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How to Find Low-Hanging Content Ideas from All Over the Web?

Compelling content is the cornerstone of all modern marketing strategies. In fact, more than 50% of businesses prefer investing time, money, and energy in content marketing. This makes clear how important a role content plays in this digital world. But how to generate ideas to publish content every other day? The answer is – look around for low-hanging content ideas.

So, allow me to share the two most prominent ways to revamp your content strategies:

  • By Looking At Your Competitors
  • Checking Your Own Archive

Look at Your Competitors

The best way tool to rank higher on the SEO page is to analyse your competitor. Then copy what they are doing the best and use the content gaps as your opportunities. So, even here, we will start by looking at the competitors to find the low-hanging fruit to rank higher in the SERPs. Here are 4 actionable ways to do that.

1. Use Content Explorer to Find Keyword Ideas

Let’s start by using Ahrefs tool Content Explorer to look for keyword ideas. For example, your domain is into industrial pallets. So, you can simply enter the keyword pallets in the search bar and look for content titles that include the word ‘pallets’.

Now, I am sure that you will have more than 1000 results for the search term. So, next, try to filter out the results with ‘0 backlinks’ yet more monthly visitors. When you look at the results, you will get some amazing ideas for content that you can compete for. But be aware, if the domain ranking (DA) of your competitor’s website is higher than yours, there’s a possibility that Google will rank them higher than yours. In such cases, it’s a good idea to get some backlinks and increase your chances at SERPs higher rankings.

2. Find Content with Backlinks

The next way is to follow the skyscraper content strategy to outrank the competition. So, let’s start with finding a post that has plenty of backlinks.

You can do this by using Ahrefs tool Site Explorer. Here you basically need to enter one of the best-performing sites in your niche in the site explorer tool. Make sure that you choose a site known for amazing content. Here you can find the blog posts with maximum backlinks.

You can also find content using another Ahrefs tool Content Explorer. Enter a keyword and set a filter to more than 50 referring domain links. You can find many articles with your keyword in the title along with plenty of backlinks.

Next, you can also use Ahrefs Keyword Explorer to find results with low difficulty search keywords. Make sure that you use a filter and set it to around 40 for keyword difficulty. Look at the results to get an idea of the content blog post you are interested in or relates most to you.

3. Create Better Content

Now, you have found the content that you want to beat. What’s next? Create something better.

While creating content, you need to focus on improving all four aspects of the blog post:

  • Length
  • Freshness
  • Design
  • Depth

But make sure that you actually add value to the blog post while making it better. For example, if you are looking to beat a content piece with top 10 tips, and you write 12 tips, you might think it’s an improvement, right? Well, that depends on the content. Are you mentioning 12 mediocre tips to complete with 10 excellent ones? That definitely isn’t an improvement and will serve no good.

4. Ask People from Original Content to Link to You

Now, you even have a blog. The last step is to reach out to the right people. So, rather than spamming each blogger you know of, try to replicate competitor’s backlink strategy. Just reach out to the ones who are already linked to the content you have improved upon. If they have linked once, there’s a possibility of them linking to a better post.

It’s time to reach them by email. But do not forget to add this basic information in your email:

  • Why you are reaching out to them
  • A link to your blog
  • Why is your blog better than the one they are linked to?
  • CTA

Check Your Archive

Another way of finding ideas to revamp your content strategies is to look at your archive. Here’s how you can do it.

1. Follow-Up to Your Blog

If your audience is loving a particular piece, that means there’s no problem in extending it, if possible. Easy. You can either go ahead and write a follow-up piece to explain the content or simply republish the same article on a different platform. There’s a high chance of high authority websites like Forbes, Entrepreneur, Huff Po, etc. to repost the blogs that have gone viral.

2. Work on The Searcher Intent

While writing a blog post, there are chances that you might be targeting a low-competition keyword. But do you rank in the top 10 for those specific keywords? I doubt. However, if you are writing in-depth content, there’s a chance that you rank for other longtail keywords that you did not intend to. That’s where searcher intent is important. Get into your audience’s head and include the keywords that they might use to search for your topic.

3. Update Old Content

Google has made it clear to provide fresh and recent search results to its users . So, do you actually think a content piece you wrote five years back for ‘Facebook marketing tips’ will still work? No, SEO is evolving. And there’s a maximum possibility that the way of Facebook marketing has changed in the last 5 years along with the algorithm. So, update the content to make it relevant and to offer freshness to your visitors.

4. Variations on Your Popular Content

Lastly, you can also create variations of your best-performing content. If the content piece is working for you, that means your audience loves it. So, why not promote it even more by publishing it in different formats. For example, you can create an infographic that works well with the content piece or simply produce a video that explains the topic with live examples. It is another way to reach an audience base interested in graphics more than written information.

Conclusion

Publishing high-quality, fresh content regularly has become a necessity to thrive in this digital world. But it isn’t necessary to always brainstorm for new content ideas; sometimes you can simply derive more juice from your popular posts or competitor’s post.

Just follow the above-mentioned ways, and I am sure you won’t be low on content ideas anytime soon. And what’s more, it comes with a guarantee to perform well in the SERPs if you create a relevant, optimised, in-depth content piece.

Monica Rodrigues
About The Author

Monica Rodrigues

Monica heads content sales and management at Justwords and comes with 8 years of content marketing experience. She advises SMEs on social media strategy and 10X content. There is nothing that delights her more than good wine and artisanal cheese.

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