Trends and Innovations For 2020

If someone would have told me in 2015 or 2016 that Voice Search, AI and data-driven marketing were going to be the future of the digital marketing industry, I would...

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AskNestle Wins Bronze at the Global WARC Awards
Posted by Payel Mukerjee | June 1, 2020
AskNestle Wins Bronze at the Global WARC Awards: How We Helped Build Nestle’s Strongest Digital Asset

It’s not everyday that you get to be a part of a product that promises to be change worthy, and then also goes ahead and wins one of the most...

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Building Your Digital Marketing Agency
Posted by Payel Mukerjee | May 28, 2020
9 Crucial Things To Keep In Mind While Building Your Digital Marketing Agency

We’ve all dreamt of being our own boss. Having a swanky office, a gifted team, innovative work and big clients, maybe your name on the masthead. But for most marketers,...

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