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Payel Mukerjee

about buyer journey stages
Posted by Payel Mukerjee | February 24, 2021
What is the Buyer Journey Today and How to Incorporate Content into it?

If you are a marketer, sales professional, an entrepreneur or even a marketing student, you must have heard a lot about the buyer’s journey. We are all told to know...

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Best Content Distribution Platforms
Posted by Payel Mukerjee | January 6, 2021
A Complete List of Best Content Distribution Platforms

When you create useful, actionable, unique content, everyone deserves to see it. But how will you get your work seen by most of the audience? This is where content distribution...

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High-Converting Facebook Ads
Posted by Payel Mukerjee | December 9, 2020
How to Create High-Converting Facebook Ads?

In this information age, Facebook is perhaps the most preferred social media platform for digital advertisers. It has has more than two billion monthly active users across the globe which...

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Content Marketing vs. Digital Marketing
Posted by Payel Mukerjee | November 18, 2020
Content Marketing vs. Digital Marketing – What Are the Differences and Which One to Choose?

This year has been a rollercoaster ride for most brands and businesses. 2020 has taught many of us new concepts like being in quarantine, working remotely, and most importantly, marketing...

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Content Marketing Plan
Posted by Payel Mukerjee | October 24, 2020
The Art of Creating a Content Marketing Plan in Just a Week

Content Is King – this was the title of an article that Bill Gates wrote in 1996. And what he advocated back then continues to be absolutely true in 2020...

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user generated content on Instagram
Posted by Payel Mukerjee | October 7, 2020
The Power of User Generated Content on Instagram and How to Use It Effectively

What is UGC? If you are a social media marketer who likes to be on top of the latest trends at all times, you have surely heard of user generated...

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create a case study for lead
Posted by Payel Mukerjee | September 16, 2020
How to Write a Case Study to Convince and Convert Prospective Customers ?

As a content marketing agency, we often get these questions from our clients – “How do we actually get customers?”, “How do we convince customers that we are the best?”...

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Super creative instagram accounts
Posted by Payel Mukerjee | July 11, 2020
10 Super-Creative Instagram Accounts that Are Really Kicking It

Be it a brand like Old Spice or Haldiram’s, or a celebrity like Priyanka Chopra or Cristiano Ronaldo, everything (and everyone) is on Instagram these days. And, why not? With...

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content Marketing examples
Posted by Payel Mukerjee | July 4, 2020
7 Excellent Content Marketing Examples To Learn From

If you are reading this, you already know how content marketing has emerged as the long-term success mantra for both small and big businesses. But creating and marketing exceptional content...

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Google Search Quality Raters- justwords
Posted by Payel Mukerjee | June 27, 2020
Google’s Search Quality Raters: Here is What They Say About High-Quality Pages and Content

Google’s search engine algorithm is notoriously secretive. In fact, the entire SEO industry is built on trying to figure out exactly what helps a website rank higher in the search...

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