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Payel Mukerjee

Content Marketing Plan
Posted by Payel Mukerjee | October 24, 2020
The Art of Creating a Content Marketing Plan in Just a Week

Content Is King – this was the title of an article that Bill Gates wrote in 1996. And what he advocated back then continues to be absolutely true in 2020...

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user generated content on Instagram
Posted by Payel Mukerjee | October 7, 2020
The Power of User Generated Content on Instagram and How to Use It Effectively

What is UGC? If you are a social media marketer who likes to be on top of the latest trends at all times, you have surely heard of user generated...

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create a case study for lead
Posted by Payel Mukerjee | September 16, 2020
How to Write a Case Study to Convince and Convert Prospective Customers ?

As a content marketing agency, we often get these questions from our clients – “How do we actually get customers?”, “How do we convince customers that we are the best?”...

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Super creative instagram accounts
Posted by Payel Mukerjee | July 11, 2020
10 Super-Creative Instagram Accounts that Are Really Kicking It

Be it a brand like Old Spice or Haldiram’s, or a celebrity like Priyanka Chopra or Cristiano Ronaldo, everything (and everyone) is on Instagram these days. And, why not? With...

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content Marketing examples
Posted by Payel Mukerjee | July 4, 2020
7 Excellent Content Marketing Examples To Learn From

If you are reading this, you already know how content marketing has emerged as the long-term success mantra for both small and big businesses. But creating and marketing exceptional content...

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Google Search Quality Raters- justwords
Posted by Payel Mukerjee | June 27, 2020
Google’s Search Quality Raters: Here is What They Say About High-Quality Pages and Content

Google’s search engine algorithm is notoriously secretive. In fact, the entire SEO industry is built on trying to figure out exactly what helps a website rank higher in the search...

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Justwords Turns 10 years
Posted by Payel Mukerjee | June 15, 2020
Justwords Turns 10: Here Are 10 Lessons We Learnt

Justwords sprang to life in 2010. It’s sort of hard to believe that a decade has passed by since the first website went up. It felt good to launch the...

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AskNestle Wins Bronze at the Global WARC Awards
Posted by Payel Mukerjee | June 1, 2020
AskNestle Wins Bronze at the Global WARC Awards: How We Helped Build Nestle’s Strongest Digital Asset

It’s not everyday that you get to be a part of a product that promises to be change worthy, and then also goes ahead and wins one of the most...

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Building Your Digital Marketing Agency
Posted by Payel Mukerjee | May 28, 2020
9 Crucial Things To Keep In Mind While Building Your Digital Marketing Agency

We’ve all dreamt of being our own boss. Having a swanky office, a gifted team, innovative work and big clients, maybe your name on the masthead. But for most marketers,...

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social media management strategies
Posted by Payel Mukerjee | May 19, 2020
Social Media Management: Strategies During Times of Crisis

As the reality of #StayHome and #Lockdown loomed large, brands had to think fast to ensure they remained relevant to the coronavirus’ impact on social media. The regular messaging would...

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